As of 2024, surveyed technical executives, managers, and practitioners of cloud technologies from around the world indicated that the biggest challenges of using cloud computing technology within their organizations were related to managing cloud spend. Around 84 percent of respondents found managing cloud spend to be a significant challenge. Other commonly cited challenges included security, governance, and lack of resources/expertise. Cloud computing Cloud computing is a technology that allows organizations of all sizes to take advantage of advanced computing and data storage resources without the need to manage hardware themselves. Large data centers rent space and processing power to numerous clients and provide companies with flexibility and scalability, which can lead to more innovation and increased time to market. The global public cloud computing services market is forecast to bring in revenues of over 678 billion U.S. dollars in 2024. Different cloud computing models There are various cloud computing models in use around the world: public clouds that rent resources to multiple customers through the internet, within-enterprise private clouds, and hybrid clouds that incorporate elements of both. The most commonly employed cloud strategy among enterprises is the hybrid cloud, which accounts for around 82 percent of these organizations as of 2023. Benefits of hybrid cloud strategies include the ability to store and move data and workloads across environments, among others.

In 2022, software as a service (SaaS) is expected to represent the largest segment of the global cloud computing market, with 185 billion U.S. dollars in revenues. Revenues from all three cloud segments are forecasted to increase in 2023, being important enterprise computing components. Cloud computing segments Cloud computing can be compartmentalized into software as a service (SaaS), platform as a service (PaaS), and infrastructure as a service (IaaS). Each of these service models can be differentiated by the degree of responsibility and ability to have direct control over the resources. The growth in cloud computing For several years now, cloud computing has been revolutionizing the IT and business landscape as it provides highly scalable computer system resources on demand. Because the cloud increases efficiency, speeds up deployment, and is secure, it is considered a good choice in a variety of business contexts. Notably, organizations increasingly opt for hybrid and multi cloud strategies, because these architectures provide great flexibility to move workloads to where they need to be.

Cloud Computing Market Growth | Industry Analysis, Size & Forecast Report

Dataset updated: Jun 27, 2024

Dataset authored and provided by: Mordor Intelligence

License: https://www.mordorintelligence.com/privacy-policy

Time period covered: 2019 - 2029

Area covered: Global

Variables measured: CAGR, Market size, Market share analysis, Global trends, Industry forecast

Description: The Cloud Computing Market size is estimated at USD 0.68 trillion in 2024, and is expected to reach USD 1.44 trillion by 2029, growing at a CAGR of 16.40% during the forecast period (2024-2029).

Report Attribute

Quantitative Units: Revenue in USD Billion, Volumes in Units, Pricing in USD

Regions and Countries Covered:

Industry Segmentation Covered:

By Cloud Computing: IaaS, SaaS, PaaS

By End-User: IT and Telecom, BFSI, Retail and Consumer Goods, Manufacturing, Healthcare, Media and Entertainment

Market Players Covered: Amazon Web Services, Google LLC, Microsoft Corporation, Alibaba Cloud, and Salesforce

The worldwide public cloud computing market continues to grow and is expected to reach an estimated 723.42 billion U.S. dollars in 2025. This encompasses business processes, platform, infrastructure, software, management, security, and advertising services delivered by public cloud services. A public cloud is a cloud deployment model that offers computing services over the internet. The physical hardware of this cloud model is shared by multiple companies. The services offered to customers include storage, bandwidth, or CPU cycles. Public clouds are cost-effective Among the many benefits of a public cloud is that services are offered to the customer through a pay-as-you-go model. This means that no upfront investments must be made, which otherwise lead to running costs for maintaining on-premise hardware and application infrastructure. Instead, the cloud service provider ensures proper management and maintenance of the system and the customer only pays for services consumed. AWS, Azure, and Google are dominating the market Key companies offering public cloud platforms to customers are Amazon Web Services, Microsoft Azure, and Google Cloud. Their preeminence on the market is demonstrated by organizations’ plans to continually migrate their data to the cloud and use cloud applications for their business operations on a global scale.

