As of June 2024, global Google searches for the word "ChatGPT" increased again after a slight decline by the end of 2024. Interest in the chatbot, developed by the U.S.-based OpenAI and launched in November 2022, started rising in the week ending December 3, 2022. Recently, growing demand for information on ChatGPT made the keyword hit a peak of 100 index points during the week ending on June 2, 2024. ChatGPT, which stands for Chat Generative Pre-trained Transformer, is a chatbot and AI-powered auto-generative text system able to give human-sounding replies and reproduce human-like interactions when prompted.

In 2024, "Google" was the most popular search query on Google. "You" ranked second, scoring an index value of 79 points. "YouTube" ranked third with an index value of 76 points relative to the top query, while "Facebook" ranked fifth, with an index value of 62.

As of June 2024, global searches for the keyword "generative AI" had experienced an increase in the previous year. The search terms for generative artificial intelligence surged in popularity from mid-February to early March 2024, hitting a score of 100 index points in the week ending March 3. Interest in "generative AI" frequently coincides with searches for ChatGPT, an AI chatbot model developed by the United States-based research company OpenAI.

China Google Search Trends: Online Shopping: Tmall data was reported at 7.000 Score in 18 Mar 2025. This stayed constant from the previous number of 7.000 Score for 17 Mar 2025. China Google Search Trends: Online Shopping: Tmall data is updated daily, averaging 0.000 Score from Dec 2021 (Median) to 18 Mar 2025, with 1204 observations. The data reached an all-time high of 70.000 Score in 22 Jan 2023 and a record low of 0.000 Score in 06 Mar 2025. China Google Search Trends: Online Shopping: Tmall data remains active status in CEIC and is reported by Google Trends. The data is categorized under Global Database’s China – Table CN.Google.GT: Google Search Trends: by Categories.

In 2020, nearly two-thirds of Google searches were zero-click searches. Out of the remaining 35 percent, 33.59 percent resulted in clicks on organic search results and 1.59 percent in paid search results.

Google Search Trends: Online Classroom: Zoom data was reported at 1.000 Score in 24 Nov 2024. This stayed constant from the previous number of 1.000 Score for 23 Nov 2024. Google Search Trends: Online Classroom: Zoom data is updated daily, averaging 0.000 Score from Dec 2021 (Median) to 24 Nov 2024, with 1090 observations. The data reached an all-time high of 3.000 Score in 21 Apr 2023 and a record low of 0.000 Score in 10 Nov 2024. Google Search Trends: Online Classroom: Zoom data remains active status in CEIC and is reported by Google Trends. The data is categorized under Global Database’s Bulgaria – Table BG.Google.GT: Google Search Trends: by Categories.

Google Search Trends: Online Training: Udemy data was reported at 7.000 Score in 20 Mar 2025. This records an increase from the previous number of 0.000 Score for 19 Mar 2025. Google Search Trends: Online Training: Udemy data is updated daily, averaging 0.000 Score from Dec 2021 (Median) to 20 Mar 2025, with 1206 observations. The data reached an all-time high of 100.000 Score in 10 Aug 2024 and a record low of 0.000 Score in 19 Mar 2025. Google Search Trends: Online Training: Udemy data remains active status in CEIC and is reported by Google Trends. The data is categorized under Global Database’s Laos – Table LA.Google.GT: Google Search Trends: by Categories.

Google Search Trends: Jobs Searching: LinkedIn data was reported at 18.000 Score in 21 Mar 2025. This records an increase from the previous number of 12.000 Score for 20 Mar 2025. Google Search Trends: Jobs Searching: LinkedIn data is updated daily, averaging 0.000 Score from Dec 2021 (Median) to 21 Mar 2025, with 1207 observations. The data reached an all-time high of 100.000 Score in 15 Dec 2022 and a record low of 0.000 Score in 09 Mar 2025. Google Search Trends: Jobs Searching: LinkedIn data remains active status in CEIC and is reported by Google Trends. The data is categorized under Global Database’s Saint Lucia – Table LC.Google.GT: Google Search Trends: by Categories.

You can check the fields description in the documentation: current Full database: https://docs.dataforseo.com/v3/databases/google/full/?bash; Historical Full database: https://docs.dataforseo.com/v3/databases/google/history/full/?bash.

Full Google Database is a combination of the Advanced Google SERP Database and Google Keyword Database.

Google SERP Database offers millions of SERPs collected in 67 regions with most of Google’s advanced SERP features, including featured snippets, knowledge graphs, people also ask sections, top stories, and more.

Google Keyword Database encompasses billions of search terms enriched with related Google Ads data: search volume trends, CPC, competition, and more.

This database is available in JSON format only.

