As of early 2023, approximately 43 percent of consumers in the United States said they would prefer to shop mostly online rather than in-store, making it the country with highest online shopping preference. In contrast, more shoppers preferred visiting physical stores in countries such as Austria, Finland, and New Zealand.

This dataset is having data of customers who buys clothes online. The store offers in-store style and clothing advice sessions. Customers come in to the store, have sessions/meetings with a personal stylist, then they can go home and order either on a mobile app or website for the clothes they want.

The company is trying to decide whether to focus their efforts on their mobile app experience or their website.

Overview:

This dataset contains 1000 rows of synthetic online retail sales data, mimicking transactions from an e-commerce platform. It includes information about customer demographics, product details, purchase history, and (optional) reviews. This dataset is suitable for a variety of data analysis, data visualization and machine learning tasks, including but not limited to: customer segmentation, product recommendation, sales forecasting, market basket analysis, and exploring general e-commerce trends. The data was generated using the Python Faker library, ensuring realistic values and distributions, while maintaining no privacy concerns as it contains no real customer information.

Data Source:

This dataset is entirely synthetic. It was generated using the Python Faker library and does not represent any real individuals or transactions.

Data Content:

Potential Use Cases (Inspiration):

Customer Segmentation: Group customers based on demographics, purchasing behavior, and preferences.

Product Recommendation: Build a recommendation system to suggest products to customers based on their past purchases and browsing history.

Sales Forecasting: Predict future sales based on historical trends.

Market Basket Analysis: Identify products that are frequently purchased together.

Price Optimization: Analyze the relationship between price and demand.

Geographic Analysis: Explore sales patterns across different cities.

Time Series Analysis: Investigate sales trends over time.

Educational Purposes: Great for practicing data cleaning, EDA, feature engineering, and modeling.

In 2024, global retail e-commerce sales reached an estimated ************ U.S. dollars. Projections indicate a ** percent growth in this figure over the coming years, with expectations to come close to ************** dollars by 2028. World players Among the key players on the world stage, the American marketplace giant Amazon holds the title of the largest e-commerce player globally, with a gross merchandise value of nearly *********** U.S. dollars in 2024. Amazon was also the most valuable retail brand globally, followed by mostly American competitors such as Walmart and the Home Depot. Leading e-tailing regions E-commerce is a dormant channel globally, but nowhere has it been as successful as in Asia. In 2024, the e-commerce revenue in that continent alone was measured at nearly ************ U.S. dollars, outperforming the Americas and Europe. That year, the up-and-coming e-commerce markets also centered around Asia. The Philippines and India stood out as the swiftest-growing e-commerce markets based on online sales, anticipating a growth rate surpassing ** percent.

Description:

• The dataset comprises anonymized data on online sales transactions, capturing various aspects of product purchases, customer details, and order characteristics.
• This dataset can be utilized for analyzing sales trends, customer purchase behavior, and order management in e-commerce or retail.
• It can aid in understanding the impact of discounts, payment methods, and shipment providers on sales performance and customer satisfaction.
• This dataset can be utilized for analyzing sales performance, customer purchasing patterns, and operational efficiency in order management.
• It can help in evaluating the effects of discounts and payment methods on sales, optimizing inventory by studying product demand, and improving customer satisfaction through better shipping and return handling.

Features:

This dataset provides insights into eCommerce shopping preferences and trends among UK adults in 2024. The findings are derived from data collected from a sample of 2,017 UK adults regarding their shopping habits and influencing factors.Furthermore, hundreds of thousands online searches were analysed to collate the most up-to-date statistics.

Success.ai delivers unparalleled access to Retail Store Data for Asia’s retail and e-commerce sectors, encompassing subcategories such as ecommerce data, ecommerce merchant data, ecommerce market data, and company data. Whether you’re targeting emerging markets or established players, our solutions provide the tools to connect with decision-makers, analyze market trends, and drive strategic growth. With continuously updated datasets and AI-validated accuracy, Success.ai ensures your data is always relevant and reliable.

Key Features of Success.ai's Retail Store Data for Retail & E-commerce in Asia:

Extensive Business Profiles: Access detailed profiles for 70M+ companies across Asia’s retail and e-commerce sectors. Profiles include firmographic data, revenue insights, employee counts, and operational scope.

Ecommerce Data: Gain insights into online marketplaces, customer demographics, and digital transaction patterns to refine your strategies.