According to Cognitive Market Research, the global private cloud services market size will be USD 125421.2 million in 2024. It will expand at a compound annual growth rate (CAGR) of 30.50% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 50168.48 million in 2024 and will grow at a compound annual growth rate (CAGR) of 28.7% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 37626.36 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 28846.88 million in 2024 and will grow at a compound annual growth rate (CAGR) of 32.5% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 6271.06 million in 2024 and will grow at a compound annual growth rate (CAGR) of 29.9% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 2508.42 million in 2024 and will grow at a compound annual growth rate (CAGR) of 30.2% from 2024 to 2031.
The large enterprises category is the fastest growing segment of the private cloud services industry

Market Dynamics of Private Cloud Services Market

Key Drivers for Private Cloud Services Market

Increasing Emphasis on Compliance with Regulations to Boost Market Growth

The private cloud services market has experienced growth because of the growing focus on privacy and adherence to regulations. Businesses are forced to make sure that their information stays inside certain regional bounds and is governed by regional protection laws as privacy legislation becomes stricter across numerous industries and geographies. Because they allow organizations to maintain authority over the storage and accessibility of their information, private cloud services are a practical solution that also helps them comply with legal obligations. This advantage not only promotes the use of private cloud services by enterprises but also increases trust in the dependability and security of information management practices, which drives the market's overall expansion. For instance, Hewlett Packard Enterprise (HPE) is a key leader in the private cloud market. The business prides itself on its ability to provide customized private cloud solutions that combine infrastructure tools and cloud apps to meet the specific requirements of each customer. After that, businesses can incorporate this platform into a multi-cloud or hybrid platform.

Rising Need for Storage of Data to Drive Market Growth

The private cloud services market has witnessed steady growth due to the increasing requirement for data storage. File storage is becoming more and more necessary as more people choose to save and share their photos, documents, collections, and other belongings. All kinds of enterprises can now use inexpensive, flexible tools, facilities, and storage thanks to cloud computing. Private cloud services provide ways to save costs while enhancing the proficiency and flexibility of information technology. Statistics have applications in both the personal and professional spheres. The need for data storage in the cloud has increased. As a result, a lot of cloud storage companies provide limitless data storage. The expanded capacity, instant accessibility, and archive backup capabilities of consumer computers and handheld gadgets are driving the need for private cloud computing.

Restraint Factor for the Private Cloud Services Market

High Charges & Upfront Expenses, will Limit Market Growth

One factor impeding the expansion of the private cloud services industry is the upfront fees and deployment expenses. Private clouds provide more customization and protection, but the infrastructure setup and migration of legacy applications can be costly. These upfront fees may be exorbitant for small to mid-sized organizations, particularly those with tight budgets. Furthermore, the continuous costs for upkeep and administration may be high. The market's overall expansion may be slowed down if some firms are discouraged from implementing private cloud services by these financial constraints.

Impact of Covid-19 on the Private Cloud Services Market

The private cloud services business was greatly affected by the COVID-19 pandemic. Organizations expanded their use of techn...

