In 2024, natural skincare was the top beauty trend online, with over 13.3 million mentions across social media platforms TikTok, Pinterest and Instagram. Magnesium followed with about 9.6 million and Microneedling with 7.6 million mentions.

The report covers Global Cosmetics Market Online Sales Statistics & Forecast and is segmented by Type (Facial Cosmetics, Eye Cosmetics, Lip Cosmetics, and Nail Cosmetics); Category (Mass and Premium); Distribution Channel (Company Website and Retail Website); and Geography (North America, Europe, Asia-Pacific, South America, and the Middle East and Africa).

According to a 2017 survey of women in the United States who have expressed an interest in beauty and/or cosmetics, 36 percent of white women typically purchase at least one makeup product once per month. The survey also found that 15 percent of Hispanic American women purchase makeup every day.

Mascara in the United States Whether it’s for everyday use or reserved for special occasions, makeup and cosmetics are very popular among American women. As of October 2017, mascara had a penetration rate of over 60 percent in American households, meaning that over 60 percent of American women had purchased mascara. In 2018, L'Oréal Voluminous was the leading brand of mascara in the United States, generating sales of around 71.4 million U.S. dollars.

Beauty box subscription services One of the hottest trends in the beauty industry is subscription boxes. The basic premise of these boxes is that for a monthly fee, a curated box containing an assortment of cosmetics or accessories will be mailed to the subscriber. The contents of the box are a mystery, but the total dollar value of the items in the box often exceeds the monthly fee. Beauty box subscriptions are a great way to try out new products that would not have otherwise crossed one’s path. Two of the most popular beauty boxes in the United States are Birchbox and Ipsy.

The global cosmetics market value reached USD 343.37 Billion in 2024. It is expected to grow at a CAGR of 5.20% in the forecast period of 2025-2034 to reach a value of approximately USD 570.06 Billion by 2034. Natural ingredients and organic ingredients have gained massive demand as consumers look for safer, green options.

Key Market Insights:

• The Asia Pacific cosmetics market accounted for the largest share of the global market revenue and is expected to grow at 6.7% CAGR over the forecast period.
• The Indian cosmetics market is projected to grow at 8.3% CAGR during the forecast period.
• By cosmetics type, makeup and colour cosmetics registered a substantial share in 2024.
• The market growth has been further bolstered by online distribution channels which are expected to exhibit a CAGR of 6.2% over the forecast period.

Market Size & Forecast

• Market Size in 2024: USD 343.37 Billion
• Projected Market Size in 2034: USD 570.06 Billion
• CAGR from 2025-2034: 5.20%
• Largest Regional Market: Asia Pacific

The cosmetics market continues to register substantial growth as consumer awareness towards personal care and beauty trends picks up.Growing product lines in skincare, color cosmetics, hair care, and grooming have also driven market growth in worldwide regions. Also driving the innovative process is the focus on personal appearance, with brands cultivating unique products targeting various skin and hair types. The growth of digital marketing and e-commerce further propels market expansion, making cosmetics more widely available while cementing the focus on sustainability and ethical practices.

Success.ai’s Beauty & Cosmetics Data for Cosmetics, Beauty & Wellness Professionals Worldwide delivers a powerful dataset tailored to connect businesses with key stakeholders in the global beauty and wellness industries. Covering professionals such as product developers, brand managers, wellness coaches, and salon owners, this dataset provides verified work emails, phone numbers, and actionable professional insights.

With access to over 700 million verified global profiles and detailed insights from 170 million professional datasets, Success.ai ensures your outreach, marketing, and strategic initiatives are powered by accurate, continuously updated, and AI-validated data. Supported by our Best Price Guarantee, this solution is ideal for businesses aiming to lead in the competitive beauty and wellness market.

Why Choose Success.ai’s Beauty & Cosmetics Data?

1. Verified Contact Data for Effective Outreach

   • Access verified work emails, phone numbers, and LinkedIn profiles of professionals in cosmetics, skincare, beauty services, and wellness industries.
   • AI-driven validation ensures 99% accuracy, reducing bounce rates and improving communication efficiency.

2. Comprehensive Global Coverage

   • Includes profiles of beauty and wellness professionals from regions such as North America, Europe, Asia-Pacific, and emerging markets.
   • Gain insights into global trends in cosmetics innovation, wellness services, and beauty product demand.

