In the period of time going from January 2019 to April 2024, the volume of M&A deals in the beauty and personal care industry was higher for Europe. A year before, this figure added up to 37 M&A deals for North America.

A comprehensive dataset analyzing the beauty industry in 2025, including market size, product categories, consumer behavior, emerging trends, and global growth statistics.

In 2020, the average female consumer in the United Kingdom spent roughly *** euros a year on cosmetic products, making UK women some of the highest spenders for such goods in Europe. By comparison, female shoppers in Germany spent an average of *** euros on cosmetics per year.

Introduction

Skincare Statistics: Skincare is an essential part of personal care and beauty routines for many individuals across the world.

It encompasses a wide range of products and practices aimed at improving and maintaining the health, appearance, and overall condition of health.

From cleansers to moisturizers to serums and masks skincare products are designed to address various concerns, such as hydration, acne, aging, and hyperpigmentation.

In 2023, millennials (consumers aged 27 to 42) spent an average of 2,670 U.S. dollars on beauty products. This is higher than the average yearly spend of beauty product consumers from all other age groups in the United States.

In recent years, beauty product manufacturers have faced significant losses due to unfavorable economic conditions, including high inflation and increasing economic uncertainty. Many cosmetics and beauty products are considered discretionary, causing sales to weaken when disposable income drops. Heightened inflationary pressures in recent years pushed consumers to postpone purchases to downgrade to more affordable products, contributing to revenue losses between 2020 and 2022. Rising prices and heightened consumer uncertainty have led to higher selling prices and smaller basket sizes, protecting producers from sharper revenue losses. Since 2020, revenue has weakened by an estimated CAGR of 3.9% to reach $39.3 billion in 2025, including a 2.7% drop that year alone. During such times, consumers tend to opt for more affordable options, leading to a surge in imports to meet domestic demand. Imported beauty products have gained a larger share of the domestic market, especially those from countries like France, Italy and South Korea, which are perceived to offer higher quality. The growing demand for innovative, inclusive, sustainable and technical products—especially anti-aging and luxury items—creates growth opportunities for domestic manufacturers. Also, companies like Glossier, which leverages social media marketing and the heightened demand for US-made products, have successfully reached international consumers, driving an increase in exports. The ongoing economic recovery is expected to benefit domestic beauty product manufacturers. As consumer confidence and disposable income climb, spending on discretionary items like beauty products will likely increase, supporting manufacturers' performance. The forecast decline in the world price of zinc, a key material for manufacturers, will support producers' profit gains. Similarly, the expected depreciation of the US dollar will enhance the performance of domestic producers both domestically and internationally. However, uncertain trade conditions over the coming years will prevent downstream wholesalers and retailers from planning for future demand, preventing sharper gains. These factors are set to cause revenue to accelerate at an annualized 1.3% to $41.9 billion through the end of 2030.

In 2024, around 43 percent of U.S. female consumers taking part in a survey stated that they wore makeup daily or weekly. This is a smaller share compared to just five years before. In fact, in the period of time considered, the number of women who used makeup only monthly or occasionally has increased.

Success.ai’s Beauty & Cosmetics Data for Cosmetics, Beauty & Wellness Professionals Worldwide delivers a powerful dataset tailored to connect businesses with key stakeholders in the global beauty and wellness industries. Covering professionals such as product developers, brand managers, wellness coaches, and salon owners, this dataset provides verified work emails, phone numbers, and actionable professional insights.

With access to over 700 million verified global profiles and detailed insights from 170 million professional datasets, Success.ai ensures your outreach, marketing, and strategic initiatives are powered by accurate, continuously updated, and AI-validated data. Supported by our Best Price Guarantee, this solution is ideal for businesses aiming to lead in the competitive beauty and wellness market.

Why Choose Success.ai’s Beauty & Cosmetics Data?

1. Verified Contact Data for Effective Outreach

   • Access verified work emails, phone numbers, and LinkedIn profiles of professionals in cosmetics, skincare, beauty services, and wellness industries.
   • AI-driven validation ensures 99% accuracy, reducing bounce rates and improving communication efficiency.

