Annual data on the proportion of adults in Great Britain who use e-cigarettes, by different characteristics such as age, sex and cigarette smoking status.

According to the data, among high school e-cigarette users in the United States, around 41 percent used e-cigarettes for just 1-5 days within the past 30 days. This statistic depicts the percentage of current U.S. high school and middle school e-cigarette users that used e-cigarettes for a select number of days within the past 30 days in 2023.

This dataset contains two data files 1) High school electronic smoking device use and 2) High school tobacco use. Tobacco use is defined as having used either cigarettes, little cigars or cigarillos, cigars, kreteks (clove cigars), hookah, electronic smoking devices (e.g. e-cigarettes, vape pens, pod mods), or smokeless tobacco (e.g. chew, dip, snuff, snus). See the individual file description for more information on each data file.

The California Student Tobacco Survey (CSTS) is an on-going in-school survey of tobacco use among California middle and high school students. The purpose of the survey is to assess the use of, knowledge of, and attitudes toward cigarettes and emerging tobacco products (e.g. e-cigarettes, hookah, cigarillos). The California Tobacco Control Program coordinates statewide tobacco control efforts and funds the California Student Tobacco Survey (CSTS).

This statistic shows the results of the National Youth Tobacco Survey from 2011 to 2023. High school students in the United States were asked if they used electronic cigarettes in the past 30 days. Some ** percent of survey respondents reported to have smoked electronic cigarettes (e-cigarettes) in the preceding ** days in 2023. Electronic cigarettesElectronic cigarettes belong to the tobacco products segment. Alternative terms include e-cigarettes, e-cigs, hookah pens or vape pens. The smoking device is battery-powered, comes often in the shape of a traditional cigarette and gives you the feeling of regular smoking. The battery is used to vaporize a nicotine-containing solution which creates an aerosol that’s inhaled. But in contrast to traditional cigarettes, the electronic counterpart does not contain the other cancer-causing chemicals which you would find in regular smokes.E-cigarettes were first introduced to the market in 2004 and have seen an exponential increase since then. Industry experts see high growth potential in this rising business and assume the usage of e-cigarettes to outpace the consumption of traditional cigarettes within the next decade. The usage of e-cigarettes is especially high among younger age groups, where their popularity has eclipsed that of traditional cigarettes.

The chart provides an insightful analysis of the estimated sales amounts for Smoking & Vaping stores across various platforms. Shopify stands out, generating a significant portion of sales with an estimated amount of $15.77B, which is 45.17% of the total sales in this category. Following closely, WooCommerce accounts for $8.66B in sales, making up 24.80% of the total. Custom Cart also shows notable performance, contributing $3.36B to the total sales, representing 9.64%. This data highlights the sales dynamics and the varying impact of each platform on the Smoking & Vaping market.

Explore the statistics for Smoking & Vaping eCommerce in 2025, including store count by region and platform, estimated sales amount by platform and region, products sold by platform and region, and total app spend by platform and region. Gain insights into regional preferences, market penetration, consumer trends, and technological investments within the Smoking & Vaping sector. Discover the leading regions and platforms, as well as the dynamics of sales and product volumes. Stay informed about the evolving landscape of Smoking & Vaping online stores for a comprehensive understanding of the market.

The global revenue in the 'E-Cigarettes' segment of the tobacco products market was forecast to continuously increase between 2025 and 2030 by in total 5.4 billion U.S. dollars (+19.85 percent). After the 10th consecutive increasing year, the revenue is estimated to reach ***** billion U.S. dollars and therefore a new peak in 2030. Notably, the revenue of the 'E-Cigarettes' segment of the tobacco products market was continuously increasing over the past years.Find more information concerning the United States and the United Kingdom.The Statista Market Insights cover a broad range of additional markets.