3. Continuously Updated Datasets

   • Real-time updates reflect changes in leadership, professional roles, and market developments.
   • Stay aligned with the fast-paced nature of the beauty and wellness industry to identify opportunities and maintain relevance.

4. Ethical and Compliant

   • Fully adheres to GDPR, CCPA, and other global privacy regulations, ensuring responsible and lawful use of data for all business initiatives.

Data Highlights:

• 700M+ Verified Global Profiles: Connect with professionals across the beauty, cosmetics, and wellness industries worldwide.
• 170M+ Professional Datasets: Access verified contact information and detailed insights into industry leaders and innovators.
• Business Insights: Understand market trends, product innovations, and consumer preferences driving the beauty industry.
• Decision-Maker Contacts: Engage with CEOs, brand managers, product developers, and wellness leaders driving growth and innovation.

Key Features of the Dataset:

1. Comprehensive Professional Profiles

   • Identify and connect with key players, including beauty brand executives, salon owners, skincare experts, and wellness influencers.
   • Access data on career histories, certifications, and industry expertise to target the right professionals effectively.

2. Advanced Filters for Precision Targeting

   • Filter professionals by industry focus (cosmetics, wellness, skincare), geographic location, or job function.
   • Tailor campaigns to align with specific market segments, such as luxury cosmetics, wellness services, or mass-market beauty products.

3. Global Trend Insights and Market Data

   • Leverage data on emerging beauty trends, wellness innovations, and skincare demands across regions.
   • Refine product development, marketing campaigns, and customer engagement strategies based on actionable insights.

4. AI-Driven Enrichment

   • Profiles enriched with actionable data allow for personalized messaging, highlight unique value propositions, and improve engagement outcomes with beauty and wellness professionals.

Strategic Use Cases:

1. Marketing and Brand Outreach

   • Design targeted campaigns to promote beauty products, wellness services, or skincare innovations to industry professionals.
   • Leverage verified contact data for multi-channel outreach, including email, social media, and direct engagement.

2. Product Development and Innovation

   • Utilize market insights to guide product development and align offerings with consumer demands in cosmetics, beauty, and wellness sectors.
   • Collaborate with product developers and brand managers to refine product lines or launch new offerings.

3. Sales and Partnership Development

   • Build relationships with wellness professionals, salon owners, and beauty distributors seeking innovative tools or products.
   • Present co-branding opportunities, supply chain partnerships, or new market expansion strategies to key decision-makers.

4. Market Research and Competitive Analysis

   • Analyze beauty and wellness trends, consumer preferences, and emerging niches to refine business strategies.
   • Benchmark against competitors to identify gaps, growth opportunities, and high-demand product categories.

Why Choose Success.ai?

1. Best Price Guarantee
   • Access premium-quality beauty and wellness data at competitive prices, ensuring strong ROI for your marketing, sales, and produc...

Introduction

Cosmetics Statistics: The cosmetics industry, which plays a key role in personal care, offers products that improve appearance and boost self-confidence, meeting a wide range of consumer needs through innovation and inclusivity. These products, from skincare to makeup, offer benefits like protecting the skin and enhancing beauty. However, the industry has faced criticism over potential health risks from chemical ingredients and the environmental harm caused by packaging waste.

Despite these issues, the advantages, such as increased self-esteem and better social perception, continue to make cosmetics popular. In addition, the development of eco-friendly and organic products is helping to address these concerns, making the cosmetics industry a mix of challenges and opportunities for improving personal well-being. We shall shed more light on Cosmetics Statistics through this article.

The Virtual Makeup Try-On market has emerged as a transformative force within the beauty and cosmetics industry, driven by advancements in augmented reality (AR) and artificial intelligence (AI). This innovative technology allows consumers to experiment with different makeup products in a virtual environment, provid

In 2024, the majority of women using makeup daily or weekly in the United States was aged 55 years old or more. Meanwhile, ** percent of female respondents between the age of 35 and 54 stated that they never used makeup.