Ecommerce Merchant Data: Understand vendor performance, supply chain metrics, and operational details to optimize partnerships.

Ecommerce Market Data: Analyze purchasing trends, regional preferences, and market demands to identify growth opportunities.

Contact Data for Decision-Makers: Reach key stakeholders, such as CEOs, marketing executives, and procurement managers. Verified contact details include work emails, phone numbers, and business addresses.

Real-Time Accuracy: AI-powered validation ensures a 99% accuracy rate, keeping your outreach efforts efficient and impactful.

Compliance and Ethics: All data is ethically sourced and fully compliant with GDPR and other regional data protection regulations.

Why Choose Success.ai for Retail Store Data?

Best Price Guarantee: We deliver industry-leading value with the most competitive pricing for comprehensive retail store data.

Customizable Solutions: Tailor your data to meet specific needs, such as targeting particular regions, industries, or company sizes.

Scalable Access: Our data solutions are built to grow with your business, supporting small startups to large-scale enterprises.

Seamless Integration: Effortlessly incorporate our data into your existing CRM, marketing, or analytics platforms.

Comprehensive Use Cases for Retail Store Data:

1. Market Entry and Expansion:

Identify potential partners, distributors, and clients to expand your footprint in Asia’s dynamic retail and e-commerce markets. Use detailed profiles to assess market opportunities and risks.

1. Personalized Marketing Campaigns:

Leverage ecommerce data and consumer insights to craft highly targeted campaigns. Connect directly with decision-makers for precise and effective communication.

1. Competitive Benchmarking:

Analyze competitors’ operations, market positioning, and consumer strategies to refine your business plans and gain a competitive edge.

1. Supplier and Vendor Selection:

Evaluate potential suppliers or vendors using ecommerce merchant data, including financial health, operational details, and contact data.

1. Customer Engagement and Retention:

Enhance customer loyalty programs and retention strategies by leveraging ecommerce market data and purchasing trends.

APIs to Amplify Your Results:

Enrichment API: Keep your CRM and analytics platforms up-to-date with real-time data enrichment, ensuring accurate and actionable company profiles.

Lead Generation API: Maximize your outreach with verified contact data for retail and e-commerce decision-makers. Ideal for driving targeted marketing and sales efforts.

Tailored Solutions for Industry Professionals:

Retailers: Expand your supply chain, identify new markets, and connect with key partners in the e-commerce ecosystem.

E-commerce Platforms: Optimize your vendor and partner selection with verified profiles and operational insights.

Marketing Agencies: Deliver highly personalized campaigns by leveraging detailed consumer data and decision-maker contacts.

Consultants: Provide data-driven recommendations to clients with access to comprehensive company data and market trends.

What Sets Success.ai Apart?

70M+ Business Profiles: Access an extensive and detailed database of companies across Asia’s retail and e-commerce sectors.

Global Compliance: All data is sourced ethically and adheres to international data privacy standards, including GDPR.

Real-Time Updates: Ensure your data remains accurate and relevant with our continuously updated datasets.

Dedicated Support: Our team of experts is available to help you maximize the value of our data solutions.

Empower Your Business with Success.ai:

Success.ai’s Retail Store Data for the retail and e-commerce sectors in Asia provides the insights and connections needed to thrive in this competitive market. Whether you’re entering a new region, launching a targeted campaign, or analyzing market trends, our data solutions ensure measurable success.

...

Revolutionize Customer Engagement with Our Comprehensive Ecommerce Data

Our Ecommerce Data is designed to elevate your customer engagement strategies, providing you with unparalleled insights and precision targeting capabilities. With over 61 million global contacts, this dataset goes beyond conventional data, offering a unique blend of shopping cart links, business emails, phone numbers, and LinkedIn profiles. This comprehensive approach ensures that your marketing strategies are not just effective but also highly personalized, enabling you to connect with your audience on a deeper level.

What Makes Our Ecommerce Data Stand Out?

• Unique Features for Enhanced Targeting
  Our Ecommerce Data is distinguished by its depth and precision. Unlike many other datasets, it includes shopping cart links—a rare and valuable feature that provides you with direct insights into consumer behavior and purchasing intent. This information allows you to tailor your marketing efforts with unprecedented accuracy. Additionally, the integration of business emails, phone numbers, and LinkedIn profiles adds multiple layers to traditional contact data, enriching your understanding of clients and enabling more personalized engagement.

