According to a survey conducted in 2021, 74 percent of Americans did not have a tattoo. On the other hand, 17 percent of people in the United States had more than one tattoo, while some nine percent of respondents had one.

This statistic shows the results of a survey on tattoos. The respondents were sorted by their occupation. 14 percent of respondents working in retail admitted having a tattoo.

Tattoos and body art

For centuries, tattoos have been used in many cultures as a form of body modification. They were used as a way of identifying oneself and others, as a talisman against evil spirits, rites of passage or for social reasons. Since tattooing was and still is popular all over the world, there are several different kinds of tattoo art. The style of Japanese tattoo art, for example, is distinctively different from that of gang members in the United States.

After a period of being regarded as an indicator for deviant behavior, tattoos have gained acceptance in Western society and are mostly considered a way of expressing oneself, not a sign of moral deviance.

The number of Americans with a tattoo has risen significantly during the last decade; they are especially popular among the 25 to 39 year-olds. Still, the overwhelming majority of Americans prefer tattoos which are not visible when they are fully clothed, probably because tattoos are still seen as a hindrance to finding a job, despite growing social acceptance.

Among office job workers, tattoos are significantly less accepted than in fields which do not require customer contact or representation, as can be seen above. Interestingly enough, piercings, another form of body modification, are considered even worse than visible tattoos when it comes to employment. A slight majority of tattooed Americans make sure their body art is not visible when they are at their workplace.

According to a recent surveys conducted in the United States, tattoos were common the most among Millennials. Indeed, only 57 percent of young adults declared not to have any tattoos. Millennials represents that part of population born between the beginning of the 1980s and half 1990s.

Body modification, especially tattooing, has proven to be very popular over the last few years. In the United States alone, more than a quarter of the population is adorned with at least one tattoo, and less than 40 percent of Americans would rule out getting one completely. Most get their first in their twenties, and the vast majority never regrets that first prick of the needle. In other countries, the share of tattooed inhabitants is even higher. Tattoos have not always been that socially acceptable, though: For a long time, they were sure indicators that their owner was up to no good.

Fringe markings

Only a few decades ago, tattooed people were often perceived as socially inadequate, maladaptive, and even as criminal. Body ink was associated with people who lived on the fringes of society, people who had been to jail or worked as sailors at best. Nowadays, tattooed people are often still considered more rebellious and less respectable than those without, but having a tattoo does not lead to social ostracism anymore. In fact, they are becoming more and more mainstream.

Hoist the colors

Today, tattoos are a means of self-expression, especially embraced by the younger generations. They have become acceptable for professionals as well, while they have been hidden in public under long sleeves and collars for decades, they are now often shown off proudly; professional reasons are rarely cited for not having a tattoo nowadays. The insignificance of professional reasons becomes even clearer when looking at how socially acceptable visible tattoos have become for “respectable” professions, like doctors or police officers. Other body modifications, like piercings, are also becoming mainstream, and at this rate, it won’t be long until we see a judge with a nose stud or a doctor with a lip ring.

Nowadays, tattoos are considered body art and are largely spread. They are applied by injecting coloured inks into the dermis and are meant to stay life long, thus resulting in long term exposure to the chemicals injected including their degradation products. Permanent Make-up (PMU) consists in (semi)permanent tattoos used to resemble make-up. This dataset originated from replies to questionnaires, peer-reviewed literature and national reports, has been used to address the issue of the safety of tattoo/PMU products and practices with a view to contribute to consumers' health protection:

1 - National statistics on tattoo and permanent make-up such as age of individuals for their first tattoo, number of tattoos/person, size and localisation of tattoos, skin exposure, tattooed individuals, number of tattooists, list of colorants in use in tattoo/PMU inks.

2 - Adverse health effects linked to permanent make-up applications and removal such as frequency of health issues amongst people having undertaken tattoo/PMU, complication following tattoo/PMU application/removal, adverse health effects (e.g. allergy, inflammation, infections, local and systemic side effects).

