We’ve rounded up the most up-to-date web design statistics to apply to your design.

In fiscal year 2023, the sales value of the e-commerce website designing service market in Japan amounted to around ***** billion Japanese yen. The market was forecast to increase steadily to almost *** billion yen in fiscal 2027, boosted by businesses shifting to online distribution channels and the integration of AI services.

Web Designer Express is a reputable Miami-based company that has been in business for 20 years. With a team of experienced web designers and developers, they offer a wide range of services, including web design, e-commerce development, web development, and more. Their portfolio showcases over 10,000 websites designed, with a focus on creating custom, unique solutions for each client. With a presence in Miami, Florida, they cater to businesses and individuals seeking to establish a strong online presence. As a company, Web Designer Express is dedicated to building long-lasting relationships with their clients, providing personalized service, and exceeding expectations.

Introduction

Website Statistics: The internet landscape is constantly evolving, and understanding the dynamics of website development and browser usage is crucial for businesses and individuals alike. In 2024, the web design and development industry has grown significantly, driven by increased demand for innovative and responsive web solutions. Major browsers like Google Chrome, Safari, and Microsoft Edge dominate the market, each offering unique features that cater to diverse user needs.

This article delves into the latest statistics, market shares, and technological trends in the web development and browser domains, providing valuable insights to help you navigate the digital world effectively.

The growth of the Internet since its inception has fueled strong demand and profitability for web design services, as both businesses and households increasingly conduct activities online. The pandemic accelerated this trend, forcing businesses to upgrade their digital presence amid lockdowns and remote work, which resulted in significant revenue gains for web designers in 2020. This trend continued in 2021 as the strong economic recovery boosted corporate profit and gave businesses greater funds to invest in the industry’s services. More recently, high inflation and rising interest rates have raised costs and curtailed demand, with some businesses opting for cheaper alternatives like templates rather than custom web design, contributing to a drop in revenue in 2022. Despite these challenges, rising stock prices linked to AI advancements pushed business income substantially upward, enabling further investment in web design through 2023 and 2024 and benefiting revenue. However, high inflation and rising interest rates have recently raised costs and curtailed demand, with some businesses opting for cheaper alternatives like templates rather than custom web design. In response to shifting client expectations, web designers now prioritize mobile-first design, rapid performance, personalization and interactive content. These adaptations, along with investments in new technologies, have allowed web designers—especially smaller ones—to differentiate themselves and sustain long-term growth. Overall, revenue for web design services companies has swelled at a CAGR of 2.3% over the past five years, reaching $47.4 billion in 2025. This includes a 1.5% rise in revenue in that year. Market saturation will limit revenue growth for website designers moving forward. With nearly all US adults now using the Internet, opportunities for finding new customers are dwindling as internet usage approaches universality. As a result, major providers may turn to mergers and acquisitions to maintain market share, while smaller companies will likely focus on niche markets or specific geographies to secure stable income. Additionally, tariffs imposed by the Trump administration could further restrain demand by increasing consumer prices, reducing disposable income and pushing the economy toward recession. In response, web designers may expand geographically to find new clients. Amid these headwinds, AI and automation technologies are transforming design workflows, increasing efficiency while fostering a greater need for skilled workers and enabling more tailored services. Companies are also adapting by prioritizing inclusivity and sustainability, attracting broader demographics and eco-conscious clients. Overall, revenue for web design services providers is forecast to inch upward at a CAGR of 1.1% over the next five years, reaching $49.9 billion in 2030.

According to Cognitive Market Research, the global Web Design market size is USD 56815.2 million in 2024. It will expand at a compound annual growth rate (CAGR) of 8.50% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 22726.08 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.7% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 17044.56 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 13067.50 million in 2024 and will grow at a compound annual growth rate (CAGR) of 10.50% from 2024 to 2031.
Latin America had a market share for more than 5% of the global revenue with a market size of USD 2840.76 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.90% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 1136.30 million in 2024 and will grow at a compound annual growth rate (CAGR) of 8.2% from 2024 to 2031.
The Illustrative Web Design held the highest Web Design market revenue share in 2024.

Market Dynamics of Web Design Market

Key Drivers for Web Design Market

Responsive Design is a Fundamental Component of Modern Website Development to Increase the Demand Globally

Driving the extensive adoption of mobile devices, responsive design become an indispensable element in modern web development. A responsive website adjusts its visual and textual elements in real-time to correspond with the screen size and orientation of the user's device. This ensures a seamless and continuous user experience across an extensive range of devices, encompassing desktop computers, smartphones, and tablets. The aforementioned adaptability not only enhances usability but also satisfies the growing expectations of customers who predominately utilize mobile devices for internet access.

User Experience (UX) Design Pertains to the Development of an Online Platform to Propel Market Growth

The establishment of a website that is not only functional but also pleasurable to use constitutes User Experience (UX) design. It involves developing a website that effectively satisfies the needs and behaviors of users, as well as understanding their functions and desires. This consists of interactive elements that guide visitors towards their intended goals, concise and clear text, and user-friendly navigation. UX design that is effective reduces user resistance and promotes smooth experiences, allowing for effortless content engagement, information retrieval, and transaction completion. As a result, this promotes increased user satisfaction and devotion. By placing emphasis on the visual aesthetics and sensory experience of the website, User Interface (UI) design serves to improve User Experience (UX). The procedure involves the intention of creating visually appealing layouts, determining appropriate color schemes, and ensuring consistency throughout multiple pages.

