In November 2023, 95 percent of internet users aged between 25 and 44 years in the United States reported using emails. Email usage interested over 93 percent of the country's population aged between 15 and 24 years, while around 86.5 percent of internet users aged 65 and above reported using this communication method.

With the internet becoming increasingly accessible, the number of e-mails sent and received globally has increased each year since 2017. In 2022, there were an estimated 333 billion e-mails sent and received daily around the world. This figure is projected to increase to 392.5 billion daily e-mails by 2026.

E-Mail marketing Despite the increasing popularity of messengers, chat apps and social media, e-mail has managed to remain central to digital communication and continues to grow in uptake. By 2025, the number of global e-mail users is expected to reach a total of 4.6 billion - an approximate six hundred thousand increase in users, up from 4 billion in 2020. Not only that, when it comes to online advertising e-mail has seen higher click-through-rates than on social media. In Belgium and Germany, these were 5.5 and 4.3 percent respectively - compared to the 1.3 percent global average CTR for social media during the same time period.

Gmail Launched in April 2004, Google’s Gmail has earned its spot as one of the most popular freemail services in the world. According to a 2019 survey, its popularity worldwide was trumped only by Apple’s native iPhone Mail app with 26 percent of all e-mail opens worldwide taking place on the platform. Millennials surveyed in the United Kingdom listed Gmail among their top 5 most important mobile apps, while a similar survey carried out in Sweden saw Gmail tie with WhatsApp for a spot among the top mobile apps nationwide.

Despite the growth and prominence of mobile messengers and chat apps, e-mail is an integral part of daily online life. In 2023, the number of global e-mail users amounted to 4.37 billion and is set to grow to 4.89 billion users in 2027. Global e-mail audiencesIn 2023, approximately 347 billion e-mails were sent and received every day worldwide. This figure is projected to increase to over 408 billion daily e-mails in 2027. As of July 2022, Apple Mail Privacy accounted for over half of the e-mail opens, while mobile use of e-mails saw a significant decrease in their market shares. Apple MPP e-mail app was the most popular e-mail client, accounting for 55 percent of e-mail opens. Gmail, the free e-mail service owned by Google, was ranked second with a 31 percent open share. Malicious mailMany online users use e-mails for website and newsletter signups and brace themselves for the inevitable flood of spam and marketing communications. Whereas most unwanted e-mails are annoying yet ultimately benign, consumers are right to be wary of malicious e-mail that can be used to compromise their digital accounts and devices. In 2023, 25 percent of fraud reports in the United States related to cases in which victims were contacted via e-mail.

Introduction

Email Marketing Performance Statistics: Businesses can use many email marketing stats to improve their strategy. If a company uses an email marketing tool, it can track how well its emails are doing in different areas. In 2025, email marketing is still one of the most budget-friendly ways businesses connect with their audience. When used correctly, it can boost engagement, bring in more sales, and help build loyal customer relationships.

By checking key numbers like open rates, click-through rates, and conversion rates, companies can see what’s working and what needs to change. As email habits shift, keeping up with the latest stats in 2025 is important to stay competitive. This article will shed more light on Email Marketing Performance Statistics.

In 2023, 27 percent of responding internet users aged 10 to 15 from Brazil stated they sent and received emails, down from 38 percent in 2018. Meanwhile, the average email usage rate in Brazil stood at around 60 percent.

Around 60 percent of internet users surveyed in Brazil from March to July 2023 said they had sent and received emails, the same share of respondents surveyed three years before. The leading internet activity in Brazil, however, was instant messaging, mentioned by over 92 percent of respondents.

Below you’ll find out how popular the use of confirmed opt-in is in different industries.

Email Optimization Software Market Outlook

The global email optimization software market size was valued at approximately USD 1.5 billion in 2023 and is projected to reach around USD 4.2 billion by 2032, growing at a CAGR of 12.1% from 2024 to 2032. The market is witnessing robust growth due to the increasing importance of email marketing in business strategies and the rising need for personalized communication to enhance customer engagement and conversion rates. The shift towards digital marketing and the increasing use of automated tools to streamline email campaigns are significant factors driving this market's growth.

