Vegan Statistics: As they say, what we eat today decides our personality and future. If we are consuming healthy food, then our life expectancy increases. In the era of the pandemic, it is necessary to follow some kind of diet to keep the body healthy and increase immunity. Around the world, there are various types of vegans. Looking at the current number of vegans, it is expected that The Vegan Food market will increase at CAGR 6.4% by reaching $36.3 billion by 2030. Check out these interesting Vegan Statistics gathered with current insights from around the globe. Editor’s Choice In 2022, around 629,000 people have signed up for Veganuary from around the world. Out of which, 21% of the people participated for personal health reasons. By 2025, it is expected that the global Vegan market is expected to reach more than $22 billion. The year 2022 recorded 3x more growth in plant-based food sales compared to other years. Furthermore, in 2022, around 2 million Americans were completely following a vegan-based lifestyle. As of 2022, Asia Pacific was the largest market for Vegan foods and other products which was followed by Western Europe. Vegan Statistics show that 67% of Vegan diet followers are females while only 33% are males. 3% of the people started following the diet because they were influenced by some film. Studies show that African Americans are 48% more likely to shift to a Vegan lifestyle, whereas it is 46% for Asian Americans. Around the world, 40% of Vegan products were cheaper than regular products in the market. A household with a Vegan lifestyle spends 8% less on groceries compared to non-vegan households. Vegan Statistics state that, if the world decided to go Vegan then global farmland will be reduced by 75%. Vegan items are costlier at supermarkets compared to non-vegan items. The ingredients decide the cost of the total vegan food. Consumable vegan food requires around 300 gallons of water every day for production. According to Vegan Statistics, India ranks top for having the highest number of vegans as of 2022 resulting in 13%. The global dairy alternatives market is expected to grow at a CAGR of 16.7% by 2025. In the United States of America, around 1 million people have become vegan. Eating plant-based food lowers the gender-specific cancer rate by 34% in women. As of June 2022, Vegan Statistics state that in all generations, the number of vegetarians is more than vegans. If everyone converts to vegan, the greenhouse gases would be reduced by 70%, which would save $608 billion in economic value by 2050.

The global price per unit in the 'Milk Substitutes' segment of the food market was forecast to continuously increase between 2025 and 2030 by in total 0.4 U.S. dollars (+12.58 percent). After the tenth consecutive increasing year, the price per unit is estimated to reach 3.59 U.S. dollars and therefore a new peak in 2030. Notably, the price per unit of the 'Milk Substitutes' segment of the food market was continuously increasing over the past years.Find other key market indicators concerning the average consumption per capita and sales volume change. The Statista Market Insights cover a broad range of additional markets.

The global average volume per capita in the 'Milk Substitutes' segment of the food market was forecast to continuously increase between 2025 and 2030 by in total 0.3 kilograms (+27.52 percent). After the 10th consecutive increasing year, the average volume per capita is estimated to reach 1.41 kilograms and therefore a new peak in 2030. Notably, the average volume per capita of the 'Milk Substitutes' segment of the food market was continuously increasing over the past years.Find other key market indicators concerning the average revenue per user (ARPU) and volume.The Statista Market Insights cover a broad range of additional markets.

The global volume in the 'Meat Substitutes' segment of the food market was forecast to continuously increase between 2025 and 2030 by in total 224.3 thousand tons (+31.87 percent). After the tenth consecutive increasing year, the volume is estimated to reach 928.12 thousand tons and therefore a new peak in 2030. Notably, the volume of the 'Meat Substitutes' segment of the food market was continuously increasing over the past years.Find other key market indicators concerning the average consumption per capita and revenue growth.The Statista Market Insights cover a broad range of additional markets.

Introduction

Vegan Statistics: Veganism has emerged as a powerful global trend, reflecting a notable shift in consumer preferences influenced by growing concerns about health, environmental impact, and animal welfare. Over the past few years, the number of individuals embracing vegan lifestyles has increased significantly across key regions, impacting industries such as food and beverages, personal care, fashion, and pharmaceuticals.