When using any of this project's data, please reference the correct peer-reviewed publication listed below. Please see the publication for additional details on how the measures are constructed. Where multiple versions of the data exist, we recommend using the most recent version for new projects.E-cigarette Taxes: E-cigarette tax scheme vary across states and localities, making comparisons across states difficult. This project provides standardized e-cigarette tax rates at the state and local levels in the United States. 2nd Edition:Publication: Cotti, Chad, Erik Nesson, Michael F. Pesko, and Serena Phillips. "Standardising the measurement of e-cigarette taxes in the USA (2nd edition), 2010–2023 ." Tobacco control (2024). Accepted, in press.PubMed LInk: TBDDownload: E-cig Tax Version 2, 2010-2023.xlsxDescription: The downloadable data file includes 2 tabs:Closed System E-cigarette Taxes by State/County from 2010 to 2023, 35% Retailer Markup, Time-Invariant Tax UnitsOpen System E-cigarette Taxes by State/County from 2010 to 2023, 35% Retailer Markup, Time-Invariant Tax Units 1st Edition:Publication: Cotti, Chad, Erik Nesson, Michael F. Pesko, Serena Phillips, and Nathan Tefft. "Standardising the measurement of e-cigarette taxes in the USA, 2010–2020." Tobacco control 32, no. e2 (2023): e251-e254.PubMed LInk: https://pubmed.ncbi.nlm.nih.gov/34911814/Download: E-cig Tax Version 1, 2010-2020.xlsxDescription: The downloadable Excel file includes 3 tabs:E-cigarette Taxes by State/County from 2010 to 2020, 35% Retailer Markup, Time-Invariant Tax UnitsE-cigarette Taxes by State/County from 2010 to 2020, 20% Retailer Markup, Time-Invariant Tax UnitsE-cigarette Taxes by State/County from 2010 to 2020, 35% Retailer Markup, Time-Varying Tax UnitsIndoor Air LawsThis database reports US national- and state-level estimates of population coverage of comprehensive and partial indoor smoking restrictions from 1990 to 2021 for bars, restaurants, and workplaces, and comprehensive indoor vaping restrictions from 2006 to 2021 for the same locations. Estimates were calculated by using policy data from the American Nonsmokers' Rights Foundation. 1st Edition:Publication: Seidenberg, Andrew B., Karl Braganza, Maxwell Chomas, Megan C. Diaz, Abigail S. Friedman, Serena Phillips, and Michael Pesko. "Coverage of Indoor Smoking and Vaping Restrictions in the US, 1990-2021." American Journal of Preventive Medicine (2024).67, no. 4 (2024): 494-502.PubMed LInk: https://pubmed.ncbi.nlm.nih.gov/38876294/Download: Vaping and Smoking Indoor Air Laws Version 1, 2010-2021.xlsxResearch reported in this project was supported by the National Institute On Drug Abuse of the National Institutes of Health under Award Number R01DA045016. The content is solely the responsibility of the authors and does not necessarily represent the official views of the National Institutes of Health.

Tables containing additional analyses on cigarette smoking and e-cigarette use.

This chart offers a detailed view of the estimated sales amounts for Smoking & Vaping stores across different regions. In United States, the sales figures are particularly impressive, with the region generating $24.94B, which accounts for 71.41% of the total sales in this category. United Kingdom follows with robust sales, totaling $3.69B and representing 10.57% of the overall sales. Canada also contributes significantly to the market with sales amounting to $880.43M, making up 2.52% of the total. These numbers not only illustrate the economic vitality of each region in the Smoking & Vaping market but also highlight regional consumer preferences and spending power.

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E-Cigarette Market Size 2025-2029

The e-cigarette market size is forecast to increase by USD 18.29 billion, at a CAGR of 11.9% between 2024 and 2029.

The market is driven by the growing preference for these devices over traditional tobacco products due to perceived safety advantages. The allure of e-cigarettes as a seemingly healthier alternative to conventional cigarettes has fueled their popularity. However, this market faces significant challenges, primarily the increasing health concerns surrounding e-cigarette use. Reports linking e-cigarettes to respiratory issues, nicotine addiction, and potential long-term health risks have raised eyebrows. Another trend shaping the market is the emergence of hybrid vaping devices, which combine the best features of e-cigarettes and vaporizers.
These devices cater to consumers seeking a more customizable vaping experience. Yet, the health concerns persist, posing a significant challenge for market growth. Companies must navigate this complex landscape by addressing consumer concerns through transparency, innovation, and education. Investing in research and development to create safer, more effective products can help mitigate these challenges and capitalize on the market's potential.

What will be the Size of the E-Cigarette Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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The market continues to evolve, with dynamic market trends shaping its landscape. Nicotine strength and vape maintenance remain key considerations for consumers, with price sensitivity playing a significant role in purchasing decisions. TPD regulations and THC vape have emerged as critical issues, influencing market growth and consumer behavior. Secondhand vapor and brand loyalty are subjects of ongoing debate within the vape community. Social media has become a powerful tool for marketing strategies and influencer engagement, driving the vape industry's expansion. Refillable pods and online vape retailers have gained popularity, while mech mods and temperature control have emerged as niche markets.