In the United States, about 26 percent of people had at least one tattoo as of 2021. Compared to 2012, this share increased, when some 21 percent of American respondents declared to have at least one tattoo.

According to Cognitive Market Research, the global tattoo market size is USD 2154.2 million in 2024 and will expand at a compound annual growth rate (CAGR) of 10.60% from 2024 to 2031.

North America held the major market of more than 40% of the global revenue with a market size of USD 861.68 million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.8% from 2024 to 2031.
Europe accounted for a share of over 30% of the global market size of USD 646.26 million.
Asia Pacific held the market of around 23% of the global revenue with a market size of USD 495.47 million in 2024 and will grow at a compound annual growth rate (CAGR) of 12.6% from 2024 to 2031.
Latin America market of more than 5% of the global revenue with a market size of USD 107.71 million in 2024 and will grow at a compound annual growth rate (CAGR) of 10.0% from 2024 to 2031.
Middle East and Africa held the major market of around 2% of the global revenue with a market size of USD 43.08 million in 2024 and will grow at a compound annual growth rate (CAGR) of 10.3% from 2024 to 2031.
The Temporary held the highest tattoo market revenue share in 2024.

Market Dynamics of Tattoo Market

Key Drivers of Tattoo Market

Shifting Societal Perceptions to Increase the Demand Globally: The way that society views tattoos has drastically changed; today, people celebrate and accept them on a large scale. Several factors have contributed to this change, such as the rising number of athletes and celebrities who have tattoos and are, therefore, major trendsetters. Prominent individuals who flaunt their inked artwork mainstream the practice and lessen the stigma attached to getting a tattoo. As a result, tattoos are now seen as artistic and a source of self-expression rather than something rebellious or taboo. This transformation reflects larger societal shifts that emphasize uniqueness and self-expression, which has led to tattoos becoming more widely accepted in modern culture.

Rising Disposable Income to Propel Market Growth: Increased spending on luxuries like tattoos has been made possible by rising disposable income worldwide. People in many regions have more money for non-essential expenditures as economies expand and living standards rise. Thanks to their excess money, people may now afford to invest in formerly deemed luxury things like tattoos. People with more money can afford to use body art for self-expression and hobby exploration. As a result, there has been a significant increase in demand in the tattoo industry, with studios and artists serving a wider range of customers. Growing disposable income and tattoo popularity correlate, highlighting how consumer behavior and cultural views toward self-expression are shifting.

Key Restraint Factors Of Tattoo Market

Health Concerns to Limit the Sales: Even though getting inked has become increasingly common, it's crucial to be aware of the possible health hazards. Among these dangers include the potential for allergic reactions and infection. Bacterial or viral illnesses, like staph or hepatitis, might result from improper equipment sterilization or unsanitary behaviors. Furthermore, some people may develop allergic responses to tattoo ink, including swelling, itching, or other skin irritations. Selecting a respectable, licensed tattoo artist who utilizes premium, hypoallergenic ink and adheres to stringent cleanliness guidelines to reduce these hazards is critical. Making safety and cleanliness a priority can help reduce the risk of health issues and guarantee a satisfying tattooing experience.

Key Trends Factors Of Tattoo Market

The expansion of semi-permanent and temporary tattoos expands the customer base: Temporary and semi-permanent tattoos are becoming more popular among customers who are reluctant to commit to permanent body art as aesthetic tastes change. Fashion-forward people looking for flexibility or seasonal designs are catered to by these substitutes, which frequently use vegan, skin-safe, or biodegradable ink. Gen Z and millennials, who value experimentation and non-permanence, are particularly fond of innovations like inkbox and tattoos made of jagua. By providing a lower-risk, lower-cost entry point for new users and encouraging repeat customer engagement, this trend is growing the tattoo market as a whole.

Technology Integration in Tattoo Application and Design: From design to application, tec...

