The number of users in the 'Online Dating' segment of the eservices market in the United States was forecast to continuously increase between 2024 and 2028 by in total *** million users (+**** percent). After the ninth consecutive increasing year, the indicator is estimated to reach ***** million users and therefore a new peak in 2028. Notably, the number of users of the 'Online Dating' segment of the eservices market was continuously increasing over the past years.Find further information concerning revenue in the United States and revenue growth in Indonesia. The Statista Market Insights cover a broad range of additional markets.

In 2025, the United States was the country with the highest online dating service penetration, with **** percent. Belgium followed, with close to ** percent.

Introduction

Online Dating Statistics: In recent years, online dating has become a widely embraced method for individuals seeking potential partners. Advancements in technology and the widespread use of smartphones have led to a dramatic evolution in the landscape of online dating.

Platforms like Bumble, Tinder, and OkCupid have revolutionized the dating process, enabling people to connect based on mutual interests, location, and even sophisticated algorithms designed to gauge compatibility. The online dating market is anticipated to see significant growth in the years ahead, fueled by the growing acceptance of digital platforms, particularly among younger generations.

However, as the industry expands, it faces ongoing challenges such as concerns over data privacy, online harassment, and the authenticity of user profiles. This overview explores key statistics related to the online dating sector, examining its growth, demographic shifts, and emerging trends.

With over **** million monthly downloads in April 2025, ****** is the most downloaded dating application in the world. First released in April 2012, the American company introduced the swiping model, with people anonymously indicating who they are interested in meeting and getting to know better. FRND and Bumble ranked second and third, respectively. What apps do dating users download? In June 2024, ****** was the leading dating apps by revenue. The company generated a monthly in-app-purchase revenue of more than ** million U.S. dollars. Bumble ranked second with over ** million U.S. dollars, followed by Hinge with roughly **** million U.S. dollars in the last examined month. Online dating platforms in the United States In 2024, the number of online dating users in the United States was estimated to have surpassed ** million. According to a survey of dating app users conducted in the U.S. in July 2022, almost half of women in the country joined online dating services to meet a long term partner, while ** percent of men did the same to find a casual date.

We asked U.S. consumers about "Online dating usage by brand" and found that ******** takes the top spot, while *************** is at the other end of the ranking.These results are based on a representative online survey conducted in 2025 among 1,311 consumers in the United States.Looking to gain valuable insights about users of online dating platforms across the globe? Check out our reports about online dating sites users worldwide. These reports offer the readers a comprehensive overview of customers of online dating sites: who they are; what they like; what they think; and how to reach them.

The Online Dating Services Market is estimated to be valued at USD 7.64 Billion in 2022 and is expected to reach USD 14.30 Billion by 2030, registering a CAGR of 8% in the forecast period. Factors Affecting Online Dating Services Market Growth

The increasing usage of internet Services is propelling the Global Online Dating Services Market.

The rising usage of Internet services is propelling the accessibility of numerous online services for dating increasing the growth of the online dating services market globally. For instance, according to the data of NCBI the daily dating app notifications received are the highest average of 58.62.

Additionally, the increasing count of meetings, dating, texting, and marriages are fuelling the number of applications, software, and websites for online dating propelling the substantial growth of the online dating market. The increasing rate of dating and marriages outside social circles is contributing to the growth of Online Dating Services in the upcoming years. Social trends and increased dating and marriage outside traditional social circles growing the rates of interracial marriage, attributing the growth of the Online Dating Services Market during the forecast period.

Increasing dating apps services

The substantial increase in demand for dating apps and portals like Bumble, Tinder, Grindr, and many others is expected to boost the online dating service market in the forecast period. For instance, Tinder had 10.7 million subscribers in the first quarter of 2023. Additionally, the COVID-19 outbreak has increased the number of users on online dating apps due to the government restrictions the cafes, malls, and other social gathering places was locked fuelled the online dating app service market. Thus, the rising number of dating service users is contributing to the growth of the online dating service market.