The ANZ (Australia and New Zealand) cloud computing market exhibits robust growth, mirroring the global trend. While precise ANZ-specific data isn't provided, extrapolating from the global CAGR of 22.42% and considering the region's strong digital adoption and economic development, we can project significant expansion. The $8.81 billion global market size in the specified year (assuming this is the 2025 value) suggests a substantial ANZ market share, likely in the hundreds of millions. Drivers such as increasing digital transformation initiatives by enterprises (particularly large enterprises and SMEs in sectors like BFSI, telecommunications, and government), rising demand for enhanced data security and scalability, and the increasing adoption of hybrid and multi-cloud strategies are key factors propelling this growth. The market is segmented by cloud deployment models (public, private, hybrid), organizational size, and industry verticals, with public cloud services (IaaS, PaaS, SaaS) experiencing the most rapid growth. Competitive dynamics are intense, with global giants like Microsoft, AWS, Google, and IBM alongside significant regional players vying for market share. While challenges exist such as data sovereignty concerns and cybersecurity risks, the overall trajectory points to sustained expansion in the coming years, fueled by ongoing technological advancements and evolving business needs. Growth is expected to be particularly strong in areas such as artificial intelligence, machine learning, and big data analytics within the cloud environment. The ANZ cloud computing market's growth trajectory is expected to remain positive throughout the forecast period (2025-2033). Sustained investment in digital infrastructure, government initiatives promoting cloud adoption, and the increasing maturity of cloud-native applications will contribute to this expansion. However, potential restraints include the need for skilled professionals, the complexities of managing multi-cloud environments, and the need for robust data privacy and security frameworks. Nonetheless, the long-term outlook remains optimistic, with significant opportunities for cloud providers and businesses alike to leverage the power of cloud technologies to achieve business objectives. We anticipate continuous innovation within cloud services, leading to further market segmentation and specialization in niche areas. This report provides a comprehensive analysis of the ANZ Cloud Computing Market, offering invaluable insights for businesses operating within or considering entry into this dynamic sector. Covering the period from 2019 to 2033, with a focus on 2025, this study meticulously examines market size, growth drivers, challenges, and future trends, enabling informed strategic decision-making. The report leverages a robust methodology, incorporating extensive primary and secondary research to deliver accurate and actionable intelligence. Recent developments include: August 2024: the TEAM Cloud platform announced that it would provide more than 100 Oracle Cloud Infrastructure (OCI) services. These services are designed to help New Zealand organizations comply with regulatory and data sovereignty mandates, ensuring sensitive data stays within the nation's borders. Consequently, this guarantees that all data is securely housed and safeguarded within New Zealand, bolstering both data residency and digital sovereignty.July 2024: Microsoft Corporation partnered with CCL, establishing Microsoft's first large-scale cloud in the upcoming New Zealand cloud region. As a result of this collaboration, CCL is expected to lead the large-scale migration of customers to Microsoft's North Cloud region in New Zealand.January 2024: Macquarie Cloud Services, in collaboration with Microsoft and Dell Technologies, unveiled "Macquarie Flex." This newly launched hybrid solution would use the power of Microsoft Azure Stack HCI (Hybrid Cloud Infrastructure) and Dell Technologies' APEX Cloud Platform for Microsoft Azure. The company also aims to offer workload flexibility, a unified management interface, a consistent user experience, round-the-clock mission-critical support, and continuous compliance across public, private, and hybrid cloud environments.. Key drivers for this market are: Growth of Cloud-Native Technologies, Rising Enterprise Demand for Cloud Services. Potential restraints include: Growth of Cloud-Native Technologies, Rising Enterprise Demand for Cloud Services. Notable trends are: Growing Demand of Hybrid Cloud in Australia and New Zealand.

Overview of Cloud Computing Cloud Computing comprises the delivery of hosted services over the internet. The three main categories of cloud computing include Platform as a Service (PaaS), Infrastructure as a Service (IaaS), and Software as a Service (SaaS). A cloud can be either private or public. Anyone online can purchase services through a public cloud. A private cloud is a private network or data center that provides h.....

In 2024, the global public cloud services market is expected to grow by approximately 20.4 percent, which amounts to about 675 billion U.S. dollars. While the growth of cloud services is relatively rapid, it still represents a small percentage of the global IT services market, which is forecast to cross 1.5 trillion U.S. dollars in 2024. What is a public cloud? A public cloud is a type of cloud computing through which a service provider makes resources, such as applications, virtual machines, or storage capabilities, available to the public via the internet. Clients pay for these resources through a pay-as-you-go model or by subscription. The kind of resources offered vary by cloud provider, which is why organizations that want to migrate their data and workloads to the cloud need to develop a migration strategy beforehand. Public cloud as part of the IT infrastructure solution Today’s clouds used by organizations are usually not deployed as standalone solutions. Rather, they are an integral part of a heterogeneous mix of information technology (IT) network solutions and environments. Ultimately, organizations seek to increase performance and security while lowering costs and ensuring a wider availability of their services and applications by deploying public clouds.