This statistic shows the results of a Statista survey conducted in the United States in 2017 on Tattoos and body modification. During the survey, the respondents were asked if they have any tattoos. the results were then sorted by gender. 25 percent of female respondents and 25 percent of male respondents said they have several tattoos.

The global tattoo removal market size reached USD 307.2 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 545.1 Million by 2033, exhibiting a growth rate (CAGR) of 6.6% during 2025-2033. Continuous innovations in laser technology, increasing tattoo regret, higher disposable incomes, changing aesthetic preferences, professional standards, greater awareness of the safety factor, regulatory support, and the growing popularity of tattoo modifications or cover-ups are some of the key factors influencing market growth.

Report Attribute	Key Statistics
Base Year	2024
Forecast Years	2025-2033
Historical Years	2019-2024
Market Size in 2024	USD 307.2 Million
Market Forecast in 2033	USD 545.1 Million
Market Growth Rate 2025-2033	6.9%

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional, and country levels for 2025-2033. Our report has categorized the market based on treatment type and end user.

Tattoo Market Outlook

The global tattoo market size was valued at USD 1.75 billion in 2023 and is anticipated to reach USD 2.65 billion by 2032, growing at a compound annual growth rate (CAGR) of 4.8% during the forecast period. The growth of the tattoo market can be attributed to increasing acceptance of tattoos as a form of self-expression, rising disposable incomes, and the growing influence of social media in shaping fashion trends.

One of the primary growth factors for the tattoo market is the increasing societal acceptance of tattoos. Tattoos have transitioned from being a subculture phenomenon to mainstream acceptance, embraced by people of all ages and social statuses. This shift is driven by changing social norms and greater visibility of tattoos in popular media. Celebrities and influencers flaunting their body art have significantly contributed to normalizing tattoos, making them more acceptable in professional environments as well.

Another critical growth driver is the rise in disposable incomes, particularly in emerging economies. As living standards improve, people have more disposable income to spend on non-essential goods and services, including tattoos. This has opened up new markets for tattoo artists and studios, especially in countries where tattoos were previously considered taboo or were not widely practiced. Increased spending power has also led to a higher demand for high-quality tattoo inks and machines, further fueling market growth.

The influence of social media cannot be underestimated in the context of tattoo market growth. Platforms like Instagram and Pinterest have become virtual galleries for tattoo art, allowing artists to showcase their work to a global audience. This not only provides artists with more opportunities for business but also inspires potential tattoo enthusiasts. The ease of access to a plethora of tattoo designs and the ability to connect with artists directly has made the process of getting a tattoo more accessible and appealing.

Regionally, North America and Europe have traditionally dominated the tattoo market due to the early adoption of tattoo culture and a higher number of professional tattoo artists. However, the Asia Pacific region is emerging as a significant market, driven by changing cultural attitudes and increasing disposable incomes. Countries like Japan, South Korea, and India are witnessing a surge in the popularity of tattoos, making the region a key focus for market expansion in the coming years.

Product Type Analysis

The tattoo market is segmented into Tattoo Machines, Tattoo Inks, Tattoo Removal Equipment, and Others. Tattoo machines are essential tools for tattoo artists, and their demand is directly linked to the growth of the tattoo industry. Innovations in tattoo machine technology, such as wireless machines and those with digital controls, are enhancing the efficiency and precision of tattooing, attracting more artists to invest in high-quality machines. Additionally, the rise in the number of tattoo studios globally is fueling the demand for tattoo machines.

Tattoo Removal has become an increasingly relevant aspect of the tattoo industry, as more individuals seek to alter or completely remove their existing tattoos. This trend is driven by evolving personal tastes, professional requirements, and the desire to eliminate tattoos that no longer hold significance. The advancements in laser technology have significantly improved the effectiveness and safety of tattoo removal procedures, making them more accessible to a wider audience. As a result, the tattoo removal market is experiencing robust growth, with more clinics offering specialized services to meet the rising demand. This growth is further supported by the increasing number of individuals who view tattoo removal as a viable option for personal reinvention.

