In 2024, global retail e-commerce sales reached an estimated ************ U.S. dollars. Projections indicate a ** percent growth in this figure over the coming years, with expectations to come close to ************** dollars by 2028. World players Among the key players on the world stage, the American marketplace giant Amazon holds the title of the largest e-commerce player globally, with a gross merchandise value of nearly *********** U.S. dollars in 2024. Amazon was also the most valuable retail brand globally, followed by mostly American competitors such as Walmart and the Home Depot. Leading e-tailing regions E-commerce is a dormant channel globally, but nowhere has it been as successful as in Asia. In 2024, the e-commerce revenue in that continent alone was measured at nearly ************ U.S. dollars, outperforming the Americas and Europe. That year, the up-and-coming e-commerce markets also centered around Asia. The Philippines and India stood out as the swiftest-growing e-commerce markets based on online sales, anticipating a growth rate surpassing ** percent.

The revenue in the e-commerce market in the United States was modeled to amount to 1.18 trillion U.S. dollars in 2024. Following a continuous upward trend, the revenue has risen by 754.29 billion U.S. dollars since 2017. Between 2024 and 2029, the revenue will rise by 655.91 billion U.S. dollars, continuing its consistent upward trajectory.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on eCommerce.

In 2024, global e-commerce sales grew by *** percent compared to the previous year. In that period, e-commerce accounted for approximately ** percent of all retail sales worldwide. Asian countries lead the way According to an estimate, China and Indonesia ranked **************** respectively on the list of countries with the greatest share of retail sales projected to take place online in 2023. Following the same trend, estimates also revealed that the three fastest-growing retail e-commerce countries in the world are all in Asia. Amazon on top When looking at the leading e-commerce companies worldwide, as opposed to the leading e-commerce countries, ****** is the clear market leader with a market cap of over************n U.S. dollars as of March 2025. Not only that, but the *************************** company is also by far the***** visited online marketplace in the world, with approximately *** billion monthly visits.

E-commerce continues to reshape how consumers and businesses interact. With $6.8 trillion in global e‑commerce sales and 2.77 billion online shoppers, it’s clear that digital retail is driving major economic shifts.Two real‑world applications illustrate this shift vividly: U.S. retailers increasingly prioritize mobile‑first experiences, with over 76% of American adults shopping via...

Graph and download economic data for E-Commerce Retail Sales as a Percent of Total Sales (ECOMPCTSA) from Q4 1999 to Q2 2025 about e-commerce, retail trade, percent, sales, retail, and USA.

In 2024, retail e-commerce sales in the United States reached an estimated **** billion U.S. dollars, roughly double the sales value reached in 2019. E-commerce's growth trajectory Driven by the escalating integration of technology into daily life, e-commerce has witnessed a remarkable surge in popularity. Projections indicate a significant uptick in e-commerce users in the United States, rising from *** million in 2025 to over *** million by 2029. As of 2023, apparel and accessories ranked as the most sought-after e-commerce product category, comprising over ** percent of all retail sales in the U.S. This trend persists despite inflationary pressures, positioning this category among the e-commerce segments experiencing the most significant year-on-year price changes. M-commerce users demographic While the demand for the convenience of purchasing from the palm of one's hand is also rapidly increasing, various demographic factors influence mobile commerce usage. There's a higher proportion of male online shoppers than females, with a split of ** percent versus ** percent. Age is another determinant. Younger consumers exhibit a greater inclination towards m-commerce, with ** percent of mobile shoppers falling within the ** to ** age bracket. Furthermore, income levels also shape mobile shopping habits, with individuals earning less than ****** U.S. dollars annually showing the highest propensity for mobile-based purchases.

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The e-commerce technology market share is expected to increase by USD 10.57 billion from 2020 to 2025, and the market’s growth momentum will accelerate at a CAGR of 19.07%.