• Robust and Reliable Data Sourcing
  We pride ourselves on our dual-sourcing strategy that ensures the highest levels of data accuracy and relevance:

  • Real-Time Information from 10 Active Publication Sites: Our databases are continuously updated with the latest information, sourced from ten active publication sites that provide real-time data.
  • Dedicated Contact Discovery Team: Complementing our automated sources, our dedicated Contact Discovery Team conducts thorough research and investigations, ensuring that every piece of data is accurate and reliable. This two-pronged approach guarantees that our Ecommerce Data is both up-to-date and relevant, providing you with a solid foundation for your business strategies.

  Primary Use Cases Across Industries

Our Ecommerce Data is versatile and can be leveraged across various industries for multiple applications: - Precision Targeting in Marketing: Create personalized marketing campaigns based on detailed shopping cart activities, ensuring that your outreach resonates with individual customer preferences. - Sales Enrichment: Sales teams can benefit from enriched client profiles that include comprehensive contact information, enabling them to connect with key decision-makers more effectively. - Market Research and Analytics: Research and analytics departments can use this data for in-depth market studies and trend analyses, gaining valuable insights into consumer behavior and market dynamics.

Global Coverage for Comprehensive Engagement

Our Ecommerce Data spans across the globe, providing you with extensive reach and the ability to engage with customers in diverse regions: - North America: United States, Canada, Mexico - Europe: United Kingdom, Germany, France, Italy, Spain, Netherlands, Sweden, and more - Asia: China, Japan, India, South Korea, Singapore, Malaysia, and more - South America: Brazil, Argentina, Chile, Colombia, and more - Africa: South Africa, Nigeria, Kenya, Egypt, and more - Australia and Oceania: Australia, New Zealand - Middle East: United Arab Emirates, Saudi Arabia, Israel, Qatar, and more

Comprehensive Employee and Revenue Size Information

Our dataset also includes detailed information on: - Employee Size: Whether you’re targeting small businesses or large corporations, our data covers all employee sizes, from startups to global enterprises. - Revenue Size: Gain insights into companies across various revenue brackets, enabling you to segment the market more effectively and target your efforts where they will have the most impact.

Seamless Integration into Broader Data Offerings

Our Ecommerce Data is not just a standalone product; it is a critical piece of our broader data ecosystem. It seamlessly integrates with our comprehensive suite of business and consumer datasets, offering you a holistic approach to data-driven decision-making: - Tailored Packages: Choose customized data packages that meet your specific business needs, combining Ecommerce Data with other relevant datasets for a complete view of your market. - Holistic Insights: Whether you are looking for industry-specific details or a broader market overview, our integrated data solutions provide you with the insights necessary to stay ahead of the competition and make informed business decisions.

Elevate Your Business Decisions with Our Ecommerce Data

In essence, our Ecommerce Data is more than just a collection of contacts—it’s a strategic tool designed to give you a competitive edge in understanding and engaging your target audience. By leveraging the power of this comprehensive dataset, you can elevate your business decisions, enhance customer interactions, and navigate the digital landscape with confi...

This dataset contains a list of sales and movement data by item and department appended monthly. Update Frequency : Monthly

Context

The Customer Shopping Preferences Dataset offers valuable insights into consumer behavior and purchasing patterns. Understanding customer preferences and trends is critical for businesses to tailor their products, marketing strategies, and overall customer experience. This dataset captures a wide range of customer attributes including age, gender, purchase history, preferred payment methods, frequency of purchases, and more. Analyzing this data can help businesses make informed decisions, optimize product offerings, and enhance customer satisfaction. The dataset stands as a valuable resource for businesses aiming to align their strategies with customer needs and preferences. It's important to note that this dataset is a Synthetic Dataset Created for Beginners to learn more about Data Analysis and Machine Learning.

Content

This dataset encompasses various features related to customer shopping preferences, gathering essential information for businesses seeking to enhance their understanding of their customer base. The features include customer age, gender, purchase amount, preferred payment methods, frequency of purchases, and feedback ratings. Additionally, data on the type of items purchased, shopping frequency, preferred shopping seasons, and interactions with promotional offers is included. With a collection of 3900 records, this dataset serves as a foundation for businesses looking to apply data-driven insights for better decision-making and customer-centric strategies.