The Report Covers Global Healthcare Cloud Computing Market Analysis & Trends and it is Segmented by Application (Clinical Information Systems (CIS) and Non-clinical Information Systems (NCIS)), Deployment (Private Cloud and Public Cloud), Service (Software-as-a-Service (SaaS), Infrastructure-as-a-Service (IaaS), and Platform-as-a-Service (PaaS)), End User (Healthcare Providers and Healthcare Payers), and Geography (North America, Europe, Asia Pacific, Middle East and Africa, and South America). The market size and forecasts are proivded in terms of value (in USD million) for all the above segments.

Market Overview:

United States telecom cloud market size is projected to exhibit a growth rate (CAGR) of 15.10% during 2024-2032. The inflating need among enterprises for enhancing business agility and operational efficiency, along with the lower operational and administrative costs, is primarily augmenting the market growth across the country.

Telecom cloud refers to the transformation in the telecommunications sector, transitioning from traditional machine-based landline services to cloud computing services. This shift enables the efficient utilization of networking resources, offering limitless network capacity to handle unpredictable data growth and enhance the overall customer experience. Telecom cloud delivers immediate technical and economic benefits with minimal management effort or involvement from service providers. Additionally, it supports the virtualization of storage, servers, and networks, leading to reduced infrastructure costs and efficient resource sharing. In recent times, telecom cloud solutions have gained prominence across diverse industries, such as banking, financial services, insurance (BFSI), healthcare, retail, media and entertainment, manufacturing, government, and transportation.

United States Telecom Cloud Market Trends:

The United States telecom cloud market stands at the forefront of a revolutionary transformation in the telecommunications industry, marking a shift from traditional machine-based landline services to the adoption of cloud computing services. Additionally, this evolution allows for the efficient utilization of networking resources, providing an expansive network capacity to effectively manage the unpredictable surge in data growth while significantly enhancing the overall customer experience. Besides this, telecom cloud solutions offer immediate technical and economic advantages with minimal management efforts and reduced dependence on service providers, which is acting as another significant growth-inducing factor. Moreover, this innovation further supports the virtualization of storage, servers, and networks, leading to a notable reduction in infrastructure costs and the efficient sharing of resources. In recent years, the telecom cloud market has experienced widespread adoption across various sectors in the United States, including banking, financial services, insurance (BFSI), healthcare, retail, media and entertainment, manufacturing, government, and transportation. Furthermore, as industries increasingly recognize the value of this transformative technology, the United States telecom cloud market is poised for sustained growth, playing a pivotal role in reshaping the landscape of telecommunications and data management in the country over the forecasted period.

United States Telecom Cloud Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2024-2032. Our report has categorized the market based on type, computing services, application, and end user.

Type Insights:

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• Public Cloud
• Private Cloud
• Hybrid Cloud
  

The report has provided a detailed breakup and analysis of the market based on the type. This includes public cloud, private cloud, and hybrid cloud.

Computing Services Insights:

• SaaS
• IaaS
• PaaS
  

A detailed breakup and analysis of the market based on the computing services have also been provided in the report. This includes SaaS, IaaS, and PaaS.

Application Insights:

• Computing
• Data Storage
• Achieving
• Enterprise Application
• Others
  

The report has provided a detailed breakup and analysis of the market based on the application. This includes computing, data storage, achieving, enterprise application, and others.

End User Insights:

• BFSI
• Retail
• Manufacturing
• Transportation and Distribution
• Healthcare
• Government
• Media and Entertainment
• Others
  

A detailed breakup and analysis of the market based on the end user have also been provided in the report. This includes BFSI, retail, manufacturing, transportation and distribution, healthcare, government, media and entertainment, and others.

Regional Insights:

https://www.imarcgroup.com/CKEditor/124bcaa6-2412-426a-8c0a-7d068cc78eccother-regions8.webp" style="height:450px; width:800px" />

• Northeast
• Midwest
• South
• West
  

The report has also provided a comprehensive analysis of all the major regional markets, which include the Northeast, Midwest, South, and West.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

United States Telecom Cloud Market Report Coverage:

The Asia-Pacific Cloud Computing Market Report is Segmented by Type (Public Cloud (IaaS, Paas, and SaaS), Private Cloud, and Hybrid Cloud), by Organization Size (SMEs, Large Enterprises), by End-User Industries (Manufacturing, Education. Retail, Transportation and Logistics, Healthcare, BFSI, Telecom and IT, Government and Public Sector, Other End-User Industries), by Country (China, Japan, India, South Korea, Rest of Asia-Pacific). The Market Sizes and Forecasts are Provided in Terms of Value (USD) for all the Above Segments.