This e-commerce technology market research report provides valuable insights on the post-COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers e-commerce technology market segmentation by application (B2C and B2B) and geography (North America, APAC, Europe, South America, and MEA). The e-commerce technology market report also offers information on several market vendors, including Adobe Inc., BigCommerce Holdings Inc., commercetools GmbH, HCL Technologies Ltd., Open Text Corp., Oracle Corp., Pitney Bowes Inc., Salesforce.com Inc., SAP SE, and Shopify Inc. among others.

What will the E-Commerce Technology Market Size be During the Forecast Period?

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E-Commerce Technology Market: Key Drivers, Trends, and Challenges

The increasing e-commerce sales are notably driving the e-commerce technology market growth, although factors such as growing concerns over data privacy and security may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic's impact on the e-commerce technology industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key E-Commerce Technology Market Driver

One of the key factors driving the e-commerce technology market is increasing e-commerce sales. The e-commerce industry is progressing quickly, owing to various factors, such as the growing tech-savvy population, increasing Internet penetration, and the rising use of smartphones. The demand for globally manufactured products is also fueling growth by generating cross-border e-commerce sales. Furthermore, the presence of various multiple payment options, such as credit and debit cards, Internet banking, electronic wallets, and cash-on-delivery (COD), has led to a paradigm shift in the purchasing patterns of people from brick-and-mortar stores to online shopping. Also, e-commerce platforms not only enable consumers to buy goods easily as they do not have the physical barriers involved in offline stores but also help them in making better and more informed decisions, as consumers can view multiple user reviews on the website before purchasing a product. The growth of the e-commerce sector directly impacts the e-commerce technology market. All these factors have increased the demand for e-commerce software and services from end-users. Hence, the growth of the e-commerce industry will boost the growth of the global e-commerce technology market during the forecast period.

Key E-Commerce Technology Market Trend

The rising focus on developing headless CMS is another factor supporting the e-commerce technology market growth in the forecast period. The increasing number of touchpoints for customers, such as IoT devices, smartphones, and progressive web apps, is making it difficult for legacy e-commerce websites to manage demand from customers. Even though most retailers have not embraced the IoT, more customers are exploring new product information through devices, such as IoT-enabled speakers, smart voice assistance, and in-store interfaces. To resolve this issue and provide a more effective user experience, vendors are offering a headless e-commerce architecture. Headless e-commerce architecture is a back-end-only content management system (CMS). Furthermore, vendors are offering headless CMS solutions to simplify e-commerce applications and provide flexible software packaging for their clients. For instance, Magento, a subsidiary of Adobe Inc., offers GraphQL, a flexible and performant application programming interface (API), which allows users to build custom front ends, including headless storefronts, advanced web applications (PWA), and mobile apps. Such developments are expected to provide high growth opportunities for market vendors during the forecast period.

Key E-Commerce Technology Market Challenge

Growing concerns over data privacy and security will be a major challenge for the e-commerce technology market during the forecast period. Data privacy and security risks are the major barriers to the adoption of e-commerce technology. Hackers are constantly trying to search for vulnerabilities and loopholes in e-commerce infrastructure. Although e-commerce players, vendors, and end-user organizations try to adopt proactive prevention plans to counter security breaches within their systems, the rise in the number of e-commerce website hacking and ransomware attacks has resulted in financial and data loss for companies. In addition, public cloud in

View quarterly updates and historical trends for US E-Commerce Sales as Percent of Retail Sales. from United States. Source: Census Bureau. Track economic…

According to Cognitive Market Research, the global cross-border e-commerce market size is USD 791542.2 million in 2024 and will expand at a compound annual growth rate (CAGR) of 30.50% from 2024 to 2031.

North America held the major market of more than 40%of the global revenue with a market size of USD 316616.88million in 2024 and will grow at a compound annual growth rate (CAGR) of 28.7%from 2024 to 2031.
Europe accounted for a share of over 30% of the global market size of USD 237462.66million.
Asia Pacific held the market of around 23% of the global revenue with a market size of USD 182054.71million in 2024 and will grow at a compound annual growth rate (CAGR) of 32.5%from 2024 to 2031.
Latin America's market will have more than 5% of the global revenue with a market size of USD 39577.11million in 2024 and will grow at a compound annual growth rate (CAGR) of 29.9%from 2024 to 2031.
Middle East and Africa are the major markets of around 2% of the global revenue with a market size of USD 15830.84 million in 2024 and will grow at a compound annual growth rate (CAGR) of 30.2%from 2024 to 2031.
The Credit/Debit Cards held the highest Cross border E commerce market revenue share in 2024.

