Pornhub, which is owned by the Canadian entertainment conglomerate Aylo, saw over three billion visits to its website from users based in the United States in January 2024. Web visits from Indonesia ranked second, as almost 765 million visits from the country were registered to Pornhub in the examined period. Brazil followed, with around 503 million visits to the popular pornographic website. France users generated approximately 470 million visits to the website during the measured month.

Is porn consumed only by men? It seems that this stereotype is still partly true in 2021. In Europe, men are the main visitors of the porn website Pornhub. This can indicate that pornographic viewing remains an activity mostly done by men. However, female visitors of Pornhub in Spain and Poland accounted for 38 and 32 percent respectively of all visitors from their countries. Furthermore, more than a quarter of visitors were women in other European countries. In other words, women also appear to consume porn.

A gender-gap in frequency of porn consumption  

In 2014, French men were more frequently visiting pornographic sites than women. A quarter of responding men visited such websites at least once a week in France, whereas only three percent of women declared that they visited one in a week. For this reason, it could be discussed that even though women do consume porn, in terms of frequency men are the main consumers.

Porn consumption parallels the evolution of technology  

Long gone is the reign of magazines, videotapes and even DVDs. Nowadays, pornographic websites, like Pornhub, are leading the industry. With technology evolving, more and more people are visiting these websites on their mobile phones. In the Netherlands, such mobile phone use grew from 51 percent in 2015 to 62 percent in 2018. Similar findings were discovered in France . In spite of this, pornography remains a sensitive topic, at least in the U.S., where over half of Americans stated that porn was morally wrong.

In 2023, around six in 10 users of Pornhub in the Philippines were women, while four in 10 were men. Approximately half of the pornhub.com audience in Colombia, Argentina, or Mexico were women. Pornhub, which is owned and operated by Aylo (previously known as MindGeek), is one of the leading adult entertainment platform worldwide, reaching users from its main market of the United States to Latin America and Europe.

Child pornography is pornography that depicts one or more children. It is prohibited and considered a criminal offence in France and in most European countries. Producing and distributing child pornography content is, therefore, illegal and punishable by imprisonment. This graph shows the ranking of countries hosting child pornography content in the world in 2019. France was in ***** position on the podium since it hosted that year, ***** percent of all child pornography content.

Nearly 37 percent of men and 25.5 percent of women surveyed in Mexico reported an increase in their consumption of pornography during the COVID-19 pandemic, as of May 2020. Meanwhile, 35 percent of women and 23 of men surveyed in the Latin American country said they were consuming less porn during the quarantine. Nearly four out of ten respondents of both genders said that their porn consumption was the same as it was prior to the social isolation caused by the pandemic. Nearly 38 percent of Mexican participants of the survey were sharing more sexual content during the pandemic.

In January 2024, Pornhub.com registered almost ** percent of its traffic as originating in the *************. Users based in Indonesia generated approximately *** percent of the total visits to the popular online pornography platform, while users in Brazil produced around *** percent of the total visits to the website. Visits from France represented the fourth-largest group for the platform, generating almost **** percent of the total traffic recorded in the examined period.

In 2023, 25 percent of the pornhub.com audience in the United States - one of the company's main markets, was composed by users aged between 25 and 34 year. In comparison, 14 percent of U.S. Pornhub viewers were aged between 45 and 54 years. Overall, the adult entertainment and pornography website saw in the 25 to 34 years its main age demographic.

In 2023, internet users in the Philippines that visited the website pornhub.com spent approximately 11.15 minutes on the domain, while users in the Japan used the website for around 11.14 minutes per session. Users in the United States spent over 10 minutes on the popular adult entertainment website in 2023, while users in Argentina and Spain spent around 9.44 minutes and 9.38 minutes, respectively.

In January 2024, Xhamster.com registered over ** percent of its traffic as originating in the United States. Users based in India generated approximately **** percent of the total visits to the online pornography platform, while users in Indonesia produced around **** percent of the total visits to the website. Visits from France represented the fifth-largest group for the platform, generating almost *** percent of the total traffic recorded in the examined period.

According to a global study conducted between 2020 and 2022, a total of 13.1 million pieces of website content were reported in India in the measured period for containing Child Sexual Abuse Material (CSAM). Around seven million pieces of such content were reported in the Philippines, while 5.3 million were reported in Pakistan.

In 2022, the adult online content market in the United States was estimated to have a value of almost *** million U.S. dollars. In 2023, the pornographic website market in the U.S. is projected to surpass *** ******* U.S. dollars in value, with an annualized market growth of **** percent. By 2023, the online porn market in the country is estimated to experience a growth of approximately ** percent compared to 2018.

In January 2024, Xvideos.com registered almost **** percent of its traffic as originating in the *************. Users based in ****** generated approximately **** percent of the total visits to the popular online pornography platform, while users in ********* produced around *** percent of the total visits to the website. Visits from ****** represented the fourth-largest group for the platform, generating almost **** percent of the total traffic recorded in the examined period.

In 2019, Hungary and Czechia had the highest number of porn stars per one million inhabitants. The index exceeded 70 porn stars per 1 inhabitant of Hungary or Czechia in both cases.

Child pornography is pornography that depicts one or more children. It is prohibited and considered a criminal offence in France and in most European countries. Producing and distributing child pornography content is therefore illegal and punishable by imprisonment. This graph shows the number of URLs pointing to child pornography content reported worldwide between 2015 and 2019. In 2019, the association Point de Contact identified 11,268 child pornographic contents.

In 2022, the state of Karnataka in India had the highest number of child pornography crimes compared to the rest of the country, with more than *** cases registered with the authorities. The country recorded over one thousand cases such offences that year. This category of crime came under the purview of Section 67B of the Indian Penal Code.

An adult television channel refers to a channel airing programs only suitable for an adult audience in the sense of pornographic content. According to the source, the United Kingdom (UK) had the greatest number of adult television channels, at **. Bosnia and Herzegovina came second in the ranking with ** adult channels available. Essentially speaking, one in twelve channels in the United Kingdom was adult themed and one in just over five Austrian channels were of an adult persuasion.

Favorite Genres

Compared to other television channel genres, the number of adult channels available in Europe fell well short. The total number of adult channels across European countries amounted to *** as of December 2018. The most popular genres included film & TV fiction and sports, which had almost *** thousand channels between them.

TV usage

In the United Kingdom, the average adult spends approximately *** hours per day watching television. There is a clear correlation between the amount of time spent watching TV and a person's age, with people over ** spending the most time watching TV per day. Although the older generation consumes more TV per day, if they are watching adult entertainment it will be through the TV and not via the internet.