Vape market growth is fueled by continuous innovation, with new products such as sub-ohm vaping, variable wattage, and vape accessories continually entering the market. Consumer behavior and vape safety remain crucial concerns, with ongoing discussions surrounding vape regulations and vape culture. PG/VG ratio, mesh coils, vape mods, drip tips, and vape juice are essential components of the vaping experience, reflecting the market's continuous dynamism.

How is this E-Cigarette Industry segmented?

The e-cigarette industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Distribution Channel

  Offline
  Online


Product

  Modular e-cigarette
  Next-generation products
  Rechargeable e-cigarette
  Disposable e-cigarette


Flavor

  Tobacco
  Botanical
  Fruit
  Sweet
  Beverage
  Others


Mode of Operation

  Automatic
  Manual


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  Middle East and Africa

    UAE


  APAC

    China
    India
    Japan
    South Korea


  South America

    Brazil


  Rest of World (ROW)

.

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period.

In the dynamic vape market, e-cigarette reviews and consumer feedback shape purchasing decisions, with health concerns often a top priority. The vape community, a passionate and influential group, fosters engagement through social media, vape events, and online forums. Vape technology continues to evolve, with nicotine salts, pod systems, and temperature control gaining popularity. Nicotine strength and maintenance requirements vary, influencing price sensitivity and consumer behavior. TPD regulations and FDA scrutiny impact market growth, while new products such as CBD and THC vapes expand the market. Vape competitions showcase innovative vape mods, mech mods, and sub-ohm vaping techniques. Vape influencers, content creators, and vape shops contribute to the vape culture, shaping marketing strategies and industry trends.

Vape accessories, including drip tips, mesh coils, and box mods, cater to diverse consumer preferences. Safety remains a concern, with ongoing discussions on secondhand vapor and vape tricks. Brick-and-mortar retailers, including specialty vape shops and supermarkets, cater to the diverse needs of the vaping community.

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The Offline segment was valued at USD 15.6 billion in 2019 and showed a gradual increase during the forecast period.

Regional An

Our data sheds light on the distribution of Smoking & Vaping stores across different online platforms. WooCommerce leads with a substantial number of stores, holding 10.47K stores, which accounts for 40.71% of the total in this category. Shopify follows with 7.37K stores, making up 28.64% of the Smoking & Vaping market. Meanwhile, Custom Cart offers a significant presence as well, with 1.61K stores, or 6.26% of the total. This chart gives a clear picture of how stores within the Smoking & Vaping sector are spread across these key platforms.

1995-2024. Centers for Disease Control and Prevention (CDC). State Tobacco Activities Tracking and Evaluation (STATE) System. E-Cigarette Legislation—Youth Access. The STATE System houses current and historical state-level legislative data on tobacco use prevention and control policies. Data are reported on a quarterly basis. Data include information related to restrictions, enforcement and penalties associated with the sale of e-cigarettes to youth through retail sales and vending machines.

The global e-cigarette market, valued at $20,060 million in 2025, is projected to experience robust growth, driven by a compound annual growth rate (CAGR) of 9.4% from 2025 to 2033. This expansion is fueled by several key factors. Increasing awareness of the potential health benefits compared to traditional cigarettes, coupled with the rising popularity of vaping among younger demographics, contributes significantly to market growth. The diverse range of e-cigarette types, including e-vapors and heated-not-burn products, catering to varied preferences and nicotine levels, further fuels market expansion. Innovation in product design, flavor profiles, and advanced battery technology are also key drivers. However, the market faces challenges. Stricter regulations and bans imposed by governments worldwide to curb youth vaping and address potential health concerns act as significant restraints. Furthermore, concerns regarding the long-term health effects of vaping and the potential for nicotine addiction continue to cast a shadow on market growth. The market is segmented by application (online vs. offline sales) and product type (e-vapor, heated not burn). Major players like Imperial Tobacco, British American Tobacco, and Philip Morris International are actively shaping the market landscape through strategic acquisitions, product diversification, and marketing initiatives. Regional variations are expected, with North America and Asia Pacific predicted to remain leading markets due to high adoption rates and a large consumer base. The market will likely see a shift toward more sophisticated and regulated products that comply with evolving health and safety standards. The forecast period of 2025-2033 presents significant opportunities for industry players. To sustain growth, companies need to adapt to evolving regulations, invest in research and development to address safety concerns, and effectively target specific consumer segments. A focus on innovative product offerings that meet consumer preferences while adhering to legal standards will be crucial. Companies focusing on developing harm-reduction strategies that promote responsible vaping habits are likely to gain a competitive edge. The increasing prominence of heated tobacco products suggests a shift in consumer preference towards products perceived as less harmful. The market's future hinges on striking a balance between innovation, regulation, and consumer demand, requiring a careful navigation of evolving societal attitudes and governmental policies.