Key Drivers of Cross border E commerce Market

Increasing Internet Penetration and Smartphone Adoption to Increase the Demand Globally

One of the key drivers in the cross-border e-commerce market is the increasing internet penetration and smartphone adoption worldwide. As more people gain access to the internet and smartphones, the potential customer base for online shopping expands, leading to a surge in cross-border e-commerce activities. The convenience of shopping online from international retailers, coupled with the availability of a wide range of products and competitive prices, has fueled the growth of cross-border e-commerce. Moreover, the ease of payment through digital wallets and online payment platforms has further facilitated cross-border transactions. This trend is expected to continue as internet infrastructure improves and smartphone technology becomes more affordable, driving the growth of cross-border e-commerce.

Growing Preference for Global Brands and Product Variety to Propel Market Growth

Another key driver in the cross-border e-commerce market is the growing preference among consumers for global brands and a wider variety of products. Cross-border e-commerce allows consumers to access products that may not be available in their local markets, giving them access to a broader selection of goods from around the world. This has led to an increase in demand for international brands and niche products that cater to specific interests and preferences. Additionally, cross-border e-commerce offers consumers the opportunity to compare prices and quality across different markets, empowering them to make informed purchasing decisions. As a result, retailers are increasingly focusing on expanding their product offerings and improving the shopping experience for cross-border shoppers, driving the growth of cross-border e-commerce.

Restraint Factors Of Cross border E commerce Market

Complex Regulatory Environment to Limit the Sales

One of the key restraints in the cross-border e-commerce market is the complex regulatory environment governing international trade and e-commerce. Different countries have varying regulations and policies regarding taxes, customs duties, import/export restrictions, and consumer protection laws, which can create barriers for cross-border e-commerce businesses. Adhering to these regulations can be challenging for e-commerce companies, especially smaller businesses that may not have the resources to navigate the complexities of international trade laws. This can result in delays, additional costs, and legal issues, limiting the growth of cross-border e-commerce.

Logistics Challenges and High International Shipping Costs

A major restraint in the cross-border e-commerce market is the inefficiency and high cost of international logistics. Delivering products across borders involves dealing with multiple carriers, customs delays, varying delivery standards, and return complications—all of which increase the total shipping time and expense. For consumers, this often translates into higher prices and uncertainty around delivery timelines, which can discourage repeat purchases. For sellers...

During the peak of the coronavirus (COVID-19) crisis (March-April 2020) when many countries worldwide introduced lockdown measures, e-commerce share in total retail sales saw proportions that were not seen before. In the United Kingdom, where an already mature e-commerce market exists, e-commerce share saw as high as **** percent, before stabilizing in the subsequent periods. In the most current period (as of January 31, 2021), United Kingdom, United States and Canada were the leading countries where e-commerce had a higher share as a proportion of total retail, at **, **, and ** percent, respectively.

The e-commerce market size is projected to grow from USD 18,171.53 billion in 2024 to USD 79,972.14 billion by 2035, representing a CAGR of 14.42%, during the forecast period 2024-2035

E-commerce Market is set to grow at a CAGR of 8.1% (2025 to 2032) with market value of USD 7,583.50 Billion by 2032 from a value of USD 4,067.04 Billion in 2024.

