Last year, consumers in the United States expected to spend an all-time high of 12.2 billion U.S. dollars for the Halloween season. In 2024, however, U.S. shoppers were expected to spend about half a billion less. In fact, average spending per person was expected to drop by nearly five dollars when compared to the previous year. Shopping on All Hallows’ Eve From terrifying jack-o’-lanterns and skeleton props to chilling face makeup and treats, there are various items commonly purchased by consumers during the Halloween season. In 2024, Americans were expected to spend a total of nearly four billion U.S. dollars on costumes and outfits alone. Another three and a half billion U.S. dollars was projected to be spent on candy. Trick-or-treat! In 2024, over seven in 10 surveyed individuals in the United States said they would be celebrating Halloween, whether it is in the form of dressing up for a themed party or going out at night to trick-or-treat on or around October 31. When trick-or-treating at night, one never knows what treats one might get (e.g., licorice, chocolate, or maybe even money). But the households that do not offer anything to trick-or-treating souls can sometimes expect mischief to occur on their property.

During the 2024 Halloween season, consumers in the United States (U.S.) are expected to spend about 3.5 billion U.S. dollars on candy. This is a slight decrease compared to 2023 and the first decrease in expected spending since 2020. Halloween traditions Approximately 72 percent of Americans planned on celebrating Halloween in 2024. This constitutes the second-highest participation rate within the last eight years. In 2020, the share of Americans who participated in Halloween activities fell significantly, due to the COVID-19 pandemic. The tradition of Halloween, which is celebrated on October 31st in the U.S., includes a variety of activities, such as trick-or-treating, attending costume parties, or carving pumpkins. On average, the expenditure on Halloween-related items among U.S. consumers amounts to about 104 U.S. dollars annually. The average Halloween expenditure has more than doubled since 2005. Many consumers planned to do their Halloween shopping in advance. About a third of U.S. consumers intended to buy Halloween candy between four and seven days before the event. Furthermore, a quarter of consumers even intended to purchase candy eight to fourteen days in advance. Halloween-costumes Due to the increases in inflation in 2022, consumers have generally tried to cut back. As a result, slightly less than one-third of American consumers planned to decrease their spending Halloween costumes to deal with the inflation. Nonetheless, in 2023, a total of 3.8 billion U.S. dollars was spent on spooky outfits and costumes by U.S. consumers for the Halloween season. Costume purchases make up the largest spending category during the Halloween season, as compared to decorations, candy, and greeting cards. The leading destination for Halloween costume shopping in the U.S. is Amazon. About 61 percent of U.S. consumers purchased their costumes through the online retailer.

Halloween is a widely celebrated tradition in the United States, with around 70 percent of Americans planning to participate in Halloween celebrations in 2024. In 2020, planned participation fell noticeably, likely as a result of the COVID-19 pandemic. Halloween is celebrated in the United States in various ways, with trick-or-treating and pumpkin carving being two of the most popular Halloween activities. This is Halloween Halloween is celebrated around the world on October 31. Given the spooky themes of the event, it is also a popular time of year for horror and slasher movies, with many movies of this genre released in time for the Halloween season. Many believe that the origins of Halloween date back to the ancient Gaelic festival of Samhain, which marked the end of summer and the harvest season as well as the beginning of winter. It is a time of year often associated with death, as some people believed that on the night before the new year, the boundary between the worlds of the living and the dead become blurred. They celebrated this night as they believed it would ensure people and their livestock would survive the harsh and cold winter. Halloween in the United States Halloween generates a substantial amount of money for the U.S. economy, as Americans spend significant sums over the Halloween season. In 2024, U.S. consumers planned to spend an overall total of more than 11.5 billion U.S. dollars on Halloween. The majority of consumers’ money goes towards the purchase of costumes, decorations, and candy.

For 2024's Halloween, over 40 percent of consumers in the United States stated they were planning to hand out candy, which is a slight increase compared to last year. There was also expected to be an increase in the number of people taking their children trick-or-treating, according to the survey results. Roughly 30 percent of those surveyed did not intend to celebrate the occasion.

In 2024, consumers in the United States expected to spend a combined total of three and a half billion U.S. dollars on trick-or-treat candy for the Halloween season. Americans were planning to spend the most on spooky costumes and decorations namely about 3.8 billion U.S. dollars in total or just under 34 U.S. dollars per person. Halloween participation In 2024, more than 70 percent of individuals surveyed in the United States said they planned to celebrate Halloween and/or participate in Halloween activities. This is a noteworthy increase in participation compared to Halloween 2020, a period that was severely affected by the coronavirus (COVID-19) pandemic. Interestingly, 2023 and 2024’s participation figures were higher than pre-COVID-19 figures. Halloween plans To honor the spooky season in 2023, some two-thirds of Americans planned to hand out candy to trick-or-treaters, making it the most prevalent way in which people planned to celebrate Halloween. Many people also planned to dress up and carve out pumpkins to get in the Halloween spirit. Consumers often consider recent trends when picking out something to wear, and this also rings true during Halloween. As a result of the release of the 2024 movie, for instance, many adults are considering dressing up as Beetlejuice.