[225+ Pages Report] The global E-Cigarette and Vape market size is expected to grow from USD 27.92 billion in 2023 to USD 72.36 billion by 2032, at a CAGR of 11.16% from 2024-2032

A survey from the fall of 2024, found that the most used tobacco products among college students in the United States were e-cigarettes or other vape products. At that time, around 76 percent of college students who used tobacco products in the past three months reported they used e-cigarettes or other vape products. The same survey found that among college students who reported ever using a tobacco product, around 25 percent stated they used tobacco daily or almost daily in the past three months, while 28 percent had used just once or twice. What is the most popular kind of tobacco product in the United States? Although e-cigarettes are the most used tobacco product among college students, the most commonly used form of tobacco among U.S. adults is still regular combustible cigarettes. In 2021, around 10 percent of women and 13 percent of men were current cigarette smokers, compared to four percent of women and five percent of men who smoked e-cigarettes. However, e-cigarette use is much more common among younger adults, not just college students. In 2021, around 11 percent of those aged 18 to 24 years used e-cigarettes, while five percent smoked combustible cigarettes. Smoking trends in the United States Smoking in the United States has dramatically decreased over the past few decades. In 1965, it was estimated that around 42 percent of adults in the U.S. smoked, but this number was only about 14 percent in 2019. Nevertheless, as of 2022, almost 29 million people still smoked and are at risk of premature death due to cancer, cardiovascular disease, or stroke, just a few of the risk factors of smoking. The state with the highest percentage of adults who smoke is West Virginia, while Utah has the lowest prevalence of smoking. In 2023, around 20 percent of adults in West Virginia smoked, compared to six percent in Utah.

Paper Abstract:Objective:This study explores the public discourse on Twitter regarding smoking cessation before, during, and after the EVALI outbreak, aiming to discern any changes in sentiment, topics, and content and help with contemporary smoking cessation efforts.Methods:Using snscrape, English tweets from September 1, 2018, to January 31, 2020, were collected and filtered for smoking-cessation-related keywords. Sentiments were evaluated with VADER, classifying tweets into positive, negative, or neutral. Topics were identified through Latent Semantic Analysis, and LexRank extracted representative sentences for content analysis.Results:There was a significant increase in smoking cessation discussions in September 2019, coupled with a decline in average sentiment score. The "Vaping" theme dominated, characterized by a drop in sentiment. Opinions on vaping were divided; some promoted e-cigarettes as a tool for smoking cessation while others expressed negativity, largely criticizing regulations on non-tobacco-flavored e-cigarette products.Conclusions:These findings highlight the urgency for policymakers to intervene on social media, aiming to amplify targeted smoking cessation content and improve the long-lasting less effective communication around e-cigarette policies, ensuring that public discourse is informed and constructive.

This dataset contains details about teen vaping in King County. It has been developed for the Determinant of Equity - Health and Human Services. It includes information about Vaping in Teens equity indicator. Fields describe the total public school students in grades 6, 8, 10, and 12 (Denominator), number of 8th, 10th, and 12th graders used an electronic cigarette, also called e-cigs or vape pens, on one or more of the past 30 days (Numerator), the type of equity indicator being measured (Indicator), and the value that describes this measurement (Indicator Value).The data was compiled by the Healthy Youth Survey (HYS).Healthy Youth Survey (HYS)For more information about King County's equity efforts, please see:Equity, Racial & Social Justice VisionOrdinance 16948 describing the determinates of equityDeterminants of Equity and Data Tool

1995-2024. Centers for Disease Control and Prevention (CDC). State Tobacco Activities Tracking and Evaluation (STATE) System. E-Cigarette Legislation—Preemption. The STATE System houses current and historical state-level legislative data on tobacco use prevention and control policies. Data are reported on a quarterly basis. Data include information related to statutory state preemption of more stringent local laws on advertising, smokefree indoor air, youth access and licensure.

Delving into the Smoking & Vaping sector, our data presents a revealing look at store distribution by region, highlighting regional preferences and market penetration in this niche. United States leads with 9.14K stores, which is 45.84% of the total. United Kingdom follows, contributing 2.74K stores, which is 13.76% of the total. Canada comes third, with 1.66K stores, making up 8.32% of the total.