According to a 2022 survey of online users in the United States, a significant percentage of men in different age groups reported watching pornography in the past month. Almost *** out of every ** respondents aged between 30 and 49 years stated they watched pornographic content in the past month. Among men aged 18 to 29 years, approximately ** percent of respondents reported watching online adult content in the past month.

In 2022, male users in France who were aged between 16 and 17 years were reported spending over one hour on a monthly basis engaging with pornographic websites. In comparison, female users of the same aged were reported spending around half a hour engaging with the same type of content. Among adults, men were spending over two years per month on pornographic websites, while women in the same age group spent around ** minutes on such websites.

According to a survey of online users conducted in January 2024 among audiences in Great Britain, almost *** in ** respondents aged between 25 and 49 years reported watching porn most days. In comparison, around ** percent of respondents aged between 18 and 24 reported watching porn content between one and three times per week. Around **** in ** respondents aged between 50 and 65 reported they did not watch porn, although they said they had accessed this type of content before.

Over 10 million male internet users in the United Kingdom (UK) reported accessing pornographic content online in May 2023. Men were the largest audience of online pornography in the country as of the recorded period, while fewer than four million of women reported accessing pornographic material online.

Pornhub, which is owned by the Canadian entertainment conglomerate Aylo, saw over three billion visits to its website from users based in the United States in January 2024. Web visits from Indonesia ranked second, as almost 765 million visits from the country were registered to Pornhub in the examined period. Brazil followed, with around 503 million visits to the popular pornographic website. France users generated approximately 470 million visits to the website during the measured month.

IntroductionProblematic online video pornography consumption is associated with sexual objectification, particularly in male consumers. However, previous studies have not considered that there is a subgroup of internet users whose consumption may become problematic due to their internet sex addiction. Such users may, in response to internet sex addiction symptoms such as craving, have increased levels of sexual objectification.MethodsIn a sample of 1,272 male consumers of online video pornography (Mage = 32.93, SDage = 9.44), we examined whether internet sex addiction is linked to sexual objectification via an online survey.ResultsWe fitted a series of structural equation models and found that men who scored higher on internet sex addiction were more likely to objectify women. More importantly, this link did not cease when controlling for the frequency of online video pornography consumption.DiscussionOur findings suggest that there are other mechanisms related to addictive symptomatology than just the link through online video pornography consumption that may contribute to sexual objectification. Addiction-related factors may have a unique role in fostering sexual objectification. Isolating internet sex addiction as a potential driver highlights the need to address objectifying behaviours in individuals struggling with this addiction.

According to a survey of users conducted in the United States between September and October 2022, 62 percent of male respondents reported having a habit of watching pornographic content. In comparison, 29 percent of respondents reported having had the habit of watching such type of content, while around eight percent of respondents preferred not to say.

In April 2023, online pornography users who were of the legal age to consume pornographic content in France and did so were approximately 17.1 millions. In comparison, underage users who visioned pornographic material online were over seven million as of the recorded period.

As of December 2022, 56 percent of young male viewers of pornographic online material in England reported accessing this type of content by willingly looking for it online. By comparison, only 43 percent of female viewers reported doing the same. Additionally, over three in 10 female young users reported being sent or shown pornographic content involving the sender. In the case of male young adults and teens, around 20 percent reported being sent or shown pornographic content involving the sender.

The Porn Blocker Apps market has emerged as a critical segment in the digital landscape, reflecting the growing awareness of online safety and digital wellness. As internet accessibility expands, so does the concern regarding explicit content exposure, particularly among vulnerable users such as children and adolesc

Description The Pornography dataset containing 18,000 different images. For the pornographic class, we have browsed websites which only host that kind of material (solving, in a way, the matter of purpose) and some social media platforms and some images extract from movies. The database consists of several genres of pornography and depicts actors of many ethnicities, including multi-ethnic ones. For the non-pornographic class, we have browsed general-public purpose images platform. In the figure below, we illustrate the diversity of the pornographic images
and the challenges of the non-pornographic ones. The huge diversity of cases in both pornographic and non pornographic images makes this task very challenging.Disclaimer

THIS DATABASE IS PROVIDED “AS IS” AND WITHOUT ANY EXPRESS OR IMPLIED WARRANTIES, INCLUDING, WITHOUT LIMITATION, THE IMPLIED WARRANTIES OF MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE. The videos, segments, and images provided were produced by third-parties, who may have retained copyrights. They are provided strictly for non-profit research purposes, and limited, controlled distributed, intended to fall under the fair-use limitation. We take no guarantees or responsibilities, whatsoever, arising out of any copyright issue. Use at your own risk.