The adoption of email optimization software is being driven by the demand for more effective and efficient marketing strategies. Businesses are increasingly leaning towards personalized email marketing as it has proven to generate higher open and conversion rates compared to traditional methods. The ability to segment audiences and tailor messages specifically enhances customer experience, leading to a higher return on investment. Additionally, advancements in artificial intelligence and machine learning have further propelled the market, enabling more sophisticated analytics and optimization techniques that improve campaign performance.

Another critical growth factor is the increasing reliance on data-driven decision-making. Email optimization software often comes with robust analytics tools that provide deep insights into customer behavior and campaign performance. Marketers can leverage these insights to fine-tune their strategies, making data-driven adjustments that increase the efficiency and effectiveness of email campaigns. The integration of predictive analytics and AI-driven insights allows businesses to anticipate customer needs and preferences, thereby enhancing the relevance and timeliness of email communication.

The growing trend of mobile email usage is also contributing significantly to the market growth. With a substantial portion of emails being opened on mobile devices, there is a pressing need for emails to be optimized for mobile viewing. Email optimization software facilitates the creation of mobile-friendly emails, ensuring that the content is accessible and engaging regardless of the device used by the recipient. This capability is particularly crucial for reaching a broader audience and improving the overall engagement rate of email campaigns.

Email Applications play a pivotal role in the realm of email optimization software, offering a range of functionalities that enhance the efficiency and effectiveness of email marketing campaigns. These applications provide businesses with tools to manage and organize their email communications seamlessly, ensuring that messages are delivered to the right audience at the right time. With features such as scheduling, automation, and integration with other marketing platforms, email applications streamline the process of creating and sending personalized emails. This not only saves time but also improves the accuracy and impact of email marketing efforts. As businesses continue to prioritize digital communication, the demand for robust email applications is expected to rise, driving further innovation and development in this area.

Component Analysis

The email optimization software market can be segmented into software and services. The software segment includes tools and platforms that businesses use to design, send, and analyze email campaigns. These tools often come with a variety of features such as email templates, A/B testing, and analytics dashboards. The software segment is expected to dominate the market due to the increasing adoption of cloud-based solutions and the continuous evolution of software capabilities, which make it easier for businesses to manage their email marketing efforts efficiently.

Within the software segment, there is a growing trend towards integrated platforms that offer a comprehensive suite of tools for email marketing. These platforms enable businesses to execute end-to-end email campaigns, from design and personalization to delivery and analytics. The integration of advanced features such as AI-driven personalization and predictive analytics is enhancing the value proposition of these software solutions, driving their adoption across various industries. Additionally, the affordability and scalability of cloud-based software are making it accessible to small and medium enterprises (SMEs), further boosting market growth.

Introduction

Gmail Statistics: Gmail, launched by Google in 2004, has evolved into one of the most widely used email services globally, with over 2.5 billion active users as of 2025, accounting for approximately 30.9% of the global population. This widespread adoption is attributed to its seamless integration with Google services, user-friendly interface, and robust security features. In September 2024, Gmail recorded an impressive 10 billion monthly visits.

Gmail holds a significant position in the email client market, with a 30.70% share globally, making it the second most popular email platform after Apple Mail. Users send over 121 billion emails daily through Gmail. On average, a Gmail user maintains 1.7 accounts and checks their inbox approximately 12 times a day, reflecting the platform's integral role in daily communication.

Country-wise, Gmail's usage is notably high in Indonesia and India, with 82.6% and 82.4% of their populations using the service, respectively. In the United States, Gmail accounts for 41.9% of email users. The platform's popularity is further bolstered by its availability in 105 languages and its strong presence in mobile usage, with 75% of users accessing Gmail on mobile devices.

Gmail's robust spam filters block about 99.9% of dangerous links, spam, and malware from reaching users’ inboxes. Additionally, Gmail offers 15GB of free storage shared across Gmail, Google Drive, and Google Photos, catering to users' substantial data storage needs.