Dataset Glossary (Column-wise)

• Customer ID - Unique identifier for each customer
• Age - Age of the customer
• Gender - Gender of the customer (Male/Female)
• Item Purchased - The item purchased by the customer
• Category - Category of the item purchased
• Purchase Amount (USD) - The amount of the purchase in USD
• Location - Location where the purchase was made
• Size - Size of the purchased item
• Color - Color of the purchased item
• Season - Season during which the purchase was made
• Review Rating - Rating given by the customer for the purchased item
• Subscription Status - Indicates if the customer has a subscription (Yes/No)
• Shipping Type - Type of shipping chosen by the customer
• Discount Applied - Indicates if a discount was applied to the purchase (Yes/No)
• Promo Code Used - Indicates if a promo code was used for the purchase (Yes/No)
• Previous Purchases - The total count of transactions concluded by the customer at the store, excluding the ongoing transaction
• Payment Method - Customer's most preferred payment method
• Frequency of Purchases - Frequency at which the customer makes purchases (e.g., Weekly, Fortnightly, Monthly)

Structure of the Dataset

https://i.imgur.com/6UEqejq.png" alt="">

Acknowledgement

This dataset is a synthetic creation generated using ChatGPT to simulate a realistic customer shopping experience. Its purpose is to provide a platform for beginners and data enthusiasts, allowing them to create, enjoy, practice, and learn from a dataset that mirrors real-world customer shopping behavior. The aim is to foster learning and experimentation in a simulated environment, encouraging a deeper understanding of data analysis and interpretation in the context of consumer preferences and retail scenarios.

Cover Photo by: Freepik

Thumbnail by: Clothing icons created by Flat Icons - Flaticon

A comprehensive dataset providing key insights into the eCommerce industry, including global retail online sales projections, number of eCommerce stores, digital buyer statistics, revenue growth in the United States, sector-wise revenue details with a focus on consumer electronics, average conversion rates, and mobile commerce sales forecasts.

This table contains 3 series, with data for years 2016 - 2017 (not all combinations necessarily have data for all years). This table contains data described by the following dimensions (Not all combinations are available): Geography (1 item: Canada); Sales (3 items: Retail trade; Electronic shopping and mail-order houses; Retail E-commerce sales).

Success.ai’s Ecommerce Store Data for the APAC E-commerce Sector provides a reliable and accurate dataset tailored for businesses aiming to connect with e-commerce professionals and organizations across the Asia-Pacific region. Covering roles and businesses involved in online retail, marketplace management, logistics, and digital commerce, this dataset includes verified business profiles, decision-maker contact details, and actionable insights.

With access to continuously updated, AI-validated data and over 700 million global profiles, Success.ai ensures your outreach, market analysis, and partnership strategies are effective and data-driven. Backed by our Best Price Guarantee, this solution helps you excel in one of the world’s fastest-growing e-commerce markets.

Why Choose Success.ai’s Ecommerce Store Data?

1. Verified Profiles for Precision Engagement

   • Access verified profiles, business locations, employee counts, and decision-maker details for e-commerce businesses across APAC.
   • AI-driven validation ensures 99% accuracy, improving engagement rates and reducing outreach inefficiencies.

2. Comprehensive Coverage of the APAC E-commerce Sector

   • Includes businesses from major e-commerce hubs such as China, India, Japan, South Korea, Australia, and Southeast Asia.
   • Gain insights into regional e-commerce trends, digital transformation efforts, and logistics innovations.

3. Continuously Updated Datasets

   • Real-time updates ensure that business profiles, employee roles, and operational insights remain accurate and relevant.
   • Stay aligned with dynamic market conditions and emerging opportunities in the APAC region.

4. Ethical and Compliant

   • Fully adheres to GDPR, CCPA, and other global data privacy regulations, ensuring responsible and lawful data usage.

Data Highlights:

• 700M+ Verified Global Profiles: Access business profiles for e-commerce professionals and organizations across APAC.
• Firmographic Insights: Gain detailed information, including business locations, employee counts, and operational details.
• Decision-maker Profiles: Connect with key e-commerce leaders, managers, and strategists driving online retail innovation.
• Industry Trends: Understand emerging e-commerce trends, consumer behavior, and market dynamics in the APAC region.

Key Features of the Dataset:

1. Comprehensive E-commerce Business Profiles

   • Identify and connect with businesses specializing in online retail, marketplace management, and digital commerce logistics.
   • Target decision-makers involved in supply chain optimization, digital marketing, and platform development.