These data reflect information that has been reported to the California Safe Cosmetics Program (CSCP) in the California Department of Public Health (CDPH). The primary purpose of the CSCP is to collect information on hazardous and potentially hazardous ingredients in cosmetic products sold in California and to make this information available to the public. For all cosmetic products sold in California, the California Safe Cosmetics Act (“the Act”) requires the manufacturer, packer, and/or distributor named on the product label to provide to the CSCP a list of all cosmetic products that contain any ingredients known or suspected to cause cancer, birth defects, or other developmental or reproductive harm. To assist companies with reporting, CDPH has compiled a list of reportable ingredients based on lists and reports available from the authoritative scientific bodies cited in the Act to cause cancer or reproductive harm; it is meant to serve as guidance and is not all-inclusive. Companies with reportable ingredients in their products must submit information to the California Safe Cosmetics Program if the company: Has annual aggregate sales of cosmetic products of one million dollars or more, and Has sold cosmetic products in California on or after January 1, 2007. The data table consists of: label names of cosmetic/personal care products, company/manufacturer names, product brand names, product categories, Chemical Abstracts Service registry numbers (CAS#) of the reported chemical ingredients, names of reported chemical ingredients, the number of reported chemicals for each product, and dates of reporting, product discontinuation or reformulation if applicable. All products containing carcinogens or developmental or reproductive toxicants may not be included due to companies failing to report. List of reportable ingredients: www.cdph.ca.gov/ReportableIngredientsList

According to Cognitive Market Research, the global Cosmetics and Beauty market size is USD 268815.2 million in 2024 and will expand at a compound annual growth rate (CAGR) of 4.80% from 2024 to 2031.

North America held the major market of more than 40% of the global revenue with a market size of USD 107526.08 million in 2024 and will grow at a compound annual growth rate (CAGR) of 3.0% from 2024 to 2031.
Europe accounted for a share of over 30% of the global market size of USD 80644.56 million.
Asia Pacific held the market of around 23% of the global revenue with a market size of USD 61827.50 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.8% from 2024 to 2031.
Latin America market of more than 5% of the global revenue with a market size of USD 13440.76 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.2% from 2024 to 2031.
Middle East and Africa held the major market ofaround 2% of the global revenue with a market size of USD 5376.30 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.5% from 2024 to 2031.
The mass products held the highest Cosmetics and Beauty market revenue share in 2024.

Market Dynamics of Cosmetics and Beauty Market

Key Drivers of Cosmetics and Beauty Market

Growing Demand for Natural and Organic Products to Increase the Demand Globally

One key driver in the cosmetics and beauty market is the increasing demand for natural and organic products. Consumers are becoming more conscious about the ingredients used in their skincare and beauty products, preferring those derived from natural sources and free from harmful chemicals. This shift in consumer preferences is driven by growing awareness about the potential health risks associated with synthetic ingredients and a desire for sustainable and eco-friendly options. As a result, cosmetic companies are innovating and formulating products with plant-based ingredients, essential oils, and organic extracts to meet this demand. The rise of clean beauty trends and the focus on transparency in ingredient sourcing further accelerate the growth of natural and organic cosmetics in the market.

Influence of Social Media and Digital Marketing to Propel Market Growth

Another key driver shaping the cosmetics and beauty market is the influence of social media and digital marketing. Platforms like Instagram, YouTube, and TikTok have transformed the way consumers discover, research, and purchase beauty products. Beauty influencers and makeup artists leverage their online presence to showcase product reviews, tutorials, and makeup looks, effectively reaching a wide audience of beauty enthusiasts. This digital landscape has created a highly visual and interactive shopping experience, where consumers can explore trends, seek inspiration, and engage with brands directly. As a result, cosmetic companies invest heavily in digital marketing strategies, including influencer collaborations, sponsored content, and targeted advertising, to stay relevant and competitive in the ever-evolving beauty industry.

Restraint Factors of Cosmetics and Beauty Market

Regulatory Challenges and Compliance to Limit the Sales

One of the key restraints in the cosmetics and beauty market is the regulatory challenges and compliance requirements. Cosmetic products are subject to stringent regulations imposed by various regulatory bodies to ensure consumer safety and product efficacy. Compliance with these regulations often involves extensive testing, documentation, and approval processes, which can be time-consuming and costly for cosmetic companies. Additionally, regulatory requirements may vary across different regions and countries, adding complexity to the product development and distribution process. Non-compliance with regulatory standards can result in fines, product recalls, and damage to brand reputation. Therefore, navigating the regulatory landscape while ensuring compliance poses a significant challenge for cosmetic manufacturers and may restrain market growth, especially for smaller businesses with limited resource.