Tattoo inks represent another significant segment, with a growing focus on quality and safety. The demand for vegan and organic inks is on the rise, driven by increasing awareness about the potential health risks associated with traditional inks. Regulations in various countries mandating the use of safe and non-toxic inks are also contributing to the growth of this segment. Customization in ink colors and the development of inks that offer better color retention are further boosting market growth.

Tattoo removal equipment is a critical segment, driven by the rising number of indivi

[210+ Pages Report] The global tattoo market size is expected to grow from USD 2,120 million in 2023 to USD 5,020 million by 2032, at a CAGR of 10.05% from 2024-2032

This graph shows the percentages of respondents that have tattoos in the United Kingdom (UK) as of 2015. The results are broken down into age groups. According to these results, respondents aged between 25 and 39 years are the most likely demographic to have a tattoo, with 30 percent of the respondent group admitting to possessing body art.

There was a higher rate of tattoos among British women, this statistic can be viewed by clicking tattoo popularity by gender.

According to respondents who were surveyed with reference to their opinion of large tattoos (by age group), this showed that as age increased so too did the share of respondents that stated that they would take a less positive view on people with large tattoos, with the majority of elderly people holding a negative attitude. Although generally speaking attitudes to tattoos, by gender showed that the most common consensus of respondents towards people with large tattoos remained unaffected.

Market Size statistics on the Tattoo Artists industry in United States

Asia Pacific Tattoo Market size will be USD 495.47 million in 2024 and will expand at a compound annual growth rate (CAGR) of 12.6% from 2024 to 2031.

66 Global import shipment records of Tattoo Ink with prices, volume & current Buyer's suppliers relationships based on actual Global export trade database.

According to a survey conducted in the United States in 2021, 12 percent of Americans regretted the decision to a get at least one of their tattoos. By contrast, 88 percent of them were happy with their choice.

The global digital tattoos market is set to experience USD 4.9 billion in 2025. The industry is expected to register 8.3% CAGR from 2025 to 2035, reaching USD 10.6 billion by 2035.

Metrics	Values
Industry Size (2025E)	USD 4.9 billion
Industry Value (2035F)	USD 10.6 billion
CAGR (2025 to 2035)	8.3%

Contracts and Deals Analysis

Company	Google LLC and VivaLNK, Inc.
Contract/Development Details	Google LLC partnered with VivaLNK, Inc. to develop advanced digital tattoo technology for health monitoring applications. This collaboration aims to integrate VivaLNK's wearable sensors with Google's data analytics to provide real-time health data.
Date	March 2024
Contract Value (USD Million)	Approximately USD 50 - USD 60
Estimated Renewal Period	5 - 7 years

Company	Microsoft Corporation and NewDealDesign
Contract/Development Details	Microsoft Corporation acquired NewDealDesign to enhance its digital tattoo initiatives, focusing on seamless integration with Microsoft's wearable devices and health platforms.
Date	July 2024
Contract Value (USD Million)	Approximately USD 80 - USD 90
Estimated Renewal Period	4 - 6 years

Company	Motorola Mobility LLC and Rotex Inc.
Contract/Development Details	Motorola Mobility LLC entered into a strategic partnership with Rotex Inc. to co-develop flexible tattoos capable of controlling smartphones and other devices through touch-sensitive interfaces.
Date	September 2024
Contract Value (USD Million)	Approximately USD 70 - USD 80
Estimated Renewal Period	3 - 5 years

Country-wise Outlook

Countries/Regions	CAGR (%) (2025 to 2035)
USA	10.1%
UK	9.8%
European Union	10.0%
Japan	9.9%
South Korea	10.3%

Competitive Outlook

Company Name	Estimated Industry Share (%)
MC10 Inc.	20-25%
Google (Alphabet)	15-20%
VivaLNK	12-17%
Wearable X	8-12%
Chaotic Moon	5-9%
Other Companies (combined)	20-30%

This statistic represents the results of a 2018 survey on tattoos which was conducted in selected countries. During the survey, 48 percent of respondents in Italy stated they have at least one tattoo.

