During a 2024 survey, it was found that the most common sport or league bet on by student athletes in the United States was the National Football League (NFL). In total, 43 percent of male student athletes and 13 percent of female student athletes bet on the NFL.

Yearly growth chart for sports betting in US states, including handle, revenue, and growth metrics

According to a January 2025 survey conducted among adults in the United States, ***percent of male respondents said they had an online sports betting account. Meanwhile, the figure for women stood at ** percent. Sports betting has been allowed in certain states in the U.S. since the federal ban was lifted by the Supreme Court in May 2018.

Notes: (1) Monthly payments are due to the State by the 15th of the following month. (2) The operation of the online sports wagering began on October 12, 2021. (3) Monthly resettlements are wagers where the original settled wager result is modified due to an error or change in result of the underlying event. (4) Federal Excise Tax is 0.25% of Net Wagers. (5) This amount shall only include coupons and credits issued for use for gaming in the state and redeemed in the State of Connecticut. (6) Per Public Act 21-23, from October 2021 – September 2022 the promotional deduction is limited to the lesser of 25% of sports wagering Win/Loss, or actual promotional coupons or credits wagered. From October 2022 – September 2023 this limit drops to 20%, and to 15% thereafter.. (7) Payment rate is 13.75% of Gross Gaming Revenue. Monthly payment is the greater of the calculated payment or $0 (if calculated payment is negative). (8) In May 2022, MPI Master Wagering License CT, LLC reclassified $2.6M of certain bets from October 2021 - March 2022 originally reported as resettlements, as winnings. This had no impact on Gross Gaming Revenue or payments to the state because winnings and resettlements are treated the same in the GGR calculation. Corrected amounts are reported above. (9) In May 2022, MPI Master Wagering License CT, LLC revised its October 2021 filing to reflect patron winnings that were cashed after the close of operations during the limited hours of Soft Launch. This adjustment reduced the payment due to the State of Connecticut by $31,669; taken as a credit against the May 2022 payment due. (10) In July 2024, Mohegan Digital, LLC's online gaming operator identified and reported data latency issues that caused errors in the May 2024 payment calculations submitted to the State of Connecticut. Mohegan Digital, LLC amended their May 2024 return, which resulted in an increase of $15,952 in both Wagers and Cancelled Wagers, an Increase of $5,375 in Patron Winnings, and a decrease of $5,375 in Monthly Resettlements. Amended figures are shown above.

The market size of the global sports betting industry stood at *** billion U.S. dollars as of March 2025. Within this industry, there were over ******* employees in a total of nearly ****** businesses. Many countries participate in legal sports betting, one of the more recent being the United States. Despite being a relative newcomer, the revenue of the sports betting industry in the U.S. stood at over ** billion U.S. dollars in 2023.

Yearly and monthly growth charts for sports betting in Pennsylvania , including handle, revenue, and growth metrics

Sports Betting Key StatisticsTop Sports Betting AppsUS Sports Betting App RevenueUS Sports Betting Revenue by SportUS Sports Betting Revenue by StateUK Sports Betting RevenueUK Sports Betting by...

Yearly and monthly growth charts for sports betting in Connecticut , including handle, revenue, and growth metrics

In 2023, Sports Betting Market reached a value of USD 113.54 billion, and it is projected to surge to USD 223.66 billion by 2030

Yearly and monthly growth charts for sports betting in New Jersey , including handle, revenue, and growth metrics

Yearly and monthly growth charts for sports betting in Kansas , including handle, revenue, and growth metrics

Yearly and monthly growth charts for sports betting in Massachusetts , including handle, revenue, and growth metrics

Yearly and monthly growth charts for sports betting in Washington D.C. , including handle, revenue, and growth metrics

Snapshot img

Sports Betting Market Size 2025-2029

The sports betting market size is valued to increase by USD 221.1 billion, at a CAGR of 12.6% from 2024 to 2029. Digital revolution will drive the sports betting market.