Increasing the Awareness Regarding the Side-effects and counterfeit product to hamper the market 

The growing concern for the side effects of cosmetic products and the wide availability of fake products is coming out as a major constraint for the growth of the cosmetics and beauty industry. For instance,...

The India cosmetic market size was worth around USD 8.12 billion in 2023 and is predicted to grow to around USD 10.98 billion by 2032

This statistic depicts the breakdown of the cosmetic market worldwide in 2024, by geographic zone. In 2024, North America made up ** percent of the global cosmetic market. Global cosmetic market Societies throughout history have employed various forms of cosmetics and toiletries to improve appearance, scent and health. Ancient civilizations used cosmetics for various purposes such as religious rituals and class demarcation. Though used for different purposes, cosmetics have remained a historical constant from the Ancient Egyptians to modern-day society. Non-western beauty cultures are becoming more influential as new countries dominate rankings; consumers beyond North America and Europe are remaking the beauty market in their own image and likeness. As a result of this shift to new regions, beauty cultures which are quite different from the mature European and North American markets will play an even more influential role in the future. As a matter of fact, North Asia is currently one of the leading cosmetic market worldwide, with a market share of about ** percent. The rising popularity of K-Beauty worldwide in recent years bears witness to this success and to the shift in consumers' beauty rituals and product priorities. Likewise, diversity and variety have become the norm within the global cosmetics market. Rising trends With the cosmetics industry earning record revenues, with niche sectors, such as men’s grooming and natural/organic cosmetics rapidly gaining market share, and with social media, eco-consciousness and cause-based consumerism greatly impacting product purchasing decisions, the cosmetics industry is an ever-changing behemoth that’s become integral to the global economy.

According to Cognitive Market Research, the global Retail Cosmetics market size is USD 315485.6 million in 2024. It will expand at a compound annual growth rate (CAGR) of 6.50% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 126194.24 million in 2024 and will grow at a compound annual growth rate (CAGR) of 4.7% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 94645.68 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 72561.69 million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.5% from 2024 to 2031.
Latin America had a market share for more than 5% of the global revenue with a market size of USD 15774.28 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.9% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 6309.71 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.2% from 2024 to 2031.
Supermarkets held the highest Retail Cosmetics market revenue share in 2024.

Market Dynamics of Retail Cosmetics Market

Key Drivers for Retail Cosmetics Market

Increasing Beauty Awareness

The growing global awareness of beauty is a powerful driver for the retail cosmetics sector. As customers become increasingly concerned with skincare, grooming, and personal appearance, the market for cosmetic items increases. This increased awareness, fueled by media, influencers, and cultural trends, encourages people to try a variety of beauty products. Brands may respond by innovating and diversifying their products, leveraging the growing need for self-improvement. This trend not only supports market growth, but also fosters the development of goods that reflect consumers' changing notions of beauty, resulting in a vibrant and dynamic cosmetics business.

Rising Disposable Income

Rising disposable income in the global market is expected to boost the retail cosmetics business. As more people enjoy better economic conditions, their purchasing power for non-essential items such as cosmetics grows. This rising income trend creates a wider consumer base with the resources to invest in skincare, cosmetics, and personal grooming items. As beauty consciousness and income levels rise, the cosmetics sector is set to capitalize on these favorable conditions by delivering a varied range of goods to meet changing preferences and lifestyle objectives.

Restraint Factor for the Retail Cosmetics Market

Regulatory complexity

The retail cosmetics business, despite its enormous potential and rapid growth, presents a substantial challenge in the shape of regulatory complexity. The complexity of legislation governing cosmetics manufacturing, labeling, testing, and distribution presents problems for both domestic and international brands operating in the country. This complex regulatory structure has far-reaching consequences for the industry's operations, product development, customer safety, and market expansion. The standards specify labeling criteria, such as naming ingredients using International Nomenclature of Cosmetic Ingredients (INCI) designations. Complying with these regulations can be difficult, especially for firms that offer a diverse range of products or use traditional or local ingredients.