With the rapid advancement of plant-based products, the need for accurate, data-driven insights has become crucial for businesses, governments, and investors aiming to stay aligned with evolving market demands. This statistical overview examines key aspects, including growth patterns, demographic shifts, spending habits, and geographic trends, offering a comprehensive view of one of today's most dynamic consumer movements.

Introduction

Vegan Statistics: Veganism is a lifestyle that excludes all animal-derived products, including food and clothing, emphasizing a plant-based diet. Nutritionally, vegan diets are typically higher in dietary fiber, magnesium, folic acid, vitamin C, vitamin E, and phytochemicals, while being lower in calories, saturated fat, cholesterol, long-chain omega-3 fatty acids, vitamin D, calcium, zinc, and vitamin Bâ‚ â‚‚. For instance, vegans often consume approximately 21 grams of saturated fat daily, compared to 54 grams in omnivores. Additionally, vegans tend to have about double the dietary fiber intake compared to omnivores.

However, due to the exclusion of animal products, vegans may need to pay special attention to certain nutrients, such as vitamin B₠₂, which is not readily available in plant foods and often requires supplementation. Let’s understand these recent Vegan Statistics, which will shed light on the development in the market.

The global volume in the 'Milk Substitutes' segment of the food market was forecast to continuously increase between 2025 and 2030 by in total 2.9 billion kilograms (+33.76 percent). After the tenth consecutive increasing year, the volume is estimated to reach 11.51 billion kilograms and therefore a new peak in 2030. Notably, the volume of the 'Milk Substitutes' segment of the food market was continuously increasing over the past years.Find other key market indicators concerning the revenue growth and revenue.The Statista Market Insights cover a broad range of additional markets.

The global volume change in the 'Meat Substitutes' segment of the food market was forecast to decrease between 2025 and 2030 by in total 1.3 percentage points. This overall decrease does not happen continuously, notably not in 2027, 2029 and 2030. The volume change is estimated to amount to 5.83 percent in 2030. Find other key market indicators concerning the average revenue per user (ARPU) and volume.The Statista Market Insights cover a broad range of additional markets.

Abstract Vegetarianism is a practice that excludes meat and can avoid other products of animal origin. This latter modality is closely associated with veganism, a philosophy that advocates animal liberation. Adherence to these conditions implies following some norms that guide eating behaviors and social interactions. Based on this assumption, we aimed to evaluate the agreement level, between vegetarians and vegans, regarding rules that describe food behaviors. The survey included 398 participants, 198 non-strict and 200 strict vegetarians, who answered a self-administered online questionnaire. The data, analyzed by t-test, showed higher agreement level with more restricted behaviors between strict vegetarians and vegans, who also reported a higher base on values. This study, which provided an analysis perspective on eating behaviors in terms of reinforcement location, may contribute to new health practices aimed at vegetarians and vegans.

The global revenue in the 'Milk Substitutes' segment of the food market was forecast to continuously increase between 2025 and 2030 by in total 14 billion U.S. dollars (+51.26 percent). After the 10th consecutive increasing year, the revenue is estimated to reach 41.33 billion U.S. dollars and therefore a new peak in 2030. Notably, the revenue of the 'Milk Substitutes' segment of the food market was continuously increasing over the past years.Find other key market indicators concerning the revenue growth and average consumption per capita.The Statista Market Insights cover a broad range of additional markets.

Market Summary of Vegan Fast-Food Market:

• The global Vegan Fast-Food Market size in 2023 was XX Million. The Vegan Fast-Food Market Industry's compound annual growth rate (CAGR) will be XX% from 2024 to 2031. • The market for vegan fast food is increasing due to a shift in customer preferences for vegan food items and health consciousness and an increase in awareness and understanding among people about animal husbandry. • The market is anticipated to grow dramatically as consumers throughout the world become increasingly receptive to plant-based fast-food items. Diets that are vegetarian, vegan, or flexitarian were becoming more and more popular.. • To create and launch new vegan product variations, businesses are investing in expanding their production and technological capacities. • North America is the dominating market due to the shift in consumer preferences towards more ethical, healthy, and sustainable food options such as a vegan diet is anticipated to have a significant positive impact on the expansion of the local market.

Market Dynamics of the Vegan Fast-Food Market

Key Drivers of the Vegan Fast-Food Market

The market for vegan fast food is driven by a shift in customer preferences for vegan food items and health consciousness.

