In 2023, more than half of millennials worldwide said they use search engines, such as Google, when doing research on products they intend to buy. This makes the search engine by far the most commonly used source of information for product research among this generation. Gen Z also frequently used search engines, but noticeably utilized social media platforms more than older generations.

Introduction

Gen Z Statistics: Although many people still view Millennials as the most powerful age group, Gen Z is now emerging as a significant group of buyers. They have their likes and habits that are strongly changing how people shop and spend money.

We've compiled key Gen Z Statistics to help you develop a robust marketing plan for this emerging generation. Please continue reading to discover what Gen Z cares about, how they shop, and how they behave, especially since they’ve grown up surrounded by digital technology.

In 2023, global users spent around *** hours daily accessing the internet via mobile, as well as **** hours on average using the internet via laptop or PC devices. Between 2015 and 2023, the number of hours spent accessing the internet via PC among digital users worldwide ********* when compared to the time spent doing so on mobiles and smartphones.

Introduction

Gen Z Statistics: Gen Z, iGeneration, or Post-millennials are individuals born between the mid-90s and early 2010s. However, many sources have yet to confirm their dates. This generation experienced growing up entirely in the digital era. Therefore, their behavior, thinking, and habits are different from those of other generations.

Surprisingly, it is easier to find a Gen Z with an internet connection, social media, or smartphone. These recent Gen Z Statistics confirm that these people prefer peace of mind and work-life balance and are more educated compared to other generations. These people are diverse in thinking. Therefore, it is difficult to understand their generations, as they are flexible towards everything.Â

This statistic presents information on the share of LGBTQ consumers who attended an LGBTQ film festival in the United States as of June 2018, sorted by generation. The data reveals that just nine percent of Millennials had attended an LGBTQ film festival within 12 months of the date of survey, compared to 14 percent of Baby Boomers.

Demographic and PII data (including emails, phone numbers, and addresses) for the US Millennial and Gen Z population segments. Fully opt-in and CCPA compliant (direct submission from the individuals). 30 million+ population.

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In 2024, Millennials were the largest generation group in the United States, making up about 21.81 percent of the population. However, Generation Z was not far behind, with Gen Z accounting for around 20.81 percent of the population in that year.

In 2019, ** percent of Generation Z indicated that making money was very important to them in terms of life goals, while ** percent of Millennials said the same. This is compared to ** percent of Generation Z and ***** percent of Millennials who said that being famous was very important to them.

Financial overview and grant giving statistics of Construction Millennials of America

According to a survey conducted among consumers in the United States, ** percent of Millennial respondents said sustainability was a driving factor behind their purchasing decisions. Gen Z respondents driven by sustainability amounted to ** percent.

Millennials were the largest generation group in the United States in 2024, with an estimated population of ***** million. Born between 1981 and 1996, Millennials recently surpassed Baby Boomers as the biggest group, and they will continue to be a major part of the population for many years. The rise of Generation Alpha Generation Alpha is the most recent to have been named, and many group members will not be able to remember a time before smartphones and social media. As of 2024, the oldest Generation Alpha members were still only aging into adolescents. However, the group already makes up around ***** percent of the U.S. population, and they are said to be the most racially and ethnically diverse of all the generation groups. Boomers vs. Millennials The number of Baby Boomers, whose generation was defined by the boom in births following the Second World War, has fallen by around ***** million since 2010. However, they remain the second-largest generation group, and aging Boomers are contributing to steady increases in the median age of the population. Meanwhile, the Millennial generation continues to grow, and one reason for this is the increasing number of young immigrants arriving in the United States.

Data from a survey held in August 2022 in the United States revealed that the most popular news source among millennials was social media, with 45 percent of respondents reporting daily news consumption on social networks. This was more than double the share who got their news via radio. When it comes to trust, though, social media does not fare well.

Social media and news consumption

As adults of all ages spend more and more time on social media, news consumption via this avenue is likely to increase, but something which could affect this trend is the lack of trust in the news consumers encounter on social platforms. Although now the preferred option for younger audiences, social networks are among the least trusted news sources in the United States, and concerns about fake news remain prevalent.

Young audiences and fake news

Inaccurate news is a major problem which worsened during the 2016 and 2020 presidential election campaigns and the COVID-19 pandemic. A global study found that most Gen Z and Millennial news consumers ignored fake coronavirus news on social media, but almost 20 percent interacted with such posts in the comments section, and over seven percent shared the content. Younger news consumers in the United States were also the most likely to report feeling overwhelmed by COVID-19 news. As younger audiences were the most likely to get their updates on the outbreak via social media, this also made them the most susceptible to fake news, and younger generations are also the most prone to ‘doomscrolling’, an addictive act where the reader pursues and digests multiple negative or upsetting news articles in one sitting.

As of September 2024 in the United Kingdom, 98 percent of Generation Z, those born between 1995 and 2012, were using social media. The same was true for 97 percent of millennials in the country. Overall, 92 percent of Gen X were on social networks, as were 86 percent of Baby boomers.

A 2024 global survey explored what Gen Z and millennial travelers thought of destinations they visited after seeing it on social media or promoted by an influencer. While ** percent of the sample mentioned that the destination was somewhat better than expected, ********* said that it was just as they had imagined it. Meanwhile, only **** percent of respondents mentioned that the visited travel destination was somewhat worse than expected.

According to a survey run in Spain in March 2023, 86 percent of Millennial respondents used WhatsApp, making it the most popular social media platform in the country among that population group. Facebook, Instagram, and YouTube followed closely, with an audience reach of 75 percent, 74 percent, and 73 percent respectively.

As of September 2023, YouTube as the most popular social media platform for global users, with 97 percent of respondents reporting to use the popular video platform. YouTube was also the most popular social media among Gen Z users, with 96 percent of respondents in this age group reporting to have used the video platform as of the examined period. Facebook's usage kept steady among among the general digital population, with around eight in 10 reporting to have used the platform. In comparison, the social media's popularity was in free fall among gen Z users with only four in 10 among those surveyed reporting to engage with the Meta-powered platform.

Video content consumption habits vary significantly across generations in the United States, with social video and live streaming emerging as the dominant format for younger viewers. Among Gen Z, nearly half of respondents to a 2023 survey preferred social video and live streams, while this was the case for one third of millennials. Furthermore, millennials were generally more likely to choose TV shows and movies as their most popular content type than Gen Z.

A global study released in June 2021 revealed that younger adults were more likely to use social media as a way to access news, as 34 percent of consumers aged under 35 used social media for news, compared to 26 percent of all adults. Gen Z or Millennials also demonstrated a lower level of engagement with direct news brands, and just three percent used email for news.

As of March 2022, listening to music was the most popular activity among Millennials in the United States. Over ** percent of the respondents stated that watching videos on YouTube and using social media were among their free time activities. A less popular activity among U.S. Millennials was exercising, with ** percent of the respondents reporting to engage in this activity.

According to a survey carried out in 2023, 28 percent of Millennials in the U.S. mentioned that they had been a victim of verbal/emotional abuse. An equal share of Millennials stated that they experienced a lack of a healthy work environment. This statistic illustrates the share of Millennials in the U.S. who experienced selected life events with the strongest links to worsening mental health.