Impact of COVID-19 on the Retail Cosmetics Market

The Retail Cosmetics Market was significantly impacted by the COVID-19 pandemic. It resulted in disruptions in supply chains, leading to shortages and delays in products. Due to lockdowns and restrictions nearby, client focus turned towards necessary items, leading to a decrease in cosmetic sales. The closure of physical stores led to a rise in online beauty shopping. Concerns regarding hygiene and protection became a top priority, leading to changes in packaging and retail practices. The increased time spent at home also increased the demand for skincare products as people prioritized their self-care routines more.

Opportunity for the growth of the Retail Cosmetics Market.

The increasing demand for personalized and inclusive beauty solutions.

One major opportunity for growth in the retail cosmetics market lies in the increasing demand for personali...

Gain insights into Amazon’s beauty and personal care market with this comprehensive Amazon Beauty Products Dataset. Covering 47,000 records across skincare, haircare, and makeup, this dataset provides full ingredient lists, product descriptions, pricing, and availability. Ideal for researchers and businesses focused on ingredient transparency, beauty trend analysis, and competitive market insights. Perfect for applications in ingredient research, product development, and e-commerce analysis.

Access a rich Amazon Beauty & Cosmetics dataset with over 200,000+ product records, including detailed ingredients.
Explore more on our Beauty & Cosmetics Data page or view the full Amazon Beauty Dataset

Walmart product dataset featuring detailed ingredient information across categories like beauty, food, personal care, and more.
View Dataset →

The dataset includes the following fields:

• ASIN: Unique Amazon product identifier.
• Product Name and Description: Full titles and descriptions of each product.
• Price and Availability: Current pricing and stock status.
• Categories: Product type classification (e.g., skincare, haircare, makeup).
• Ingredients: Complete ingredient lists, ensuring transparency about product composition.
• Images: High-quality product images.
• Brand and Manufacturer Information: Details of the brand and manufacturer.
• Customer Ratings and Reviews: User-generated content for understanding product popularity and performance.

This dataset is invaluable for:

• Ingredient Analysis: Understanding popular ingredients in beauty products.
• Market Research: Analyzing trends in beauty products, such as ingredient types and product categories.
• Competitive Analysis: Assessing product offerings by brand, price, and ingredients.

Whether you’re focused on skincare, haircare, makeup, or other beauty categories, this dataset provides in-depth information for deep analysis. For any custom requirements or additional data needs, please feel free to reach out.

184393 Global import shipment records of Cosmetic with prices, volume & current Buyer's suppliers relationships based on actual Global export trade database.

The India cosmetics market size was valued at USD 14.6 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 24.3 Billion by 2033, exhibiting a CAGR of 5.9% from 2025-2033. The India cosmetics market share is rising due to the increasing disposable incomes, urbanization, growing beauty awareness, and the demand for organic products. Influence from social media, celebrity endorsements, expansion in e-commerce, and changing grooming trends among both genders are also contributing factors to the rapid growth of the market.

IMARC Group provides an analysis of the key trends in each segment of the India cosmetics market, along with forecasts at the country and regional levels from 2025-2033. The market has been categorized based on product type, category, gender, and distribution channel.

The Australian Beauty Products Market report segments the industry into Product Type (Personal Care Products, Cosmetics/Make-up Products), Personal Care Products (Hair Care Products, Skin Care Products, Bath and Shower, Oral Care, and more.), Cosmetics/Make-up Products (Facial Cosmetics, Eye Cosmetic Products, Lip and Nail Make-up Products, and more.), Distribution Channel (Specialist Stores, Supermarkets/Hypermarkets, and more.).

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Herbal Cosmetics Market Size 2025-2029

The herbal cosmetics market size is forecast to increase by USD 41.1 billion at a CAGR of 7.1% between 2024 and 2029.