The food industry is changing these days since more and more people are choosing plant-based foods and becoming vegans. The practice of becoming a vegan, or avoiding animal products in one's diet, has become more and more well-known in recent years. Globally, the popularity of vegan diets is mostly being driven by rising public awareness of issues related to animal welfare, the environment, and health. For Instance, In 2022, over 700,000 people from nearly every nation in the world signed up for the Veganuary campaign, which encourages people to eat vegan for the entire month of January. This campaign had record-breaking sign-ups. By contrast, the number of participants was 692,000 in 2022, 582,000 in 2021, and 400,000 in 2020. (Source: https://www.vegansociety.com/news/media/statistics/worldwide) This tells us that more and more people are changing their preferences day by day In place of conventional animal-based food, people are searching for more sustainable, ethical, and healthful options. People's preferences for vegan diets have shifted dramatically as a result of growing awareness of the detrimental effects of animal agriculture, such as water use, greenhouse gas emissions, and deforestation. Furthermore, More and more customers are looking for better food options as their concerns about conditions like diabetes, heart disease, and obesity grow. Health-conscious people are drawn to vegan fast food since it is often thought to be healthier than non-vegan options because it doesn’t contain animal ingredients and has fewer saturated fats and cholesterol. Hence, as people want to consume food items that are easily available and easy to eat. Vegan consumers opt for vegan fast food. There is presently a lot variety of plant-based junk food options available on grocery shelves and in burger restaurants, ranging from sausage rolls to chicken nuggets that people want. For instance, McDonald's introduced McPlant which is a plant-based burger. On a toasted sesame seed bun, it's sizzled on a flat iron grill and topped with crisp shredded lettuce, snappy pickles, crisp Roma tomato slices, ketchup, mustard, mayo, and a slice of melty American cheese.(Source: https://www.mcdonalds.com/us/en-us/product/mcplant.html) Hence, as more people are turning vegan, the demand for vegan fast food market is increasing.

An increase in awareness and understanding among people about animal husbandry is driving the growth of the vegan fast-food market.

Deforestation, water pollution, and greenhouse gas emissions are all significantly influenced by animal agriculture. As more people become aware of the catastrophic effects that animal agriculture has on the environment, they are cutting back on or giving up the consumption of animal products. One approach to lessen one's environmental effects and make a positive difference in the world is through veganism. Refusing to purchase animal products lowers the market for them, resulting in fewer animals being bred to suffer and perish on farms. For Instance, There are 205 million chickens counted every day, which is a huge...

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Vegan Food Market Size 2024-2028

The vegan food market size is forecast to increase by USD 29.93 billion, at a CAGR of 15.2% between 2023 and 2028.

The market is a dynamic and evolving sector, characterized by an increasing number of consumers adopting plant-based diets. This shift in consumer preferences has led to a surge in new product launches, with companies responding to the growing demand for vegan options. However, the lack of standardization guidelines presents challenges for both manufacturers and consumers. The market exhibits continuous growth, with numerous players introducing innovative products to cater to the expanding consumer base. For instance, plant-based meat alternatives, dairy substitutes, and vegan junk food are gaining popularity. Despite the market's dynamism, there are no definitive figures to quantify the exact extent of its expansion.
However, it is evident that the vegan food industry is experiencing significant momentum. Moreover, the market's evolution is not confined to the food sector alone. It is expanding into related industries such as cosmetics, fashion, and pharmaceuticals, as consumers seek vegan alternatives in these areas as well. The market's diversity and versatility make it an intriguing area of study for businesses and researchers alike. The market's growth is driven by various factors, including ethical concerns, health benefits, and environmental sustainability. Consumers are increasingly aware of the impact their food choices have on animals, the environment, and their health.
As a result, they are making more conscious decisions, leading to a shift towards plant-based diets. In conclusion, the market is a vibrant and evolving sector, characterized by a growing consumer base, new product launches, and expanding applications across various industries. Its continuous growth and dynamic nature make it an exciting area of study for businesses and researchers.