These statistics underscore Gmail's pivotal role in global communication, highlighting its extensive reach, user engagement, and continuous growth in the digital communication landscape. So, let’s buckle up and get ready to explore some fascinating statistics about this email giant.

Dataset Name: Spam Email Dataset

Description: This dataset contains a collection of email text messages, labeled as either spam or not spam. Each email message is associated with a binary label, where "1" indicates that the email is spam, and "0" indicates that it is not spam. The dataset is intended for use in training and evaluating spam email classification models.

Columns:

text (Text): This column contains the text content of the email messages. It includes the body of the emails along with any associated subject lines or headers.

spam_or_not (Binary): This column contains binary labels to indicate whether an email is spam or not. "1" represents spam, while "0" represents not spam.

Usage: This dataset can be used for various Natural Language Processing (NLP) tasks, such as text classification and spam detection. Researchers and data scientists can train and evaluate machine learning models using this dataset to build effective spam email filters.

Salient Features of Dentists Email Addresses

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1. 1.2 million phone calls per month as a part of a data verification
2. 85% telephone and email verified Dentist Mailing Lists
3. Quarterly SMTP and NCOA verified to keep data fresh and active
4. 15 million verification messages sent every month to validate email addresses
5. Connect with top Dentists across the US, Canada, UK, Europe, EMEA, Australia, APAC and many more countries.
6. egularly updated and cleansed databases to keep it free of duplicate and inaccurate data

How Can Our Dentists Data Help You to Market to Dentists?

We provide a variety of methods for marketing your dental appliances or products to the top-rated dentists in the United States. Take a glance at some of the available channels:

• Email blast • Marketing viability • Test campaigns • Direct mail • Sales leads • Drift campaigns • ABM campaigns • Product launches • B2B marketing

Data Sources

The contact details of your targeted healthcare professionals are compiled from highly credible resources like: • Websites • Medical seminars • Medical records • Trade shows • Medical conferences

What’s in for you? Over choosing us, here are a few advantages we authenticate- • Locate, target, and prospect leads from 170+ countries • Design and execute ABM and multi-channel campaigns • Seamless and smooth pre-and post-sale customer service • Connect with old leads and build a fruitful customer relationship • Analyze the market for product development and sales campaigns • Boost sales and ROI with increased customer acquisition and retention

Our security compliance

We use of globally recognized data laws like –

GDPR, CCPA, ACMA, EDPS, CAN-SPAM and ANTI CAN-SPAM to ensure the privacy and security of our database. We engage certified auditors to validate our security and privacy by providing us with certificates to represent our security compliance.

Our USPs- what makes us your ideal choice?

At DataCaptive™, we strive consistently to improve our services and cater to the needs of businesses around the world while keeping up with industry trends.

• Elaborate data mining from credible sources • 7-tier verification, including manual quality check • Strict adherence to global and local data policies • Guaranteed 95% accuracy or cash-back • Free sample database available on request

Guaranteed benefits of our Dentists email database!

85% email deliverability and 95% accuracy on other data fields

We understand the importance of data accuracy and employ every avenue to keep our database fresh and updated. We execute a multi-step QC process backed by our Patented AI and Machine learning tools to prevent anomalies in consistency and data precision. This cycle repeats every 45 days. Although maintaining 100% accuracy is quite impractical, since data such as email, physical addresses, and phone numbers are subjected to change, we guarantee 85% email deliverability and 95% accuracy on other data points.

100% replacement in case of hard bounces

Every data point is meticulously verified and then re-verified to ensure you get the best. Data Accuracy is paramount in successfully penetrating a new market or working within a familiar one. We are committed to precision. However, in an unlikely event where hard bounces or inaccuracies exceed the guaranteed percentage, we offer replacement with immediate effect. If need be, we even offer credits and/or refunds for inaccurate contacts.

Other promised benefits

• Contacts are for the perpetual usage • The database comprises consent-based opt-in contacts only • The list is free of duplicate contacts and generic emails • Round-the-clock customer service assistance • 360-degree database solutions

Introduction

Gmail Statistics: Gmail, the popular email service by Google, has become an essential tool for communication in today's digital age. But how much do you know about how Gmail works and how people use it globally? This article includes a range of effective analyses on current trends of Gmail, such as market share, users, country-wise usage, etc. All the statistics described below will be valuable.