2. Advanced Filters for Precision Campaigns

   • Filter businesses and professionals by industry focus (fashion, electronics, grocery), geographic location, or employee size.
   • Tailor campaigns to address specific goals, such as promoting technology adoption, enhancing customer engagement, or expanding supply chains.

3. Regional and Sector-specific Insights

   • Leverage data on APAC’s fast-growing e-commerce markets, consumer purchasing trends, and regional challenges.
   • Refine your marketing strategies and outreach efforts to align with market priorities.

4. AI-Driven Enrichment

   • Profiles enriched with actionable data allow for personalized messaging, highlight unique value propositions, and improve engagement outcomes.

Strategic Use Cases:

1. Marketing Campaigns and Outreach

   • Promote e-commerce solutions, logistics services, or digital commerce tools to businesses and professionals in the APAC region.
   • Use verified contact data for multi-channel outreach, including email, phone, and social media campaigns.

2. Partnership Development and Vendor Collaboration

   • Build relationships with e-commerce marketplaces, logistics providers, and payment solution companies seeking strategic partnerships.
   • Foster collaborations that drive operational efficiency, enhance customer experiences, or expand market reach.

3. Market Research and Competitive Analysis

   • Analyze regional e-commerce trends, consumer preferences, and logistics challenges to refine product offerings and business strategies.
   • Benchmark against competitors to identify growth opportunities and high-demand solutions.

4. Recruitment and Talent Acquisition

   • Target HR professionals and hiring managers in the e-commerce industry recruiting for roles in operations, logistics, and digital marketing.
   • Provide workforce optimization platforms or training solutions tailored to the digital commerce sector.

Why Choose Success.ai?

1. Best Price Guarantee

   • Access premium-quality e-commerce store data at competitive prices, ensuring strong ROI for your marketing, sales, and strategic initiatives.

2. Seamless Integration

   • Integrate verified e-commerce data into CRM systems, analytics platforms, or market...

According to Cognitive Market Research, the global Artificial Intelligence in Retail market size is USD 4951.2 million in 2023and will expand at a compound annual growth rate (CAGR) of 39.50% from 2023 to 2030.

Enhanced customer personalization to provide viable market output
Demand for online remains higher in Artificial Intelligence in the Retail market.
The machine learning and deep learning category held the highest Artificial Intelligence in Retail market revenue share in 2023.
North American Artificial Intelligence In Retail will continue to lead, whereas the Asia-Pacific Artificial Intelligence In Retail market will experience the most substantial growth until 2030.

Market Dynamics of the Artificial Intelligence in the Retail Market

Key Drivers for Artificial Intelligence in Retail Market

Enhanced Customer Personalization to Provide Viable Market Output

A primary driver of Artificial Intelligence in the Retail market is the pursuit of enhanced customer personalization. A.I. algorithms analyze vast datasets of customer behaviors, preferences, and purchase history to deliver highly personalized shopping experiences. Retailers leverage this insight to offer tailored product recommendations, targeted marketing campaigns, and personalized promotions. The drive for superior customer personalization not only enhances customer satisfaction but also increases engagement and boosts sales. This focus on individualized interactions through A.I. applications is a key driver shaping the dynamic landscape of A.I. in the retail market.

January 2023 - Microsoft and digital start-up AiFi worked together to offer Smart Store Analytics. It is a cloud-based tracking solution that helps merchants with operational and shopper insights for intelligent, cashierless stores.

Source-techcrunch.com/2023/01/10/aifi-microsoft-smart-store-analytics/

Improved Operational Efficiency to Propel Market Growth

Another pivotal driver is the quest for improved operational efficiency within the retail sector. A.I. technologies streamline various aspects of retail operations, from inventory management and demand forecasting to supply chain optimization and cashier-less checkout systems. By automating routine tasks and leveraging predictive analytics, retailers can enhance efficiency, reduce costs, and minimize errors. The pursuit of improved operational efficiency is a key motivator for retailers to invest in AI solutions, enabling them to stay competitive, adapt to dynamic market conditions, and meet the evolving demands of modern consumers in the highly competitive artificial intelligence (AI) retail market.

January 2023 - The EY Retail Intelligence solution, which is based on Microsoft Cloud, was introduced by the Fintech business EY to give customers a safe and efficient shopping experience. In order to deliver insightful information, this solution makes use of Microsoft Cloud for Retail and its technologies, which include image recognition, analytics, and artificial intelligence (A.I.).

