During the 2024 Halloween season, consumers in the United States (U.S.) are expected to spend about *** billion U.S. dollars on candy. This is a slight decrease compared to 2023 and the first decrease in expected spending since 2020. Halloween traditions Approximately ** percent of Americans planned on celebrating Halloween in 2024. This constitutes the second-highest participation rate within the last eight years. In 2020, the share of Americans who participated in Halloween activities fell significantly, due to the COVID-19 pandemic. The tradition of Halloween, which is celebrated on October 31st in the U.S., includes a variety of activities, such as trick-or-treating, attending costume parties, or carving pumpkins. On average, the expenditure on Halloween-related items among U.S. consumers amounts to about *** U.S. dollars annually. The average Halloween expenditure has more than doubled since 2005. Many consumers planned to do their Halloween shopping in advance. About a ***** of U.S. consumers intended to buy Halloween candy between four and seven days before the event. Furthermore, a quarter of consumers even intended to purchase candy between eight and 14 days in advance. Halloween-costumes Due to the increases in inflation in 2022, consumers have generally tried to cut back. As a result, slightly less than ********* of American consumers planned to decrease their spending Halloween costumes to deal with the inflation. Nonetheless, in 2023, a total of *** billion U.S. dollars was spent on spooky outfits and costumes by U.S. consumers for the Halloween season. Costume purchases make up the largest spending category during the Halloween season, as compared to decorations, candy, and greeting cards. The leading destination for Halloween costume shopping in the U.S. is Amazon. About ** percent of U.S. consumers purchased their costumes through the online retailer.

In 2024, only one in ** consumers in the United States planned to buy Halloween candy exclusively for kids. Nearly half of parents intended to buy candy for their children as well as themselves.

This dataset contains information about popular Halloween candies, including rankings, nutritional data, pricing, and sales volume, based on consumer preferences during the Halloween season. The dataset provides a comprehensive overview of various candy types, their rankings and popularity.

Chocolate candy was the most popular Halloween candy variety among consumers surveyed in the United States in September 2020. Specifically, around ** percent of U.S. consumers indicated that they would go for anything with chocolate, when asked what kind of candy they planned to buy. The second most popular candy was chewy/fruity, while around ** percent of respondents planned to purchase nut-filled sweets.

Analysis of ‘The Ultimate Halloween Candy Power Ranking’ provided by Analyst-2 (analyst-2.ai), based on source dataset retrieved from https://www.kaggle.com/fivethirtyeight/the-ultimate-halloween-candy-power-ranking on 28 January 2022.

--- Dataset description provided by original source is as follows ---

Context

What’s the best (or at least the most popular) Halloween candy? That was the question this dataset was collected to answer. Data was collected by creating a website where participants were shown presenting two fun-sized candies and asked to click on the one they would prefer to receive. In total, more than 269 thousand votes were collected from 8,371 different IP addresses.

Content

candy-data.csv includes attributes for each candy along with its ranking. For binary variables, 1 means yes, 0 means no. The data contains the following fields:

• chocolate: Does it contain chocolate?
• fruity: Is it fruit flavored?
• caramel: Is there caramel in the candy?
• peanutalmondy: Does it contain peanuts, peanut butter or almonds?
• nougat: Does it contain nougat?
• crispedricewafer: Does it contain crisped rice, wafers, or a cookie component?
• hard: Is it a hard candy?
• bar: Is it a candy bar?
• pluribus: Is it one of many candies in a bag or box?
• sugarpercent: The percentile of sugar it falls under within the data set.
• pricepercent: The unit price percentile compared to the rest of the set.
• winpercent: The overall win percentage according to 269,000 matchups.

Acknowledgements:

This dataset is Copyright (c) 2014 ESPN Internet Ventures and distributed under an MIT license. Check out the analysis and write-up here: The Ultimate Halloween Candy Power Ranking. Thanks to Walt Hickey for making the data available.

Inspiration:

• Which qualities are associated with higher rankings?
• What’s the most popular candy? Least popular?
• Can you recreate the 538 analysis of this dataset?

--- Original source retains full ownership of the source dataset ---

Context

What’s the best (or at least the most popular) Halloween candy? That was the question this dataset was collected to answer. Data was collected by creating a website where participants were shown presenting two fun-sized candies and asked to click on the one they would prefer to receive. In total, more than 269 thousand votes were collected from 8,371 different IP addresses.

