The Super Bowl is one of the highlights of the sporting calendar, but many viewers tune in for more than just the game itself. During a January 2025 survey in the United States, almost 35 percent of respondents stated that the famous Super Bowl commercials were one of the parts of the event they were looking forward to.

The Super Bowl is the highlight of the NFL season, watched by millions in the United States and many more across the world. During a 2025 survey in the United States, around 78 percent of respondents stated that they planned to watch Super Bowl LIX between the Kansas City Chiefs and the San Francisco 49ers.

The Super Bowl is one of the most-watched sporting events in the world, regularly attracting more than 70 thousand fans to the live event. The highest attendance figures are often associated with games that feature popular teams, exciting matchups, or other special circumstances such as the large seating capacity of the stadium within which the games are hosted. The 2025 Super Bowl, which was hosted at Caesars Superdome, New Orleans, had an attendance of 65,719 fans. This game saw the Philadelphia Eagles beat the Kansas City Chiefs to claim their second Super Bowl title. Overall, the Super Bowl attendance figures demonstrate the popularity and enduring appeal of American football as a major sport and cultural event in the United States. Popularity of the Super Bowl The Super Bowl's popularity is undeniable, with the annual championship game of the National Football League being one of the biggest single-day sports events in the world. Each year, the champions of the National Football Conference and the American Football Conference compete against each other, drawing high television ratings. The 2024 Super Bowl set a record-breaking average TV audience of over 123 million viewers in the United States. Super Bowl spending The Super Bowl generates millions of dollars in advertising revenue for the NFL, with the advertising revenue from the 2024 Super Bowl standing at a record 650 million U.S. dollars. A 30-second ad spot during the Super Bowl broadcast cost an average of eight million U.S. dollars in 2024. The big game also leads to significant consumer spending, with Super Bowl-related consumer spending in the U.S. estimated to have stood at about 17.3 billion U.S. dollars in 2024. The average American consumer planned to spend over 86 U.S. dollars on Super Bowl Sunday, with expenditures on food and beverages, televisions, furniture, team apparel and accessories, and decorations.

The 2025 edition of the Super Bowl, which saw the Philadelphia Eagles emerge victorious against the Kansas City Chiefs was watched by ***** million viewers in the United States, making it not only the most watched Super Bowl in history, but also the most popular TV program of all time in the U.S. The second most watched Super Bowl was aired in the previous year, when the Kansas City Chiefs won against the San Francisco 49ers. What is the Super Bowl? The Super Bowl is the last game of the NFL season with the winners of the two football conferences, the American Football Conference (AFC) and the National Football Conference (NFC), competing with each other. The game determines the champion of the National Football League. The first Super Bowl was played on January 15, 1967, following the 1966 football season. In that game, the Green Bay Packers of the National Football League defeated the Kansas City Chiefs, then of the American Football League, with a score of 35 to 10, winning the first-ever Super Bowl championship. Super Bowl giants The Super Bowl came into being as part of a merger agreement between the two rival football leagues (National Football League and the American Football League) at the time. From 1967 to 1970, the game pitted the champions of the two rival leagues against each other. Since 1971 and the completion of the merger agreement, the winners of the two conferences have squared off against each other. The Pittsburgh Steelers and the New England Patriots have won the most Super Bowl titles, with a total of * each. The Patriots have also appeared in the National Football League’s annual championship game a record ** times, thereby topping the list for Super Bowl appearances.

Adults in the United States planned on spending an average of almost 92 U.S. dollars on Super Bowl Sunday in 2025, with food and beverage purchases being the most common among those planning on watching the game. NFL fans spend billions The fact that American football and the NFL (National Football League) are a big deal in the United States is not a surprising statement to anyone. To cement this fact, one needs only look at the annual sales generated by the Super Bowl. Total planned Super Bowl spending in the United States was estimated to be almost 19 billion U.S. dollars in 2025. Compared to just the year before, total spending was expected to increase by nearly one billion U.S. dollars. Gambling in the United States The Super Bowl also attracts interest from those wishing to make some money – sportsbooks in the state of Nevada took over 150 million U.S. dollars in Super Bowl wagers in 2025. Until recently, Nevada was the only state to permit a wide variety of legal sports betting, but the Supreme Court overturned a federal law in 2018, and sports betting is now legal in many states.