The global online shopping market, valued at $4,295.55 million in 2025, is projected to experience robust growth, driven by the increasing adoption of e-commerce platforms, expanding internet and smartphone penetration, and the convenience offered by online shopping. Key players like Alibaba, Amazon, and Walmart dominate the market, leveraging their extensive logistics networks and diverse product offerings. The market's Compound Annual Growth Rate (CAGR) of 12.2% from 2019 to 2025 indicates a significant upward trajectory. This growth is fueled by several factors, including the rising popularity of mobile commerce, the increasing preference for personalized shopping experiences, and the integration of advanced technologies like artificial intelligence and big data analytics to enhance customer engagement and optimize logistics. While challenges such as cybersecurity concerns and the need for robust customer service remain, the overall market outlook remains positive. The forecast period of 2025-2033 anticipates continued expansion, driven by emerging markets' increasing digitalization and the growth of cross-border e-commerce. The market segmentation, while not explicitly provided, can be reasonably inferred to include categories like apparel, electronics, groceries, and healthcare products. Each segment is likely to exhibit unique growth patterns influenced by consumer preferences and technological advancements. Furthermore, strategic mergers and acquisitions, expansion into new geographic territories, and the development of innovative business models are expected to shape the competitive landscape in the coming years. The continued focus on enhancing customer experience through personalized recommendations, seamless payment options, and reliable delivery services will be crucial for success in this dynamic market.

Retail Trade, e-commerce sales, Canada, by industries based on North American Industry Classification System (NAICS), monthly.

E-commerce sales by North American Industry Classification System (NAICS), includes all members under sales, for Canada, for one year of data.

Forecasts indicate significant growth in the e-commerce sectors of Asia in 2024. Topping the list are the Philippines and India, poised for a surge of approximately ** percent and ** percent in online sales, respectively. Following closely behind, Malaysia secures the third spot with an **** percent growth rate. Meanwhile, Bolivia and Mexico were expected to outpace other nations, with e-retail sales forecast to grow by over ** percent. A growing global e-retail market Partly fueled by a rapid increase in internet users worldwide over recent years, along with mobility constraints and the shutdown of physical stores during the COVID-19 pandemic, the global e-commerce retail market expanded fourfold from 2014 to 2022. Central to this growth has been the widespread adoption of mobile commerce, which entails online shopping through smartphones, particularly prominent in various regions of the global South. Forecasts suggested that m-commerce sales in Argentina are poised to surge by around *** times between 2022 and 2026. Fast-growing markets fueled by local players While online retail giants Amazon and Alibaba Group wield global dominance in the e-commerce landscape, they do not hold the top positions in many of the fastest-growing e-commerce markets. Based on monthly website traffic, Singaporean e-retailer Shopee is the leading e-commerce site in Singapore by a significant margin. This trend is even more pronounced in Argentina, where Mercado Libre garners nearly ** times the traffic witnessed on Amazon's Spanish page, amazon.es.

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The business-to-consumer e-commerce market in china is expected to grow at a CAGR of 31% during the forecast period. Increase in internet and smartphone penetration, Free shipping and unproblematic return policies, and Easy payment options are some of the significant factors fueling business-to-consumer e-commerce market in china growth.

The business-to-consumer e-commerce market in china report also provides several other key information including:

CAGR of the market during the forecast period 2020-2024
Detailed information on factors that will drive business-to-consumer e-commerce market in china growth during the next five years
Precise estimation of the business-to-consumer e-commerce market in china size and its contribution to the parent market
Accurate predictions on upcoming trends and changes in consumer behavior
The growth of the business-to-consumer e-commerce market in china industry across APAC and China
A thorough analysis of the market’s competitive landscape and detailed information on vendors
Comprehensive details of factors that will challenge the growth of business-to-consumer e-commerce market in china vendors

The Middle East and Africa E-Commerce Market Report is Segmented by Business Model (B2B, and B2C), Device Type for B2C E-Commerce (Smartphone/Mobile, Desktop, and More), Payment Method for B2C E-Commerce (Cards, Digital Wallets, BNPL, and More), Product Category for B2C E-Commerce (Beauty, Electronics, Fashion, Food, Furniture, and More), and Geography. Market Forecasts are in Value (USD).

