As of January 2025, TikTok creator and comedian Khabane Lame was the most followed content creator on the platform. Lame, who is based in Italy, reached ***** million subscribers. Influencer Charlie D'Amelio followed closely in second position with ***** million followers. Jimmy Donaldson - operating on YouTube as MrBeast, ranked third, with a total of ***** million followers.

TikTok global users Popular video-sharing platform TikTok has gained immense popularity globally. As of April 2024, TikTok had over one billion monthly active users, making it one of the most widely used social media platforms worldwide. Around ** percent of the total user base on TikTok were women, while approximately ** percent of the popular social video platform users were men. In addition, TikTok has become a go-to platform for young people. As of July 2024, most of TikTok's global user base consisted of younger age groups, with **** percent of TikTok's users being men aged between 18 and 24 years. TikTok usage and audience Since its launch in 2016, TikTok’s audience has increased significantly. As of July 2024, Indonesia and the United States were the countries with the largest TikTok audiences. Indonesia led with ***** million users, followed by the United States with ***** million users. The app has managed to catch users’ attention and keep its base entertained. So much so that, as of the second quarter of 2022, global users were spending around ** minutes daily on TikTok, making it the most engaging among social media apps. Additionally, TikTok has quickly become one of the most popular platforms across different app stores. In September 2022, the video app had almost ** million downloads on Google Play Store, making it the most downloaded app for Android users worldwide. In contrast, TikTok was the fifth most downloaded app on Apple App Store, with approximately **** million global users downloads in June 2023.

Globally the average user spends 52 minutes on TikTok every day. About 90% of their worldwide users access TikTok on a daily basis.

TikTok, a social video app launched in 2016 used for sharing and creating video content, continues to grow in popularity. As of 2022, approximately 41 percent of users in the U.S. engaged with the popular social video app. Around seven in 10 respondents aged between 18 and 19 years were using TikTok, while usage among respondents aged between 20 and 29 years was approximately 56 percent.

TikTok global usage In 2021, TikTok had 1 billion active monthly users worldwide, a growth of 45 percent on the previous year. As of April 2021, the majority of global TikTok users spent less than one hour per week on the platform. Eleven percent of users spent five to ten hours a week on the app, and six percent were using it for ten hours or more per week.

Users' opinion: safety concerns and positive influenceOnline TikTok challenges and hoaxes have been a topic of discussion in recent years, with parents raising concerns about safety regarding content posted on the platform. As for U.S. adults’ opinions of TikTok, favorable attitudes towards the platform decrease with age. Overall, as of November 2021, 33 percent of users aged 18 to 34 years had a favorable opinion of the app, but just one in 10 users aged between 45 and 64 years felt the same. Around 20 percent of all adults had a very unfavorable view of TikTok. Despite the criticism, the platform hosts a large number of positive influencers, focusing on themes such as mental health awareness and body positivity. In 2021, one of the most followed TikTok educators and activists was Nicole Lilly Christou, with her profile @nikkililly reporting approximately 7.7 million followers in the United Kingdom alone.

These TikTok user statistics tell the whole story of the new social media giant and give you some insights into the app's future.

In 2023, Huda Beauty was the leading cosmetics brand with the highest number of followers on TikTok, amounting to over *** million. Rare Beauty and Florence by Mills ranked in second and third place, respectively, both with approximately *** million TikTok followers. Huda Beauty American makeup artist Huda Kattan started her online blog in 2010 and launched her beauty brand, Huda Beauty, just a few years later, in 2013. The beauty brand became extremely popular, and today it is still one of the most beloved among beauty aficionados. Its success is not only limited to TikTok: Huda Beauty was also one of the leading beauty brands on Instagram based on user engagement as of December 2023, while a year before, Huda Beauty ranked fourth in a ranking of the leading creator-owned brands worldwide, with a revenue of about *** million U.S. dollars. The cosmetics market The global cosmetics market generated a revenue of about *** billion U.S. dollars in 2023, and this figure was forecast to reach a value of nearly *** billion U.S. dollars by 2028. The leading segment in the market is skincare, with a market share of around ** percent, followed by hair care and makeup. In this ever-changing and highly competitive market, where new trends keep on becoming popular and consumers’ needs are varied, many beauty brands are trying their luck to win consumers over and establish themselves as industry leaders.

TikTok has a significantly larger female user base globally.

Tiktok network graph with 5,638 nodes and 318,986 unique links, representing up to 790,599 weighted links between labels, using Gephi network analysis software.