The market is experiencing significant growth, driven by increasing consumer awareness regarding the harmful effects of synthetic chemicals in traditional cosmetic products. This shift in consumer preferences towards natural and organic alternatives has opened up new opportunities for herbal cosmetic brands. Additionally, the convenience of online shopping has further fueled market expansion, as consumers can easily access a wide range of herbal cosmetic products from anywhere. However, regulatory hurdles impact adoption, as stringent regulations governing the production and labeling of herbal cosmetics can pose challenges for market entrants. As a result, herbal moisturizers, cleansers, and serums have gained popularity in skincare routines, offering simplicity and cultural heritage appeal to a multicultural population
Furthermore, the high cost of herbal cosmetic products, often due to the use of premium, natural ingredients, can limit their affordability for some consumers. To capitalize on market opportunities and navigate these challenges effectively, companies must focus on developing cost-effective production methods, adhering to regulatory requirements, and effectively marketing the health benefits of their herbal cosmetic offerings to consumers.

What will be the Size of the Herbal Cosmetics Market during the forecast period?

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The market in the US is experiencing significant growth, driven by the increasing demand for personalized skincare solutions and luxury wellness offerings. Consumers are increasingly seeking out herbal remedies infused with bioactive compounds, such as those derived from biodynamic farming practices, for oily skin, acne treatment, and skin brightening. Conscious consumerism is also a key trend, with a focus on ethical sourcing, fair trade, and ingredient transparency. Recyclable materials and packaging sustainability are also important considerations, as consumers look for upcycled and biodegradable options. The natural cosmetics sector, which includes vegan and organic offerings, is experiencing in popularity.
Essential oils and herbal fragrances are also in demand, as are smart beauty devices and face masks. The natural beauty movement is gaining momentum, with clinical trials and traditional medicine inspiring innovation in the sector. Skin analysis and mapping technologies are being integrated into AI-powered skincare offerings, providing consumers with customized product recommendations. The market for premium cosmetics, including herbal extracts for dry skin, hair growth, and hair loss prevention, is expected to continue growing. Social media marketing and consumer awareness campaigns are playing a crucial role in driving sales, as consumers turn to digital channels for product discovery and information.

The e-commerce industry and online platforms are major retail channels for herbal beauty products, with social media and beauty blogs playing a crucial role in driving sales through influencer marketing and celebrity endorsements. Furthermore, the demand for herbal cosmetics is driven by consumers' concerns over animal cruelty and synthetic chemicals in beauty products. Ayurvedic practices and other traditional herbal remedies are also gaining traction in the market. The sustainable beauty sector, which encompasses clean beauty and wellness tourism, is also expected to see significant growth. Overall, the market is poised for continued expansion, driven by consumer preferences for natural, sustainable, and personalized offerings.

How is this Herbal Cosmetics Industry segmented?

The herbal cosmetics industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Distribution Channel

  Offline
  Online


Product

  Skin care
  Hair care
  Body care


End-user

  Men
  Women


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  APAC

    China
    India
    Japan
    South Korea


  Rest of World (ROW)

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period.

The market encompasses various segments catering to diverse consumer preferences. Sensitive skin individuals seek products infused with herbal extracts for gentle care. Hair growth and prevention of hair loss are key concerns addressed through herbal cosmetics. Sustainability is a significant trend, with consumers favoring organic farming, bioactive compounds, and ethical sourcing. Premium cosmetics incorporating herbal ingredients offer superior performance.

The Permanent Makeup Service market has experienced significant growth over the past few years, reflecting a rising consumer preference for convenience and long-lasting cosmetic solutions. This innovative service, which includes techniques like microblading, permanent eyeliner, and lip tinting, offers individuals th

According to a May 2017 survey of American consumers, ** percent of Americans between the ages of 30 and 59 years wear makeup on a daily basis, and ** percent wear makeup several times per week.

Top cosmetics products in the United States There are **** main cosmetics segments in the United States: facial cosmetics, eye cosmetics, lip cosmetics, and nail cosmetics. Facial cosmetics, such as foundation and blush, generated the highest level of sales in 2018. Eye cosmetics, such as eyeliner and mascara, came in second place. When it comes to individual products, eyebrow cosmetics have become much more popular in recent years, with sales growth between 2017 and 2018.

U.S. cosmetics consumer behavior In the United States, there are several major retailers dedicated to cosmetics retail, including Sephora, Ulta Beauty, and Sally’s Beauty. However, the vast majority of American women shop for cosmetics at drugstores, mass merchandisers, or online as opposed to a specialty store. In 2017, American consumers on average spent about *** U.S. dollars on cosmetics, perfume and bath preparation products, up from *** U.S. dollars in the previous year.