In 2013, Tinder revolutionised the online dating industry with a simple system, swipe right if interested, left if not. Instead of having a matchmaker rifle through thousands of profiles to find...

Tinder.com was the most popular dating website worldwide, registering over 105.813 million average monthly visits between April 2022 and January 2024. Badoo.com ranked second with 90.561 million monthly visits as of January 2024. Meanwhile, bumble.com generated roughly almost 28.9 million average visits during the same period, whilst global dating site pof.com (Plenty of Fish) had a total of 28.6 million monthly visits.

In recent years, there has been a massive rise in the usage of dating apps to find love. Many of these apps use sophisticated data science techniques to recommend possible matches to users and to optimize the user experience. These apps give us access to a wealth of information that we've never had before about how different people experience romance.

In this capstone, you will analyze some data from OKCupid, an app that focuses on using multiple choice and short answers to match users.

The dataset provided has the following columns of multiple-choice data:

• body_type
• diet
• drinks
• drugs
• education
• ethnicity
• height
• income
• job
• offspring
• orientation
• pets
• religion
• sex
• sign
• smokes
• speaks
• status

And a set of open short-answer responses to :

• essay0 - My self summary
• essay1 - What I’m doing with my life
• essay2 - I’m really good at
• essay3 - The first thing people usually notice about me
• essay4 - Favorite books, movies, show, music, and food
• essay5 - The six things I could never do without
• essay6 - I spend a lot of time thinking about
• essay7 - On a typical Friday night I am
• essay8 - The most private thing I am willing to admit
• essay9 - You should message me if…

Formulate a Question

As we started to look at this data, we started to get more and more curious about Zodiac signs. First, we looked at all of the possible values for Zodiac signs:

We started to wonder if there was a way to predict a user's Zodiac sign from the information in their profile. Thinking about the columns we had already explored, we thought that maybe we could classify Zodiac signs using drinking, smoking, drugs, and essays as our features.

Use Classification Techniques

Use Regression Techniques

According to a survey of United States adults who have used online dating services, finding an exclusive romantic partner was the leading reason for joining a dating website or app for more than five in ten respondents. Users reporting they joined to have something fun or interesting to do were 34 percent, while 23 percent joined out of curiosity to see what the app was like. To find someone for one's friend and to boost one's self-esteem were among the least popular reasons to use a dating app or website, with 18 percent of respondents picking each option.

The number of users in the 'Online Dating' segment of the eservices market in the United States was forecast to continuously increase between 2024 and 2028 by in total 5.3 million users (+8.76 percent). After the ninth consecutive increasing year, the indicator is estimated to reach 65.86 million users and therefore a new peak in 2028. Notably, the number of users of the 'Online Dating' segment of the eservices market was continuously increasing over the past years.Find further information concerning revenue in the United States and revenue growth in Indonesia. The Statista Market Insights cover a broad range of additional markets.

The dataset included here belongs to the project ‘Finding Love in the Black Box: Algorithm Awareness on Dating Apps’ by Bukman, Sharabi and Timmermans (2024). The aim was to assess the level of algorithm awareness among Dutch and Belgian users of the dating apps Breeze (Dutch) and Tinder, and test whether it is associated with high algorithm trust and satisfaction with matches.BACKGROUND Most dating apps incorporate artificial intelligence (AI) to match users to one another but are not fully transparent about how their recommender systems work. In turn, users have varying degrees of awareness of matching algorithms. Unfortunately, little is known about how insight into algorithmic functioning affects the online dating experience. This research examined the relationship between algorithm awareness, trust in the recommender system, and satisfaction with the quality of matches.METHOD A survey was conducted among 216 users of U.S.-based Tinder and 500 users of the Dutch dating app Breeze. Relationships were estimated with structural equation modeling, and effect sizes were compared between these two groups of users to assess variability based on dating app affordances. Higher algorithm awareness was associated with more trust in the recommender system, which in turn positively related to the ease by which users could find matches. The dataset is a composite of two separate collections. The data among Breeze users was collected in collaboration with Breeze itself. Users received a popup in the app with the link to the survey. 688 people participated, which resulted in 500 complete responses in two days. The data for Tinder users was collected in a period of several weeks on various unrelated social media pages. After 500 respondents started the survey, 216 complete responses remained. All participants had to be over 18 years old, and had to have used the app in the previous 30 days.RESULT The presence of this fully mediated effect between awareness and satisfaction with matches suggested that knowledge of matching algorithms can affect both the perception of the recommender system as well as the results of using dating apps. In other words, users with higher algorithm awareness are more content with the quality of the profiles they match with, mediated by a higher trust in the abilities of matching algorithms. No significant differences were found between groups.CONCLUSION Overall, the results indicate that increasing the awareness that users have of algorithm functioning could improve the online dating experience. This research contributes to the limited literature on human-AI interaction in the context of dating apps.