The Restraining Factor of Online Dating Services:

Online vulnerable frauds are hampering the Global Online Dating Services Market.

The number of online frauds or scams is hindering the growth of the online dating service market. Issues faced by the users such as violent crimes, pornographic material, financial fraud, and many other ways where users’ privacy is harmed are preventing the online dating service market to grow. Concerned with women’s safety many of them feel dangerous and unsafe in using dating apps which is hindering the growth of the market. For instance, according to the report of the Federal Trade Commission in 2022, 70,000 people reported a romance scam, and reported losses hit a staggering $1.3 billion.

What is the impact of COVID-19 on the Global Online Dating Services Market?

The COVID-19 pandemic has positively affected the online dating market. The overall income of online dating platforms and apps increased significantly in the online dating market as a result of the rising trend of online dating applications due to COVID-19 lockdown restrictions. Additionally, with lockdowns imposed all over the world considering the pandemic, most people prefer online dating apps and services as social gatherings and meetings were prohibited, which propelled the online dating market during the pandemic. Introduction of Online Dating Services

Online dating is a platform also known as internet dating, where people interact with opposite and same-gender people to build personal relationships. Online dating platform provides voice calling, messaging, and video calling, to initiate communication among users. Online dating services play a major role in today’s social trend as it is used to build connections among people who have the same interests. The online dating platform needs users to portray themselves through their profiles or make the users contact the opposite potential match directly, or use exclusive algorithms to connect them with proper partners. The increasing use of online websites in enhancing online dating services market growth.

The global internet dating market is experiencing robust growth, fueled by increasing smartphone penetration, evolving social norms around online dating, and the development of sophisticated matching algorithms. The market, while mature in certain regions, continues to expand into new geographic territories and demographic segments. The rise of niche dating apps catering to specific interests, lifestyles, or age groups reflects this diversification. While the exact market size in 2025 is unavailable, we can reasonably estimate it to be around $12 billion based on reported growth rates in previous years and considering the overall growth trend of the digital economy. A compound annual growth rate (CAGR) of approximately 15% from 2025 to 2033 is a plausible projection, leading to a projected market value exceeding $40 billion by 2033. This growth is driven by factors such as improved user experience through advanced features (AI-powered matching, enhanced safety measures), increased user trust in online platforms, and effective marketing strategies targeting a broad audience. However, factors like data privacy concerns, competition among numerous platforms, and the inherent challenges of building and maintaining trust within online relationships act as restraints. The market segmentation reflects the diverse approaches to online dating. Established players like Match Group and Bumble dominate, yet the rise of niche apps demonstrates the importance of specialization. Companies focusing on specific demographics (age, ethnicity, or religion), or those catering to specific interests (e.g., gaming, travel) are witnessing growth. Geographic variations are also significant. Regions with high internet penetration and a digitally-savvy population naturally show higher market penetration. Furthermore, cultural attitudes towards online dating and relationship formation play a critical role in determining the market size and growth trajectory within different regions. Competitive pressures are high, encouraging ongoing innovation in app features, user interface, and marketing strategies. The ability to offer a superior user experience and build trust remains crucial for success in this dynamic landscape.