Source-www.ey.com/en_gl/news/2023/01/ey-announces-launch-of-retail-solution-that-builds-on-the-microsoft-cloud-to-help-achieve-seamless-consumer-shopping-experiences

Key Restraints for Artificial Intelligence in Retail Market

Data Security Concerns to Restrict Market Growth

A prominent restraint in Artificial Intelligence in the Retail market is the pervasive concern over data security. As retailers increasingly rely on A.I. to process vast amounts of customer data for personalized experiences, there is a growing apprehension regarding the protection of sensitive information. The potential for data breaches and cyberattacks poses a significant challenge, as retailers must navigate the delicate balance between utilizing customer data for AI-driven initiatives and safeguarding it against potential security threats. Addressing these concerns is crucial to building and maintaining consumer trust in A.I. applications within the retail sector.

Key Trends for Artificial Intelligence in Retail Market

Surge in Voice-Enabled Shopping Interfaces Reshaping Retail Experiences

Voice-enabled A.I. assistants such as Amazon Alexa and Google Assistant are revolutionizing the way consumers engage with retail platforms. Shoppers can now utilize voice commands to search, compare, and purchase products, thereby streamlining and accelerating the buying process. Retailers...

Analysis of ‘E-Shop Clothing Dataset’ provided by Analyst-2 (analyst-2.ai), based on source dataset retrieved from https://www.kaggle.com/adityawisnugrahas/eshop-clothing-dataset on 28 January 2022.

--- Dataset description provided by original source is as follows ---

Data description “e-shop clothing 2008”

Variables:

1. YEAR (2008)

========================================================

1. MONTH -> from April (4) to August (8)

========================================================

1. DAY -> day number of the month

========================================================

1. ORDER -> sequence of clicks during one session

========================================================

1. COUNTRY -> variable indicating the country of origin of the IP address with the following categories:

1-Australia 2-Austria 3-Belgium 4-British Virgin Islands 5-Cayman Islands 6-Christmas Island 7-Croatia 8-Cyprus 9-Czech Republic 10-Denmark 11-Estonia 12-unidentified 13-Faroe Islands 14-Finland 15-France 16-Germany 17-Greece 18-Hungary 19-Iceland 20-India 21-Ireland 22-Italy 23-Latvia 24-Lithuania 25-Luxembourg 26-Mexico 27-Netherlands 28-Norway 29-Poland 30-Portugal 31-Romania 32-Russia 33-San Marino 34-Slovakia 35-Slovenia 36-Spain 37-Sweden 38-Switzerland 39-Ukraine 40-United Arab Emirates 41-United Kingdom 42-USA 43-biz (.biz) 44-com (.com) 45-int (.int) 46-net (.net) 47-org (*.org)

========================================================

1. SESSION ID -> variable indicating session id (short record)

========================================================

1. PAGE 1 (MAIN CATEGORY) -> concerns the main product category: 1-trousers 2-skirts 3-blouses 4-sale

========================================================

1. PAGE 2 (CLOTHING MODEL) -> contains information about the code for each product (217 products)

========================================================

1. COLOUR -> colour of product

1-beige 2-black 3-blue 4-brown 5-burgundy 6-gray 7-green 8-navy blue 9-of many colors 10-olive 11-pink 12-red 13-violet 14-white

========================================================

1. LOCATION -> photo location on the page, the screen has been divided into six parts:

1-top left 2-top in the middle 3-top right 4-bottom left 5-bottom in the middle 6-bottom right

========================================================

1. MODEL PHOTOGRAPHY -> variable with two categories:

1-en face 2-profile

========================================================

1. PRICE -> price in US dollars

========================================================

1. PRICE 2 -> variable informing whether the price of a particular product is higher than the average price for the entire product category

1-yes 2-no

========================================================

1. PAGE -> page number within the e-store website (from 1 to 5)

++++++++++++++++++++++++++++++++++++++++++++++++++++++++

I want to know how to solve this data regarding any problem (clustering, regression, classification, EDA)

Source: https://archive.ics.uci.edu/ml/datasets/clickstream+data+for+online+shopping

--- Original source retains full ownership of the source dataset ---

Context

E-commerce has become a new channel to support businesses development. Through e-commerce, businesses can get access and establish a wider market presence by providing cheaper and more efficient distribution channels for their products or services. E-commerce has also changed the way people shop and consume products and services. Many people are turning to their computers or smart devices to order goods, which can easily be delivered to their homes.