Snapshot img

Private Cloud Services Market Size 2025-2029

The private cloud services market size is forecast to increase by USD 385.7 billion at a CAGR of 19.6% between 2024 and 2029.

The global private cloud services market is expanding steadily, driven by growing needs for secure, scalable IT infrastructure and advancements in cloud technology. Key drivers include the increasing emphasis on data privacy and compliance, as businesses prioritize secure environments for sensitive information, and the integration of hybrid cloud solutions, which offer flexibility to meet diverse workload demands across sectors like finance, healthcare, and retail.
This report provides a clear view of the global private cloud services market, including market size, growth projections, and key segments such as infrastructure as a service (IaaS) and platform as a service (PaaS). It delivers actionable insights for IT strategy, client solutions, and operational efficiency. A significant trend highlighted is the rise of edge computing within private clouds, enabling faster data processing closer to its source. One critical challenge explored is the high initial investment required for deployment, which can strain budgets despite long-term benefits. The report also examines regional trends, identifying opportunities in North America, Europe, APAC, and beyond.
For organizations seeking a competitive advantage in a global landscape, this report offers essential data and analysis to navigate emerging trends and address implementation challenges, ensuring they optimize their private cloud investments effectively

What will be the size of Market during the forecast period?

Request Free Private Cloud Services Market Sample

Private cloud services have gained significant traction in today's digital landscape, offering businesses on-demand platforms for intelligent data services with enhanced security and control. With the increasing importance of data protection and confidentiality, private cloud solutions have become a preferred choice for organizations looking to mitigate infrastructure setup expenses and ensure business continuity. A hybrid strategy, combining both private and public cloud services, has emerged as a popular choice for businesses seeking the benefits of both worlds. Hybrid CSPs offer the flexibility of public cloud with the security and control of private cloud, allowing businesses to host sensitive workloads on private servers while leveraging public cloud for less critical applications.

Market Segmentation

The market report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019 - 2023 for the following segments.

Service

  IaaS
  SaaS
  PaaS


Type

  Large enterprise
  Small and medium enterprise


Vertical

  BFSI
  IT & Telecom
  Healthcare & Life Sciences
  Government & Public Sector
  Retail & Consumer Goods
  Manufacturing
  Energy & Utilities


Geography

  North America

    Canada
    US


  Europe

    Germany
    UK
    France
    Italy


  APAC

    China
    India
    Japan
    South Korea


  South America



  Middle East and Africa

Which is the largest segment driving market growth?

The IaaS segment is estimated to witness significant growth during the market forecast period. Private cloud services, a model of cloud computing, offer enterprises, including Small and Medium-sized Enterprises (SMEs) and Large Enterprises, the ability to access and utilize computing infrastructure as a service over the Internet. This infrastructure includes servers, storage, and data center space or network components. Vendors of Infrastructure as a Service (IaaS) provide enterprises with on-demand access to a vast pool of IT equipment installed across numerous data centers worldwide. Data center managed services and cloud computing are essential components offerings, providing businesses with customizable, secure, and efficient IT solutions.

Get a glance at the share of various regions. Download the PDF Sample

The IaaS segment was valued at USD 94.2 billion in 2019. By operating entirely within corporate firewalls, the service providers can ensure the security of applications and data. This is a crucial consideration for industries such as IT & telecommunication and healthcare, which handle sensitive information. The automated delivery model of IaaS ensures that enterprises can easily scale their computing resources to meet their evolving needs. Interoperability concerns are minimal in private IaaS as the infrastructure is dedicated to a single organization. This makes it an attractive option for enterprises seeking greater control over their IT environment while still enjoying the cost savings and flexibility associated with cloud computing.

Which region is leading the market?