Content

candy-data.csv includes attributes for each candy along with its ranking. For binary variables, 1 means yes, 0 means no. The data contains the following fields:

• chocolate: Does it contain chocolate?
• fruity: Is it fruit flavored?
• caramel: Is there caramel in the candy?
• peanutalmondy: Does it contain peanuts, peanut butter or almonds?
• nougat: Does it contain nougat?
• crispedricewafer: Does it contain crisped rice, wafers, or a cookie component?
• hard: Is it a hard candy?
• bar: Is it a candy bar?
• pluribus: Is it one of many candies in a bag or box?
• sugarpercent: The percentile of sugar it falls under within the data set.
• pricepercent: The unit price percentile compared to the rest of the set.
• winpercent: The overall win percentage according to 269,000 matchups.

Acknowledgements:

This dataset is Copyright (c) 2014 ESPN Internet Ventures and distributed under an MIT license. Check out the analysis and write-up here: The Ultimate Halloween Candy Power Ranking. Thanks to Walt Hickey for making the data available.

Inspiration:

• Which qualities are associated with higher rankings?
• What’s the most popular candy? Least popular?
• Can you recreate the 538 analysis of this dataset?

Discover the sugar content of popular Halloween candies and make informed choices this spooky season. Learn which treats are the sweetest and which are better for your health.

In 2024, about a ***** of U.S. consumers planning to buy Halloween candy specifically planned to buy confectionery between four and seven days before the event. Less than **** percent of shoppers intended to buy candy more than a month in advance.

Data from webs scrape from National Confectionery.

Halloween Candy Market Size And Forecast

Halloween Candy Market size is growing at a moderate pace with substantial growth rates over the last few years and is estimated that the market will grow significantly in the forecasted period i.e. 2024 to 2031.

Global Halloween Candy Market Drivers

The market drivers for the Halloween Candy Market can be influenced by various factors. These may include:

Seasonal Demand: The Halloween Candy Market thrives on seasonal demand, primarily driven by the celebration of Halloween. As consumers prepare for this festive occasion, there is a significant surge in candy purchases to accommodate trick-or-treaters, parties, and themed events. Retailers often capitalize on this seasonal demand by stocking a diverse array of candies, from chocolate bars to gummy treats, resulting in heightened sales during this period. This boost in consumption not only impacts sales volumes but also encourages innovative product offerings, such as limited-edition flavors and themed packaging, enhancing the overall shopping experience and attracting more customers. Marketing And Promotions: Marketing and promotional activities are crucial drivers in the Halloween Candy Market. Retailers and brands often launch targeted advertising campaigns designed to evoke the spirit of Halloween and engage consumers. Promotions such as discounts, buy-one-get-one-free offers, and bundled deals entice shoppers to purchase more candy. Social media campaigns utilizing festive themes help brands connect with younger audiences while leveraging influencer marketing further amplifies outreach. Eye-catching displays in stores and collaboration with popular franchises or movies add to the excitement, encouraging spontaneous buys. Effective marketing strategies play a pivotal role in shaping consumer preferences and boosting sales. Demographic Trends: Demographic trends significantly influence the Halloween Candy Market, as varying age groups celebrate the occasion differently. Families with young children represent a substantial share of consumers as they stock up on candy for trick-or-treating and school parties. Furthermore, the increasing popularity of Halloween-themed events and gatherings among millennials and Gen Z has expanded the target audience. Additionally, demographic shifts, including growing ethnic diversity, lead to increased interest in a wider range of culturally-inspired sweets. Brands that tailor their offerings to meet the preferences and traditions of different demographics stand to gain a competitive edge in this evolving market. Innovation And Product Variety: Innovation and product variety are key drivers in the Halloween Candy Market, as consumers seek unique and exciting options each year. Candy manufacturers continuously experiment with new flavors, textures, and ingredients to captivate consumers, leading to the rise of gourmet and artisanal candies. Special editions, organic options, and custom packaging aligned with Halloween themes create additional appeal. This differentiation encourages brand loyalty while enticing consumers to try new products. Additionally, collaborations between snack brands and popular licensed characters or franchises add to the excitement, allowing consumers to celebrate Halloween with innovative and memorable treats that enhance the overall experience. Health Consciousness: Health consciousness is becoming an increasingly important driver in the Halloween Candy Market. As consumers become more aware of nutrition and dietary restrictions, there is a growing demand for healthier candy alternatives. This shift has led to the introduction of options such as sugar-free, organic, and plant-based candies, appealing to health-conscious consumers and parents who wish to provide better choices for their children. Brands that successfully cater to this demand often highlight their products' health benefits, utilizing transparent ingredient lists and clean labels to build trust. Consequently, balancing indulgence with health considerations is essential for growth in the Halloween candy sector. E-commerce Growth: The growth of e-commerce is transforming the Halloween Candy Market, providing consumers with convenient shopping options. Online platforms enable retailers to reach a wider audience, allowing consumers to purchase candy from the comfort of their homes. This trend has been accelerated by the increasing adoption of mobile shopping and advancements in delivery logistics. Seasonal promotions and online-exclusive offers attract consumers, while subscription boxes featuring Halloween-themed treats promote ongoing customer engagement. Furthermore, personalized shopping experiences through data analytics enable retailers to recommend products based on consumer preferences, thereby enhancing the online shopping experience and driving sales in the sector.