2. Comprehensive Global Coverage

   • Includes profiles of beauty and wellness professionals from regions such as North America, Europe, Asia-Pacific, and emerging markets.
   • Gain insights into global trends in cosmetics innovation, wellness services, and beauty product demand.

3. Continuously Updated Datasets

   • Real-time updates reflect changes in leadership, professional roles, and market developments.
   • Stay aligned with the fast-paced nature of the beauty and wellness industry to identify opportunities and maintain relevance.

4. Ethical and Compliant

   • Fully adheres to GDPR, CCPA, and other global privacy regulations, ensuring responsible and lawful use of data for all business initiatives.

Data Highlights:

• 700M+ Verified Global Profiles: Connect with professionals across the beauty, cosmetics, and wellness industries worldwide.
• 170M+ Professional Datasets: Access verified contact information and detailed insights into industry leaders and innovators.
• Business Insights: Understand market trends, product innovations, and consumer preferences driving the beauty industry.
• Decision-Maker Contacts: Engage with CEOs, brand managers, product developers, and wellness leaders driving growth and innovation.

Key Features of the Dataset:

1. Comprehensive Professional Profiles

   • Identify and connect with key players, including beauty brand executives, salon owners, skincare experts, and wellness influencers.
   • Access data on career histories, certifications, and industry expertise to target the right professionals effectively.

2. Advanced Filters for Precision Targeting

   • Filter professionals by industry focus (cosmetics, wellness, skincare), geographic location, or job function.
   • Tailor campaigns to align with specific market segments, such as luxury cosmetics, wellness services, or mass-market beauty products.

3. Global Trend Insights and Market Data

   • Leverage data on emerging beauty trends, wellness innovations, and skincare demands across regions.
   • Refine product development, marketing campaigns, and customer engagement strategies based on actionable insights.

4. AI-Driven Enrichment

   • Profiles enriched with actionable data allow for personalized messaging, highlight unique value propositions, and improve engagement outcomes with beauty and wellness professionals.

Strategic Use Cases:

1. Marketing and Brand Outreach

   • Design targeted campaigns to promote beauty products, wellness services, or skincare innovations to industry professionals.
   • Leverage verified contact data for multi-channel outreach, including email, social media, and direct engagement.

2. Product Development and Innovation

   • Utilize market insights to guide product development and align offerings with consumer demands in cosmetics, beauty, and wellness sectors.
   • Collaborate with product developers and brand managers to refine product lines or launch new offerings.

3. Sales and Partnership Development

   • Build relationships with wellness professionals, salon owners, and beauty distributors seeking innovative tools or products.
   • Present co-branding opportunities, supply chain partnerships, or new market expansion strategies to key decision-makers.

4. Market Research and Competitive Analysis

   • Analyze beauty and wellness trends, consumer preferences, and emerging niches to refine business strategies.
   • Benchmark against competitors to identify gaps, growth opportunities, and high-demand product categories.

Why Choose Success.ai?

1. Best Price Guarantee
   • Access premium-quality beauty and wellness data at competitive prices, ensuring strong ROI for your marketing, sales, and produc...

The cosmetics market attained a value of USD 343.37 Billion in 2024. The market is expected to grow at a CAGR of 5.20% during the forecast period of 2025-2034. By 2034, the market is expected to reach USD 570.06 Billion.

Consumers are increasingly prioritizing health and wellness, driving demand for natural and organic cosmetics. Products free from parabens, sulphates, and synthetic fragrances are gaining popularity due to growing awareness of potential long-term effects of chemical ingredients. Brands are responding with cleaner formulations, botanical extracts, and transparent ingredient labelling. In July 2024, BloomyBliss unveiled new lip gloss infused with organic rose petals for offering a natural, luxurious shine and floral-inspired beauty. This trend supports cruelty-free and vegan products while aligning with sustainability movements.

E-commerce and online delivery are accelerating the growth of the cosmetics market by offering consumers greater convenience, accessibility, and personalization. Fast shipping, easy returns, and subscription models enhance the overall customer experience. Same-day delivery is becoming a powerful trend in the beauty industry, transforming how brands release and distribute new products. In March 2025, Uber Eats teamed up with Sally Beauty for enabling instant on-demand delivery of hair, nail, and beauty supplies straight to customer doors in the United States. As a result, e-commerce is expanding market reach and also reshaping how beauty products are marketed and sold.