So, let’s get ready to explore some fascinating statistics about this email giant.

What’s the right email frequency? What’s the potential increase in the number of conversions your email campaigns generate if you add an extra message to your schedule? The data in this table should help you find the right answers.

Salutary Data is a boutique, B2B contact and company data provider that's committed to delivering high quality data for sales intelligence, lead generation, marketing, recruiting / HR, identity resolution, and ML / AI. Our database currently consists of 148MM+ highly curated B2B Contacts ( US only), along with over 4M+ companies, and is updated regularly to ensure we have the most up-to-date information.

We can enrich your in-house data ( CRM Enrichment, Lead Enrichment, etc.) and provide you with a custom dataset ( such as a lead list) tailored to your target audience specifications and data use-case. We also support large-scale data licensing to software providers and agencies that intend to redistribute our data to their customers and end-users.

What makes Salutary unique? - We offer our clients a truly unique, one-stop aggregation of the best-of-breed quality data sources. Our supplier network consists of numerous, established high quality suppliers that are rigorously vetted. - We leverage third party verification vendors to ensure phone numbers and emails are accurate and connect to the right person. Additionally, we deploy automated and manual verification techniques to ensure we have the latest job information for contacts. - We're reasonably priced and easy to work with.

Products: API Suite Web UI Full and Custom Data Feeds

Services: Data Enrichment - We assess the fill rate gaps and profile your customer file for the purpose of appending fields, updating information, and/or rendering net new “look alike” prospects for your campaigns. ABM Match & Append - Send us your domain or other company related files, and we’ll match your Account Based Marketing targets and provide you with B2B contacts to campaign. Optionally throw in your suppression file to avoid any redundant records. Verification (“Cleaning/Hygiene”) Services - Address the 2% per month aging issue on contact records! We will identify duplicate records, contacts no longer at the company, rid your email hard bounces, and update/replace titles or phones. This is right up our alley and levers our existing internal and external processes and systems.

How many of your subscribers open your emails within the first two, four, or six hours after sending? Is it the same for clicks? Here, we’re looking at how the recipients’ engagement changed over time after the campaign was sent.

As of the third quarter of 2024, 77.2 percent of male internet users aged between 16 and 24 accessed e-mail services worldwide. Approximately 75.1 percent of female internet users in the same age group reported using electronic mail. The overall usage of e-mail services was slightly higher among men than women in the last examined period.

Unlock Unparalleled Business Insights with Our Comprehensive B2B Email Data

Our B2B Email Data is an invaluable resource tailored for data-driven professionals aiming to elevate their business strategies. This dataset has been meticulously curated to offer unparalleled insights, enabling transformative decisions that can propel your organization forward.

Why Choose Our B2B Email Data?

• Massive Database: With over 181 million contacts, our data is one of the most extensive available in the market.
• Qualitative Excellence: Our data stands out not just for its size but for its commitment to absolute accuracy and reliability.

• 16+ Multifaceted Dimensions: Gain a nuanced understanding of your target audience with attributes like:

  • Job Titles
  • Company Sizes
  • Geographical Nuances
  • Industry-Specific Details

  A Trustworthy Data-Sourcing Methodology

• Sophisticated Verification Process: Our rigorous verification ensures the authenticity of each email address, establishing a foundation of trust for your data-driven strategies.

  Versatile and Expansive Use Cases Our B2B Email Data is designed to cater to a wide range of applications and industries:

• Marketing Initiatives: Elevate your campaigns with precise targeting.

• Business Development: Forge meaningful connections with key decision-makers.

• Sales Outreach: Streamline your outreach strategies for maximum impact.

• Market Research: Conduct in-depth analysis with comprehensive data.