The online dating service market is experiencing robust growth, driven by increasing smartphone penetration, evolving social norms around dating, and the desire for convenient and efficient ways to find romantic partners. The market, estimated at $10 billion in 2025, is projected to exhibit a Compound Annual Growth Rate (CAGR) of 15% from 2025 to 2033, reaching an estimated market value of $30 billion by 2033. This expansion is fueled by several key trends: the rise of niche dating apps catering to specific demographics or interests (e.g., LGBTQ+, faith-based), the integration of advanced matching algorithms leveraging artificial intelligence and machine learning for improved compatibility, and the growing acceptance of online dating as a legitimate and effective method for relationship formation. While factors like data privacy concerns and the potential for scams represent challenges, the industry is actively addressing these issues through enhanced security measures and transparent user policies. The competitive landscape is diverse, encompassing both large, established players like Match Group and Bumble, and smaller, specialized platforms. Successful players are focusing on providing superior user experiences, personalized matching, and strong community building features to retain users and attract new subscribers. The segmentation of the online dating market reflects this diversity, with distinct segments emerging based on factors like age, location, relationship goals, and interests. Geographic variations in market size and growth rates are expected, with regions like North America and Europe maintaining significant market shares, although the Asia-Pacific region is predicted to experience rapid growth due to rising internet and smartphone usage. The market's future trajectory will likely be shaped by technological advancements, evolving user preferences, and regulatory changes affecting data privacy and safety. Continued innovation in AI-powered matchmaking, improved user safety features, and the development of more inclusive and diverse platforms will be crucial for companies to thrive in this dynamic market.

The European online dating market, currently exhibiting robust growth, is projected to expand significantly over the forecast period (2025-2033). Driven by increasing smartphone penetration, changing social dynamics favoring online interactions, and the rising acceptance of online dating amongst diverse age groups, the market demonstrates considerable potential. The segment encompassing paid online dating services is expected to witness faster growth compared to its non-paying counterpart, fueled by premium features and enhanced user experiences offered by platforms such as Bumble, Tinder, and eHarmony. Market leaders are continually innovating, introducing advanced matching algorithms, sophisticated safety features, and personalized user interfaces to cater to the evolving preferences of the user base. Geographical variations exist within Europe, with the UK, Germany, and France likely maintaining dominant market shares due to larger populations and higher internet penetration. However, other countries in the region are also experiencing rising adoption rates, presenting opportunities for market expansion. Competition is fierce, with established players facing challenges from emerging niche platforms targeting specific demographics or relationship goals. Regulatory factors concerning data privacy and user safety also play a crucial role in shaping market dynamics. Continued expansion hinges on several factors. Maintaining user trust and addressing concerns about data security are paramount. Furthermore, adapting to evolving user preferences, including increased demand for inclusivity and authenticity, will be critical for maintaining market share. The ongoing evolution of dating app features, incorporating virtual reality or augmented reality elements, also presents potential avenues for future growth. The market’s future trajectory will depend heavily on platforms’ ability to foster meaningful connections and deliver a positive user experience, ultimately influencing user engagement and revenue generation. Careful consideration of emerging trends, such as incorporating artificial intelligence for advanced matchmaking or prioritizing mental health within the user experience, are expected to shape the industry's long-term success in Europe. This comprehensive report provides an in-depth analysis of the burgeoning Europe online dating industry, covering the period 2019-2033. With a focus on the key market drivers, challenges, and emerging trends, this report is an invaluable resource for investors, industry professionals, and anyone seeking to understand this dynamic sector. The report leverages data from the base year 2025 and forecasts market performance until 2033, drawing upon historical data from 2019-2024. Expect detailed insights into market size (in millions), key players like Bumble, Match Group, and Tinder, and critical segmentations including paying and non-paying online dating services. Keywords: Europe online dating market, online dating industry Europe, European dating apps, online dating market size Europe, dating app market analysis Europe, European dating trends, online dating revenue Europe, online dating market growth Europe, dating app market share Europe, M&A in European dating apps. Recent developments include: February 2022 - Bumble Inc announced the acquisition of Fruitz, one of Europe's fastest-growing dating apps. The dating app is popular with Gen Z, a growing segment of online dating consumers. Such acquisitions by the major players in the region are promoting the growth of inline dating app services.. Key drivers for this market are: Continuous Innovation in Service Offerings, Growing Penetration of Smartphones and Mobile Devices. Potential restraints include: Rising fake accounts is set to create hurdles for the Online Dating Services Market.. Notable trends are: Non Paying Online Dating to Show Significant Growth.

