Makeup products witnessed significant sales growth in the United States due to the outbreak of the coronavirus pandemic. Sales of magnetic lash liners increased by some 1,000 percent between February and March 2020. For further information about the coronavirus (COVID-19) pandemic, please visit our dedicated Facts and Figures page.

In recent years, beauty product manufacturers have faced significant losses due to unfavorable economic conditions, including high inflation and increasing economic uncertainty. Many cosmetics and beauty products are considered discretionary, causing sales to weaken when disposable income drops. Heightened inflationary pressures in recent years pushed consumers to postpone purchases to downgrade to more affordable products, contributing to revenue losses between 2020 and 2022. Rising prices and heightened consumer uncertainty have led to higher selling prices and smaller basket sizes, protecting producers from sharper revenue losses. Since 2020, revenue has weakened by an estimated CAGR of 3.9% to reach $39.3 billion in 2025, including a 2.7% drop that year alone. During such times, consumers tend to opt for more affordable options, leading to a surge in imports to meet domestic demand. Imported beauty products have gained a larger share of the domestic market, especially those from countries like France, Italy and South Korea, which are perceived to offer higher quality. The growing demand for innovative, inclusive, sustainable and technical products—especially anti-aging and luxury items—creates growth opportunities for domestic manufacturers. Also, companies like Glossier, which leverages social media marketing and the heightened demand for US-made products, have successfully reached international consumers, driving an increase in exports. The ongoing economic recovery is expected to benefit domestic beauty product manufacturers. As consumer confidence and disposable income climb, spending on discretionary items like beauty products will likely increase, supporting manufacturers' performance. The forecast decline in the world price of zinc, a key material for manufacturers, will support producers' profit gains. Similarly, the expected depreciation of the US dollar will enhance the performance of domestic producers both domestically and internationally. However, uncertain trade conditions over the coming years will prevent downstream wholesalers and retailers from planning for future demand, preventing sharper gains. These factors are set to cause revenue to accelerate at an annualized 1.3% to $41.9 billion through the end of 2030.

In 2020, the average female consumer in the United Kingdom spent roughly *** euros a year on cosmetic products, making UK women some of the highest spenders for such goods in Europe. By comparison, female shoppers in Germany spent an average of *** euros on cosmetics per year.

The revenue in the 'Natural Cosmetics' segment of the beauty & personal care market in the United States was modeled to amount to ************ U.S. dollars in 2024. Following a continuous upward trend, the revenue has risen by *********** U.S. dollars since 2018. Between 2024 and 2030, the revenue will rise by *********** U.S. dollars, continuing its consistent upward trajectory.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Natural Cosmetics.

In the period of time going from January 2019 to April 2024, the volume of M&A deals in the beauty and personal care industry was higher for Europe. A year before, this figure added up to 37 M&A deals for North America.

In 2023, the cosmetics and personal care sector represented 73.1 percent of direct sales in Brazil, the lowest share reported in the indicated period. The figure holds constant when compared to the share recorded the previous year.

This chart shows the distribution of the value of the global cosmetics market by geographic area between 2014 and 2020. The Western European market was the second largest in the world for cosmetics, after Asia Pacific, with around ** percent of market shares in 2020.

Japan PPI: Chem: FCP: CTD: Makeup & Skin Care Products data was reported at 105.000 2020=100 in Feb 2025. This records a decrease from the previous number of 107.200 2020=100 for Jan 2025. Japan PPI: Chem: FCP: CTD: Makeup & Skin Care Products data is updated monthly, averaging 102.850 2020=100 from Jan 2020 (Median) to Feb 2025, with 62 observations. The data reached an all-time high of 107.200 2020=100 in Jan 2025 and a record low of 98.400 2020=100 in Feb 2021. Japan PPI: Chem: FCP: CTD: Makeup & Skin Care Products data remains active status in CEIC and is reported by Bank of Japan. The data is categorized under Global Database’s Japan – Table JP.I047: Producer Price Index: 2020=100: Chemicals & Related Products.

The revenue is forecast to experience significant growth in all segments in 2030. As part of the positive trend, the revenue achieved the maximum value across all five different segments by the end of the comparison period. Notably, the segment Eyes stands out with the highest value of *** billion U.S. dollars.

According to a survey on online cosmetic buyers in the United States and the United Kingdom, including customer reviews on an e-commerce website is the main factor to increase brand loyalty. Up to ** percent of respondents stated they were likely to purchase from a beauty store or brand that includes reviews throughout their online platform. Another share of ** percent said they liked brands the most if they send free samples so that consumers can try the products prior to purchase.

