Coffee is one of the most widely consumed beverages in the world. In 2021/2022, nearly 176 million 60 kilogram bags of coffee were consumed worldwide, a slight increase from almost 167 million bags in the previous year.

Coffee Brewing Innovations The coffee industry is regularly coming up with innovative new methods for brewing coffee and serving it. Single cup brewers are a relatively new innovation which offer a quick and mess-free coffee brewing method for when one only wants a single cup of coffee without the hassle of brewing an entire pot. Keurig Green Mountain is the leading vendor of single-cup coffee in the United States.

Cold Brew Coffee Cold brew coffee is made by leaving coffee to brew in cold or room temperature water for 12 to 24 hours and results in a mellower, less acidic tasting coffee. It has become a popular menu item at coffee shops and cafes, but it also easy to make at home. The market for cold brew coffee was valued at 321 million U.S. dollars in 2017, and is expected to reach a staggering 1.37 billion U.S. dollars in market value by 2023.

Coffee consumption in the United States amounted to over 26.3 million 60-kilogram bags in the 2022/2023 fiscal year. This is a slight decrease from the total U.S. coffee consumption in the previous fiscal year.

Coffee production The coffee plant has its origins in Ethiopia and is now grown all over the world. Most of the world’s coffee is cultivated in South America, followed by Asia and Oceania. In 2021, over 77 million 60-kilogram bags of coffee were produced in South America. The majority of South America’s coffee production is attributed to Brazil. In the 2020/2021 fiscal year, global coffee production reached 175 million 60-kilogram bags.

Coffee brewing in the United States Americans love their coffee and have dozens of different methods and gadgets for brewing and preparing coffee. A 2020 survey of U.S. consumers found that the most commonly used coffee preparation methods were drip coffee makers and single cup brewers. However, drip coffee makers have become less popular over time. In 2010, 77 percent of coffee drinkers used drip coffee makers, while in 2020 this share had dropped to 41 percent.

In 2024, 67 percent of survey respondents in the United States stated that they drank coffee within the last day. About 26 percent of U.S. respondents had drunk espresso-based beverages instead. Coffee brands in the U.S. In 2020, Folgers produced over one billion U.S. dollars’ worth of sales in the United States, making it the leading brand of regular ground coffee by a significant margin. Total sales numbers generated by private coffee labels amounted to some 424 million U.S. dollars. Folgers Coffee was first introduced in 1850, and by 2020, had the largest ground coffee market share in the United States. The coffee giant was followed by other well-known brands, such as Maxwell House, Starbucks, and Dunkin’ Donuts. Arabica vs. Robusta In the commercial coffee industry, there are two main types of coffee species: Arabica and Robusta. Coffee beans of the Arabica variety are slightly larger, produce a smooth and aromatic taste, and are the most commonly produced coffee bean variety: in 2023/24, just over 97 million bags (60 kilograms each) of Arabica coffee were produced worldwide. Robusta beans are generally smaller and rounder, cheaper to cultivate, and taste quite bitter. Just over 74 million bags of this coffee type were produced during the same marketing year.

Between 2023 and 2024, the Chinese population consumed around 5.8 million 60-kilogram bags of coffee. In comparison, coffee production volume in China amounted to around 1.8 million bags in the same period. Coffee consumption among Chinese consumers was expected to increase to 6.3 million bags in the crop year 2024/25. China’s coffee market Instant coffee has long dominated the Chinese market, while freshly ground coffee has been gaining traction rapidly, accounting for over 40 percent of the market in 2023. In the past decade, cafés have sprouted all over China. Among the leading brands in China, Luckin Coffee had the largest number of cafés in operation as of 2024. The average Chinese coffee drinker In China, coffee is increasingly popular among young people. Consumers aged between 25 and 44 formed the largest group of coffee drinkers. Chinese coffee drinkers consume coffee regularly, with more than half of them drinking at least three cups a week.

In August 2024, among all generations, respondents aged 50 to 64 years seemed to be coffee lovers in the United Kingdom. In fact, 40 percent stated to drink the hot beverage several times a day, followed by 39 percent of the oldest age group saying the same.

