During a 2022 survey carried out among consumers from the United States, ** percent of responding millennials stated they liked being contacted by brands via email. The same was true for ** percent of respondents from Generation Z.

What’s the right email frequency? What’s the potential increase in the number of conversions your email campaigns generate if you add an extra message to your schedule? The data in this table should help you find the right answers.

In 2023, the global e-mail marketing market was valued at *** billion U.S. dollars and the source projected that the figure would increase to **** billion by 2028. The compound annual growth rate (CAGR) for that period is expected to amount to **** percent.

What are the average email marketing results in different countries? Here’s what we’ve found.

This table shows the email marketing benchmarks across different industries. For each sector, we've identified the average email open rate, CTR, CTOR, unsubscribe rate, and spam complaint rate. Thanks to this data, you can compare your email marketing campaigns' results with other companies from your vertical. It's beneficial to look at the industry-level data breakdown as each sector is different. The target audience, type of communication, and competition levels all play a role in how high the average email marketing statistics are.

In 2022, the click-to-open rate (CTOR) of marketing emails was highest in the APAC region, with **** percent. The European region followed with **** percent in CTOR value.

As of April 18, 2024, the United States was the country with the highest number of emails sent daily, with almost ten billion. Germany and Ireland followed, with 8.5 billion and 8.4 billion emails daily, respectively. Overall, the Netherlands, the United Kingdom, and France each had 8.3 billion emails sent per day. As of December 2023, over 241 million emails were sent worldwide within one minute.

In 2022, a survey among consumers in the United States asked them about their perception of the frequency of receiving email marketing. Exactly half of respondents - ** percent - said that they received emails from brands too frequently, whereas ***** percent stated they did not receive such email frequently enough.

Here, we’re looking at other elements that may play a role in how you run your email marketing campaigns and the average metrics you could expect.

Based on global data collected from an e-mail marketing automation platform in 2024, it was observed that e-commerce players achieved a click-to-conversion rate of approximately ** percent for welcome messages in 2024. Additionally, the rate for automated cart abandonment emails was recorded at roughly ** percent.

In this table, you’ll see the average landing page conversions based on the subscription rate they generated across industries.

How many of your subscribers open your emails within the first two, four, or six hours after sending? Is it the same for clicks? Here, we’re looking at how the recipients’ engagement changed over time after the campaign was sent.

During a survey carried out among marketers in selected countries worldwide, the click-through-rate (CTR) - the number of users who saw an ad and proceeded to click on it after seeing it - was still the most preferred metric to determine the success of e-mail marketing campaigns post-Apple's mail privacy protection (MPP) - ** percent of respondents chose it. Apple's MPP is a consumer protection program that prevents marketers from finding out further information linked to a user's online activity and IP address after interacting with advertisements.

The email market has emerged as a critical component of modern communication and marketing strategies, demonstrating remarkable resilience and growth over the years. Valued at over $7 billion in 2022, the global email marketing industry has shown a consistent upward trajectory, driven by its effectiveness in reachin

Below you’ll find out how popular the use of confirmed opt-in is in different industries.

In 2023, emails marketing cultural activities, goods, or services had a click-through rate (CTR) of **** percent in Austria, Germany, and Switzerland. This industry had the highest CTR that year, followed by tourism with **** percent and consumer electronics with *** percent. The lowest open rates were reported for the health sector, with *** percent.E-mail marketing click-through rate (CTR) shows the share of people who opened an e-mail and clicked on a link or an ad in the e-mail.

In this table, we’re looking at whether adding video content (including links to your video hosting platforms) could help you boost your engagement metrics, primarily the average click-th rough and click-to-open rates.

How many emails should you put into your autoresponder cycle? We’ve analyzed how the average engagement metrics change depending on the number of emails our customers used in their autoresp onder cycles.

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Artificial Intelligence In Marketing Size 2024-2028

The artificial intelligence in marketing size is forecast to increase by USD 41.02 billion, at a CAGR of 30.9% between 2023 and 2028.

The Artificial Intelligence (AI) market in marketing is experiencing significant growth, driven by the increasing adoption of cloud-based applications and services. This shift towards cloud solutions enables businesses to leverage AI technologies more efficiently and cost-effectively, enhancing their marketing capabilities. Furthermore, the ongoing digitalization and expanding internet penetration are fueling the demand for AI solutions in marketing, as companies seek to engage with customers more effectively in the digital space. However, the market's growth is not without challenges. The lack of skilled professionals poses a significant obstacle to wider AI adoption in marketing.
As AI applications become more complex, the need for specialized expertise in areas such as machine learning, data analytics, and programming grows. Companies must invest in upskilling their workforce or partner with external experts to overcome this challenge and fully capitalize on the opportunities presented by AI in marketing.

What will be the Size of the Artificial Intelligence In Marketing during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2018-2022 and forecasts 2024-2028 - in the full report.
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Artificial intelligence (AI) continues to reshape marketing landscapes, with dynamic market activities unfolding across various sectors. Machine learning models optimize digital marketing strategies, enabling predictive analytics for marketing ROI and customer engagement. Brands build stronger connections through AI-powered personalization and sentiment analysis. Data privacy regulations necessitate transparency and accountability, influencing marketing technology stacks and Data Security measures. A/B testing and conversion rate optimization are enhanced through AI-driven insights, while marketing automation workflows streamline customer relationship management. Marketing analytics software and dashboards provide data-driven insights, enabling marketing budget allocation and multi-channel marketing strategies. Behavioral targeting and customer journey mapping are refined through AI, enhancing marketing attribution models and email marketing automation.

Virtual assistants and chatbots facilitate seamless customer experiences, while marketing automation platforms optimize search engine optimization, pay-per-click advertising, and social media advertising. Natural language processing and AI marketing consultants aid content marketing strategies, ensuring algorithmic bias and ethical AI considerations remain at the forefront. Marketing dynamics remain in a constant state of evolution, with AI-driven innovations continuing to transform the industry. Data Governance, marketing attribution models, and programmatic advertising are among the many areas where AI is making an impact. The ongoing integration of AI into marketing technologies and strategies ensures a continuously adaptive and effective marketing landscape.

How is this Artificial Intelligence Ining Industry segmented?

The artificial intelligence ining industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Deployment

  On-premises
  Cloud


Application

  Social Media Advertising
  Search Engine Marketing/ Search Advertising
  Virtual Assistant
  Content Curation
  Sales & Marketing Automation
  Analytics Platform
  Others


Technology

  Machine Learning
  Natural Language Processing
  Computer Vision
  Others


Geography

  North America

    US
    Canada


  Europe

    Germany
    UK


  APAC

    China
    Japan
    Australia
    India


  South America

    Brazil
    Argentina


  Middle East and Africa

    UAE


  Rest of World (ROW)

By Deployment Insights

The on-premises segment is estimated to witness significant growth during the forecast period.

Artificial Intelligence (AI) is revolutionizing marketing, with machine learning models at its core. Brands are building stronger connections with consumers through AI-driven personalization and predictive analytics. A/B testing and marketing analytics software enable data-driven insights, while conversion rate optimization and marketing automation workflows streamline campaigns. Data privacy regulations ensure transparency and accountability, shaping marketing strategies. Behavioral targeting and sentiment analysis provide deeper customer understanding, enhancing customer engagement. Predictive analytics and marketing ROI are key performance indicators, driving marketing budget

In 2024, nearly ** percent of marketing professionals reported a *** time improvement rate in their e-mail marketing campaigns' return on investment (ROI) rates. Another **** percent marked a ***** times larger ROI rate, whereas **** percent of marketers noticed no ROI improvement.