The number of TV viewers in the 'Traditional TV & Home Video' segment of the media market worldwide was modeled to stand at ************ users in 2024. Following a continuous upward trend, the number of TV viewers has risen by *********** users since 2017. Between 2024 and 2030, the number of TV viewers will rise by *********** users, continuing its consistent upward trajectory.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Traditional TV & Home Video.

According to estimates, there were *** million TV homes in the United States for the 2023-2024 TV season. Whilst the number of TV households continues to grow, pay TV is becoming less popular – the pay TV penetration rate in the U.S. was pegged at ** percent in 2023, marking a drop of over ** percentage points in just five years. The changing TV landscape The trend of consumers (especially younger generations) cutting the cord and instead moving online to streaming services has meant that many pay TV providers have struggled to keep afloat. In spite of this, television statistics show that watching terrestrial TV is still a popular media activity among U.S. consumers. Television has been a popular pastime for so long that it seems impossible the medium could ever die out – but its traditional form is certainly changing. The advent of ** and smart TV technology, as well as connected TV devices, mean that the ways in which we watch television are changing all the time. User demographics A key factor when considering television consumption in the United States is how a consumer’s age affects their viewing habits and preferences. As of 2022, the average daily time spent watching TV among adults aged 75 years and older amounted to nearly **** hours. ** to **-year-olds spent just around *** hours per day consuming TV content. Moreover, the share of cable TV subscribers was higher among older adults, with half of consumers aged 65 years and older subscribing to a cable TV service, compared to ** percent of ** to **-year-olds at the beginning of 2023.

According to a 2024 survey, the majority of U.S. viewers used a combination of both traditional TV and video streaming services, with ** percent of respondents subscribing to those platforms. A further *** in three people interviewed stated that they only used streaming services, while **** percent only viewed content on traditional TV sources, such as pay TV and over-the-air TV.

This graph depicts the percentage of U.S. households viewing public television in the United States from 1999 to 2013. In 2003, 47 percent of U.S. households viewed public television.

How many Italians watch TV? From 2006 to 2023, the number of individuals watching television in Italy fluctuated. According to the data, the number of TV viewers amounted to approximately 53.4 million in 2006. Subsequently, this figure dropped to roughly 50.75 million viewers in 2023. However, the peak of Italian TV viewers was reached in 2010 and 2011, at over 54.5 million. The Italian TV audience is not particularly young When looking at the profile of TV viewers in Italy, data revealed that the television’s audience was not particularly young. In fact, most individuals watching TV in Italy were aged between 45 and 54 as of 2021. On the other hand, people aged between 18 and 19 represented the smallest group. Furthermore, when considering the occupational status of Italian TV consumers, data showed that retired people, as well as middle management and white-collar employees represented the largest group that year. Most Italian TV watchers come from the North-West of Italy When breaking down Italian TV audience by macro-area of origin, it can be noticed that most viewers lived in the North-West in 2021. Specifically, the North-West region of Lombardy registered the highest number of individuals watching television in Italy. In fact, more than a half of viewers from the North-West came from this specific region. However, it is also worth remembering that Lombardy is by far the most populous region in the country.

According to the most recent data, U.S. viewers aged 15 years and older spent on average almost three hours watching TV per day in 2023. Adults aged 65 and above spent the most time watching television at over four hours, whilst 15 to 19-year-olds watched TV for less than two hours each day. The dynamic TV landscape The way people consume video entertainment platforms has significantly changed in the past decade, with a forecast suggesting that the time spent watching traditional TV in the U.S. will probably decline in the years ahead, while digital video will gain in popularity. Younger age groups in particular tend to cut the cord and subscribe to video streaming services, such as Netflix, Hulu, and Amazon Prime Video. TV advertising in a transition period Similarly, the TV advertising market made a development away from traditional linear TV towards online media. While the ad spending on traditional TV in the U.S. generally increased until the end of the 2010s, this value is projected to decline to below 60 billion U.S. dollars in the next few years. By contrast, investments in connected TV advertising are expected to steadily grow, despite the amount being just over half of the traditional TV ad spend by 2025.

The number of TV viewers in the 'Traditional TV & Home Video' segment of the media market in Europe was modeled to stand at ************** users in 2024. Following a continuous upward trend, the number of TV viewers has risen by ************ users since 2017. Between 2024 and 2030, the number of TV viewers will rise by ************ users, continuing its consistent upward trajectory.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Traditional TV & Home Video.

In 2024, CBS was the leading ad-supported television network in the United States, with an average viewership of **** million, surpassing the viewership number of NBC. The latter recorded **** people watching the TV channel. Spotlight on CBS CBS is among the oldest and most popular commercial broadcast television and radio networks in the United States. Founded in 1927, the company now operates as a subsidiary of Paramount, with all of its original programming available on the Paramount+ streaming platform. A closer look at the network's recent performance reveals that it ranked fourth among the leading television networks among U.S. adults in 2023. CBS reported an average of *** thousand viewers between the ages of 18 to 49 that year and was only outperformed by NBC, Fox, and ABC. So what are audiences watching? Popular television shows According to the latest data, NFL Sunday Night Football was the most watched TV program in the United States during the ********* season. The sports broadcast, which aired on NBC, scored a respective ***** million viewers during that period. The three most popular fictional programs to make it into the top five were "Yellowstone", "NCIS," and "FBI" broadcast on Paramount Network and CBS.