Between 2023 and 2024, coffee consumption in India amounted to over one million bags, each weighing 60 kilograms. This marked an increase from the previous year. On a global scale, coffee consumption for the same period was over 170 million 60-kilogram bags. The European Union and the United States were the largest consumers, contributing significantly to this volume.

Coffee production in India

India’s coffee production has been on the rise, with an estimated output of over 374 thousand metric tons in the fiscal year 2024. This growth was largely driven by the southern state of Karnataka, which accounts for the country's largest share of coffee production. The Indian coffee landscape is dominated by Robusta beans, while Arabica coffee, known for its mild brews, constitutes a considerable portion with a production volume of over one million bags of 60 kilograms during the 2022/2023 season.

Coffee retail

Tata Consumer Products, a market leader in India’s tea and coffee beverage sector, witnessed steady growth in the coffee retail market through its subsidiary, Tata Coffee. This growth trajectory is amplified by Tata Coffee’s collaboration with Starbucks Coffee, which is expanding its retail presence across the country. Meanwhile, Continental Coffee Limited, the world’s largest private coffee label, has ventured into the business-to-consumer (B2C) segment in India.

In 2024, the majority of American consumers drink coffee every day. About 73 percent of consumers report drinking coffee daily, while only 3.8 percent report drinking coffee just once a week. Additionally, 16.1 percent of consumers drink coffee a few times a week. The coffee market in the U.S. Domestic coffee consumption in the United States amounts to over 26.3 million 60-kilogram bags. There has been a steady increase in coffee consumption over the last decade. Many Americans buy their coffee at a coffee shop and café chain store. The vast majority of coffee shops and café chains in the U.S. are owned by either Starbucks or Dunkin'. There are 16,466 Starbucks stores in the U.S., compared to 9,580 Dunkin' stores. The next largest café chain, Dutch Bros Coffee, operates fewer than 1,000 locations. In terms of sales of coffee through supermarkets, drug stores, gas stations, and convenience stores, the leading single-cup coffee brand in the U.S. is Keurig Green Mountain, with a market share of about 23.3 percent. JM Smucker’s Dunkin' brand has a market share of approximately 18.6 percent. Coffee consumption by generation in the U.S. There are notable differences in coffee preferences among various generations. While Starbucks is the favorite coffee brand among Gen X, millennials, and Gen Z consumers, Baby boomers tend to prefer Dunkin'. Moreover, approximately 77 percent of baby boomers and 69 percent of Gen X report making coffee at home every day, compared to only 57 percent of millennials and 40 percent of Gen Z. The preferred brewing method also varies by generation. Gen X and millennials favor using Keurig machines and coffee pods, while baby boomers prefer coffee pot machines, and Gen Z gravitates toward ground coffee.

Out of almost one thousand respondents, 68 percent of participants between 18 and 29 years old drank coffee in 2022. There was a slight increase in comparison with the older age groups: 77 percent of respondents between 30 and 44 years old also drank coffee, as well as a share of 76 percent between 45 and 64 years, increasing once again to 77 percent for respondents aged 65 years and older.

In 2020, Americans drank an average of 1.87 cups of coffee per day. Between 2011 and 2020, U.S. coffee consumption per capita per day remained relatively close to two cups, with the exception of 2016, when U.S. survey respondents drank roughly 1.64 cups of coffee per day.

Coffee drinkers in the United States

In the United States, people aged seventy and older drank the most coffee per day in 2020. This particular age group drank an average of almost 2.2 cups per capita per day that year. Americans aged eighteen and nineteen drank the least per capita, namely about 0.8 cups a day. In terms of gender, men drank more than women per capita in the United States in the same year.

Time for coffee

In 2020, Americans drank about 1.3 cups of coffee during breakfast each day, making it the most common time of day for people to drink coffee in the United States that year. The least common time for Americans to drink coffee was during other meals.