The online dating services market is a rapidly expanding sector, exhibiting a robust Compound Annual Growth Rate (CAGR) of 5.5% and reaching an estimated market size of $8.47 billion in 2025. This growth is fueled by several key factors. Increasing smartphone penetration and internet usage globally provide wider access to online dating platforms. Furthermore, evolving social norms and changing societal views on relationships are driving adoption, especially among younger demographics. The market's segmentation into various types of dating services (e.g., niche platforms targeting specific interests or demographics) and applications (e.g., mobile apps, web-based platforms) caters to a diverse user base, fueling further expansion. Competitive strategies employed by leading players like Match Group and Bumble Inc., including the development of advanced matching algorithms and personalized features, contribute significantly to market growth. However, the market faces challenges. Data privacy concerns and safety issues relating to online interactions remain a significant restraint. The market is also highly competitive, with numerous players vying for market share. Successful navigation of these challenges necessitates robust data security measures, transparent user agreements, and proactive measures to combat fraud and ensure user safety. Despite these challenges, the long-term outlook for the online dating services market remains positive, driven by continued technological innovation and a growing global user base. The forecast period from 2025-2033 promises continued expansion, with potential for further market segmentation and diversification of services. Regional variations in growth rates are expected, with developed markets potentially experiencing slower growth compared to emerging markets where internet penetration is still rising.

The North American online dating services market, currently experiencing robust growth, is projected to expand significantly from 2025 to 2033. A 5.60% Compound Annual Growth Rate (CAGR) suggests a substantial increase in market value over this period. This growth is fueled by several key drivers: the increasing prevalence of smartphone usage and mobile dating apps, a shift towards more casual relationships and flexible lifestyles, and the growing acceptance of online dating as a legitimate way to meet romantic partners. Furthermore, the market is segmented into two primary categories: non-paying and paying online dating services. While non-paying services provide a convenient entry point for users, the paying segment often offers premium features and a more refined user experience, contributing to overall market revenue. Competition within the market is intense, with established players like Match Group Inc. and Bumble vying for market share alongside niche players focusing on specific demographics (e.g., BlackPeopleMeet, EliteSingles). The North American market, specifically the United States and Canada, dominates the region due to higher internet penetration and a more established online dating culture. Continued innovation in matching algorithms, user experience enhancements, and safety features will be crucial for companies to maintain a competitive edge. This evolution also encompasses increasing efforts to combat scams and fraud within the sector, thereby enhancing user trust. The market's restraints include concerns about data privacy and security, the potential for catfishing and fraudulent profiles, and the evolving social dynamics surrounding online dating. Despite these challenges, the market's strong growth trajectory suggests that the benefits of online dating, including convenience, expanded reach, and a streamlined process, continue to outweigh the potential risks for a substantial portion of the population. The focus on enhancing user safety and trust, coupled with ongoing technological advancements, should help mitigate these concerns and sustain the market's growth momentum in the coming years. The integration of AI and machine learning in matchmaking algorithms is expected to further personalize the user experience and drive higher user engagement, contributing to increased revenue streams for both non-paying and paying segments. Recent developments include: March 2022 - Match Group has announced that it is launching the latest addition to its dating services lineup with Stir, an app designed exclusively for single parents. With the new release, the company aims to address the 20 million single parents in the U.S. who are under-served by existing dating apps.. Key drivers for this market are: Continuous Innovation in Service Offerings, Growing Penetration of Smartphones and Mobile Devices. Potential restraints include: Continuous Innovation in Service Offerings, Growing Penetration of Smartphones and Mobile Devices. Notable trends are: Rapid innovation in service offerings is driving the market growth.

According to a 2022 online survey, five percent of adults in the United States were currently using online dating apps or sites. Overall, a further five percent reported they were not currently using online dating services, but had done so in the past year. Furthermore, 21 percent of U.S. adults said they had used online dating platforms more than a year ago.

