In 2024, only one in 10 consumers in the United States planned to buy Halloween candy exclusively for kids. Nearly half of parents intended to buy candy for their children as well as themselves.
Last year, consumers in the United States expected to spend an all-time high of 12.2 billion U.S. dollars for the Halloween season. In 2024, however, U.S. shoppers were expected to spend about half a billion less. In fact, average spending per person was expected to drop by nearly five dollars when compared to the previous year. Shopping on All Hallows’ Eve From terrifying jack-o’-lanterns and skeleton props to chilling face makeup and treats, there are various items commonly purchased by consumers during the Halloween season. In 2024, Americans were expected to spend a total of nearly four billion U.S. dollars on costumes and outfits alone. Another three and a half billion U.S. dollars was projected to be spent on candy. Trick-or-treat! In 2024, over seven in 10 surveyed individuals in the United States said they would be celebrating Halloween, whether it is in the form of dressing up for a themed party or going out at night to trick-or-treat on or around October 31. When trick-or-treating at night, one never knows what treats one might get (e.g., licorice, chocolate, or maybe even money). But the households that do not offer anything to trick-or-treating souls can sometimes expect mischief to occur on their property.
Halloween is a widely celebrated tradition in the United States, with around 70 percent of Americans planning to participate in Halloween celebrations in 2024. In 2020, planned participation fell noticeably, likely as a result of the COVID-19 pandemic. Halloween is celebrated in the United States in various ways, with trick-or-treating and pumpkin carving being two of the most popular Halloween activities. This is Halloween Halloween is celebrated around the world on October 31. Given the spooky themes of the event, it is also a popular time of year for horror and slasher movies, with many movies of this genre released in time for the Halloween season. Many believe that the origins of Halloween date back to the ancient Gaelic festival of Samhain, which marked the end of summer and the harvest season as well as the beginning of winter. It is a time of year often associated with death, as some people believed that on the night before the new year, the boundary between the worlds of the living and the dead become blurred. They celebrated this night as they believed it would ensure people and their livestock would survive the harsh and cold winter. Halloween in the United States Halloween generates a substantial amount of money for the U.S. economy, as Americans spend significant sums over the Halloween season. In 2024, U.S. consumers planned to spend an overall total of more than 11.5 billion U.S. dollars on Halloween. The majority of consumers’ money goes towards the purchase of costumes, decorations, and candy.
For 2024's Halloween, over 40 percent of consumers in the United States stated they were planning to hand out candy, which is a slight increase compared to last year. There was also expected to be an increase in the number of people taking their children trick-or-treating, according to the survey results. Roughly 30 percent of those surveyed did not intend to celebrate the occasion.
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Data from webs scrape from National Confectionery.
During the 2024 Halloween season, consumers in the United States (U.S.) are expected to spend about *** billion U.S. dollars on candy. This is a slight decrease compared to 2023 and the first decrease in expected spending since 2020. Halloween traditions Approximately ** percent of Americans planned on celebrating Halloween in 2024. This constitutes the second-highest participation rate within the last eight years. In 2020, the share of Americans who participated in Halloween activities fell significantly, due to the COVID-19 pandemic. The tradition of Halloween, which is celebrated on October 31st in the U.S., includes a variety of activities, such as trick-or-treating, attending costume parties, or carving pumpkins. On average, the expenditure on Halloween-related items among U.S. consumers amounts to about *** U.S. dollars annually. The average Halloween expenditure has more than doubled since 2005. Many consumers planned to do their Halloween shopping in advance. About a ***** of U.S. consumers intended to buy Halloween candy between four and seven days before the event. Furthermore, a quarter of consumers even intended to purchase candy between eight and 14 days in advance. Halloween-costumes Due to the increases in inflation in 2022, consumers have generally tried to cut back. As a result, slightly less than ********* of American consumers planned to decrease their spending Halloween costumes to deal with the inflation. Nonetheless, in 2023, a total of *** billion U.S. dollars was spent on spooky outfits and costumes by U.S. consumers for the Halloween season. Costume purchases make up the largest spending category during the Halloween season, as compared to decorations, candy, and greeting cards. The leading destination for Halloween costume shopping in the U.S. is Amazon. About ** percent of U.S. consumers purchased their costumes through the online retailer.
Financial overview and grant giving statistics of Halloween Industry Association
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Analysis of ‘The Ultimate Halloween Candy Power Ranking’ provided by Analyst-2 (analyst-2.ai), based on source dataset retrieved from https://www.kaggle.com/fivethirtyeight/the-ultimate-halloween-candy-power-ranking on 12 November 2021.
--- Dataset description provided by original source is as follows ---
What’s the best (or at least the most popular) Halloween candy? That was the question this dataset was collected to answer. Data was collected by creating a website where participants were shown presenting two fun-sized candies and asked to click on the one they would prefer to receive. In total, more than 269 thousand votes were collected from 8,371 different IP addresses.
candy-data.csv
includes attributes for each candy along with its ranking. For binary variables, 1 means yes, 0 means no. The data contains the following fields:
This dataset is Copyright (c) 2014 ESPN Internet Ventures and distributed under an MIT license. Check out the analysis and write-up here: The Ultimate Halloween Candy Power Ranking. Thanks to Walt Hickey for making the data available.
--- Original source retains full ownership of the source dataset ---
All 311 Service Requests from 2010 to present. This information is automatically updated daily.
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United States Halloween decorations market size reached USD 5.0 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 12.1 Billion by 2033, exhibiting a growth rate (CAGR) of 10.4% during 2025-2033. The increasing demand for E-commerce platforms, which provide a convenient way for people to explore and purchase decorations from the comfort of their homes, is primarily driving the market growth across the country.
