During a 2020 survey carried out among marketers worldwide, it was found that for every U.S. dollars invested in email marketing, brands earned ** U.S. dollars. Among the presented industries, the ROI was highest in the retail, ecommerce, and consumer goods sector, with ** dollars per one dollar spent.

In 2024, the open rates for e-commerce e-mail marketing campaigns increased to ***** percent, compared to **** percent three years prior.

What’s the right email frequency? What’s the potential increase in the number of conversions your email campaigns generate if you add an extra message to your schedule? The data in this table should help you find the right answers.

As of January 2020, MailChimp was the leading email marketing software as a service (SaaS) company, with *** million U.S. dollars in annual recurring revenue. ActiveCampaign ranked second, with a revenue of *** million dollars.

During a global December 2020 survey, ** percent of responding marketers stated that the most difficult objective to achieve when optimizing an email marketing strategy was mobile optimization; most often mention challenge was maintaining an engaged list, named by ** percent of interviewed marketers.

What are the average email marketing results in different countries? Here’s what we’ve found.

This statistic shows the leading advertising formats used by companies during email marketing campaigns in Spain in 2020. According to the results of the survey conducted that year, notification emails, such as confirmation or cancellation emails, were the most popular advertising format among Spanish companies, followed by shopping cart abandonment notifications. Approximately ** percent however did not use any type of specialized email formats that year.

How many of your subscribers open your emails within the first two, four, or six hours after sending? Is it the same for clicks? Here, we’re looking at how the recipients’ engagement changed over time after the campaign was sent.

Here, we’ve gathered email marketing benchmarks by industry. You can see how your average email open, click-through, click-to-open, unsubscribe, and spam complaint rates compare against other companies in your industry.

The statistic shows the metrics that were used in Spain for the evaluation of the performance of email marketing programs during 2019. According to a survey conducted during that year, approximately ** percent of the companies participating in the study indicated the click rate as a significant metric when evaluating the results of the implemented email marketing strategy.

In this table, we’re looking at whether adding video content (including links to your video hosting platforms) could help you boost your engagement metrics, primarily the average click-th rough and click-to-open rates.

Below you’ll find out how popular the use of confirmed opt-in is in different industries.

According to global data gathered on an e-mail marketing automation platform in 2024, automated welcome emails sent by e-commerce players had a conversion rate of nearly ***** percent. In comparison, for automated cart abandonment emails, the rate stood at roughly *** percent.

During a survey carried out among B2B and B2C marketers ending early January 2021, ** percent of respondents stated that the effectiveness of their email marketing activities had increased (either significantly or slightly) in 2020. On the other hand, ** percent of interviewed marketers said it had declined.

Marketing Analytics Market size was valued at USD 4.28 Billion in 2023 and is projected to reach USD 10.38 Billion by 2031 growing at a CAGR of 12.90% from 2024 to 2031.

Key Market Drivers:

• Increasing Adoption of Digital Marketing and Social Media Platforms: Adoption of digital marketing and social media platforms is on the rise, which is driving demand for marketing analytics, 4.76 billion social media users worldwide, up 137 million in the last year.

• Growing Emphasis on Data-Driven Decision Making: Businesses are leveraging data to make strategic decisions. 91.9% of top organizations invest in data and artificial intelligence. IDC predicts USD 215.7 Billion in analytics investment in 2021, up 10.1% from 2020.

Here, we’re looking at other elements that may play a role in how you run your email marketing campaigns and the average metrics you could expect.

Do individual phrases in email subject lines correlate with email campaign performance? Here we explore whether individual words have the power to make or break your email campaigns.

How many emails should you put into your autoresponder cycle? We’ve analyzed how the average engagement metrics change depending on the number of emails our customers used in their autoresp onder cycles.

During a 2020 survey, ** percent of responding consumers from the United Kingdom stated that receiving e-mails directly from brands or companies could influence their purchasing decisions; ** percent disagreed with that statement.

The size of the Marketing Cloud Platform Market was valued at USD 30.5122 Billion in 2024 and is projected to reach USD 55.49 Billion by 2033, with an expected CAGR of 8.92% during the forecast period. The Marketing Cloud Platform market has experienced significant growth, driven by the increasing demand for integrated marketing solutions that enable businesses to deliver personalized and seamless customer experiences across various channels. These platforms offer a comprehensive suite of tools, including customer relationship management (CRM), email marketing, social media integration, and data analytics, allowing organizations to effectively manage and analyze customer interactions. The adoption of cloud-based technologies has further propelled this market, providing scalability, flexibility, and cost efficiency. As businesses strive to enhance customer engagement and retention, the need for robust marketing cloud platforms has become more pronounced. Key players in the market are continually innovating, introducing advanced features such as artificial intelligence (AI) and machine learning (ML) capabilities, to offer predictive analytics and automation, thereby improving marketing strategies and outcomes. The market's expansion is also influenced by the growing emphasis on data-driven decision-making and the increasing importance of omnichannel marketing approaches. Overall, the Marketing Cloud Platform market is poised for continued growth, driven by technological advancements and the evolving needs of businesses seeking to optimize their marketing efforts. Recent developments include: In December 2020, Salesforce acquired Slack, a leading team communication platform, to integrate it into their suite of products, including the Salesforce Marketing Cloud. The integration of Slack with the Marketing Cloud is expected to improve team collaboration and marketing automation workflows. In January 2021, SAP announced the acquisition of Signavio, a leading provider of business process management and workflow automation software. The acquisition is expected to enhance SAP's marketing and customer experience solutions by enabling customers to improve their operational efficiency and streamline their workflows. . Key drivers for this market are: The increasing adoption of digital marketing

The growing need for data-driven marketing

The rise of the customer experience (CX) as a key differentiator

The increasing complexity of marketing campaigns

The need for greater marketing agility. Potential restraints include: The high cost of implementation

The lack of qualified marketing professionals

The need for a strong data foundation

The security and privacy concerns

The complexity of integrating with other systems. Notable trends are: The use of artificial intelligence (AI)

The adoption of customer data platforms (CDPs)

The rise of account-based marketing (ABM)

The growing importance of mobile marketing

The focus on customer experience (CX).