Introduction

Video Marketing Statistics: Video marketing has emerged as a cornerstone of digital strategies, leveraging the power of visual content to engage audiences and drive business growth. As video consumption continues to rise, companies across various industries increasingly adopt video as a critical component of their marketing efforts. The statistics surrounding video marketing reflect its growing influence, with metrics highlighting the effectiveness of different video formats, audience preferences, and the impact on consumer behavior.

From how-to guides to thought leadership pieces, video marketing is an essential tool for brands looking to connect more dynamically and impactfully with their target audiences.

During a 2024 survey among marketers worldwide, approximately ** percent reported plans to increase their use of Instagram for video marketing purposes in the near future. Similarly, ** percent said they would use YouTube more for that purpose. According to the same study, increased exposure and traffic were the leading benefits of social media marketing worldwide.

In 2024, the most widely used video types in marketing worldwide were explainer videos, with ** percent of marketers saying they used them. Social media videos came second, with ** percent of global marketers using them, while ** percent cited testimonial videos.

During a late 2023 survey among marketing professionals worldwide, ** percent of respondents found YouTube to be an effective video marketing channel. This was followed by ** percent of respondents finding Facebook effective, while ** percent cited Instagram.

During a late 2023 survey carried out among marketing professionals worldwide, ** percent of respondents stated they used videos on YouTube for marketing purposes. Facebook was the second-most commonly named platform, mentioned by ** percent of respondents. TikTok was used by ** percent of interviewed marketers.

Introduction

Online Video Consumption Statistics: Video is now the top choice for content. With 93% of marketers using video in their overall marketing plans, the role of video in marketing has grown significantly in recent years. Social media companies have also boosted this trend by focusing on tools for creating video content.

If you need more clarification about investing in video marketing, this article gathers the latest trends from various studies. Video marketing gives marketers many ways to grow their business and promote their brands. This article will shed more light on "Online Video Consumption Statistics†.

Back in 2009 (an eon ago by digital marketing standards), internet prophets were excited over a trend they said would soon take over the internet. The irresistible forward march of technology made it possible for average viewers on average connections and devices to choose video over other forms of content… and the masses were taking […]

According to a survey conducted among video marketers worldwide and released in June 2022, ** percent of respondents said their leading video marketing goal for 2022 was to increase revenue and sales. This was followed by ** percent of respondents saying their main video marketing goal was to increase brand awareness and reach new audiences.

The Video Marketing Services market has burgeoned into a dynamic and integral aspect of digital marketing, driven by the increasing consumption of video content across various platforms and devices. As businesses seek innovative ways to engage their audience, the demand for professional video marketing services has

Final outcomes of the InPreVi (AI4Media) project developed in 2022.

1. Data set describing the statistics of the video ad marketing campaigns

2. Script for web traffic classification

The Video Marketing Services market has emerged as a critical component of contemporary marketing strategies, leveraging the power of engaging visual content to captivate audiences and enhance brand communication. As businesses continue to seek innovative ways to connect with consumers, the adoption of video as a pr

According to a survey conducted among video marketers worldwide and released in December 2024, ** percent of respondents said short-form videos were the video formats with then highest return on investment (ROI). This was followed by ** percent of respondents saying long-form videos had the highest ROI, while *** percent of respondents cited live videos.

During a survey conducted in September 2021 among content marketers in the United States who make use of videos, ** percent of respondents said their organization did not utilize existing video to potential. Lack of in-house skill was also deemed a challenge by ** percent of respondents, while ** percent cited a lack of budget.

This statistic shows the results of a survey question on whether or not marketers in the Netherlands expected to use social video in the near future from 2017 to 2019. As of 2019, approximately 60 percent of the respondents stated they planned to use social video "more often" or "much more often". This is an increase compared to the previous year.

Like in other countries, influencers play an increasing part in marketing in the Netherlands. As of September 2019, Iranian-Dutch fashion blogger Negin Mirsalehi was the most-followed Netherlands-based influencer on Instagram with over 5.5 million followers.

The Video Marketing Platform market has seen remarkable growth in recent years, evolving into a vital tool for businesses looking to enhance their digital marketing strategies. As organizations increasingly recognize the power of video content in capturing consumer attention, platforms dedicated to video marketing h

According to a survey conducted in Japan in September 2021, almost ** percent of respondents had a positive impression of television advertisements. The survey showed that television advertisements were more positively regarded than online video advertisements, although the impression of online video advertisements changed depending on the device people used.

During a late 2024 survey among marketing professionals worldwide, 17 percent of respondents stated they allocated between 11 and 20 percent of their marketing budgets to video. Two percent of respondents said they spent between 91 and 100 percent of their budgets to video.

These user generated content statistics will show you why this marketing technique is so powerful and how businesses benefit from it.

In 2019, marketers and agencies in Canada were surveyed on their usage of online video in promotional campaigns. According to the results, ** percent of agencies and ** percent of marketers were frequently using online video as part of their strategies in 2019.

Marketing Animation Video Production Market is estimated to hit USD 3,359 Mn By 2034, Riding on a Strong 17.3% CAGR during forecast period.