For more insights on t

The Brazil cloud computing market size reached USD 15.13 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 86.03 Billion by 2033, exhibiting a growth rate (CAGR) of 19.60% during 2025-2033. The market is experiencing significant growth, driven by the widespread adoption of cloud computing across sectors including finance, healthcare, and retail. Companies leverage cloud solutions for scalability, digital transformation, and enhanced data management. Government support and regulatory frameworks are also contributing positively to the Brazil cloud computing market growth across the country.

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2025-2033. Our report has categorized the market based on service, deployment, workload, enterprise size, and end-use.

The global cloud computing market is anticipated to achieve $2283.40 billion by 2032 from $950.9 million in 2023, exhibiting a robust CAGR of 15.4%.

The Global Storage as a Service (STaaS) market is experiencing robust growth, driven by the increasing adoption of cloud computing, the proliferation of data, and the rising demand for scalability and cost-effectiveness in data management. The market's expansion is fueled by several key trends, including the shift towards hybrid and multi-cloud environments, the growing importance of data security and compliance, and the increasing adoption of AI and machine learning applications that require substantial storage capacity. While factors like data security concerns and the complexity of migrating existing data to the cloud present some restraints, the overall market outlook remains positive. We estimate the current market size (2025) to be approximately $100 billion (assuming a plausible value based on industry reports and related market segments), with a Compound Annual Growth Rate (CAGR) of 15% projected from 2025 to 2033. This growth is largely attributable to the continuous expansion of cloud adoption across various industries, including finance, healthcare, and retail. The segment breakdown reveals strong growth in both cloud storage types (e.g., object storage, block storage, file storage) and application sectors (e.g., media and entertainment, enterprise resource planning, backup and disaster recovery). Major players like Alphabet, Amazon.com, Hewlett Packard Enterprise, IBM, and Microsoft are intensely competing to capture market share, leading to innovative service offerings and competitive pricing. Geographic analysis indicates that North America and Europe currently hold the largest market share, owing to high cloud adoption rates and robust IT infrastructure. However, emerging economies in Asia Pacific and the Middle East & Africa are demonstrating rapid growth, reflecting their increasing digitalization and expanding cloud infrastructure. The long-term forecast suggests a significant expansion of the STaaS market, driven by ongoing technological advancements and increasing demand for efficient and secure data storage solutions. The predicted CAGR indicates a substantial market value by 2033, with significant opportunities for market entrants and existing players alike.

In 2020, 48 percent of respondents indicate that increased efficiency is the biggest benefit from cloud computing. Greater efficiency can be achieved through cloud computing by making the latest data available more quickly to improve quotas and make forecasts more accurate, for example. Other benefits are the support for collaboration tools and the fact that cloud-based services and solutions are secure, whiile enabling remote accessibility.

Market Analysis of Cloud-based Big Data The cloud-based big data market is projected to experience substantial growth over the forecast period from 2025 to 2033, driven by factors such as the increasing adoption of cloud computing, the growing need for data analytics, and the proliferation of IoT devices. The market size is estimated to reach USD XXX million by 2033, exhibiting a CAGR of XX% during the forecast period. Key players in the market include Teradata, Microsoft, IBM, Oracle, SAS Institute, Google, Adobe, Talend, and TIBCO Software. Market Dynamics and Trends The growth of the cloud-based big data market is being fueled by a number of factors, including the increasing volume and variety of data being generated, the need for real-time insights, and the desire to reduce costs. Cloud-based big data solutions offer a number of advantages over on-premises solutions, including scalability, flexibility, and cost-effectiveness. However, the market also faces a number of challenges, such as data security and privacy concerns, the lack of skilled professionals, and the complexity of integrating cloud-based big data solutions with existing systems. Despite these challenges, the cloud-based big data market is expected to continue to grow rapidly in the coming years, as organizations seek to gain insights from their data and improve their decision-making processes.