Content

This is a sales transaction data set of UK-based e-commerce (online retail) for one year. This London-based shop has been selling gifts and homewares for adults and children through the website since 2007. Their customers come from all over the world and usually make direct purchases for themselves. There are also small businesses that buy in bulk and sell to other customers through retail outlet channels.

The data set contains 500K rows and 8 columns. The following is the description of each column. 1. TransactionNo (categorical): a six-digit unique number that defines each transaction. The letter “C” in the code indicates a cancellation. 2. Date (numeric): the date when each transaction was generated. 3. ProductNo (categorical): a five or six-digit unique character used to identify a specific product. 4. Product (categorical): product/item name. 5. Price (numeric): the price of each product per unit in pound sterling (£). 6. Quantity (numeric): the quantity of each product per transaction. Negative values related to cancelled transactions. 7. CustomerNo (categorical): a five-digit unique number that defines each customer. 8. Country (categorical): name of the country where the customer resides.

There is a small percentage of order cancellation in the data set. Most of these cancellations were due to out-of-stock conditions on some products. Under this situation, customers tend to cancel an order as they want all products delivered all at once.

Inspiration

Information is a main asset of businesses nowadays. The success of a business in a competitive environment depends on its ability to acquire, store, and utilize information. Data is one of the main sources of information. Therefore, data analysis is an important activity for acquiring new and useful information. Analyze this dataset and try to answer the following questions. 1. How was the sales trend over the months? 2. What are the most frequently purchased products? 3. How many products does the customer purchase in each transaction? 4. What are the most profitable segment customers? 5. Based on your findings, what strategy could you recommend to the business to gain more profit?

Photo by CardMapr on Unsplash

Envestnet®| Yodlee®'s Retail Sales Data (Aggregate/Row) Panels consist of de-identified, near-real time (T+1) USA credit/debit/ACH transaction level data – offering a wide view of the consumer activity ecosystem. The underlying data is sourced from end users leveraging the aggregation portion of the Envestnet®| Yodlee®'s financial technology platform.

Envestnet | Yodlee Consumer Panels (Aggregate/Row) include data relating to millions of transactions, including ticket size and merchant location. The dataset includes de-identified credit/debit card and bank transactions (such as a payroll deposit, account transfer, or mortgage payment). Our coverage offers insights into areas such as consumer, TMT, energy, REITs, internet, utilities, ecommerce, MBS, CMBS, equities, credit, commodities, FX, and corporate activity. We apply rigorous data science practices to deliver key KPIs daily that are focused, relevant, and ready to put into production.

We offer free trials. Our team is available to provide support for loading, validation, sample scripts, or other services you may need to generate insights from our data.

Investors, corporate researchers, and corporates can use our data to answer some key business questions such as: - How much are consumers spending with specific merchants/brands and how is that changing over time? - Is the share of consumer spend at a specific merchant increasing or decreasing? - How are consumers reacting to new products or services launched by merchants? - For loyal customers, how is the share of spend changing over time? - What is the company’s market share in a region for similar customers? - Is the company’s loyal user base increasing or decreasing? - Is the lifetime customer value increasing or decreasing?

Additional Use Cases: - Use spending data to analyze sales/revenue broadly (sector-wide) or granular (company-specific). Historically, our tracked consumer spend has correlated above 85% with company-reported data from thousands of firms. Users can sort and filter by many metrics and KPIs, such as sales and transaction growth rates and online or offline transactions, as well as view customer behavior within a geographic market at a state or city level. - Reveal cohort consumer behavior to decipher long-term behavioral consumer spending shifts. Measure market share, wallet share, loyalty, consumer lifetime value, retention, demographics, and more.) - Study the effects of inflation rates via such metrics as increased total spend, ticket size, and number of transactions. - Seek out alpha-generating signals or manage your business strategically with essential, aggregated transaction and spending data analytics.

Use Cases Categories (Our data provides an innumerable amount of use cases, and we look forward to working with new ones): 1. Market Research: Company Analysis, Company Valuation, Competitive Intelligence, Competitor Analysis, Competitor Analytics, Competitor Insights, Customer Data Enrichment, Customer Data Insights, Customer Data Intelligence, Demand Forecasting, Ecommerce Intelligence, Employee Pay Strategy, Employment Analytics, Job Income Analysis, Job Market Pricing, Marketing, Marketing Data Enrichment, Marketing Intelligence, Marketing Strategy, Payment History Analytics, Price Analysis, Pricing Analytics, Retail, Retail Analytics, Retail Intelligence, Retail POS Data Analysis, and Salary Benchmarking