Major Market Trends & Insights

APAC dominated the market and accounted for a 33% growth during the forecast period.
By Platform - Online segment was valued at USD 101.20 billion in 2023
By Type - Basketball segment accounted for the largest market revenue share in 2023

Market Size & Forecast

Market Opportunities: USD 162.64 billion
Market Future Opportunities: USD 221.10 billion
CAGR from 2024 to 2029 : 12.6%

Market Summary

The market is a dynamic and complex industry, fueled by the intersection of technology and human passion for sports. With an estimated global value of USD155 billion in 2020, this market's growth is driven by the increasing popularity of online betting platforms and the integration of advanced technologies like machine learning. These innovations enable personalized user experiences, real-time data analysis, and more accurate odds calculation. However, the industry faces significant challenges, including stringent government regulations and restrictions. For instance, in some regions, sports betting remains illegal or heavily regulated, limiting market growth potential. Additionally, concerns over problem gambling and match-fixing continue to shape the regulatory landscape.
Despite these hurdles, the future of sports betting looks promising. Technological advancements, such as blockchain and virtual reality, are poised to revolutionize the industry further. As these developments unfold, businesses must adapt and innovate to stay competitive in this rapidly evolving market.

What will be the Size of the Sports Betting Market during the forecast period?

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How is the Sports Betting Market Segmented ?

The sports betting industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Platform

  Online
  Offline


Type

  Basketball
  Horse riding
  Football
  Others


Betting Type

  Fixed Odds Wagering
  Exchange Betting
  Live/In-Play Betting
  eSports Betting


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  APAC

    Australia
    China
    India
    Japan


  Rest of World (ROW)

By Platform Insights

The online segment is estimated to witness significant growth during the forecast period.

The market is in a constant state of evolution, fueled by technological advancements and regulatory changes. The online betting segment, in particular, is thriving, driven by factors such as the expansion of the overall market, the increasing availability of mobile platforms due to Internet and smartphone penetration, and the structural migration of customers from retail to online betting in emerging markets. Technological innovations include advanced responsible gambling tools, payment gateway integration, customer support ticketing, win probability models, AML compliance software, data visualization tools, and bonus claim processes. Regulatory compliance checks, in-play betting data, sports data providers, geofencing technology, KYC compliance protocols, account management features, transaction processing speed, withdrawal processing times, real-time data feeds, betting exchange liquidity, deposit method integrations, user engagement metrics, customer identity verification, live streaming integration, mobile betting platforms, data analytics dashboards, risk management models, CRM system integration, betting platform security, fraud detection systems, user experience design, player segmentation strategies, and more.

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The Online segment was valued at USD 101.20 billion in 2019 and showed a gradual increase during the forecast period.

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Regional Analysis

APAC is estimated to contribute 33% to the growth of the global market during the forecast period.Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

See How Sports Betting Market Demand is Rising in APAC Request Free Sample

The Asia-Pacific (APAC) region is poised to lead The market due to its rapid expansion and significant population base. Comprising over 60% of the world's population, APAC is a burgeoning market with an increasing number of digital platforms and the adoption of online betting. Key factors contributing to this growth include the presence of gambling hubs like Macau and the rising disposable income of the population.

APAC's dominance in the global sports betting landscape is further reinforced

According to a 2025 survey, the age group with the largest share of individuals with an online sports betting acount in the United States was ********-years-old. In total, ** percent of U.S. adults belonging to this demographic had an account with an online sportsbook.

According to a survey conducted in January 2025, Latinos were the most likely ethnic group to have engaged in betting on sports events in the United States. Specifically, ** percent of Latinos had participated in sports betting at least once in their lives.

Yearly and monthly growth charts for sports betting in Maryland , including handle, revenue, and growth metrics

Sports Betting Data Feeds Market Outlook

According to our latest research, the global sports betting data feeds market size reached USD 1.75 billion in 2024, reflecting robust growth driven by digital transformation and the increasing legalization of sports betting worldwide. The market is projected to expand at a CAGR of 12.4% from 2025 to 2033, with the total market value forecasted to hit USD 5.06 billion by 2033. This growth trajectory is primarily attributed to the proliferation of online betting platforms, technological advancements in real-time data processing, and the evolving regulatory landscape that continues to favor the adoption of sports betting solutions.