Major Market Trends & Insights

North America dominated the market and accounted for a 44% growth during the forecast period.
By the Distribution Channel, the Offline sub-segment was valued at USD 14.71 billion in 2022
By the Product, the Dairy alternative sub-segment accounted for the largest market revenue share in 2022

Market Size & Forecast

Market Opportunities: USD 189.74 billion
Future Opportunities: USD 29.93 billion 
CAGR : 15.2%
North America: Largest market in 2022

What will be the Size of the Vegan Food Market during the forecast period?

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In the dynamic market, microbial fermentation processes and nutritional fortification methods play pivotal roles in creating innovative, nutrient-rich alternatives. For instance, microbial fermentation is employed to produce plant-based dairy substitutes, while nutritional fortification enhances the nutritional value of vegan food products. Alternative dairy ingredients, such as soy, almond, and rice milk, are increasingly utilized in food texture modification, ensuring a satisfying consumer experience. Food safety regulations are stringently enforced during vegan cheese manufacturing to maintain high standards. Manufacturing process efficiency is a crucial focus, with shelf-life extension techniques and food safety regulations ensuring product longevity.
For example, the use of alternative dairy ingredients in cheese manufacturing can extend the product's shelf life by up to 60%. Future growth expectations in the market are promising, with a projected increase of 12% annually. This growth is driven by advancements in food technology innovation, including ingredient cost analysis, food waste management, and new product development. A notable comparison lies in the production efficiency improvement achieved through process automation and sustainability reporting. For instance, automation in vegan cheese manufacturing can reduce production time by up to 30%, while sustainability reporting enhances transparency and consumer trust.

How is this Vegan Food Industry segmented?

The vegan food industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Distribution Channel

  Offline
  Online


Product

  Dairy alternative
  Meat alternative
  Others


Source

  Soy
  Almond
  Oats
  Wheat
  Others


Consumer Segment

  Vegans
  Vegetarians
  Flexitarians
  Health-Conscious Consumers


Geography

  North America

    US
    Canada
    Mexico


  Europe

    France
    Germany
    UK


  Middle East and Africa

    UAE


  APAC

    Indonesia
    Malaysia
    South Korea
    Thailand


  South America

    Brazil


  Rest of World (ROW)

By Distribution Channel Insights

The offline segment is estimated to

Financial overview and grant giving statistics of Vegetarian & Vegan Association

In 2024, around **** percent of responding German consumers between 18 and 64 years of age followed a vegan diet. In Brazil, China, Mexico, and the U.S., between two and **** percent of respondents ate vegan diets. The noteworthy standout is India, where about ******* of respondents said they typically follow a vegan diet. The survey was carried out in four quarterly waves among online users. Veganism in the European Union The share of adults following a vegan diet in the European Union (EU) varies considerably among the different generations. According to a recent survey, Gen Z had the highest share of vegans in the EU, with approximately **** percent. In comparison, among Generation X and the Baby Boomers, the share of vegans was only *** percent. In general, the share of vegans in the EU tends to be higher among younger generations. The number of vegans in the EU is forecast to grow from about *** million in 2023 to almost *** million by 2033. Veganism in Germany Germany has a particularly high share of young adults who are vegan or vegetarian, as compared to other European countries. Approximately *** and ****** percent of young adults in Germany classify themselves as vegan or vegetarian, respectively. Moreover, being vegan in Germany has become considerably easier over the years. The number of vegan restaurants in Germany has almost ********** throughout the last decade, adjusting to the growing demand for alternatives to animal products. While there were only *** purely vegan restaurants in 2014, a total of *** vegan restaurants were counted in 2024. The growing demand for animal alternatives can also be observed in the production volume of vegetarian and vegan meat substitutes in Germany. The volume of vegetarian and vegan meat substitutes produced has grown from approximately ****** tons in 2019 to about ******* tons in 2023.

The global volume change in the 'Milk Substitutes' segment of the food market was forecast to decrease between 2025 and 2030 by in total 1.6 percentage points. This overall decrease does not happen continuously, notably not in 2027 and 2029. The volume change is estimated to amount to 4.92 percent in 2030. Find other key market indicators concerning the average price per unit (PPU) and volume.The Statista Market Insights cover a broad range of additional markets.