In 2023, around 401.6 million tons of coffee were consumed in Japan, declining by over seven percent compared to the previous year. Compared to the turn of the century, coffee demand rose in the last decades amid a shift of consumer preferences from tea to coffee.The coffee market in JapanJapan is one of the largest coffee markets in the world. As the cultivation of coffee plants is limited to a few local farms, the Japanese industry relies on imported products to cover the domestic demand. The country is a major importer of coffee, sourcing its products predominantly from the largest exporter, Brazil. The market in Japan distributes the beverage in various forms and sales channels. While coffee shops offer the drink freshly brewed from grounded beans, retail stores include bottled coffee-based drinks in their product range. Additionally, for a quick energy boost along the way, vending machines sell canned-coffee drinks that are heated or cooled depending on the season. Coffee or tea: Where does the favorite hot drink lie?While the hot beverage culture in Japan is commonly associated with freshly brewed tea and traditional tea ceremonies, coffee did not fall behind in popularity among consumers. The brewed drink was chosen as the most popular non-alcoholic beverage after green tea in Japan. Furthermore, the majority of coffee drinkers would enjoy at least one cup daily, with home consumption playing a prominent role among Japanese consumer.

In 2024, over 30 percent of coffee consumers in the United Kingdom drank coffee several times a day, while 23 percent only consumed the caffeinated drink once a day. About another share of 23 percent of respondents didn't drink coffee.

5.49 million 60-kilogram bags of coffee are expected to be consumed in Canada in 2022/23. This figure has steadily increased over the past years, showing Canadian consumers’ love for the hot beverage.

Coffee origins Most of the coffee expected to be consumed in this year will be imported into Canada, either in the form of beans or roast and ground variations. Colombia is the biggest importer of coffee to Canada in terms of value, followed by Brazil.

Brands supplying the demand Almost three quarters of Canadians had consumed coffee in the past day when surveyed. Canada is home to a wide range of coffee chains that take advantage of this demand. Tim Hortons is a Canadian owned chain with around 4,000 stores nationally. Starbucks, one of the leading coffee chains worldwide, also has a strong presence in Canada. These brands are also a popular choice among consumers when it comes to choosing which coffee to purchase for at-home consumption.

In 2024, approximately 300,000 of 60 kilogram bags of coffee were consumed in Malaysia. This was a decrease from around 400,000 of 60 kilogram bags consumed in the previous year. Overall, coffee consumption has been declining over the years. Coffee drinking culture For most Malaysians, drinking warm beverages such as tea and coffee has been a part of their daily lives for decades. However, as of October 2019, Milo, a combination of chocolate and malt powder normally mixed with milk or hot water to make a drink, was recorded as the most popular brand in coffee and tea brand category on YouTube. This signified that coffee was less preferred by Malaysians. Traditionally, coffee was enjoyed by older Malaysians in the local "kopitiam", which is a local coffee shop. However, Malaysians who had lived abroad and adopted coffee drinking culture started to popularize café culture. Furthermore, the expansion of international retail café businesses such as Starbucks and The Coffee Bean & The Tea Leaf, as well as local coffee shop brands such as OldTown White Coffee also contributed to its popularity among the younger generation. Coffee production The main coffee bean types that are grown in Malaysia are robusta and liberica. In 2024, Malaysia recorded robusta coffee production of 1.5 million 60 kg bags. To keep up with the demand from both domestic and global market, Malaysia imports coffee from its neighboring country, Indonesia.

In 2023, 105 thousand 60kg bags of coffee were consumed in Singapore. The increase in cafes, chain coffee shops, and specialty coffee houses in recent years had contributed to the increasing coffee consumption in recent years.

In 2022, coffee consumption in Finland declined from the previous years, averaging 8.9 kilograms of roasted coffee per person. Over the past decade, the average coffee consumption per person stayed steadily around ten kilograms each year. Finland ranks among the world's top coffee consuming nations per capita.

Finnish coffee culture

Coffee drinking is deeply rooted in the Finnish society, although the country is not widely known for its coffee culture. Finns typically drink three to five cups of light roasted filter coffee on an average day. Most of the coffee is being consumed at home or workplace, and days are often divided by coffee breaks. The most trusted coffee brand among Finnish consumers is Juhla Mokka by Paulig. Around 80 percent of all coffee consumed is light roasted, although dark roasted coffee has increased its popularity.