This graph illustrates data on the share of television viewers in the total population of Germany from 1988 to 2023. In 2023, it was found that almost ** percent of Germans aged 14 years and older watched television, down from ** percent the previous year.

“NFL Sunday Night Football” was the most watched TV show in the United States in the 2023/2024 season, with roughly **** million viewers. “NFL Monday Night Football” ranked second with approximately ** million viewers. NFL sports broadcasts score high with viewers Football matches and other live sports events have always attracted impressive audiences in the United States, and this popularity also extends to their television broadcasts. In 2023, the Super Bowl LVII was the top primetime telecast in the U.S., drawing nearly *** million viewers to their screens. Furthermore, none of the 10 most successful primetime programs were not football-related, explaining why 30-second advertising slots during the Super Bowl cost an average of ***** million U.S. dollars. Most popular TV networks NBC was the leading ad-supported television network in the United States, with an average viewership of around **** million viewers in 2023. One of its most popular shows during the 2023/2024 season included “Chicago Fire,” a drama that has been on the air for many years. The only other network to surpass **** million viewers in 2023 was CBS, which aired “NCIS” as one of its most successful fictional series.

In 2023, Lombardy was the Italian region with the highest number of individuals aged three or more watching television. Lazio and Campania ranked second and third, with five and nearly five million viewers in each region, respectively.

According to the most recent data, U.S. viewers aged 15 years and older spent on average *** hours and ** minutes watching TV per day in 2024. Adults aged 75 and above spent the most time watching television at over **** hours, whilst 20 to 24-year-olds watched TV for less than *** hours each day. The dynamic TV landscape The way people consume video entertainment platforms has significantly changed in the past decade, with a forecast suggesting that the time spent watching traditional TV in the U.S. will probably decline in the years ahead, while digital video will gain in popularity. Younger age groups in particular tend to cut the cord and subscribe to video streaming services, such as Netflix, Hulu, and Amazon Prime Video. TV advertising in a transition period Similarly, the TV advertising market made a development away from traditional linear TV towards online media. While the ad spending on traditional TV in the U.S. generally increased until the end of the 2010s, this value is projected to decline to below ** billion U.S. dollars in the next few years. By contrast, investments in connected TV advertising are expected to steadily grow, despite the amount being just over half of the traditional TV ad spend by 2025.

This statistic shows the share of live TV viewers in the United States as of September 2018, by age. According to the source, of the viewers watching live TV in September 2018, ***** percent were between the ages of ** and **.

The greatest group of individuals watching television in Italy in 2023 was aged between 45 and 54 years, with 8.18 million viewers. On the contrary, people aged between 18 and 19 years represented the smallest group, with around 910 thousand.

The graph shows the share of internet users who watch television live on broadcast TV channels worldwide in 2017, by region. According to the source, ** percent of internet users in North America watched television live on broadcast TV channels in the first quarter of 2017.

A survey conducted in the United States in 2023 revealed that most CTV viewers were between the ages of 18 and 34 years, with nearly ********** of respondents using these devices on a daily basis. Meanwhile, ** percent of people aged over 55 years watched videos via connected TVs every day.

Television viewership in India measured an average minute audience (AMA) of approximately *** trillion in 2024. It indicated a slight recovery from the declining trend that emerged post-pandemic, although remaining below viewership levels recorded in 2020. Despite the dip in viewership, television continued to be the country's largest medium, reaching over *** million households. What is India watching? Of the one to two hours spent per day watching television, most Indians either sought entertainment in the form of their favorite TV series, or sports or tuned into the news of the day. The entertainment genre’s dominance within television consumption was quite evident in the abundance of general entertainment channels available to viewers in nearly all the major Indian vernacular languages. Comedies were a popular genre. Meanwhile, sports drew its viewers primarily from the vast population of cricket enthusiasts in the country, with Star Sports 1 Hindi being the most-watched television channel overall. The era of connected TV The Indian media and entertainment sector has been at the forefront of the digital revolution, being the first to adopt or adapt to innovative technologies. The television sector was no exception. With the irrevocable penetration of streaming and over-the-top services in the video content segment, an increasing number of Indian households are switching to connected televisions. Hybrid viewing has become the norm with viewers able to stream the latest web series and consume live television on the same device.

Considering its daily programming, Globo had an average of **** million viewers throughout Brazil's ** largest ** markets in 2019. That is more than Record and SBT combined.

The statistic presents data on the results of a survey about what kind of television fans consumers in the United States consider themselves to be, as of February 2019. During the survey, ** percent of respondents stated that they were avid TV fans.

In the United States, households without a smart TV rather tended to watch live TV than smart TV households according to a survey from March 2022. However, owning a smart TV is not a guarantee to watch more online content. While ** percent of non-smart TV households primarily consumed video-on-demand services, the share of smart TV homes doing so amounted to ** percent.