You don’t have to download fresh data dumps in JSON – we can deliver data straight to your storage or database. We send terrabytes of data to dozens of customers every month using Amazon S3, Google Cloud Storage, Microsoft Azure Blob, Eleasticsearch, and Google Big Query. Let us know if you’d like to get your data to any other storage or database.

Recent research suggests that search volumes of the most popular search engine worldwide, Google, provided via Google Trends, could be associated with national suicide rates in the USA, UK, and some Asian countries. However, search volumes have mostly been studied in an ad hoc fashion, without controls for spurious associations. This study evaluated the validity and utility of Google Trends search volumes for behavioral forecasting of suicide rates in the USA, Germany, Austria, and Switzerland. Suicide-related search terms were systematically collected and respective Google Trends search volumes evaluated for availability. Time spans covered 2004 to 2010 (USA, Switzerland) and 2004 to 2012 (Germany, Austria). Temporal associations of search volumes and suicide rates were investigated with time-series analyses that rigorously controlled for spurious associations. The number and reliability of analyzable search volume data increased with country size. Search volumes showed various temporal associations with suicide rates. However, associations differed both across and within countries and mostly followed no discernable patterns. The total number of significant associations roughly matched the number of expected Type I errors. These results suggest that the validity of Google Trends search volumes for behavioral forecasting of national suicide rates is low. The utility and validity of search volumes for the forecasting of suicide rates depend on two key assumptions (“the population that conducts searches consists mostly of individuals with suicidal ideation”, “suicide-related search behavior is strongly linked with suicidal behavior”). We discuss strands of evidence that these two assumptions are likely not met. Implications for future research with Google Trends in the context of suicide research are also discussed.

United States Google Search Trends: Government Measures: Government Subsidy data was reported at 0.000 Score in 06 Mar 2025. This stayed constant from the previous number of 0.000 Score for 05 Mar 2025. United States Google Search Trends: Government Measures: Government Subsidy data is updated daily, averaging 0.000 Score from Dec 2021 (Median) to 06 Mar 2025, with 1192 observations. The data reached an all-time high of 0.000 Score in 06 Mar 2025 and a record low of 0.000 Score in 06 Mar 2025. United States Google Search Trends: Government Measures: Government Subsidy data remains active status in CEIC and is reported by Google Trends. The data is categorized under Global Database’s United States – Table US.Google.GT: Google Search Trends: by Categories.

As of January 2025, online search engine Bing accounted for 12.23 percent of the global desktop search market, while market leader Google had a share of around 78.83 percent. Meanwhile, Yahoo's market share was 3.07 percent. Google in the global market Ever since the introduction of Google Search in 1997, the company has dominated the search engine market, while the shares of all other tools has been rather lopsided. The majority of Google revenues are generated through advertising. Its parent corporation, Alphabet, was one of the biggest internet companies worldwide as of 2023, with a market capitalization of 1,6 trillion U.S. dollars. The company has also expanded its services to mail, productivity tools, enterprise products, mobile devices, and other ventures. As a result, Google earned one of the highest tech company revenues in 2023 with roughly 305.6 billion U.S. dollars. Search engine usage in different countries Google is the most frequently used search engine worldwide. But in some countries, its’ alternatives are leading or competing with it to some extent. As of the last quarter of 2023, more than 63 percent of internet users in Russia used Yandex, whereas Google users were nearly 36 percent. Meanwhile, Baidu was the most used search engine in China, despite a strong percentage decrease of internet users in the country accessing it. In other countries, like Japan and Mexico, people tend to use Yahoo along with Google. In the first quarter of 2022 nearly 56 percent of the respondents in Japan said that they had used Yahoo in the past four weeks. In the same year, over 27 percent of users in Mexico said they used Yahoo. Another search engine, Bing, operated by Microsoft, was the second most popular search engine in the United Kingdom after Google.

Google Search Trends: Jobs Searching: Indeed data was reported at 2.000 Score in 06 Mar 2025. This stayed constant from the previous number of 2.000 Score for 05 Mar 2025. Google Search Trends: Jobs Searching: Indeed data is updated daily, averaging 0.000 Score from Dec 2021 (Median) to 06 Mar 2025, with 1192 observations. The data reached an all-time high of 40.000 Score in 04 Jan 2022 and a record low of 0.000 Score in 22 Feb 2025. Google Search Trends: Jobs Searching: Indeed data remains active status in CEIC and is reported by Google Trends. The data is categorized under Global Database’s Bulgaria – Table BG.Google.GT: Google Search Trends: by Categories.

Context

The Google Merchandise Store sells Google branded merchandise. The data is typical of what you would see for an ecommerce website.

Content

The sample dataset contains Google Analytics 360 data from the Google Merchandise Store, a real ecommerce store. The Google Merchandise Store sells Google branded merchandise. The data is typical of what you would see for an ecommerce website. It includes the following kinds of information:

Traffic source data: information about where website visitors originate. This includes data about organic traffic, paid search traffic, display traffic, etc. Content data: information about the behavior of users on the site. This includes the URLs of pages that visitors look at, how they interact with content, etc. Transactional data: information about the transactions that occur on the Google Merchandise Store website.