Restraint Factor for the Web Design Market

Web Developers Encounter Significant Constraints as a Result of User Privacy Mandates

Web developers encounter significant constraints as a result of user privacy mandates. Data privacy legislation, exemplified by the General Data Protection Regulation (GDPR) in Europe, has implemented stringent controls regarding the collection and administration of user data. Compliance with these regulations adds complexity to web development processes, necessitating the integration of explicit consent mechanisms, data minimization strategies, robust data storage and security measures, and user rights-enabling mechanisms (e.g., access to and deletion of personal data). In order to adhere to these legislative obligations, online developers must conduct a thorough assessment of their data management procedures. This underscores the criticality of privacy compliance in the context of modern online development.

Rapidly Changing Design Trends and Technological Standards Increase Obsolescence

The web design industry faces the constant challenge of keeping up with evolving design aesthetics, UX/UI expectations, and technical standards. What is considered modern and user-friendly today can quickly become outdated within a short span due to shifting cons...

As of 2024, WordPress.org is the leading website builder in the world, accounting for over ** percent of global market share. Wix and Squarespace ranked as the second and third most popular website building platforms, each of which accounted for ** and *** percent respectively of market share. Website builders Website building tools such as Wix and Squarespace allow for users to construct and manage customizable websites without the need for advanced coding knowledge. These platforms often include customizable design templates and offer extensions for e-commerce and mailing lists. Although Wix has the biggest worldwide market share, Weebly and Squarespace rank as the most popular platforms in the United States. As the functionality offered by these platforms increases, so too does the market’s overall revenue figure. Between 2012 and 2017 website builder revenue increased from around ****billion U.S. dollars to over *** billion dollars. As overall web traffic and global internet access continue to rise, it has become increasingly important for businesses to have an online site for sales, marketing, and general contact information. These website building tools allow businesses of all sizes to maintain an online presence without having to spend huge sums of money on web design or coding.

The Web Design Services industry has faced mixed operating conditions over the past few years. Businesses and government sectors have spent more on web design services as users have become more reliant on online activities, including social media and online shopping. Steady growth in the number of businesses operating in Australia has benefited companies providing web design services, as their largest market is small-to-medium enterprises. Demand from online shopping has expanded rapidly, encouraging businesses, especially retailers, to upgrade websites to provide seamless customer experiences online and at bricks-and-mortar stores. While many consumers continue to enjoy the convenience of online shopping, some consumers have returned to shopping at the traditional bricks-and-mortar stores since pandemic-related restrictions were removed in October 2022, hampering online shopping demand and industry revenue. Still, heavy reliance on the internet has benefited web design service providers. Overall, industry revenue is expected to dip by an annualised 0.2% over the five years through 2024-25, to $1.4 billion. Competition against international web design service providers has intensified. Overseas developers have advantages in providing competitive prices, encouraging clients to use offshore web development teams to reduce costs. This trend has subdued revenue for local providers. Nonetheless, greater smartphone penetration and online usage have supported sales. The heightened need for superior website designs with enhanced user experience, including fast-loading and easily navigable websites, has propped up demand. Technological advancements, like using AI and machine learning for efficiencies, have helped web design service providers to improve profitability. Revenue is anticipated to edge upwards by 1.1% in 2024-25 as digitalisation trends encourage users to spend more on web design services. The Web Design Services industry’s outlook is positive. Consistent growth in internet subscribers and the number of businesses will benefit web designers as clients spend more to improve their online presence. Demand from cloud hosting and data processing services is set to expand business opportunities for web designers. Even so, downstream clients like large corporations may continue to exert pressure on local providers as they seek to move services in-house or offshore. Revenue is forecast to climb at an annualised 4.5% through the end of 2029-30, totalling $1.8 billion.

Survey of 250 businesses on web design pricing and how much they spend on their website

Survey of 2,000 businesses on how much they spend on their website and their website costs

This timeline displays employment in web design and development professional director positions in the United Kingdom (UK) from 2011 to 2021, but excludes employment in these areas classified as within the creative industries. As of June 2021, ** thousand individuals were employed as web design and development professionals outside the creative industries, representing a slight decrease from the previous year.

Set of data (cualitative and cuantitative parameters) and screenshots of Web pages from all countries in the world

This statistic shows the results of a 2014 Popsugar survey among American women asking them how important an appealing design is for a website that shows online visual content. During the survey, *** percent of female respondents ranked it at the top.

Number of Businesses statistics on the Web Design Services industry in the US

Mozello, a SIA, is an innovative website builder that empowers individuals and businesses to create their own unique, modern websites and online stores. With Mozello, users can choose from a range of professionally designed templates and customize their website's layout, colors, and content to fit their brand's identity. The platform offers a user-friendly interface, making it easy for anyone to build and manage their own website without requiring extensive technical skills. Mozello's solutions cater to a diverse range of customers, from entrepreneurs and bloggers to activists and businesses of all sizes.

Mozello's website builder is built for speed and ease, allowing users to create a website within a day. The platform's features are designed to help users succeed, including responsive design, powerful marketing and SEO tools, and a worry-free domain registration and web hosting solution. With Mozello, users can focus on what matters most - growing their business and online presence. The platform's customer support team is always available to help users overcome any challenges they may face, ensuring they can achieve their goals with ease. By choosing Mozello, users can rest assured that their online presence is in capable and reliable hands.

Employment statistics on the Web Design Services industry in the US

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Comprehensive dataset containing 2 verified Web Designer locations in United States with complete contact information, ratings, reviews, and location data.

In 2022, the total number of web developers and digital interface designers in the United States was around *** thousand. By 2032, this number is forecast to reach over *** thousand. Web developers and digital interface designers are responsible for the design and development of websites or interfaces including the overall layout, graphics, font type, etc.

In February 2025, pixiv.net was the most visited visual arts and design website worldwide, with approximately *** million visits. That was over *** million more visits than second-placed deviantart.com. That month, the remaining websites in the ranking reported less than ** million visits.