  Comprehensive Industry Coverage We provide data across a diverse array of industries, ensuring that no sector is left behind:

• Finance and Banking

• Technology

• Healthcare

• Manufacturing

• Retail

• Education

• Energy

• Real Estate

• Telecommunications

• Hospitality

• Transportation and Logistics

• Government and Public Sector

• Non-Profit Organizations

• And many more…

  Global Reach Our dataset covers contacts from all over the globe, providing you with access to decision-makers in:

• North America

• Europe

• Asia

• South America

• Africa

• Australia

• Middle East

  Detailed Employee and Revenue Size Information Our B2B Email Data includes detailed records of:

• Employee Size: From small startups to large enterprises.

• Revenue Size: Comprehensive data spanning various revenue brackets, allowing for precise segmentation and targeting.

  Integration with Premium Datasets Our B2B Email Data seamlessly integrates with our suite of premium datasets, functioning as a pivotal resource in our comprehensive solutions offering.

  Transform Your Business Unlock the potential of your business with our B2B Email Data – a reliable, comprehensive, and indispensable resource for navigating the complexities of today's business environment. Embrace a future where informed decision-making is not just possible but a strategic imperative.

Take the Next Step
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Emailing Market Outlook

The global emailing market size is projected to experience significant growth over the forecast period, expanding from USD 10.5 billion in 2023 to an estimated USD 18.9 billion by 2032, with a compound annual growth rate (CAGR) of 6.7%. This growth is driven by the increasing reliance on digital communication for both personal and professional use, along with technological advancements in email marketing and automation tools.

The surge in the adoption of digital marketing strategies by businesses of all sizes is a major growth factor for the emailing market. Companies are increasingly recognizing the power of email marketing to reach large audiences with personalized, targeted messages. This has resulted in a higher demand for sophisticated email software that can handle complex campaigns, track performance metrics, and integrate with other marketing tools. Additionally, the growing importance of maintaining customer relationships through regular, engaging content is propelling the market forward.

Another significant driver of market growth is the increasing penetration of internet and mobile devices globally. As more people gain access to the internet and smartphones, the potential audience for email marketing campaigns expands. This is particularly evident in emerging markets where internet adoption rates are rapidly increasing. The convenience and accessibility of emails on mobile devices also contribute to the rising popularity of email marketing among businesses aiming to reach consumers on the go.

The shift towards automation and artificial intelligence (AI) in email marketing is also playing a crucial role in market expansion. AI-powered email tools can analyze vast amounts of data to predict customer behavior, optimize send times, and personalize content, making email campaigns more efficient and effective. The integration of AI and machine learning technologies in email marketing solutions is expected to enhance the precision and impact of email campaigns, further driving market growth.

Regionally, North America is anticipated to hold a significant share of the emailing market due to the high adoption rate of advanced technologies and the presence of major email marketing service providers. Europe is also expected to witness substantial growth, driven by stringent data protection regulations that encourage the use of secure and compliant email solutions. Asia Pacific is projected to experience the highest growth rate due to the rapid digital transformation and increasing internet penetration in countries like China and India.

Component Analysis

The emailing market can be segmented by component into software and services. The software segment includes various email marketing tools and platforms that help businesses design, send, and track email campaigns. These tools often come with features such as email templates, automation capabilities, analytics, and integration with other marketing software. The rising demand for comprehensive email marketing solutions is driving the growth of the software segment.

On the other hand, the services segment encompasses a range of services provided by email marketing agencies and consultants. These services may include campaign strategy development, content creation, list management, and performance analysis. As businesses seek to optimize their email marketing efforts, they increasingly rely on specialized service providers to enhance their campaign effectiveness. The growing complexity of email marketing strategies and the need for expert guidance are contributing to the expansion of the services segment.

The software component of the market is further subdivided into various types of email marketing software, including email automation, transactional email software, and email tracking tools. Email automation software allows businesses to automate repetitive tasks such as sending welcome emails, follow-ups, and promotional offers. Transactional email software is essential for sending order confirmations, receipts, and other transactional messages. Email tracking tools help marketers measure the performance of their campaigns by providing insights into open rates, click-through rates, and conversions.