In 2024, only one in 10 consumers in the United States planned to buy Halloween candy exclusively for kids. Nearly half of parents intended to buy candy for their children as well as themselves.

With specialty stores peppered throughout the country, American consumers can shop for Halloween-themed goods at any time of year. Nevertheless, in 2024, consumers of all ages in the United States were most likely to begin shopping for Halloween in September and October. While consumers over the age of 54 were most likely to wait until October (roughly 75 percent of respondents), Gen Z shoppers' responses were a little more mixed. Who celebrates Halloween? The majority of Americans planned to celebrate Halloween in 2024, and the holiday has only grown in popularity since 2020. According to data collected in 2023, most consumers in the United States celebrated by passing out candy, decorating their homes and yards, and dressing up in costumes. Some consumers even threw parties and purchased costumes for their pets, and consumers with children enjoyed taking them out for trick-or-treating. Halloween spending has increased In 2023, planned Halloween expenditures were at an all-time high. Consumers appeared to be more enthusiastic about the holiday than ever after a brief dip in both celebrating and spending in 2020 and 2021, likely due to the COVID-19 pandemic. In 2024, spending figures dropped again slightly. While spending at the individual level has only increased modestly, inflation has made all kinds of celebrations more expensive and had a stark impact on holiday shopping behavior overall.

In 2024, around 40 percent of adults in the U.S. planned to spend between 25 and 50 U.S. dollars on Halloween decor and/ or costumes. Just 10 percent of people were planning to spend over 100 U.S. dollars to prepare for the spooky season.

In 2024, about a third of consumers in the United States said they usually spent anywhere between 26 and 50 U.S. dollars per Halloween costume. Less than a fifth of those surveyed had a habit of spending over 100 dollars for a costume.

For 2024's Halloween, approximately nine percent of consumers in the United States expected to spend more than they had in 2023. Over half of surveyed Halloween shoppers believed they would spend about the same as last year.

In 2024, consumers in the United States expected to spend an average of about 32 U.S. dollars on candy for trick-or-treating on Halloween. Americans also planned to spend close to 34 U.S. dollars on both chilling decorations and frightening costumes for the spooktacular holiday this year.

In 2024, approximately half of U.S. consumers who said they shopped for Halloween before October said they did so because they were looking forward to the fall. About 40 percent said they did it to avoid the stress of shopping at the last minute. What Halloween-related products do U.S. consumers buy? In 2024, consumers in the United States planned to spend a total of nearly 12 billion U.S. dollars on Halloween – over 100 U.S. dollars per household. The most popular Halloween spending categories were costumes, decorations, and candy, all necessary ingredients for the most common Halloween pastime, trick-or-treating. A popular holiday in the United States Nearly three-quarters of Americans planned to celebrate Halloween in 2024. Popular celebratory activities include dressing in costumes, hosting or attending Halloween parties, watching scary movies, carving jack-o-lanterns, and participating in trick-or-treating.

Shortly before Halloween in 2021, Reese's Peanut Butter Cup was the most popular choice of candy among surveyed eight to fourteen year old children in the United States. When the children were asked to pick one candy over another, slightly over three quarters chose the Peanut Butter Cup from Reese's.

In 2023, about seven percent of consumers in the United States said they would spend most, if not all, of their Halloween budget on decorations. Over a third of respondents said they would not be allocating any of their budget to Halloween decorations.

In 2024, around 88 percent of people in the U.S. were planning to buy candy/ chocolate for Halloween. 38 percent of respondents planned to purchase costumes to dress up for the occasion.

When asked where they typically start looking for Halloween ideas in 2024, one in five consumers in the United States said they would use online search engines, making it the most common source of inspiration that year. Social media platforms, such as TikTok and Instagram, were also common choices.

This statistic shows the results of a survey conducted in the United States in 2018 on common handed out trick-or-treaters for Halloween. Some 17 percent of respondents stated that hand out salty snacks for Halloween. The Survey Data Table for the Statista survey Halloween, Thanksgiving, Black Friday & Cyber Monday in the United States 2018 contains the complete tables for the survey including various column headings.

In order to properly celebrate Halloween, the scariest holiday of them all, many consumers in the United States would try to find ways to get inspired. Nearly 40 percent of surveyed Americans said they would gather inspiration by looking for Halloween ideas online in 2024. About a fifth of respondents talked to friends and/or family members to collect spooky ideas.

In 2024, roughly 26 percent of people in the U.S. said they would be spending more money on Halloween compared to 2023. The majority of people, 62 percent, spent around the same amount of money as the year before.

In 2024, the top places where people in the U.S. were purchasing Halloween costumes and/ or decorations were Halloween stores and online-only retailers. Around a quarter of respondents bought their items at a dollar or discount store.