According to an online survey conducted in 2022 in the United States, roughly ** percent of women and ** percent of men reported having ever used online dating sites or apps. Additionally, ***** percent of men and ***** percent of women reported currently using such platforms.

According to April 2020 survey data of Millennial dating app users in the United States, ** percent of respondents were using online dating apps or services much more than prior to the COVID-19 pandemic. Only ** percent of U.S. Millennial dating app users are using online dating platforms much less.

The user expenditure on online dating and matchmaking services in Japan was estimated at **** billion Japanese yen in 2023. The market exhibited a strong growth in 2020 and 2021, which was partly a result of the decrease in offline encounters during the COVID pandemic. It was expected that the market would continue to grow at a lower pace in the coming years and reach a size of ** billion yen by 2028.

Well-known services in Japan

Currently there are a high number of online dating and matchmaking services available in Japan. With the increasing adoption of smartphones, several dating and matchmaking apps emerged during the *****. Some of the more well-known apps include Pairs, which launched in 2012, Tapple, which was released in 2014, and With, which started in 2015. A ranking of the leading dating apps based on app revenue shows that Tinder, which entered the Japanese market in 2013, is the most successful foreign app in this area. Next to an increasing adoption, advertisements and appearances in various media also played a role in raising the awareness of such services in Japan.

Demographic factors

Japan has an increasing number of single-person households as well as an increasing share of people who remain unmarried by the age of 50, which indicates that there is a growing pool of potential customers for online dating and matchmaking apps. Since these services allow for a more convenient and time-effective way to find a partner, they can be especially attractive for people who lack time or feel that love life is bothersome. As survey data shows, these are some of the most common reasons why young singles are not proactive about their love life. Some services, such as Omiai, also cooperate with local municipalities in hosting matchmaking events and encouraging couples to move to rural areas, which can help in alleviating the depopulation of such areas.

Omi was the leading dating app in Indonesia, with around **** million downloads in 2024. It was followed by PopUp and Litmatch, which recorded about *** million and *** million downloads, respectively.   The rising tide of Indonesia’s online dating industry The rise of technology and the internet have transformed how dating and relationships are approached in Indonesia. Online dating has become an alternative to traditional dating for many Indonesians. Indonesian users see online dating as a means to connect with people outside their social circle. A recent study revealed that online dating users in Indonesia are quite confident about finding a partner on dating apps. With the number of online dating users showing an increasing trend, it is estimated that the online dating industry in Indonesia will continue to grow in the coming years. How do Indonesian users perceive premium online dating services?  In line with the increased confidence in finding a partner on online dating apps, many users have shown greater willingness to invest in premium subscriptions on these apps. The main expectation of subscribing to premium dating app services among users was to enhance their profiles to appear more trustworthy and credible online. When it comes to paying for premium services on dating apps, most Indonesian users opt for more affordable options.

According to a survey conducted in April 2024 in the United States, one in five online dating service users had lied about their age on their dating profile, while 14 percent had lied about their income. A further 14 percent had lied about their hobbies and interests, and 12 percent had lied about their height.

The penetration rate in the 'Online Dating' segment of the eservices market in the United States was forecast to continuously increase between 2024 and 2028 by in total *** percentage points. After the ******* consecutive increasing year, the indicator is estimated to reach ***** percent and therefore a new peak in 2028. Notably, the penetration rate of the 'Online Dating' segment of the eservices market was continuously increasing over the past years.Find further information concerning the revenue in the eservices market in the United Arab Emirates and the number of users in the eservices market in the United Arab Emirates. The Statista Market Insights cover a broad range of additional markets.

During a July 2022 survey on online dating in the United States, 56 percent of female online dating sites or app users aged 18-49 stated that they had received a sexually explicit message or image they did not ask for. In contrast, only 25 percent of male respondents of the same age group stated the same.

As of March ***** ** percent of online dating service users in the United States were men, and ** percent were women. Dating app Tinder finds much popularity in the North and Latin America regions.