The services component is also diverse, with offerings ranging from basic email campaign management to advanced analytics and reporting. Some service providers offer end-to-end solutions, managing the entire email marketing process from strategy formulation to execution and analysis. Others may specialize in specific

China Internet Service: Usage Rate: Email data was reported at 38.100 % in Jun 2018. This records an increase from the previous number of 36.800 % for Dec 2017. China Internet Service: Usage Rate: Email data is updated semiannually, averaging 47.900 % from Dec 2005 (Median) to Jun 2018, with 25 observations. The data reached an all-time high of 64.700 % in Dec 2005 and a record low of 33.900 % in Dec 2016. China Internet Service: Usage Rate: Email data remains active status in CEIC and is reported by China Internet Network Information Center. The data is categorized under China Premium Database’s Information and Communication Sector – Table CN.ICE: Internet: Purpose of Internet Usage.

According to Cognitive Market Research, The Global Email Tracking Software market size is USD 10584.2 million in 2024 and will expand at a compound annual growth rate (CAGR) of 9.50% from 2024 to 2031.

North America held the major market of more than 40% of the global revenue with a market size of USD 4233.68 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.7% from 2024 to 2031.
Europe accounted for a share of over 30% of the global market size of USD 3175.26 million.
Asia Pacific held the market of around 23% of the global revenue with a market size of USD 2434.37 million in 2024 and will grow at a compound annual growth rate (CAGR) of 11.5% from 2024 to 2031.
Latin America's market will have more than 5% of the global revenue with a market size of USD 529.21 million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.9% from 2024 to 2031.
Middle East and Africa held the major market of around 2% of the global revenue with a market size of USD 211.68 million in 2024 and will grow at a compound annual growth rate (CAGR) of 9.2% from 2024 to 2031.
The cloud-based segment is set to rise due to the growing demand for real-time email analytics. Cloud-based solutions play a pivotal role, offering scalability, accessibility, and enhanced collaboration for businesses seeking efficient communication and data-driven insights.
Increasing demand for real-time analytics, improved communication efficiency, and enhanced customer engagement. Businesses use these tools to track, analyze, and optimize email interactions for better performance.

Increasing Email Communication to Provide Viable Market Output

The surge in email communication, driven by both business and personal interactions, has propelled the email tracking software market. As organizations seek to optimize sales and marketing efforts, these tools provide crucial insights into recipient engagement. Integration with customer relationship management (CRM) systems, enhanced analytics, and a focus on security and compliance contribute to the software's growing significance. The rise of remote work and the need for real-time notifications further underscore the market's expansion, reflecting the evolving landscape of digital communication.

Growing Emphasis on Data-Driven Decision-Making to Propel Market Growth

The email tracking software market is expanding due to a growing emphasis on data-driven decision-making. Businesses increasingly rely on these tools to analyze email interactions, track campaign effectiveness, and optimize customer engagement. As organizations prioritize data-driven insights, email tracking software offers valuable analytics, real-time notifications, and integration with CRM systems. This trend is fueled by the need for efficient communication, security, and compliance, reflecting a broader shift toward technology-driven digital communication and marketing strategies.

Market Restraints of the Email Tracking Software

Increased Awareness and Concerns about Privacy to Restrict Market Growth

The email-tracking software market continues to grow due to increased awareness and privacy concerns. Users seek transparency in email interactions, driving demand for tracking tools to monitor data access. However, this growth is restrained by escalating privacy concerns. Users are becoming wary of being tracked, leading to potential backlash and increased regulatory scrutiny. Striking a balance between tracking capabilities and addressing privacy apprehensions poses a challenge for the sustained expansion of the email-tracking software market.

Impact of COVID-19 on the Email Tracking Software Market

As remote work surged, the email tracking software market experienced notable growth during the COVID-19 pandemic. Businesses increasingly relied on email communication, fueling demand for tools that provide insights into recipient interactions. The pandemic underscored the importance of monitoring virtual communication, optimizing sales strategies, and maintaining customer engagement. Email tracking software adapted to the evolving needs of remote collaboration, contributing to its market expansion amid the global health crisis. Introduction of the Email Tracking Software Market

The market for tools that monitor and analyze email interactions, providing insights into recipient engagement, open rates, and campaign effectiveness essential...