Data scraped from National Retail Federation webpage for 2020.

Shortly before Halloween in 2021, Reese's Peanut Butter Cup was the most popular choice of candy among surveyed eight to fourteen year old children in the United States. When the children were asked to pick one candy over another, slightly over ************** chose the Peanut Butter Cup from Reese's.

Market Size and Drivers: The global Halloween candy market was valued at USD XXX million in 2025 and is projected to grow at a CAGR of XX% over the forecast period (2025-2033). The rise in Halloween celebrations and increasing disposable income are driving the market growth. The popularity of online shopping for convenience and variety has also spurred the demand for Halloween candy. Key drivers include the increasing population of children, growing awareness of Halloween festivities, and the launch of innovative candy products. Market Segments and Trends: The market is segmented based on application (supermarket, hypermarket, e-commerce, others) and type (peanut butter cups, Snickers, Butterfinger, Sour Patch Kids, Skittles). Supermarkets dominate the distribution channels, while e-commerce is gaining traction. Among candy types, peanut butter cups hold the largest market share due to their timeless appeal. Emerging trends include the growing demand for sugar-free and healthier candy options, as well as the popularity of subscription boxes filled with Halloween candy. The key players in the market include Hershey, Mars, Mondelez, Nestle, and Ferrara, among others. They are constantly innovating and introducing new products to cater to the evolving preferences of consumers.

This statistic shows the share of consumers planning to pass out selected candy to trick-or-treaters in the United States in 2017. During the survey, ** percent of respondents said they planned to pass out chocolate bars to Halloween trick-or-treaters.

Data from StatsCan.Candy = sales in dollars.

The Halloween Candy market is a vibrant and dynamic segment of the larger confectionery industry, playing a pivotal role in one of the most celebrated holidays in the United States. With a current market size exceeding $3 billion, Halloween candy contributes significantly to annual sales figures, with consumers eage

Last year, consumers in the United States expected to spend an all-time high of 12.2 billion U.S. dollars for the Halloween season. In 2024, however, U.S. shoppers were expected to spend about half a billion less. In fact, average spending per person was expected to drop by nearly five dollars when compared to the previous year. Shopping on All Hallows’ Eve From terrifying jack-o’-lanterns and skeleton props to chilling face makeup and treats, there are various items commonly purchased by consumers during the Halloween season. In 2024, Americans were expected to spend a total of nearly four billion U.S. dollars on costumes and outfits alone. Another three and a half billion U.S. dollars was projected to be spent on candy. Trick-or-treat! In 2024, over seven in 10 surveyed individuals in the United States said they would be celebrating Halloween, whether it is in the form of dressing up for a themed party or going out at night to trick-or-treat on or around October 31. When trick-or-treating at night, one never knows what treats one might get (e.g., licorice, chocolate, or maybe even money). But the households that do not offer anything to trick-or-treating souls can sometimes expect mischief to occur on their property.

Shortly before Halloween in 2021, original M&Ms were the most popular choice of candy among surveyed adults in the United States. When the respondents were asked to pick one candy over another, slightly under ************** chose the Peanut Butter Cup from Reese's. This put Reese's Peanut Butter Cup just behind M&Ms which were picked above other candy in **** percent of all cases.

For 2024's Halloween, about ************ consumers in the United States said they were likely to buy chocolate candy bars, making it the most popular candy item for the trick-or-treat season. Licorice was the least likely item to be purchased for Halloween.

In a survey conducted in September 2020 in the United States, around ** percent of respondents planned to spend up to ** U.S. dollars on Halloween candy, and ** percent planned to spend between ** and ** U.S. dollars.