As of October 2025, male users aged 25 to 34 years accounted for 11.5 percent of YouTube’s global audience, while female users in the same age group represented around 9.8 percent. This made the 25-to-34 age bracket the platform’s largest audience segment worldwide. YouTube’s global popularity The number of monthly active users on YouTube reached almost 2.5 billion in April 2024, making it the second most popular social network on the internet. The platform's popularity spans all over the world, with India and the United States having the largest YouTube audiences. As of April 2024, the audience of YouTube in India was around 476 million, while the United States recorded a YouTube audience of around 238 million users.

YouTube’s digital revenues One of YouTube's leading monetization methods include advertising, with the company generating around 8.09 billion U.S. dollars in the first quarter of 2024. Additionally, the platform generated over 28 million dollars in the United States through in-app purchases, as well as over 19.2 million U.S. dollars in revenues from mobile app users in Japan.

Key YouTube Statistics (Editor’s Choice) YouTube recorded 70 billion monthly active users in March 2023, which includes 55.10% of worldwide active social media users. There have been more than 14 million daily active users currently on YouTube, in the United States of America this platform is accessed by 62% of users. YouTube is touted as the second largest search engine and the second most visited website after Google. Revenue earned by YouTube in the first two quarters of 2023 is around $14.358 billion. In 2023, YouTube Premium and YouTube Music have recorded 80 million subscribers collectively worldwide. YouTube consumers view more than a billion hours of video per day. YouTube has more than 38 million active channels. In the fourth quarter of 2021, YouTube ad revenue has been $8.6 billion. Around 3 million paid subscribers to access YouTube TV. YouTube Premium has around 1 billion paid users. In 2023, YouTube was banned in countries such as China excluding Macau and Hong Kong, Eritrea, Iran, North Korea, Turkmenistan, and South Sudan. With 166 million downloads, the YouTube app has become the second most downloaded entertainment application across the world after Netflix. With 91 million downloads, YouTube Kids has become the sixth most downloaded entertainment app in the world. Nearly 90% of digital consumers access YouTube in the US, making it the most popular social network for watching video content. Over 70% of YouTube viewership takes place on its mobile application. More than 70% of YouTube video content watched by people is suggested by its algorithm. The average duration of a video on YouTube is 12 minutes. An average YouTube user spends 20 minutes and 23 seconds on the platform daily. Around 28% of YouTube videos that are published by popular channels are in the English language. 77% of YouTube users watch comedy content on the platform. With 247 million subscribers, T-Series has become the most subscribed channel on YouTube. Around 50 million users log on to YouTube every day. YouTube's biggest concurrent views record has been at 2.3 billion from when SpaceX has gone live on the platform to unveil Falcon Heavy Rocket. The majority of YouTube users are in the age group of 15 to 35 years in the US. The male-female ratio of YouTube users is 11:9. Apple INC. has been touted as the biggest advertiser on YouTube in 2020 spending $237.15 million. YouTube produced total revenue of $19.7 billion in 2020. As of 2021, the majority of YouTube users (467 million) are from India. It is the most popular platform in the United States with 74 percent of adult users. YouTube contributes to nearly 25% of mobile traffic worldwide. Daily live streaming on YouTube has increased by 45% in total in 2020. In India, around 225 million people are active on the platform each hour as per the 2021 statistics. YouTube Usage and Viewership Statistics #1. YouTube accounts for more than 2 billion monthly active users Around 2.7 billion users log on to YouTube each month. The number of monthly active users of YouTube is expected to grow even further. #2. Around 14.3 billion people visit the platform every month The number of YouTube visitors is far higher compared to Facebook, Amazon, and Instagram. #3. YouTube is accessible across 100 countries in 80 languages. The platform is widely available across different communities and nations. #4. 53.9% of YouTube users are men and 46.1% of women use the platform As of 2023 statistics, 53.9% of men use the platform and 46.1% of women over 18 years are on YouTube. The share in the number of males and females is 1.38 billion and 1.18 billion respectively. Age Group Male Female 18 to 24 8.5% 6% 25 to 34 11.6% 8.6% 35 to 44 9% 7.5% 45 to 54 6.2% 5.7% 55 to 64 4.4% 4.5% Above 65 4.3% 5.4% #5. 99% of YouTube users are active on other social media networks as well. Fewer than 1% of YouTube users are solely dependent on the platform. #6. Users spend around 20 minutes and 23 seconds per day on YouTube on average It is quite a generous amount of time spent on any social network platform. #7. YouTube is the second most visited site worldwide With more than 14 billion visits per month, YouTube has become the second most visited site in the world. However, its parent company Google is the most visited site across the globe. As per the statistics, YouTube is the third most popular searched word on Google. #8. 694000 hours of video content are streamed on YouTube per minute YouTube has outweighed Netflix as well in terms of streaming video content. #9. Over 81% of total internet users have accessed YouTube #10. Nearly 450 million hours of video content are uploaded on YouTube each hour More than 5 billion videos are watched on YouTube per day. #11. India has the maximum numb

