During a survey published in August 2024, around 55 percent of responding consumers in the United States said that, after receiving direct mail, they visited the sender's website. Approximately 43 percent reported searching for the sending brand online. According to the same study, catalogs and magazines were U.S. consumers' favorite direct mail formats.

In 2024, the United States Postal Service's advertising mail volume reached almost 58 billion, down from 59 billion a year earlier. Before the pandemic, the USPS annually delivered over 75 billion mail pieces like advertising, newsletters, catalogs, small marketing parcels, and other printed matter.

In an April 2024 survey among consumers in the United States, around 54 percent of respondents said they appreciated direct mail because they could keep an interesting piece and refer to it later. Around 42 percent reported they visited the URL included on a direct mail piece, and 23 percent reported having scanned a QR code on a mail piece during 12 months preceding the survey.

In 2024, direct mail marketing spending in the United States amounted to an estimated 37.3 billion U.S. dollars, up from 36.4 billion dollars a year earlier. Despite the annual growth, the latest result remained below 2019 pre-pandemic 43.18 billion-dollar revenues.

During an April 2024 survey among business-to-business (B2B) and business-to-consumer (B2C) marketing strategy leaders across industries in the United States, 40 percent reported audience targeting and data access limitations as challenges of direct mail. Return on Investment (ROI) and performance tracking were selected by 38 percent, and an internal preference for digital channels was chosen by 36 percent.

In 2023, direct mail advertising spending in the United Kingdom stood at 956.7 million British pounds, experiencing a decrease of 13 percent. In 2024, it is forecast to see negative growth of five percent.

Direct mail advertising refers to postal material that is sent directly to a mailing address. The majority of postal services try to opt out of this form of mailing as they see it to have a negative environmental impact. Different forms of mail advertising include plastic mailers, coupons, envelopes, catalogs, normal commercial advertising and pre-approved credit card applications. Sometimes direct mail advertising can be sent to pre-selected individuals, or it can be sent out to a whole neighborhood.

During a survey published in August 2024, approximately 60 percent of responding adult consumers in the United States reported receiving the right amount of direct mail. Around 23 percent said they received it too frequently. According to the same study, U.S. consumers' leading expectations toward direct mail marketing included personalization.

In 2022, the estimated aggregate revenue of direct mail advertising companies in the United States amounted to approximately 11.74 billion U.S. dollars, up nearly 18 percent from 9.98 billion dollars a year earlier. The 2022 figure was the highest since 2007 when the value exceeded 12 billion dollars.

The source forecast that, in 2023, direct mail advertising revenue in the United States will amount to less than 13.2 billion U.S. dollars, down from nearly 13.8 million dollars a year earlier. The annual figure was projected to continue to decline in the following years, barely surpassing 10 billion dollars by 2027.

In 2023, a household in the United States received, on average, 354 pieces of regular marketing direct mail, down from 368 two years before – a decrease of 3.8 percent. Meanwhile, the volume of nonprofit marketing mail remained the same: 93 pieces. Also in 2023, U.S. total direct mail volume declined by over 13 percent.

During a survey among marketers in Canada and the United States published in December 2023, approximately 28 percent of direct mail volume in campaigns was used for existing customer retention. New customer acquisition followed with 26 percent. Direct mail's relevance for North America According to the same study, approximately 85 percent of responding marketers in Canada and the U.S. planned to increase their direct mail budget for 2024. Around 13 percent intended to keep it the same. Around three out of four professionals intended to implement both batch and personalized direct mail tactics throughout that year. U.S. consumers' relationship with direct mail An August 2024 survey asked what U.S. adults did upon receiving direct mail. More than half (55 percent) visited the sending brand's website, while 42 percent searched for it online. Moreover, the most popular direct mail formats among U.S. consumers were catalogs and magazines, selected by nearly 40 percent of respondents.

During a survey published in August 2024, approximately 39 percent of responding adult consumers in the United States reported preferring to receive catalogs and magazines from brands they already had a relationship with. Letters and envelopes followed, mentioned by 21 percent, while brochures and postcards rounded up the top four, cited by 20 and 19 percent, respectively. According to the same study, the most appealing direct mail marketing image types for U.S. consumers included products, services, events, and locations.

During a September 2023 survey among in-house marketing decision-makers in the United States, around three-quarters (or 75 percent) reported responding to consumer data privacy concerns by reallocating some digital marketing budget into direct mail.

In 2024, direct mail volume in the United States grew by around 1.6 percent to little more than 63.3 billion. For comparison, in 2020 – amidst the coronavirus outbreak – the volume stood at nearly 70 million.

During an April 2024 survey among business-to-business (B2B) and business-to-consumer (B2C) marketing strategy leaders across industries in the United States, 38 percent named quality audience targeting data as an advantage of direct mail. Three other factors tied for second place: Being easy to track attribution and performance, the ability to integrate with digital campaigns, and the flexibility with its creative aspect and format, each chosen by 35 percent of respondents.

This statistic shows the revenue of the industry “direct mail advertising“ in the U.S. from 2012 to 2017, with a forecast to 2024. It is projected that the revenue of direct mail advertising in the U.S. will amount to approximately 10,1 billion U.S. Dollars by 2024.

In April 2020, a survey was conducted among marketers with decision-making authority in the United States from four different industries to find out about their marketing objectives with direct mail. Purchase turned out to be the leading objective for direct marketing used by retail and travel marketers - with 76 percent of respondents and 64 percent, respectively, choosing it as their main goal.

This statistic presents the share of consumers in the United States who found bulk mail/direct mail advertising as of May 2017. During the survey period, ten percent of respondents had expressed that they found direct mail advertising to be very helpful, while 28 percent had reported that it was not helpful at all.

During an August 2022 survey among consumers in the United States, 63 percent of responding members of Generation Z reported feeling excited about direct mail. Among Millennial respondents, the share stood at 62 percent.

In the fiscal year of 2023, the United States Postal Service's advertising mail volume reached over 59 billion, down from 67.1 billion a year earlier. Before the pandemic, the USPS annually delivered over 75 billion mail pieces like advertising, newsletters, catalogs, small marketing parcels, and other printed matter.