China Makeup, Perfume, Beauty Tool: Taobao Online Sales: Number of Store data was reported at 125.988 Unit th in Aug 2020. This records an increase from the previous number of 119.076 Unit th for Jul 2020. China Makeup, Perfume, Beauty Tool: Taobao Online Sales: Number of Store data is updated monthly, averaging 125.988 Unit th from Jun 2019 (Median) to Aug 2020, with 15 observations. The data reached an all-time high of 191.103 Unit th in Jun 2019 and a record low of 93.478 Unit th in Feb 2020. China Makeup, Perfume, Beauty Tool: Taobao Online Sales: Number of Store data remains active status in CEIC and is reported by Moojing Market Intelligence. The data is categorized under China Premium Database’s Consumer Goods and Services – Table CN.HTB: Taobao and Tmall Online Sales: Personal Care and Daily Use Good.

China Makeup, Perfume, Beauty Tool: Tmall Online Sales: Volume data was reported at 56.525 Unit mn in Aug 2020. This records an increase from the previous number of 48.226 Unit mn for Jul 2020. China Makeup, Perfume, Beauty Tool: Tmall Online Sales: Volume data is updated monthly, averaging 51.301 Unit mn from Jun 2019 (Median) to Aug 2020, with 15 observations. The data reached an all-time high of 103.067 Unit mn in Nov 2019 and a record low of 36.216 Unit mn in Feb 2020. China Makeup, Perfume, Beauty Tool: Tmall Online Sales: Volume data remains active status in CEIC and is reported by Moojing Market Intelligence. The data is categorized under China Premium Database’s Consumer Goods and Services – Table CN.HTB: Taobao and Tmall Online Sales: Personal Care and Daily Use Good.

Mozambique Imports of essential oils, perfumes, cosmetics, toileteries from Bahrain was US$4.95 Thousand during 2020, according to the United Nations COMTRADE database on international trade. Mozambique Imports of essential oils, perfumes, cosmetics, toileteries from Bahrain - data, historical chart and statistics - was last updated on September of 2025.

Nicaragua Imports from Jordan of Essential oils, perfumes, cosmetics, toileteries was US$27 during 2020, according to the United Nations COMTRADE database on international trade. Nicaragua Imports from Jordan of Essential oils, perfumes, cosmetics, toileteries - data, historical chart and statistics - was last updated on September of 2025.

This statistic shows the value of the cosmetics market worldwide from 2018 to 2025. In 2018, the value of the global cosmetics market was ***** billion U.S. dollars. The market was projected to value at about ***** billion U.S. dollars by 2025.

India Imports of essential oils, perfumes, cosmetics, toileteries from Eritrea was US$956 during 2020, according to the United Nations COMTRADE database on international trade. India Imports of essential oils, perfumes, cosmetics, toileteries from Eritrea - data, historical chart and statistics - was last updated on September of 2025.

The monitoring serves the preventive health protection of consumers. With its help, health risks to consumers can be identified at an early stage by substances found in and on food, cosmetics and consumer goods and, where appropriate, by targeted measures. The monitoring is carried out on the basis of §§ 50–52 of the Food and Feed Code (LFGB) as an independent legal task within the framework of official supervision. The selection of products is carried out in accordance with § 6 of the General Administrative Regulation for the implementation of the monitoring of foodstuffs, cosmetic products and consumer goods (AVV Monitoring). It is based on the long-term approaches agreed between the federal government and the Länder to obtain sound data for risk assessment. The foods to be examined are part of a representative shopping cart derived from national consumption studies (shopping basket monitoring). In addition, some of the food tests have been carried out in projects since 2003 (project monitoring). In this context, current substance- and food-related issues are addressed in order to close knowledge gaps for risk assessment. As part of the monitoring of selected product groups, studies on elements, organic substances or micro-organisms are mainly carried out in the case of cosmetic products and consumer articles.

India Exports of essential oils, perfumes, cosmetics, toileteries to Andorra was US$3.89 Thousand during 2020, according to the United Nations COMTRADE database on international trade. India Exports of essential oils, perfumes, cosmetics, toileteries to Andorra - data, historical chart and statistics - was last updated on September of 2025.

China Makeup, Perfume, Beauty Tool: Taobao and Tmall Online Sales: Value data was reported at 7,434.190 RMB mn in Aug 2020. This records an increase from the previous number of 5,991.459 RMB mn for Jul 2020. China Makeup, Perfume, Beauty Tool: Taobao and Tmall Online Sales: Value data is updated monthly, averaging 5,927.373 RMB mn from Jun 2019 (Median) to Aug 2020, with 15 observations. The data reached an all-time high of 11,281.773 RMB mn in Nov 2019 and a record low of 4,340.588 RMB mn in Feb 2020. China Makeup, Perfume, Beauty Tool: Taobao and Tmall Online Sales: Value data remains active status in CEIC and is reported by Moojing Market Intelligence. The data is categorized under China Premium Database’s Consumer Goods and Services – Table CN.HTB: Taobao and Tmall Online Sales: Personal Care and Daily Use Good.

Senegal Imports from Bulgaria of Essential oils, perfumes, cosmetics, toileteries was US$318 during 2020, according to the United Nations COMTRADE database on international trade. Senegal Imports from Bulgaria of Essential oils, perfumes, cosmetics, toileteries - data, historical chart and statistics - was last updated on September of 2025.