YouTube was launched in 2005. It was founded by three PayPal employees: Chad Hurley, Steve Chen, and Jawed Karim, who ran the company from an office above a small restaurant in San Mateo. The first...

During the first quarter of 2024, Huge YouTube accounts, which had over 50,000 followers, reported an engagement rate of approximately 6.2 percent on their short-format content. In comparison, engagement was sensibly lower on long-format videos, which reported an engagement rate of 1.72 percent for Huge accounts. Medium YouTube accounts, which had a following between 2,001 and 10,000 users, reported engagement ratings of almost three percent on their Shorts, while long videos had an engagement of around 0.15 percent.

As of October 2025, the video-sharing platform YouTube had approximately 2.58 billion users worldwide. During the same period, an estimated 53 percent of its global audience were male.

In 2021, YouTube's user base in the United States amounts to approximately ****** million users. The number of YouTube users in the United States is projected to reach ****** million users by 2025. User figures have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to *** countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

Introduction

YouTube Users statistics: YouTube has over 2.70 billion monthly active users. It indicates that more than one-third of the world’s population and around 47% of the online global population. With a 54% of male user base, India ranks at #1 in terms of YouTube users with 491 million active users, followed by the United States with 253 million and Brazil with 144 million users.

YouTube.com becomes the second most visited website with around 77.52 billion visits on its website. With features like YouTube shorts and YouTube music, YouTube gained a massive popularity even in the smallest cities of most countries. With more than 8 million subscribers, YouTube TV extends its reach among Gen Z and millennials. With a great vision to turn YouTube’s next frontier into the living room, YouTube’s chief executive officer, Neal Mohan, is giving his best to deliver a world-class subscription experience.

This dataset explores YouTube channel information. It includes:

Channel Names Brand Focus (Gaming, Music, etc.) Subscriber Base (Millions) Primary Languages Content Categories (Broad & Specific) Country of Origin This data allows you to:

Analyze trends by language, category, and region. Identify popular content areas in various locations. Benchmark channel performance. Understand viewer demographics for different content types. By leveraging this dataset, you can gain valuable insights into YouTube's content landscape, audience makeup, and evolving trends.

As of November 2024, South Korea saw the largest number of monthly mobile YouTube app opens. Android users in the country generated around 335.7 YouTube app opens on a monthly basis. Users in India followed, with 251.9 YouTube app opens, while Android users in Thailand saw 242.7 YouTube app opens in the examined period.

In 2024, the engagement rate on YouTube content experienced a small decrease compared to the previous year. The average engagement rate on YouTube was of 3.87 percent in the last examined period, down from the 3.97 percent recorded in 2023.

Use our YouTube profiles dataset to extract both business and non-business information from public channels and filter by channel name, views, creation date, or subscribers. Datapoints include URL, handle, banner image, profile image, name, subscribers, description, video count, create date, views, details, and more. You may purchase the entire dataset or a customized subset, depending on your needs. Popular use cases for this dataset include sentiment analysis, brand monitoring, influencer marketing, and more.