Future Outlook and Projections for India Data Center and Cloud Services Market on the Basis of Revenues in USD Million, 2024-2029 Focus on Data Security and Compliance: As data privacy regulations become more stringent, there will be a heightened focus on enhancing data security and compliance measures. Data center and cloud service providers will invest in advanced cybersecurity solutions to protect data from breaches and ensure compliance with local and global regulations. This focus on security will be crucial for gaining the trust of customers, particularly in sensitive sectors like finance and healthcare. Focus on Data Security and Compliance: As data privacy regulations become more stringent, there will be a heightened focus on enhancing data security and compliance measures. Data center and cloud service providers will invest in advanced cybersecurity solutions to protect data from breaches and ensure compliance with local and global regulations. This focus on security will be crucial for gaining the trust of customers, particularly in sensitive sectors like finance and healthcare.

This is analytical proofs and raw data for research article, “The Role of Protection Motivation in the Adoption of Personal Cloud Storage Service”. The original article aimed to investigate how the threat of data loss influences an individual’s intention to adopt cloud-enabled storage service as protection against data loss. This article includes analytical proofs, psychometric details of the measures and measurement items, analytic tables-related to the original article and raw data. Files included are as follows.

○ File 1 - Title: Details of prior studies (2009 to 2019) on the adoption of cloud-enabled storage at individual level - Description: This file presents a review of twenty-three studies (2009 to 2019) that focused on
the adoption of cloud-enabled storage service at the individual level. ○ File 2 - Title: Details of prior on applications of PMT in IS and IT areas - Description: This file presents a review of forty-seven studies (2009 to 2019) of PMT in IS/IT research areas. ○ File 3 - Title: Measurement items - Description: This file reports psychometric details of the measures and measurement items used in the original research article. ○ File 4 - Title: Sample characteristics - Description: This file reports the demographic characteristics of the respondents. ○ File 5 - Title: raw data for empirical analytics - Description: This file contains raw data for the original study: 392 samples were used for its final analysis. This data were collected through an online survey in South Korea.

The size of the Private Cloud Services Market was valued at USD 7.6 Billion in 2023 and is projected to reach USD 25.08 Billion by 2032, with an expected CAGR of 18.60% during the forecast period. The private cloud services market has witnessed significant growth, driven by the increasing need for secure, scalable, and customizable cloud solutions among businesses. Unlike public cloud services, private clouds offer dedicated infrastructure, ensuring enhanced data security and compliance with industry regulations. This makes them particularly appealing to sectors such as healthcare, finance, and government, where data sensitivity is critical. The market is fueled by advancements in virtualization, software-defined networking (SDN), and cloud management platforms, which enable organizations to achieve higher efficiency and flexibility. Additionally, the growing trend of hybrid cloud adoption has further propelled the demand for private cloud services, as businesses seek to integrate private and public cloud environments seamlessly. Challenges such as high initial investment and ongoing maintenance costs persist, but the long-term benefits of improved control, reliability, and performance continue to drive adoption. As organizations increasingly prioritize data sovereignty and operational autonomy, the private cloud services market is expected to expand further, with technological innovations and strategic partnerships shaping its future landscape. Recent developments include: Sept 2020 Atlantech Online announced they had lit Anthem Row with fiber. The tenants on 700 K Street, NW, and 800 K Street, can now enjoy high-speed Internet bandwidth at affordable prices. Atlantech's Hosted PBX Service service can be utilized by tenants adding to the company's legacy., Oct 2020 Vonage has teamed up with Hacktoberfest to support and recognize contributions to the Open Source community. Their initiative involves providing access to their GitHub libraries, code snippets, and demos to encourage and celebrate developers' involvement in Open Source projects., June 2018 a partnership has been announced between Commvault and Alibaba Cloud for leveraging technologies so that they can deliver integrated features for providing advanced centralized support, a single unified platform, innovative techniques., August 2019 AWS opened a new data center in Hong Kong for expanding its global presence. It will help to run applications and store content in data centers.. Key drivers for this market are: The increasing adoption of cloud computing The need for greater flexibility and scalability The desire to improve security and compliance. Potential restraints include: The lack of standardization The high cost of implementation The security and compliance risks. Notable trends are: The rise of multi-cloud environments The increasing adoption of AI and ML The development of new security technologies.