Report Attribute
|
Key Statistics
|
---|---|
Base Year
| 2024 |
Forecast Years
|
2025-2033
|
Historical Years
|
2019-2024
|
Market Size in 2024 | USD 5.0 Billion |
Market Forecast in 2033 | USD 12.1 Billion |
Market Growth Rate (2025-2033) | 10.4% |
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2025-2033. Our report has categorized the market based on type, type of costumes, and distribution channel.
In 2024, consumers in the United States expected to spend a combined total of three and a half billion U.S. dollars on trick-or-treat candy for the Halloween season. Americans were planning to spend the most on spooky costumes and decorations namely about 3.8 billion U.S. dollars in total or just under 34 U.S. dollars per person. Halloween participation In 2024, more than 70 percent of individuals surveyed in the United States said they planned to celebrate Halloween and/or participate in Halloween activities. This is a noteworthy increase in participation compared to Halloween 2020, a period that was severely affected by the coronavirus (COVID-19) pandemic. Interestingly, 2023 and 2024’s participation figures were higher than pre-COVID-19 figures. Halloween plans To honor the spooky season in 2023, some two-thirds of Americans planned to hand out candy to trick-or-treaters, making it the most prevalent way in which people planned to celebrate Halloween. Many people also planned to dress up and carve out pumpkins to get in the Halloween spirit. Consumers often consider recent trends when picking out something to wear, and this also rings true during Halloween. As a result of the release of the 2024 movie, for instance, many adults are considering dressing up as Beetlejuice.
In 2024, consumers in the United States expected to spend a combined total of three and a half billion U.S. dollars on trick-or-treat candy for the Halloween season. Americans were planning to spend the most on spooky costumes and decorations namely about 3.8 billion U.S. dollars in total or just under 34 U.S. dollars per person. Halloween participation In 2024, more than 70 percent of individuals surveyed in the United States said they planned to celebrate Halloween and/or participate in Halloween activities. This is a noteworthy increase in participation compared to Halloween 2020, a period that was severely affected by the coronavirus (COVID-19) pandemic. Interestingly, 2023 and 2024’s participation figures were higher than pre-COVID-19 figures. Halloween plans To honor the spooky season in 2023, some two-thirds of Americans planned to hand out candy to trick-or-treaters, making it the most prevalent way in which people planned to celebrate Halloween. Many people also planned to dress up and carve out pumpkins to get in the Halloween spirit. Consumers often consider recent trends when picking out something to wear, and this also rings true during Halloween. As a result of the release of the 2024 movie, for instance, many adults are considering dressing up as Beetlejuice.
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The inflatable Halloween costumes market has seen significant growth in recent years, tapping into a burgeoning demand for unique and entertaining attire that elevates the festive spirit of Halloween celebrations. As consumers seek out ways to stand out during this holiday, inflatable costumes offer a playful twist
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31062 Global import shipment records of Halloween with prices, volume & current Buyer's suppliers relationships based on actual Global export trade database.
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U.S Halloween Decorations Market size was valued at USD 5.25 Billion in 2024 and is projected to reach USD 14.77 Billion by 2031, growing at a CAGR of 10.9% from 2024 to 2031.
U.S Halloween Decorations Market Drivers
Growing Popularity of Halloween as a Cultural Event: Halloween has become a significant cultural event in the U.S., with increasing enthusiasm for decorating homes, businesses, and public spaces. Consumers are investing in elaborate indoor and outdoor decorations, driving demand across various product categories.
Rising Consumer Spending on Seasonal Decorations: As disposable income increases, U.S. consumers are spending more on seasonal and holiday-specific decorations. Halloween has become one of the top holidays for consumer spending on decorations, fueled by a desire for more creative and immersive experiences.
Trend Toward Themed Home and Yard Decorations: There is a growing trend toward themed home and yard displays, such as haunted houses or spooky scenes, which has fueled demand for more diverse and elaborate Halloween decorations. Items like animatronics, inflatable figures, and light displays are becoming increasingly popular.
With specialty stores peppered throughout the country, American consumers can shop for Halloween-themed goods at any time of year. Nevertheless, in 2024, consumers of all ages in the United States were most likely to begin shopping for Halloween in September and October. While consumers over the age of ** were most likely to wait until October (roughly ** percent of respondents), Gen Z shoppers' responses were a little more mixed. Who celebrates Halloween? The majority of Americans planned to celebrate Halloween in 2024, and the holiday has only grown in popularity since 2020. According to data collected in 2023, most consumers in the United States celebrated by passing out candy, decorating their homes and yards, and dressing up in costumes. Some consumers even threw parties and purchased costumes for their pets, and consumers with children enjoyed taking them out for trick-or-treating. Halloween spending has increased In 2023, planned Halloween expenditures were at an all-time high. Consumers appeared to be more enthusiastic about the holiday than ever after a brief dip in both celebrating and spending in 2020 and 2021, likely due to the COVID-19 pandemic. In 2024, spending figures dropped again slightly. While spending at the individual level has only increased modestly, inflation has made all kinds of celebrations more expensive and had a stark impact on holiday shopping behavior overall.
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Comprehensive dataset containing 1,028 verified Halloween City locations in United States with complete contact information, ratings, reviews, and location data.
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Experience the attraction 'The Cabin - Halloween Scare Nights' anew! Perfectly plan with statistics from November 2022 on waiting times or queue times and weather data.
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Experience the attraction 'Scarecrow - Halloween Scare Nights' anew! Perfectly plan with statistics from October 2022 on waiting times or queue times and weather data.
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Comprehensive dataset containing 121 verified Halloween Express locations in United States with complete contact information, ratings, reviews, and location data.
In 2024, only one in 10 consumers in the United States planned to buy Halloween candy exclusively for kids. Nearly half of parents intended to buy candy for their children as well as themselves.