Key Market Insights:

• The Asia Pacific cosmetics market accounted for the largest share of the global market revenue and is expected to grow at 6.7% CAGR over the forecast period.
• The Indian cosmetics market is projected to grow at 8.3% CAGR during the forecast period.
• By cosmetics type, makeup and colour cosmetics registered a substantial share in 2024.
• The market growth has been further bolstered by online distribution channels which are expected to exhibit a CAGR of 6.2% over the forecast period.

Market Size & Forecast

• Market Size in 2024: USD 343.37 Billion
• Projected Market Size in 2034: USD 570.06 Billion
• CAGR from 2025-2034: 5.20%
• Largest Regional Market: Asia Pacific

The cosmetics market continues to register substantial growth as consumer awareness towards personal care and beauty trends picks up.Growing product lines in skincare, color cosmetics, hair care, and grooming have also driven market growth in worldwide regions. Also driving the innovative process is the focus on personal appearance, with brands cultivating unique products targeting various skin and hair types. The growth of digital marketing and e-commerce further propels market expansion, making cosmetics more widely available while cementing the focus on sustainability and ethical practices.

This statistic shows the annual growth rate of the global cosmetics market from 2004 to 2024. In 2024, the global cosmetics market grew by an estimated 4.5 percent compared to the previous year. Global cosmetics market Since the early twentieth century, the production of cosmetics has been controlled by a handful of multi-national corporations. The global cosmetics industry is broken down into six main categories; skin care being the largest one out of them all, accounting for about 40 percent of the global market in 2024. In recent years, consumers have been spending higher levels of disposable income on cosmetics than they had in the past. Unfortunately, the global financial crisis has put a damper on the market and during those years, more affordably priced merchandise and do it yourself at home products were key in the beauty market. However, in recent years as Generation Y and Generation Z have really entered the job market, they have become a big driver of the cosmetics market; especially in the United States. The United States is one of the biggest cosmetic markets in the world, with an estimated total revenue of about 101 billion U.S. dollars as of 2024. Outlook: the future for beauty companies In the coming years, global cosmetic companies will continue to focus their efforts on product innovation, as well as brand values and responsibilities, in order to attract new consumers and keep existing consumers loyal to specific brands.

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Cosmetic Hygiene Management Statistics Report.....

These data reflect information that has been reported to the California Safe Cosmetics Program (CSCP) in the California Department of Public Health (CDPH). The primary purpose of the CSCP is to collect information on hazardous and potentially hazardous ingredients in cosmetic products sold in California and to make this information available to the public. For all cosmetic products sold in California, the California Safe Cosmetics Act (“the Act”) requires the manufacturer, packer, and/or distributor named on the product label to provide to the CSCP a list of all cosmetic products that contain any ingredients known or suspected to cause cancer, birth defects, or other developmental or reproductive harm. To assist companies with reporting, CDPH has compiled a list of reportable ingredients based on lists and reports available from the authoritative scientific bodies cited in the Act to cause cancer or reproductive harm; it is meant to serve as guidance and is not all-inclusive. Companies with reportable ingredients in their products must submit information to the California Safe Cosmetics Program if the company: Has annual aggregate sales of cosmetic products of one million dollars or more, and Has sold cosmetic products in California on or after January 1, 2007. The data table consists of: label names of cosmetic/personal care products, company/manufacturer names, product brand names, product categories, Chemical Abstracts Service registry numbers (CAS#) of the reported chemical ingredients, names of reported chemical ingredients, the number of reported chemicals for each product, and dates of reporting, product discontinuation or reformulation if applicable. All products containing carcinogens or developmental or reproductive toxicants may not be included due to companies failing to report. List of reportable ingredients: www.cdph.ca.gov/ReportableIngredientsList

The Australia Beauty and Personal Care Products Market Report is Segmented by Product Type (Personal Care Products and Cosmetics Products), Category (Mass and Premium), Nature (Organic and Conventional), and Distribution Channel (Supermarkets/Hypermarkets, Online Retail Channels, and More). The Market Forecasts are Provided in Terms of Value (USD).