Tattoo Studio Software Market Outlook

As of 2023, the global tattoo studio software market size is estimated to be valued at approximately $120 million and is projected to grow at a compound annual growth rate (CAGR) of 12.3% from 2024 to 2032, reaching a valuation of around $300 million by the end of the forecast period. The growth of this market is propelled by the increasing demand for streamlined and efficient management solutions in tattoo studios and the burgeoning popularity of tattoos worldwide. This burgeoning interest in tattoos, coupled with the need for efficient business operations, is driving studios to adopt specialized software solutions to enhance service delivery and customer experience.

The expansion of the tattoo studio software market can be attributed to several growth factors. Primarily, the growing popularity of tattoos across various demographics has led to an increase in the number of tattoo studios, which in turn drives the demand for software solutions designed to optimize studio operations. Furthermore, technological advancements in software development have made it possible to integrate various functionalities into a single platform, offering tattoo studios comprehensive solutions for managing appointments, customer relationships, inventory, and payments. Additionally, the rise of social media and digital marketing has amplified the visibility and appeal of tattoos, contributing to the industry's growth and necessitating enhanced management tools to handle increased customer inquiries and bookings.

Moreover, the increasing importance of personalized customer experiences in the service industry has prompted tattoo studios to seek software solutions that facilitate individualized service offerings and efficient management of customer data. The ability to manage schedules, customer preferences, and inventory effectively not only improves operational efficiency but also enhances customer satisfaction, thereby fostering customer loyalty and repeat business. Furthermore, the integration of payment processing features within tattoo studio software offers a seamless transaction process, reducing friction and enhancing the overall client experience. As tattoo studios strive to differentiate themselves in a competitive market, the adoption of software solutions that provide operational insights and customer relationship management capabilities is becoming increasingly critical.

Additionally, the growing emphasis on data security and compliance within the service sector is driving the adoption of tattoo studio software that offers robust security features. As tattoo studios handle sensitive client information, ensuring data protection and compliance with regulations is paramount. Software solutions that offer secure data storage, encrypted transactions, and compliance with industry standards are gaining traction, as studios prioritize the safeguarding of client information. This focus on security and compliance not only protects businesses from potential data breaches but also builds trust and credibility with clients, further contributing to the market's growth.

In the broader realm of creative industries, Art Gallery Management Software is gaining traction as a parallel to tattoo studio software. This type of software is designed to streamline operations for art galleries, much like how tattoo studios utilize specialized software to optimize their business processes. Art Gallery Management Software offers functionalities such as inventory management, client relationship management, and event scheduling, which are essential for galleries to efficiently manage their collections and exhibitions. As art galleries face similar challenges in terms of managing client interactions and inventory, the adoption of such software solutions is becoming increasingly important. The integration of these tools not only enhances operational efficiency but also improves the overall visitor experience, mirroring the benefits seen in the tattoo industry.

From a regional perspective, North America currently holds the largest share of the tattoo studio software market, driven by the high concentration of tattoo studios and the early adoption of technology in business operations. The region's well-established tattoo culture and the increasing number of tattoo conventions and events contribute to the demand for efficient studio management solutions. Meanwhile, the Asia Pacific region is anticipated to exhibit the highest growth rate during the forecast period, fueled by the rising popularity of tattoos among y

Comprehensive dataset of 162 Tattoo artists in Switzerland as of July, 2025. Includes verified contact information (email, phone), geocoded addresses, customer ratings, reviews, business categories, and operational details. Perfect for market research, lead generation, competitive analysis, and business intelligence. Download a complimentary sample to evaluate data quality and completeness.