During the fourth quarter of 2024, YouTube removed around 4.82 million channels from its popular video-sharing platform. This represents a slight decrease from the previous quarter, when the channels removed were approximately 4.87 million. YouTube channels are removed from the platform after three Community Guideline offenses or a single serious offense to the platform's guidelines.

Between June 2024 and July 2025, “song” was the most searched keyword on YouTube worldwide, achieving an index value of 100. The term “movie” ranked second, with an index value of 62 points relative to the top search.

Introduction

YouTube Shorts statistics: YouTube Shorts is currently everywhere, and if you are genuinely committed to expanding your reach in 2025, it is essential that you do not overlook it. Billions of views are generated each day, creators are achieving rapid success, and brands are eagerly participating to connect with new audiences.

YouTube Shorts has swiftly established itself as a primary platform for short videos, transforming the way creators present their content and interact with their audience. As an increasing number of individuals seek brief, engaging content, YouTube Shorts is not only influencing new viewing patterns but also providing opportunities for creators to expand their reach and generate income.

At present, the platform has approximately 2 billion monthly active users and around 70 million daily active users. Especially, a majority of Shorts viewers are male, with nearly 40% of them aged between 25 and 44.

Context

YouTube is an American online video-sharing platform headquartered in San Bruno, California. The service, created in February 2005 by three former PayPal employees—Chad Hurley, Steve Chen, and Jawed Karim—was bought by Google in November 2006 for US$1.65 billion and now operates as one of the company's subsidiaries. YouTube is the second most-visited website after Google Search, according to Alexa Internet rankings.

YouTube allows users to upload, view, rate, share, add to playlists, report, comment on videos, and subscribe to other users. Available content includes video clips, TV show clips, music videos, short and documentary films, audio recordings, movie trailers, live streams, video blogging, short original videos, and educational videos.

YouTube (the world-famous video sharing website) maintains a list of the top trending videos on the platform. According to Variety magazine, “To determine the year’s top-trending videos, YouTube uses a combination of factors including measuring users interactions (number of views, shares, comments, and likes). Note that they’re not the most-viewed videos overall for the calendar year”. Top performers on the YouTube trending list are music videos (such as the famously virile “Gangam Style”), celebrity and/or reality TV performances, and the random dude-with-a-camera viral videos that YouTube is well-known for.

This dataset is a daily record of the top trending YouTube videos.

Note that this dataset is a structurally improved version of this dataset.

Acknowledgements

This dataset was collected using the YouTube API. This Description is cited in Wikipedia.

More than 100 social media channels and statistics for the National Archives and Records Administration.

In 2024, users engaged more with the videos they watched on YouTube compared to the previous year. The number of average interactions on YouTube grew to 2.36 in the last measured year. This is an increase compared to 2023, when the number of comments, likes, and share on pieces of content hosted on YouTube was of approximately 2.1 interactions on average.

In 2023, all the analyzed channels with an audience between 50,000 and 55 million subscribers had over 418,000 disliked on YouTube, against the approximately 17 million likes recorded in 2023. In comparison, all the tiny accounts analyzed - which had up to 500 subscribers - managed to accumulate a total of one million likes, as well as 53,600 dislikes and 41,430 comments.

During the fourth quarter of 2024, around 1.25 billion comments on YouTube videos were removed due to violations of the platform's community guidelines. This represents a slight decrease compared to the previous quarter, when the number of comments removed from the platform were approximately 1.29 billion comments. The majority of removed comments were first detected through automated flagging.

In December 2024, users in the United States amassed approximately 12 billion visits to popular social video giant YouTube. South Korea followed, with 9.2 billion visits to the video-sharing and livestreaming platform during the examined month. Users in India and Brazil amassed around 5.42 billion and 2.95 billion visits to YouTube.com, respectively.