According to a global survey conducted in February 2024, almost 40 percent of Facebook users paid attention to news from mainstram news outlets and mainstream journalists on the social network. Additionally, 39 percent reported paying attention to personalities, such as celebrities and influencers. Around one in four Facebook users paid attention to politicians and politican activists on the network.

Which county has the most Facebook users? There are more than 383 million Facebook users in India alone, making it the leading country in terms of Facebook audience size. To put this into context, if India’s Facebook audience were a country, then it would be ranked third in terms of largest population worldwide. Apart from India, there are several other markets with more than 100 million Facebook users each: The United States, Indonesia, and Brazil with 196.9 million, 122.3 million, and 111.65 million Facebook users respectively. Facebook – the most used social media Meta, the company that was previously called Facebook, owns four of the most popular social media platforms worldwide, WhatsApp, Facebook Messenger, Facebook, and Instagram. As of the third quarter of 2021, there were around 3.5 billion cumulative monthly users of the company’s products worldwide. With around 2.9 billion monthly active users, Facebook is the most popular social media worldwide. With an audience of this scale, it is no surprise that the vast majority of Facebook’s revenue is generated through advertising. Facebook usage by device As of July 2021, it was found that 98.5 percent of active users accessed their Facebook account from mobile devices. In fact, almost 81.8 percent of Facebook audiences worldwide access the platform only via mobile phone. Facebook is not only available through mobile browser as the company has published several mobile apps for users to access their products and services. As of the third quarter 2021, the four core Meta products were leading the ranking of most downloaded mobile apps worldwide, with WhatsApp amassing approximately six billion downloads.

As of January 2025, 24.2 percent of Facebook users in the United States were aged between 25 and 34 years, making up Facebook’s largest audience in the country. Overall, 19 percent of users belonged to the 18 to 24-year age group. Does everyone in the U.S. use Facebook? In 2023, there were approximately 247 million Facebook users in the U.S., a figure which is projected to steadily increase, and reach 262.8 million by 2028. Social media users in the United States have a very high awareness of the social media giant. Expectedly, 94 percent of users had heard of the brand in 2023. Although the vast majority of U.S. social networkers knew of Facebook, the likeability of the platform was not so impressive at 68 percent. Nonetheless, usage, loyalty, and buzz around the brand remained relatively high. Facebook, Meta, and the metaverse A strategic rebranding from Facebook to Meta Platforms in late 2021 boded well for the company in Mark Zuckerberg’s attempt to be strongly linked to the metaverse, and to be considered more than just a social media company. According to a survey conducted in the U.S. in early 2022, Meta Platforms is the brand that Americans most associated with the metaverse.  

Facebook is fast approaching 3 billion monthly active users. That’s about 36% of the world’s entire population that log in and use Facebook at least once a month.

Facebook probably needs no introduction; nonetheless, here is a quick history of the company. The world’s biggest and most-famous social network was launched by Mark Zuckerberg while he was a...

There were 174 300 000 Facebook users in Indonesia in April 2024, which accounted for 61.3% of its entire population. The majority of them were men - 53.6%. People aged 25 to 34 were the largest user group (66 200 000). The highest difference between men and women occurs within people aged 25 to 34, where men lead by 35 800 000.

The number of Facebook users in the United States was forecast to continuously increase between 2024 and 2028 by in total 12.6 million users (+5.04 percent). After the ninth consecutive increasing year, the Facebook user base is estimated to reach 262.8 million users and therefore a new peak in 2028. Notably, the number of Facebook users of was continuously increasing over the past years.User figures, shown here regarding the platform facebook, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

The average Facebook user spends about 19.6 per month on Facebook every month. This works out to be about 39 minutes per day.

There were 279 809 300 Facebook users in United States of America in August 2024, which accounted for 81.2% of its entire population. The majority of them were women - 53.8%. People aged 25 to 34 were the largest user group (67 700 000). The highest difference between men and women occurs within people aged 65 and above, where women lead by 13 300 000.

As of February 2025, it was found that men between the ages of 25 and 34 years made up Facebook's largest audience, accounting for 18.5 percent of global users. Additionally, Facebook's second-largest audience base could be found with men aged 18 to 24 years. Facebook connects the world Founded in 2004 and going public in 2012, Facebook is one of the biggest internet companies in the world with influence that goes beyond social media. It is widely considered as one of the Big Four tech companies, along with Google, Apple, and Amazon (all together known under the acronym GAFA). Facebook is the most popular social network worldwide and the company also owns three other billion-user properties: mobile messaging apps WhatsApp and Facebook Messenger, as well as photo-sharing app Instagram. Facebook usersThe vast majority of Facebook users connect to the social network via mobile devices. This is unsurprising, as Facebook has many users in mobile-first online markets. Currently, India ranks first in terms of Facebook audience size with 378 million users. The United States, Brazil, and Indonesia also all have more than 100 million Facebook users each.

There were 55 902 500 Facebook users in United Kingdom in January 2025, which accounted for 80.8% of its entire population. The majority of them were women - 53.3%. People aged 25 to 34 were the largest user group (13 800 000). The highest difference between men and women occurs within people aged 55 to 64, where women lead by 2 900 000.

56.5% of Facebook users worldwide are male. This is in direct contrast to only 43.5% of Facebook being female.

There were 84 600 000 Facebook users in Viet Nam in April 2023, which accounted for 82.1% of its entire population. The majority of them were women - 51.2%. People aged 25 to 34 were the largest user group (24 500 000). The highest difference between men and women occurs within people aged 18 to 24, where women lead by 10 200 000.

The global number of Facebook users was forecast to continuously increase between 2023 and 2027 by in total *** million users (+***** percent). After the fourth consecutive increasing year, the Facebook user base is estimated to reach *** billion users and therefore a new peak in 2027. Notably, the number of Facebook users was continuously increasing over the past years.User figures, shown here regarding the platform Facebook, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).

There were 43 600 000 Facebook users in Italy in January 2025, which accounted for 73.3% of its entire population. The majority of them were women - 51.4%. People aged 25 to 34 were the largest user group (9 000 000). The highest difference between men and women occurs within people aged 18 to 24, where women lead by 3 400 000.

There were 3 709 900 Facebook users in Georgia in May 2024, which accounted for 95.2% of its entire population. The majority of them were women - 53.7%. People aged 25 to 34 were the largest user group (970 200). The highest difference between men and women occurs within people aged 65 and above, where women lead by 103 500.

There were 44 500 000 Facebook users in Germany in February 2024, which accounted for 54.4% of its entire population. The majority of them were women - 51.7%. People aged 25 to 34 were the largest user group (12 000 000). The highest difference between men and women occurs within people aged 45 to 54, where women lead by 3 100 000.

There were 22 500 000 Facebook users in Australia in March 2024, which accounted for 82% of its entire population. The majority of them were women - 52.9%. People aged 25 to 34 were the largest user group (5 700 000). The highest difference between men and women occurs within people aged 65 and above, where women lead by 1 100 000.

There were 6 345 000 Facebook users in Hong Kong in February 2024, which accounted for 82.9% of its entire population. The majority of them were women - 58.1%. People aged 25 to 34 were the largest user group (1 842 800). The highest difference between men and women occurs within people aged 25 to 34, where women lead by 742 800.

There were 944 600 Facebook users in Estonia in April 2024, which accounted for 75.2% of its entire population. The majority of them were women - 56.3%. People aged 25 to 34 were the largest user group (218 200). The highest difference between men and women occurs within people aged 65 and above, where women lead by 25 200.