Denmark Imports of Essential oils, perfumes, cosmetics, toileteries was US$1.36 Billion during 2024, according to the United Nations COMTRADE database on international trade. Denmark Imports of Essential oils, perfumes, cosmetics, toileteries - data, historical chart and statistics - was last updated on September of 2025.

From the forth quarter of 2023 to the forth quarter of 2024, worldwide revenue growth of makeup and skincare online commerce ranged from negative figures up to ** percent year-over-year. In the forth quarter of 2024, the YoY revenue growth of skincare was **** percent while makeup was ** percent.

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Childrens Cosmetics Market Size 2024-2028

The childrens cosmetics market size is forecast to increase by USD 775 million, at a CAGR of 6.33% between 2023 and 2028.

The Children's Cosmetics Market is experiencing significant growth, driven by the increasing per capita income and the rise of online retailing. Parents are increasingly investing in high-quality cosmetics for their children, reflecting the growing importance of self-care and personal grooming in modern society. This trend is further amplified by the convenience and accessibility offered by online retailers, enabling customers to easily purchase a wide range of children's cosmetics from the comfort of their homes. However, the market also faces challenges, including the presence of counterfeit cosmetics products. The proliferation of fake and low-quality cosmetics poses a significant threat to both consumers and legitimate businesses.
Companies must prioritize product safety and quality to differentiate themselves and build trust with their customers. Additionally, they must invest in robust anti-counterfeit measures to protect their brand reputation and ensure consumer safety. By focusing on product innovation, customer experience, and effective brand protection strategies, companies can capitalize on the market's growth potential and navigate the challenges effectively.

What will be the Size of the Childrens Cosmetics Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2018-2022 and forecasts 2024-2028 - in the full report.
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The children's cosmetics market continues to evolve, with dynamic market dynamics shaping its various sectors. Ethical sourcing and brand building are paramount, as companies strive to cater to diverse age demographics. Wholesale distribution channels, including both direct sales and retail outlets, play a significant role in reaching consumers. Product development in this market is ongoing, with an emphasis on allergen information, makeup brushes made from natural fibers, and vegan ingredients. Shelf life and sensitive skin products are also key considerations, as is the use of synthetic or organic ingredients in formulations. Personal care items, such as eye creams, body wash, and lip balm, are popular choices.

Natural extracts and essential oils are increasingly preferred, while fragrance and color cosmetics, including eye shadow, lip gloss, and nail polish, remain staples. Competitor analysis is crucial, as companies seek to differentiate themselves through innovative packaging design, cruelty-free products, and rigorous quality control measures. Safety testing and product labeling are essential for consumer trust, as is adherence to child safety regulations. Makeup remover, cotton pads, and bath bombs are among the various product offerings in this market. Haircare products, such as shampoo and conditioner, are also gaining traction. The market's continuous unfolding is driven by evolving consumer preferences and the ongoing refinement of manufacturing processes.

How is this Childrens Cosmetics Industry segmented?

The childrens cosmetics industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Type

  Face products
  Eye products
  Lip products
  Others


Distribution Channel

  Online Retail
  Offline Retail
  Specialty Stores


Age Group

  3-8 Years
  9-14 Years


Formulation

  Organic
  Synthetic


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    UK


  Middle East and Africa

    UAE


  APAC

    Australia
    China
    India
    Japan
    South Korea


  South America

    Brazil


  Rest of World (ROW)

By Type Insights

The face products segment is estimated to witness significant growth during the forecast period.

The children's cosmetics market experiences significant growth due to the increasing demand for face products among younger age demographics. Parents prioritize children's health and well-being, leading to an uptick in sales of gentle, allergen-free formulations. Moisturizers remain popular choices, with their ability to prevent dryness and protect sensitive skin. However, the market also witnesses a rising trend in the demand for color cosmetics, such as blushes and foundations, driven by children's exposure to social media platforms. These platforms encourage children to experiment with makeup and share content, fueling the desire for various face products. The supply chain for children's cosmetics involves both direct sales and retail channels.