One of the primary growth factors for the sports betting data feeds market is the exponential rise in global sports betting activities, both online and offline. As more countries move towards legalizing sports betting, operators are seeking advanced data feed solutions to enhance their offerings and ensure compliance with regulatory requirements. The surge in popularity of live and in-play betting has created a significant demand for real-time, accurate, and reliable data feeds. Sportsbooks and betting platforms are increasingly relying on sophisticated data feed providers to deliver up-to-the-second information on odds, player statistics, and match outcomes, which not only improves the user experience but also reduces the risk of fraud and errors. Furthermore, the integration of artificial intelligence and machine learning into data feed solutions is enabling operators to provide more personalized and engaging betting experiences, further fueling market growth.

Another key driver is the rapid technological advancements in data transmission and analytics. The emergence of cloud-based infrastructure and API-driven architectures has enabled seamless integration of data feeds into multiple betting platforms, enhancing scalability and operational efficiency. The adoption of advanced analytics tools allows operators to leverage historical and real-time data for predictive modeling, odds calculation, and risk management. In addition, the increasing use of mobile devices for sports betting has necessitated the development of lightweight, high-performance data feed solutions that can deliver instant updates to users regardless of their location. This technological evolution is not only expanding the addressable market but also intensifying competition among data feed providers, leading to continuous innovation and improvement in service quality.

The growing emphasis on regulatory compliance and integrity in sports betting is also shaping the market landscape. Governments and regulatory bodies are imposing stringent requirements on data accuracy, transparency, and anti-fraud measures, compelling operators to invest in high-quality data feed solutions. Data feed providers are responding by enhancing their offerings with features such as real-time monitoring, anomaly detection, and automated reporting to ensure compliance with evolving regulations. The collaboration between sports leagues, betting operators, and data providers is further strengthening the ecosystem, fostering trust and credibility among end-users. As a result, the sports betting data feeds market is witnessing increased adoption across various segments, including sportsbooks, online betting platforms, casinos, and fantasy sports operators.

From a regional perspective, North America and Europe continue to dominate the sports betting data feeds market, accounting for a significant share of global revenues. The United States, in particular, has witnessed a surge in sports betting activities following the repeal of PASPA, with several states legalizing and regulating the industry. Europe, with its well-established betting culture and mature regulatory framework, remains a key market for data feed providers. The Asia Pacific region is emerging as a lucrative market, driven by the rising popularity of online sports betting and the increasing adoption of digital payment solutions. Latin America and the Middle East & Africa are also witnessing steady growth, supported by favorable regulatory developments and expanding internet penetration.

Component Analysis

The sports betting data feeds market is segmented by component into software and services, each playing a pivotal role in shaping the industry’s trajectory. Software solutions form the backbone of data feed integr

The global sports betting data service market size was valued at USD 1.3 billion in 2025 and is projected to grow from USD 1.5 billion in 2026 to USD 3.1 billion by 2033, exhibiting a CAGR of 10.4% during the forecast period. The increasing popularity of sports betting and the growing demand for data-driven insights to make informed betting decisions are driving the growth of the market. Furthermore, the advancements in technology, such as artificial intelligence (AI) and machine learning (ML), are enabling the provision of more accurate and personalized data, which is further fueling the market growth. The market is segmented into various applications including sports media, sports teams, sponsor brands, and others. The sports media segment held the largest market share in 2025 and is expected to continue its dominance throughout the forecast period. This is attributed to the increasing demand for sports betting data by media companies to enhance their coverage and provide value-added services to their viewers. Other key segments include sports teams, which use data to analyze player performance and make strategic decisions, and sponsor brands, which use data to measure the effectiveness of their campaigns and optimize their marketing strategies. Geographically, North America accounted for the largest market share in 2025 and is projected to maintain its dominance during the forecast period. The region's high adoption of sports betting and the presence of major sports leagues are driving the growth of the market. Europe and Asia Pacific are other key regions with significant market potential due to the growing popularity of sports betting and the increasing investment in data analytics. Introduction The global sports betting data service market has witnessed a surge in demand as the legalization of sports betting expands across jurisdictions. These services provide valuable data and insights to sportsbooks, media companies, and other stakeholders to enhance their operations and engage audiences.

Yearly and monthly growth charts for sports betting in Tennessee , including handle, revenue, and growth metrics