In recent years, plant-based diets have experienced increasing popularity. However, plant-based diets may not always ensure an adequate supply of micronutrients, in particular calcium. We performed a systematic review and meta-analysis of calcium intake in vegan and vegetarian diets as compared to omnivorous diets. We searched PubMed and Web of Science and identified 2,009 potentially relevant articles. Mean calcium intake values were pooled and standardized mean differences (SMD) and 95% confidence intervals (CI) were computed. We analyzed 74 studies, including 7,356 vegan, 51,940 vegetarian, and 107,581 omnivorous participants. Of these, dietary calcium intake was examined in 23 studies of vegans, 60 studies of vegetarians and 74 studies of omnivores. Vegans showed a substantially lower calcium intake than vegetarians (SMD = −0.57; 95%CI = −0.83 to −0.32; p = <0.0001) and omnivores (SMD = −0.70; 95%CI = −0.95 to −0.59; p < 0.0001), whereas no statistically significant difference in calcium intake was noted between vegetarians and omnivores (SMD = 0.07; 95%CI = −0.04 to 0.19; p = 0.1976). In conclusion, vegans show a lower calcium intake than vegetarians and omnivores. This finding emphasizes the need for vegans to monitor their calcium status.

To accelerate the protein transition it is important to understand how different consumer groups perceive and categorise plant-based proteins in comparison to animal-derived proteins.Using a quantitative (card-sort task) technique, we examined how omnivores, flexitarians, vegetarians and vegans categorise plant-based proteins.81 Dutch participants free-sorted 80 product cards. Demographics and other background variables are administered via a survey. Date Submitted: 2022-10-05

The present study examined intergroup judgments made between four groups of non-meat eaters: health vegetarians; ethical vegetarians; health vegans, and ethical vegans. Consistent with hypotheses based on horizontal hostility and the need to maintain ingroup distinctiveness, ethical vegetarians gave unfavorable evaluations to health vegetarians relative to vegans, especially when the mainstream omnivore group was made salient. Contrary to expectations, vegans gave relatively more favorable evaluations to ethical vegetarians than health vegetarians when mainstream salience was low. This was especially true for vegans who were motivated primarily by ethical concerns. When mainstream salience was high, vegans did not distinguish between the vegetarian subgroups. Results suggest that one’s motives for abstaining from meat often play a larger role in this type of intergroup perceptions than one’s dietary practices.

Data for 'Meat reduction and vegan promotion in the UK – A mixed-methods examination of campaigns and their participants;

The global vegan food market, valued at $12.64 billion in 2025, is projected to experience robust growth, exhibiting a compound annual growth rate (CAGR) of 5.4% from 2025 to 2033. This expansion is fueled by several key factors. Increasing consumer awareness of the environmental impact of animal agriculture and the associated ethical concerns regarding animal welfare are driving significant demand for plant-based alternatives. Furthermore, a growing number of health-conscious individuals are adopting vegan diets to manage weight, reduce cholesterol levels, and prevent chronic diseases, further bolstering market growth. The rise of innovative food technologies is also playing a crucial role, leading to the development of more palatable and nutritionally superior vegan products that closely mimic the taste and texture of their animal-based counterparts. This is attracting a wider consumer base, including flexitarians and those who are simply curious about trying plant-based options. The market is witnessing increased product diversification, with a broader range of vegan options now available, including meat alternatives, dairy alternatives (like plant-based milks and cheeses), and egg substitutes. Major players like Beyond Meat, Impossible Foods, and Nestle are actively investing in research and development, driving innovation and competition within the sector. However, certain challenges persist. The relatively higher cost of vegan products compared to conventional counterparts remains a barrier to wider adoption, particularly among budget-conscious consumers. Furthermore, some consumers may perceive plant-based alternatives as having an inferior taste or texture to traditional products. Overcoming these perceptions and improving product affordability will be critical to sustaining the market's strong growth trajectory. Despite these challenges, the long-term outlook for the vegan food market remains positive, driven by evolving consumer preferences, technological advancements, and the growing global awareness of sustainability and ethical consumption. The increasing availability of vegan products in mainstream supermarkets and restaurants is further expanding market accessibility and driving overall growth.