Wholesale distribution plays a crucial role in reaching a broader audience, while online sales continue to gain traction. Ethical sourcing and brand buil

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Africa Beauty And Personal Care Market Size 2024-2028

The Africa beauty and personal care market size is valued to increase USD 8.18 billion, at a CAGR of 8.51% from 2023 to 2028. Rising demand for anti-aging products will drive the Africa beauty and personal care market.

Major Market Trends & Insights

By Product - Skincare segment was valued at USD 4 billion in 2022
By Distribution Channel - Offline segment accounted for the largest market revenue share in 2022

Market Size & Forecast

Market Opportunities: USD 81.93 million
Market Future Opportunities: USD 8177.50 million
CAGR from 2023 to 2028 : 8.51%

Market Summary

The market is experiencing significant growth, fueled by increasing consumer awareness and disposable income. According to market research, the market value is projected to reach USD16.2 billion by 2025, expanding at a steady pace. This expansion is driven by the rising demand for anti-aging products and the emergence of beauty and personal care items with natural ingredients. Consumers are increasingly concerned about the potential adverse health effects of synthetic chemicals used in these products. As a result, companies are responding by introducing more natural alternatives, such as herbal extracts and essential oils. This shift towards natural ingredients is not only beneficial for consumers' health but also appeals to the growing eco-consciousness movement.
Despite these opportunities, the market faces challenges, including regulatory issues and supply chain complexities. Governments across Africa are implementing stricter regulations on cosmetics and personal care products, which can impact production costs and market entry. Additionally, the lack of a well-established supply chain for raw materials can hinder growth. In conclusion, the market is poised for continued expansion, driven by increasing consumer demand and the shift towards natural ingredients. However, companies must navigate regulatory challenges and complex supply chains to capitalize on this growth.

What will be the Size of the Africa Beauty And Personal Care Market during the forecast period?

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How is the Beauty And Personal Care in Africa Market Segmented and what are the key trends of market segmentation?

The beauty and personal care in Africa industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Product

  Skincare
  Hair care
  Color cosmetics
  Fragrances
  Others


Distribution Channel

  Offline
  Online


Consumer Demographics

  Mass Market Consumers
  Premium Product Consumers
  Men's Grooming
  Baby and Child-Specific Products


Geography

  Middle East and Africa

    Egypt
    Kenya
    South Africa

By Product Insights

The skincare segment is estimated to witness significant growth during the forecast period.

Amidst the growing consciousness towards personal care and beauty in Africa, the market continues to evolve, with skincare leading the charge. House of Tara International, a Nigerian brand, exemplifies this trend, boasting a strong presence through its specialized offerings for women of color. This surge in demand is driven by the unique skincare needs of African consumers, with natural ingredients like shea butter and baobab oil gaining popularity. In 2021, House of Tara reported a 30% increase in sales, underscoring the potential of this sector. Brands are also focusing on marketing campaign effectiveness, ethical sourcing practices, and sustainable beauty practices to meet evolving consumer preferences.

Skincare ingredient sourcing, distribution channel optimization, and brand loyalty programs are crucial elements in this dynamic landscape. The cosmetics manufacturing process is undergoing digital transformation, with e-commerce platform integration, product safety assessment, and cosmetic preservative systems becoming essential components. Consumer purchase behavior and preference research guide product formulation, from color cosmetics to haircare. The industry's future lies in innovation, with anti-aging skincare technology, fragrance compound development, and ingredient traceability systems shaping the market.

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The Skincare segment was valued at USD 4 billion in 2018 and showed a gradual increase during the forecast period.

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Market Dynamics

Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

The African beauty and personal care market presents a significant growth opportunity for brands seeking to cater to the diverse con

Latvia Imports of Essential oils, perfumes, cosmetics, toileteries was US$276.61 Million during 2024, according to the United Nations COMTRADE database on international trade. Latvia Imports of Essential oils, perfumes, cosmetics, toileteries - data, historical chart and statistics - was last updated on September of 2025.

Public information refers to various financial statistics reports, policy news, information services, laws, and other related data sets