1. Investment Research: Financial Services, Hedge Funds, Investing, Mergers & Acquisitions (M&A), Stock Picking, Venture Capital (VC)

2. Consumer Analysis: Consumer Data Enrichment, Consumer Intelligence

3. Market Data: AnalyticsB2C Data Enrichment, Bank Data Enrichment, Behavioral Analytics, Benchmarking, Customer Insights, Customer Intelligence, Data Enhancement, Data Enrichment, Data Intelligence, Data Modeling, Ecommerce Analysis, Ecommerce Data Enrichment, Economic Analysis, Financial Data Enrichment, Financial Intelligence, Local Economic Forecasting, Location-based Analytics, Market Analysis, Market Analytics, Market Intelligence, Market Potential Analysis, Market Research, Market Share Analysis, Sales, Sales Data Enrichment, Sales Enablement, Sales Insights, Sales Intelligence, Spending Analytics, Stock Market Predictions, and Trend Analysis

Online Retail Transaction Data

UK Online Retail Sales and Customer Transaction Data

By UCI [source]

About this dataset

Comprehensive Dataset on Online Retail Sales and Customer Data

Welcome to this comprehensive dataset offering a wide array of information related to online retail sales. This data set provides an in-depth look at transactions, product details, and customer information documented by an online retail company based in the UK. The scope of the data spans vastly, from granular details about each product sold to extensive customer data sets from different countries.

This transnational data set is a treasure trove of vital business insights as it meticulously catalogues all the transactions that happened during its span. It houses rich transactional records curated by a renowned non-store online retail company based in the UK known for selling unique all-occasion gifts. A considerable portion of its clientele includes wholesalers; ergo, this dataset can prove instrumental for companies looking for patterns or studying purchasing trends among such businesses.

The available attributes within this dataset offer valuable pieces of information:

• InvoiceNo: This attribute refers to invoice numbers that are six-digit integral numbers uniquely assigned to every transaction logged in this system. Transactions marked with 'c' at the beginning signify cancellations - adding yet another dimension for purchase pattern analysis.

• StockCode: Stock Code corresponds with specific items as they're represented within the inventory system via 5-digit integral numbers; these allow easy identification and distinction between products.

• Description: This refers to product names, giving users qualitative knowledge about what kind of items are being bought and sold frequently.

• Quantity: These figures ascertain the volume of each product per transaction – important figures that can help understand buying trends better.

• InvoiceDate: Invoice Dates detail when each transaction was generated down to precise timestamps – invaluable when conducting time-based trend analysis or segmentation studies.

• UnitPrice: Unit prices represent how much each unit retails at — crucial for revenue calculations or cost-related analyses.

Finally,

• Country: This locational attribute shows where each customer hails from, adding geographical segmentation to your data investigation toolkit.

This dataset was originally collated by Dr Daqing Chen, Director of the Public Analytics group based at the School of Engineering, London South Bank University. His research studies and business cases with this dataset have been published in various papers contributing to establishing a solid theoretical basis for direct, data and digital marketing strategies.

Access to such records can ensure enriching explorations or formulating insightful hypotheses about consumer behavior patterns among wholesalers. Whether it's managing inventory or studying transactional trends over time or spotting cancellation patterns - this dataset is apt for multiple forms of retail analysis

How to use the dataset

1. Sales Analysis:

Sales data forms the backbone of this dataset, and it allows users to delve into various aspects of sales performance. You can use the Quantity and UnitPrice fields to calculate metrics like revenue, and further combine it with InvoiceNo information to understand sales over individual transactions.

2. Product Analysis:

Each product in this dataset comes with its unique identifier (StockCode) and its name (Description). You could analyse which products are most popular based on Quantity sold or look at popularity per transaction by considering both Quantity and InvoiceNo.

3. Customer Segmentation:

If you associated specific business logic onto the transactions (such as calculating total amounts), then you could use standard machine learning methods or even RFM (Recency, Frequency, Monetary) segmentation techniques combining it with 'CustomerID' for your customer base to understand customer behavior better. Concatenating invoice numbers (which stand for separate transactions) per client will give insights about your clients as well.

4. Geographical Analysis:

The Country column enables analysts to study purchase patterns across different geographical locations.

Practical applications

Understand what products sell best where - It can help drive tailored marketing strategies. Anomalies detection – Identify unusual behaviors that might lead frau...

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