Fork this kernel to get started.

Acknowledgements

Data from: https://bigquery.cloud.google.com/table/bigquery-public-data:google_analytics_sample.ga_sessions_20170801

Banner Photo by Edho Pratama from Unsplash.

Inspiration

What is the total number of transactions generated per device browser in July 2017?

The real bounce rate is defined as the percentage of visits with a single pageview. What was the real bounce rate per traffic source?

What was the average number of product pageviews for users who made a purchase in July 2017?

What was the average number of product pageviews for users who did not make a purchase in July 2017?

What was the average total transactions per user that made a purchase in July 2017?

What is the average amount of money spent per session in July 2017?

What is the sequence of pages viewed?

Google Search Trends: Computer & Electronics: Apple data was reported at 22.000 Score in 20 Mar 2025. This records a decrease from the previous number of 23.000 Score for 19 Mar 2025. Google Search Trends: Computer & Electronics: Apple data is updated daily, averaging 21.000 Score from Dec 2021 (Median) to 20 Mar 2025, with 1206 observations. The data reached an all-time high of 89.000 Score in 14 Jan 2023 and a record low of 0.000 Score in 22 Jun 2023. Google Search Trends: Computer & Electronics: Apple data remains active status in CEIC and is reported by Google Trends. The data is categorized under Global Database’s Costa Rica – Table CR.Google.GT: Google Search Trends: by Categories.

Google Search Trends: Online Games: Call of Duty data was reported at 0.000 Score in 20 Mar 2025. This stayed constant from the previous number of 0.000 Score for 19 Mar 2025. Google Search Trends: Online Games: Call of Duty data is updated daily, averaging 0.000 Score from Dec 2021 (Median) to 20 Mar 2025, with 1206 observations. The data reached an all-time high of 74.000 Score in 28 May 2022 and a record low of 0.000 Score in 20 Mar 2025. Google Search Trends: Online Games: Call of Duty data remains active status in CEIC and is reported by Google Trends. The data is categorized under Global Database’s Ethiopia – Table ET.Google.GT: Google Search Trends: by Categories.

Google Search Trends: Economic Measures: Unemployment data was reported at 46.000 Score in 19 Mar 2025. This records an increase from the previous number of 42.000 Score for 18 Mar 2025. Google Search Trends: Economic Measures: Unemployment data is updated daily, averaging 24.000 Score from Dec 2021 (Median) to 19 Mar 2025, with 1205 observations. The data reached an all-time high of 100.000 Score in 03 Dec 2024 and a record low of 0.000 Score in 03 Mar 2025. Google Search Trends: Economic Measures: Unemployment data remains active status in CEIC and is reported by Google Trends. The data is categorized under Global Database’s Bulgaria – Table BG.Google.GT: Google Search Trends: by Categories.

Azerbaijan Google Search Trends: Economic Measures: Unemployment data was reported at 25.000 Score in 27 Feb 2025. This records an increase from the previous number of 15.000 Score for 26 Feb 2025. Azerbaijan Google Search Trends: Economic Measures: Unemployment data is updated daily, averaging 0.000 Score from Dec 2021 (Median) to 27 Feb 2025, with 1185 observations. The data reached an all-time high of 100.000 Score in 20 Feb 2023 and a record low of 0.000 Score in 15 Feb 2025. Azerbaijan Google Search Trends: Economic Measures: Unemployment data remains active status in CEIC and is reported by Google Trends. The data is categorized under Global Database’s Azerbaijan – Table AZ.Google.GT: Google Search Trends: by Categories.

In January 2024, Verizon Media processed 2.52 million online search queries in the United States, and market leader Google processed over 14.2 million search queries. In total, Google accounted for 60 percent of the U.S. desktop search queries. Google was also the leading mobile search provider in the United States, accounting for around 95 percent of the market as of January 2024.

Sri Lanka Google Search Trends: Travel & Accommodations: Emirates data was reported at 33.000 Score in 19 Mar 2025. This records an increase from the previous number of 32.000 Score for 18 Mar 2025. Sri Lanka Google Search Trends: Travel & Accommodations: Emirates data is updated daily, averaging 23.000 Score from Dec 2021 (Median) to 19 Mar 2025, with 1205 observations. The data reached an all-time high of 85.000 Score in 18 Apr 2024 and a record low of 0.000 Score in 16 Nov 2024. Sri Lanka Google Search Trends: Travel & Accommodations: Emirates data remains active status in CEIC and is reported by Google Trends. The data is categorized under Global Database’s Sri Lanka – Table LK.Google.GT: Google Search Trends: by Categories.