At roughly 80 percent, food and beverages are the most popular purchases made by people who planned on watching the Super Bowl each and every year. The showpiece event is consistently one of the most-watched television broadcasts of the year, with consumers across the United States spending an average of just over 85 U.S. dollars during the Super Bowl. TV viewers spend big bucks on the big game The 2025 edition of the Super Bowl, which saw the Philadelphia Eagles emerge victorious against the Kansas City Chiefs, was watched by roughly 130 million viewers, a big increase on the previous year. In total, consumers in the United States were expected to spend an estimated 18.6 billion U.S. dollars over Super Bowl weekend in 2025. Patriots reign supreme, but for how much longer? The Pittsburgh Steelers and New England Patriots are tied for the most Super Bowl wins. The Patriots played in three straight Super Bowls between 2017 and 2019, lifting the Vince Lombardi trophy in 2017 and 2019. The only team to play in four consecutive Super Bowls is the Buffalo Bills between 1991 and 1994 – the Bills lost all four of those games.

According to a survey from early 2025, men were more likely to watch the Super Bowl than women, with 72 percent of male respondents at least somewhat likely planning to watch the highlight of the NFL season. By contrast, the share of women who planned to watch the Super Bowl in 2025 was 62 percent.

The number of U.S. viewers streaming the Super Bowl in 2025 jumped to nearly ** million, up from about **** million streaming viewers recorded in the previous year. By comparison, over *** million people watched the game via their TV networks.

The Super Bowl is one of the biggest events on the sporting calendar. The main game attracts millions of viewers every year, but the event is about more than just a game of football. The halftime show, which features some of the biggest stars in music, has grown to be almost as significant and hotly-anticipated as the game itself. The 2025 Super Bowl halftime show, which starred Kendrick Lamar, attracted an audience of over *** million viewers, making it the most watched Super Bowl halftime show on record.

During a January 2023 survey in the United States, three-quarters of female respondents stated that they were likely to watch the Super Bowl this year. This marked a significant increase on the 50 percent of female respondents who said they would watch the Super Bowl in 2021.

The Super Bowl is one of the sporting and cultural highlights of the year in the United States. The event is about more than just a game of football, with the commercials and half time show becoming an attraction in themselves. During a January 2025 survey in the United States, ** percent of respondents stated that the commercials were the most important part of the Super Bowl.

The Super Bowl is the highlight of the NFL season, watched by millions in the United States and many more across the world. During an early-2024 survey in the United States, over half of respondents stated that it was likely that they would watch Super Bowl LVIII in February 2024. The share of people who plan to watch the Super Bowl was the highest among 30 to 44-year-olds.

During a February 2025 survey in the United States, it was revealed that almost half of respondents watched the Super Bowl with *** or *** other people. Meanwhile, ***** percent of respondents watched the championship game in a group of *** or more.

According to a 2025 survey among adults in the United States, Taylor Swift did not play a major role in the excitement about watching the Super Bowl LIX. While 38 percent of respondents stated not to be more excited, nearly 28 percent said that their decision to watch did not depend on Taylor Swift's attendance. On the contrary, one in four Americans were indeed more excited to watch because of Taylor Swift.

The Super Bowl Most Valuable Player Award is an annual award given to the best player during the NFL's championship game, the Super Bowl. Since the trophy was first awarded during the inaugural Super Bowl in 1967, six players have won the award more than once. Legendary quarterback Tom Brady has won the Super Bowl MVP Award a record five times, most recently in 2021 as he led the Tampa Bay Buccaneers to Super Bowl glory against the reigning champions, the Kansas City Chiefs.

The Super Bowl is the highlight of the NFL season, watched by millions in the United States and many more across the world. During a February 2023 survey in the United States, around ** percent of Hispanic respondents stated that it was very likely that they would watch Super Bowl LVII in February 2023.

The Super Bowl is one of the biggest sporting events of the year, and Super Bowl parties are often the highlight of many social calendars. During a January 2025 survey in the United States, almost over half of respondents stated that chicken wings were their go-to food on Super Bowl Sunday.

Analysis suggests that buying a ticket on the secondary market for the NFL's championship game can be very expensive business. Average secondary market ticket prices for the Super Bowl increased from 2,329 U.S. dollars in 2010 to over 7,400 U.S. dollars in 2025.

The majority of Americans in an early-2025 survey indicated that they planned to watch the Super Bowl at home alone or with family. By contrast, just under seven percent of respondents planned to watch the big game at a bar or restaurant.

According to a February 2022 survey among people who plan to watch the Super Bowl in the United States, 27 percent of respondents said their favorite part of the big game were the commercials. Among female respondents, this figure rose to 32 percent, while 23 percent of male respondents said they were especially tuning in for the ads. When considering age groups, the 18-29 year-olds were the ones who most favored ads, with 32 percent deeming them their favorite part of the Super Bowl.