As of December 2022, 41 percent of young adults and teenagers who had reported watching pornographic content online had accessed such content via Twitter. Around 37 percent reported accessing pornography on dedicated pornographic websites, while 33 percent did so on Instagram. Communication platforms Snapchat and WhatsApp were indicated by 32 percent and 20 percent of respondents, respectively - a sign that they were willingly shared or shown the content with by purpose.

Snapshot img

Adult Entertainment Market Size 2025-2029

The adult entertainment market size is forecast to increase by USD 29.3 billion at a CAGR of 8.8% between 2024 and 2029.

The market is experiencing significant growth driven by the increasing acceptance and normalization of sexual health and wellness, leading to a in demand for adult products, particularly sex toys. This trend is further fueled by the expanding consumer base, including millennials and Gen Z, who are more open-minded and technologically savvy, driving the shift towards online sales channels. However, the market faces challenges from stringent regulatory policies regarding adult entertainment product material, which vary significantly across regions, necessitating careful navigation to ensure compliance.
Companies seeking to capitalize on market opportunities must prioritize innovation, focusing on developing body-safe, high-quality, and discreet products. Additionally, strategic partnerships and collaborations with healthcare professionals and sexual health advocacy groups can help bolster brand reputation and credibility. Overall, the market presents a lucrative opportunity for businesses that can navigate regulatory complexities and cater to evolving consumer preferences.

What will be the Size of the Adult Entertainment Market during the forecast period?

Request Free Sample

The market encompasses a vast and dynamic economic sector, generating significant revenue through various content distribution channels and platforms. This industry, which includes adult films, periodicals, websites, and social media, is estimated to be a multi-billion-dollar global market. Digital technologies have revolutionized the industry, enabling the proliferation of streaming platforms and subscription-based services such as OnlyFans and ManyVids. Despite its economic importance, the market remains subject to various social issues and regulatory challenges. Cultural standards, worker rights, and ethical concerns continue to shape the industry's evolution. Regulation and legal issues surrounding exploitation, distribution laws, and consumer protection are ongoing challenges.
Pirated content and production laws also pose significant threats to market participants. Social media and the internet have further complicated the landscape, with many adults consuming adult content on these platforms. The rise of ethical concerns, such as control over work, body standards, and income, has become increasingly important. The industry's future direction will depend on how it navigates these complex issues while adhering to evolving cultural norms and regulatory requirements.

How is this Adult Entertainment Industry segmented?

The adult entertainment industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Distribution Channel

  Offline
  Online


Gender

  Female
  Male
  Non-Binary


Type

  Adult Videos/Movies
  Adult Games
  Live Performances
  Magazines and Books
  Sex Toys and Accessories
  Virtual Reality (VR) Content


Age Group

  18-24
  25-34
  35-44
  45+


Geography

  North America

    US
    Canada


  APAC

    China
    India
    Japan


  Europe

    France
    Germany
    Italy
    UK


  South America

    Argentina
    Brazil


  Middle East and Africa

    Egypt
    KSA
    Oman
    UAE


  Rest of World (ROW)

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period. The market encompasses various sectors, including user-generated content, pirated content, and professional production. Piracy and copyright infringement pose significant challenges, with pirated content proliferating on digital platforms. Legal issues surrounding pornography, consent, and cultural standards continue to shape the market. Branding, customization, and personalization are crucial marketing strategies for businesses in this industry. Payment processing and eCommerce have become essential components, with platforms like OnlyFans and ManyVids offering monetization opportunities. Social media and streaming platforms have expanded the market's reach, enabling new audience segments. Regulation, distribution laws, and production laws are key considerations for businesses. Virtual Reality, Augmented Reality, and digital technologies are transforming the industry, offering innovative experiences.

