Omnisend weighs in on the latest email marketing statistics, including open rates, click-through rates and more. Learn how to elevate your email marketing strategy.

As of April 18, 2024, the United States was the country with the highest number of emails sent daily, with almost ten billion. Germany and Ireland followed, with 8.5 billion and 8.4 billion emails daily, respectively. Overall, the Netherlands, the United Kingdom, and France each had 8.3 billion emails sent per day. As of December 2023, over 241 million emails were sent worldwide within one minute.

Introduction

Email Marketing Statistics: Email marketing remains one of the most effective and impactful tools for businesses to engage with their audience, drive conversions, and build lasting customer relationships. Known for its cost-effectiveness, personalization capabilities, and direct reach to a broad audience, email remains a dominant force in the digital marketing landscape.

As the industry evolves, staying informed about the latest trends, benchmarks, and statistics is essential for maintaining a competitive edge and optimizing your marketing efforts. Email marketing statistics provide valuable insights into current industry trends, consumer behaviors, and the performance of various campaigns.

From open rates and click-through rates to the rising significance of mobile optimization, these statistics highlight what’s working in email marketing today

In the fourth quarter of 2023, marketing emails in Austria, Germany, and Switzerland had an open rate of ** percent. The rate was *** percentage points higher was business-to-business emails and *** percentage points lower for business-to-consumer emails. In September 2021, Apple introduced Apple Mail Privacy Protection (AMPP), which is a data protection function. At first, all content - including tracking pixels - was loaded in advance, increasing the open rate. Since the end of 2021, all openings on Apple devices were excluded from reporting, resulting in a drop.

In 2024, the open rates for e-commerce e-mail marketing campaigns increased to ***** percent, compared to **** percent three years prior.

What are the average email marketing results in different countries? Here’s what we’ve found.

Email marketing is like the Swiss Army knife of digital marketing: versatile, reliable, and still crazy effective in 2025. With 4.6 billion people using email worldwide and billions of messages sent every day, it’s a channel that just keeps delivering. I’ve pulled together the latest email marketing ROI statistics to show you what’s working, from open rates to revenue, plus some practical tips to get more out of your campaigns. And because I coul

What’s the right email frequency? What’s the potential increase in the number of conversions your email campaigns generate if you add an extra message to your schedule? The data in this table should help you find the right answers.

Based on global data collected from an e-mail marketing automation platform in 2024, it was observed that e-commerce players achieved a click-to-conversion rate of approximately ** percent for welcome messages in 2024. Additionally, the rate for automated cart abandonment emails was recorded at roughly ** percent.

This table shows the email marketing benchmarks across different industries. For each sector, we've identified the average email open rate, CTR, CTOR, unsubscribe rate, and spam complaint rate. Thanks to this data, you can compare your email marketing campaigns' results with other companies from your vertical. It's beneficial to look at the industry-level data breakdown as each sector is different. The target audience, type of communication, and competition levels all play a role in how high the average email marketing statistics are.

Most Important Email Marketing Stats

Email marketing boasts an ROI of 4200%, equating to $42 for every $1 invested (Statista).

Revenue from email marketing is projected to hit $17.9 billion by 2027 (Statista).

93% of B2B marketers utilize email for content distribution (CMI).

Mobile devices account for 41% of email opens (HubSpot).

Automated emails drive 320% more revenue than non-automated ones (Campaign Monitor).

Email marketing outpe

During a 2024 survey carried out among marketers in selected countries worldwide, generating leads was the key objectives of their e-mail marketing campaigns, cited by ** percent of respondents. Nurturing subscribers with promotional offers and setting up lifecycle e-mail automation were the following key objectives, each named by **** percent of respondents.

During a 2022 survey carried out among consumers from the United States, ** percent of responding millennials stated they liked being contacted by brands via email. The same was true for ** percent of respondents from Generation Z.

Here, we’re looking at other elements that may play a role in how you run your email marketing campaigns and the average metrics you could expect.

How many of your subscribers open your emails within the first two, four, or six hours after sending? Is it the same for clicks? Here, we’re looking at how the recipients’ engagement changed over time after the campaign was sent.

In 2024, nearly ** percent of marketing professionals reported a *** time improvement rate in their e-mail marketing campaigns' return on investment (ROI) rates. Another **** percent marked a ***** times larger ROI rate, whereas **** percent of marketers noticed no ROI improvement.

In this table, we’re looking at whether adding video content (including links to your video hosting platforms) could help you boost your engagement metrics, primarily the average click-th rough and click-to-open rates.

How many emails should you put into your autoresponder cycle? We’ve analyzed how the average engagement metrics change depending on the number of emails our customers used in their autoresp onder cycles.

In this table, you’ll see the average landing page conversions based on the subscription rate they generated across industries.

As a Leading B2B Marketing Data Provider, we can provide a cold lead list for more than 2500+ business industries and locations of the world.

To offer faster-than-ever results, we already have 50 M Businesses data for the following country's data.

• USA - 22 M
• UK - 5 M
• Australia - 1.5 M
• Canada - 1.5 M
• France - 2.1 M
• Germany - 2 M
• Spain - 1.2 M
• Italy - 1.7 M
• India - 1.3 M
• Switzerland - 600k
• Many other countries as well

On top of that, We already have data for 2500+ categories such as:

• Dentists
• Plumbers
• Auto body shops
• Doctors
• Accountants
• Architects
• Restaurants
• Hotels
• 2500+ other categories

We offer free samples based on your request and then we provide data in bulk.

Send us a message today and let’s meet all of your data mining needs!