The Swiss e-commerce market, valued at CHF 16.5 billion in 2025, is experiencing robust growth, projected to expand at a compound annual growth rate (CAGR) of 13.71% from 2025 to 2033. This surge is driven by increasing internet and smartphone penetration, a young and digitally savvy population, and a preference for convenience among Swiss consumers. The B2C sector dominates, with significant contributions from diverse segments like beauty & personal care, consumer electronics, fashion & apparel, and food & beverage. The rise of omnichannel strategies, incorporating both online and offline experiences, further fuels market expansion. Key players like Coop Group, Nestlé Nespresso SA, and Zalando Group are driving innovation and competition, while smaller, specialized e-commerce businesses cater to niche markets. However, challenges remain, including robust regulations concerning data privacy and consumer protection, and the potential impact of global economic fluctuations on consumer spending. Despite these, the long-term outlook remains positive, indicating considerable potential for continued growth throughout the forecast period. The strong growth is fueled by several factors. The Swiss market benefits from high disposable incomes and a robust logistics infrastructure. Furthermore, the increasing adoption of mobile commerce and the expansion of digital payment options contribute significantly to e-commerce adoption. While larger players like Amazon continue to gain traction, smaller, specialized retailers are thriving by catering to specific consumer needs and offering personalized experiences. The growing importance of sustainability and ethical sourcing in consumer choices is influencing purchasing behavior and shaping the future of e-commerce in Switzerland. Future growth will likely be driven by further technological advancements, particularly in areas such as artificial intelligence and personalized recommendations, enhancing the overall consumer shopping experience. Competition is likely to intensify, requiring businesses to adapt to ever-changing consumer preferences and technological advancements to maintain their market share. Recent developments include: March 2023: Autonomous driving skills can soon be seen in the food delivery industry. Migros, in partnership with Loxo and Schindler, has developed an autonomous delivery service called Migronomous. The trails have been started, and the van can carry up to 64 shopping bags. The eco-friendly van runs on an electric motor, reducing emissions. The upsurge in online orders in recent years compelled the brand to adopt this AI technology., February 2023: Switzerland's Spar and Avia launched Spar Express, an autonomous C-store that will be operational 24 hrs. Customers can also find hygiene products, car accessories, and perishable items like baked goods, fruit, vegetables, dairy products, meat, and beverages. This will be a fully automated store where customers scan a QR code with their smartphone at the entrance, scan chosen items with their mobile, and pay for their purchases using a card or any payment wallet like Apple Pay., January 2023: To give a new look to its website and influence its consumers, Zalando shopping club introduced a new brand identity called Lounge by Zalando. The new app comes loaded with a gem click that showcases the offers once users log in. To attract more online consumers, Lounge by Zalando launches fresh campaigns, everyday lavishing huge discounts.. Key drivers for this market are: High Dependency for booking of Hotels and Flights, Penetration of Internet and Smartphone Usage. Potential restraints include: Evolving taxation landscape and custom regulations has increased the complexity of trade, Digitization of e-commerce may incur expenses for consumers. Notable trends are: Food and Personal Care Holds High Demand in the Country.

From January to March 2025, U.S. retail e-commerce sales amounted to roughly *** billion U.S. dollars, marking a small decrease compared to the previous quarter. Overall, retail e-commerce sales outdid the quarterly sales records registered in 2020. E-commerce in the post-pandemic era During the second quarter of 2020, as COVID-19 spread across the globe, the U.S.'s quarterly e-commerce revenue reached *** billion for the first time in history. In 2021, online retail sales account for**** percent of total retail in the United States. Clothing and accessories, including footwear, is one of the largest B2C e-commerce merchandise categories. Retail e-commerce sales in the United States are estimated from samples used for the Monthly Retail Trade Survey and exclude online travel services, ticket sales agencies, and financial brokers. Latest trend? Quick commerce Shoppers expect fast delivery of their purchases, especially when it comes to grocery products. This segment of the e-commerce industry goes under quick commerce and is expected to generate increasing revenue in the next years. Major quick commerce companies like Instacart or Uber Eat operate in the United States, where the quick commerce market is forecast to hit nearly ** billion U.S. dollars by 2027.