Ethical issues, worker rights, and consumer protection are essential social issues. The market's economic significance is substantial, with a global reach and cross-cultural appeal. The sex tech industry generates income through various channels, including digital advertisements, financial services, and collaborations. Social attitudes towards adult content conti

As of December 2022, 21 percent of young male teenagers and young adults in England reported watching pornography every day or more often. By comparison, only seven percent of female teens and young adults reported watching pornographic content with the same frequency. Among young women aged between 16 and 21, 34 percent reported not having watched pornographic content at all, while 24 percent reported watching this type of content between two and six times per week.

In 2022, internet users in France younger than 18 years of age spent approximately seven minutes daily consuming pornographic and age-restricted content. In comparison, daily engagement with such online content among adults in France was 16 minutes.

According to a survey of online users conducted in January 2024, ** percent of women in Great Britain were very unwilling to date potential partners who consumed pornography. In comparison, only ** percent of responding men reporting feeling the same. Additionally, ** percent of male respondents stated they were somewhat willing to date a partner who consumed pornography.

The global market for digital adult content is experiencing robust growth, projected to reach $7,182.1 million in 2025 and maintain a Compound Annual Growth Rate (CAGR) of 6.5% from 2025 to 2033. This expansion is driven by several key factors. Increased internet and mobile penetration, particularly in emerging markets, provides wider access to this content. Technological advancements, such as the rise of virtual reality (VR) and augmented reality (AR) experiences, enhance user engagement and drive demand for more immersive content. Furthermore, the growing acceptance of adult content as a form of entertainment and the increasing comfort levels with online purchases contribute to market growth. While concerns regarding censorship and regulation pose a challenge, the overall trend indicates a strong upward trajectory. The market is segmented by content type (videos, e-books, audio, video games, others) and access platforms (mobile devices, computers, tablets, TVs, others), with video content dominating the market share due to its immersive nature. The diverse range of platforms further underscores the accessibility and convenience offered to consumers. Geographic distribution is widespread, with North America and Europe holding significant market shares currently, while Asia-Pacific is predicted to exhibit strong future growth given the region’s expanding internet infrastructure and consumer base. The competitive landscape is marked by both established players and emerging companies. Larger studios benefit from economies of scale, allowing for significant investment in production quality and marketing, while smaller, specialized companies focus on niche markets and specific content styles. Continuous innovation in content creation, distribution models, and technological integrations are critical for maintaining a competitive edge in this dynamic industry. The market's future growth will hinge on ongoing technological improvements, successful navigation of regulatory hurdles, and the evolution of consumer preferences. Further diversification of content formats and platforms, along with a focus on enhanced user experience and security, will shape the market's future landscape.

Is porn consumed only by men? It seems that this stereotype is still partly true in 2021. In Europe, men are the main visitors of the porn website Pornhub. This can indicate that pornographic viewing remains an activity mostly done by men. However, female visitors of Pornhub in Spain and Poland accounted for 38 and 32 percent respectively of all visitors from their countries. Furthermore, more than a quarter of visitors were women in other European countries. In other words, women also appear to consume porn.

A gender-gap in frequency of porn consumption  

In 2014, French men were more frequently visiting pornographic sites than women. A quarter of responding men visited such websites at least once a week in France, whereas only three percent of women declared that they visited one in a week. For this reason, it could be discussed that even though women do consume porn, in terms of frequency men are the main consumers.

Porn consumption parallels the evolution of technology  

Long gone is the reign of magazines, videotapes and even DVDs. Nowadays, pornographic websites, like Pornhub, are leading the industry. With technology evolving, more and more people are visiting these websites on their mobile phones. In the Netherlands, such mobile phone use grew from 51 percent in 2015 to 62 percent in 2018. Similar findings were discovered in France . In spite of this, pornography remains a sensitive topic, at least in the U.S., where over half of Americans stated that porn was morally wrong.

According to a survey of internet users in the United Kingdom (UK), age checks were not a deterrent for users to visit online pornography, as 84 percent of respondents reported completing the procedure to access the content they wanted to visualize. Only five percent of respondents reported leaving the site that prompted them to verify their age to go look for similar content elsewhere, and only two percent reported leaving the website and not trying to access similar content on other websites.

According to a survey of users conducted between April and May 2022 among online audiences in Great Britain, half of female respondents reported their first encounter with pornography was someone else showing them this type of content. In comparison, only ** percent of women in the country reported they specifically looked for pornography - while among men the figure rose to interest a quarter of respondents.