Growing market

While the average coffee consumption per capita has remained relatively stable in Finland, the coffee import volume has increased in recent years. The volume of green coffee imports into Finland reached a peak of 75 thousand metric tons in 2019. Around 80 percent of green coffee taken to production in the Finnish roasteries was imported from Brasil, Colombia and Honduras. Meanwhile, the import volume of roasted coffee amounted to over 11.5 thousand metric tons.

Around 3.35 million bags of coffee, each bag weighing 60 kilograms, were consumed in South Korea in 2023/2024. Coffee consumption has increased steadily over the past years and coffee was one of the most popular drinks for Koreans. Coffee retail sales The sales of coffee products in South Korea kept increasing along the ongoing popularity. The term ‘’coffee products’’ is used because there are various types of coffees sold in Korea, such as instant coffees and capsule coffees. Liquid coffees and coffee beverages containing milk were the bestsellers, accounting for roughly 1.24 trillion South Korean won in sales. Coffee mixes, where sugar and cream are packaged together with instant coffee, trailed behind the second placed coffee beans. The products of Dongsuh Foods were by far the most popular, based on sales. Café culture in South Korea Just as South Koreans love their coffee, cafés can be found everywhere. Despite being a comparably small country, the number of coffee shops and cafés keeps increasing. The large majority of these are franchise stores. With long opening hours and easy accessible locations, franchise cafés have quickly become the number one spot to get coffee.

In August 2024, 35 percent of male coffee consumers in the United Kingdom said that they drink the hot beverage several times a day. This was slightly higher than the share of women. According to the survey, 27 percent of female Brits stated the same.

The total coffee consumed in the Philippines in 2020/21 was about 3.3 million 60 kilogram bags. This reflects a long-term increase in coffee consumption over the years.

Production value and per capita production index

While the consumption of coffee showed an upward trend over the last years, the production value of the commodity in the Philippines dipped and was approximately 3.28 billion Philippine pesos in 2018. In the same year, the per capita production index was only 61.36 percent compared to the base record of 100 percent in 2012.

Where does the Philippines stand in the coffee export across the Asia Pacific Region?

Across the Asia-Pacific Region,the country placed 6th in 2019 for the export of green coffee. The productivity level compared to other countries in Asia Pacific was relatively small.

Even though the exports and production of coffee are low in the Philippines, the market is still vibrant due to the demand for instant coffee. Globally, the market size for instant coffee, as of 2016, was valued at 28 billion U.S. dollars. The Philippines has been one of the leading consumption markets for soluble coffee, also known as instant coffee, since 2011. 

According to a 2019 survey of American coffee drinkers, 29 percent of the respondents consumed two cups of coffee per day at home during the week on average. The survey also found that 9 percent of coffee drinkers in the United States drank six or more cups of coffee.

Top Coffee Brands in the United States

There are dozens of ground coffee brands on the U.S. market but the most popular brand among Americans is Folgers, which generated sales of over a billion U.S. dollars in 2018. Private label regular ground coffee was the fourth leading brand in that category, with sales of 437.5 million U.S. dollars. A relatively new innovation in the coffee industry is the single-cup coffee brewing system. The leading vendor of single-cup coffee in the United States is Keurig Green Mountain.

U.S. Coffee Consumption

On average, Americans drink about two cups of coffee per day. This figure has remained somewhat stable over the last several years, dipping to 1.64 cups per day in 2016 before making a recovery in the next year. Perhaps due to coffee tolerance or physiological changes, the amount of coffee consumed by Americans tends to increase with age. The average 18 to 19 year old American drinks about one cup of coffee a day, while Americans aged 70 years and older drink three times that amount on average.

In December 2021, 46 percent of Gen Z in the United Kingdom stated that they never drink coffee at home or at work. Gen X and Baby Boomers on the other hand shared that they drink coffee at home or at work multiple times a day, reaching a share of 45 and 50 percent respectively.