This statistic presents information on the usage of online adult dating sites or apps among internet users in the United States. During an April 2017 survey, it was found that 11 percent of internet users were currently using adult dating websites or apps.

Online dating market size is expected to be worth around USD 18.1 Billion by 2033, Growing at a CAGR of 6.8% during forecast period.

This statistic presents the percentage of adult internet users in the United States who have used a dating website or app as of January 2019, by age group. According to the findings, 14 percent of respondents between the ages of 18 to 34 years stated that they were currently using a dating website or app, while in comparison only nine percent of respondents between the ages of 35 to 54 years reported similar responses.

This dataset is about books and is filtered where the book is The psychology of modern dating : websites, apps, and relationships. It has 7 columns such as author, BNB id, book, book publisher, and ISBN. The data is ordered by publication date (descending).

The report covers Europe Online Dating Service Market is segmented by Type (Non-Paying Online Dating, Paying Online Dating), Country (Germany, UK, France, and Spain).

Tinder is a dating app that matches users to others based on geographic proximity. It designed (and patented) the swipe interface, in which a user swipes right to ‘like’ or left to...

This statistic presents information on the number of contacts users in the United States have at the same time on dating websites and apps. During an April 2017 survey, it was found that 25 percent of responding dating website or app users were communicating with 4 to 5 concurrent contacts.

Hinge is one of a new wave of apps that have marketed themselves as the anti-Tinder, with a focus on relationships over casual hookup culture. Its tagline, “the dating app designed to be...

This statistic presents the leading reasons for users in the United States to use online dating websites or apps as of January 2019, by age group. According to the findings, 45 percent of respondents between the ages of 18 to 34 years reported that they used a dating website or app to find an exclusive romantic partner. Furthermore, 27 percent of respondents from the same age group also stated that they used online dating websites or app to boost their self-esteem.

This statistic presents the percentage of adults in the United States who have used a dating website or app as of April 2020. According to the findings, only six percent of respondents stated that they were currently using a dating website or app, while in comparison 73 percent of respondents reported to have never used a dating app or website before.

This statistic presents the percentage of adults in the United States who have used online dating sites or apps as of October 2019, by ethnicity. During the survey it was found that 29 percent of white, non-Hispanic adults had used online dating platforms.

This dataset is about: Radiocarbon dating for Site MOT15-2. Please consult parent dataset @ https://doi.org/10.1594/PANGAEA.893286 for more information.

In May 2021, around 15.5 percent of internet users in the United Kingdom aged between 25 and 34 years were using online dating services. The reach of online dating services among UK users aged between 35 and 44 years old was more than 14 percent in the examined period. In comparison, approximately 10 percent of users aged 45 and above reported using online dating websites and mobile apps.

 As of January 2018, eleven percent of French respondents stated having already used dating sites exclusively on websites, while four percent said having only used dating mobile applications.

  Online dating services use  

 More generally, 38 percent of French appear to have ever used online dating sites or apps in 2019. Furthermore, the results from Statista’s Global Consumer Survey from early 2019 indicate that the most used paid online dating services were Badoo (42 percent of respondents) and Meetic (33 percent) in France.

Meeting through online dating  

 It seems that among users of online datings websites or apps, 20 percent stated in a survey from 2018 that they had already experienced both romantic and sexual relationships with someone they had met online. This share rose up to 56 percent among men aged 25-34 years old and 68 percent among women from the same age group. About half of the surveyed considered it probably possible to encounter one’s soul mate on an online dating service.