Source of:

Peña-Fernández, Simón, Larrondo-Ureta, Ainara, & Morales-i-Gras, Jordi. (2022). Current affairs on TikTok. Virality and entertainment for digital natives. Profesional De La Información, 31(1), 1–12. https://doi.org/10.5281/zenodo.5962655

Abstract:

Since its appearance in 2018, TikTok has become one of the most popular social media platforms among digital natives because of its algorithm-based engagement strategies, a policy of public accounts, and a simple, colorful, and intuitive content interface. As happened in the past with other platforms such as Facebook, Twitter, and Instagram, various media are currently seeking ways to adapt to TikTok and its particular characteristics to attract a younger audience less accustomed to the consumption of journalistic material. Against this background, the aim of this study is to identify the presence of the media and journalists on TikTok, measure the virality and engagement of the content they generate, describe the communities created around them, and identify the presence of journalistic use of these accounts. For this, 23,174 videos from 143 accounts belonging to media from 25 countries were analyzed. The results indicate that, in general, the presence and impact of the media in this social network are low and that most of their content is oriented towards the creation of user communities based on viral content and entertainment. However, albeit with a lesser presence, one can also identify accounts and messages that adapt their content to the specific characteristics of TikTok. Their virality and engagement figures illustrate that there is indeed a niche for current affairs on this social network.

Dataset

This dataset was created by Equiiinox

Contents

Use our TikTok profiles dataset to extract business and non-business information from complete public profiles and filter by account name, followers, create date, or engagement score. You may purchase the entire dataset or a customized subset depending on your needs. Popular use cases include sentiment analysis, brand monitoring, influencer marketing, and more. The TikTok dataset includes all major data points: timestamp, account name, nickname, bio,average engagement score, creation date, is_verified,l ikes, followers, external link in bio, and more. Get your TikTok dataset today!

Teenagers make up the largest group of active users on TikTok.

The average adult TikTok user in America spends 33 minutes per day on the app.

Introduction

TikTok Shopping Statistics: Since 2024, TikTok has become established as a key name in the e-commerce world with its cutting-edge TikTok Shop. This platform has, in essence, reversed the shopping experience: shoppers use TikTok to discover products and then purchase them. There has been a tremendous growth phase in TikTok's shopping ecosystem after the great increase witnessed in sales, user interaction, and merchant participation in 2024.

This article looks into TikTok shopping statistics and trends in 2024.

In 2022, TikTok's own brand was the most popular brand on its platform, gathering roughly ** million followers worldwide. Netflix and NBA ranked second and third with approximately ** million and ** million followers on the social media platform, respectively.

As of May 7, 2025, the Pop Mart account on TikTok had around 2.4 million followers. The company is perhaps most well known for Labubus. They are fuzzy bag charms that have taken the internet by storm in recent months, with shoppers queuing for hours in order to get their hands on them.

In 2020, TikTok brought in $33.4 billion in revenue.

Companies of all sizes seek out influencer collaborations that can provide a lasting ROI. Check out some of the brands that use our platform to manage the full life cycle of their influencer marketing campaigns.

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As of October 2023, celebrity favorite Doug the Pug had over six million followers on TikTok, while Noodle the Pug, who urges his fans to prioritize their mental health, has around 4.4 million followers on the app. Nala Cat, who is a popular pet influencer on Instagram, amassed 224 thousand followers on TikTok.

In September 2022, social media personality and comedian Khabane Lame was counting almost *** million TikTok followers worldwide, ranking first among English-language content creators for audiences on the platform. Charlie D' Amelio ranked second with roughly *** million followers, while Bella Poarch ranked third with more than ** million people following her account on the platform.

There are currently over 1.5 billion active users on TikTok worldwide.

TikTok is developing into a key platform for news, advertising, politics, online shopping, and entertainment in Germany, with over 20 million monthly users. Especially among young people, TikTok plays an increasing role in their information environment. We provide a human-coded dataset of over 4,000 TikTok videos from German-speaking news outlets from 2023. The coding includes descriptive variables of the videos (e.g., visual style, text overlays, and audio presence) and theory-derived concepts from the journalism sciences (e.g., news values).

This dataset consists of every second video published in 2023 by major news outlets active on TikTok from Germany, Austria, and Switzerland. The data collection was facilitated with the official TikTok API in January 2024. The manual coding took place between September 2024 and December 2024. For a detailed description of the data collection, validation, annotation and descriptive analysis, please refer to [Forthcoming dataset paper publication].