According to Statista's Consumer Insights Survey conducted between April 2024 and March 2025, 35 percent of consumers in the United States used a points-based reward program. Roughly one-third of respondents signed up for cashback programs. Some 16 percent did not use any type of loyalty programs.

In an survey conducted in January 2022 among loyalty program decision makers worldwide it was found that close to **** of all respondents were using a cash back redeemable at brand type of loyalty program. At the same time, some ** percent of businesses were using exclusive membership perks as part of their loyalty program strategy.

The most popular loyalty program among Japanese consumers was Rakuten Point, as revealed in a survey conducted in January 2025. VPoint, which merged with the loyalty program T-Point in 2024, received a boost in popularity, with around ** percent of respondents stating to be users of the loyalty point programs.

Among Generation Z in the UK, the youngest cohort of consumers, discount coupons were the preferred type of loyalty reward for 45 percent of respondents in 2024. Similarly, 51 percent of millennials also favored discount coupons and the same share preferred cashback rewards.

According to a survey carried out in 2024, cashback rewards were the preferred type of loyalty rewards among consumers in the United Kingdom and the United States. Among consumers in Germany and Japan, discount coupons seemed to be more preferable.

During a survey carried out in early 2024, ** percent of responding adult consumers from the United States stated that they were most likely to use loyalty programs with no membership fee and the possibility to earn points for smaller discounts. This was the most popular customer loyalty program type in this survey.

During a 2024 survey, ** percent of responding adults from the United Kingdom (UK) stated they were members of a supermarket loyalty program. Roughly ************ said they were signed up to a food and drink (i.e. on restaurants, cafes, bars) loyalty program.

Retail loyalty programs continue to play a significant role in Australian consumer behavior, with Woolworths Everyday Rewards leading the pack as the most popular retail loyalty scheme in terms of membership, according to a 2024 survey. Nearly 85 percent of active loyalty program users surveyed in Australia indicated being members of supermarket giant Woolworths’ scheme. This was closely followed by Coles Flybuys, a program from Woolworths’ grocery retail rival, and My Dan’s (Dan Murphy’s), with the next highest membership rates across the retail loyalty schemes included in the survey. This high adoption rate of grocery loyalty programs underscores their importance in the retail landscape and demonstrates Australians are keen to maximize value in their everyday supermarket shopping experiences. Loyalty beyond retail While retail loyalty programs dominate, Australians have also shown strong engagement with travel-related rewards schemes. The Qantas Frequent Flyer program stood out as the most popular airline loyalty program among Australians in a 2023 survey, with approximately one-third of respondents being members. This trend extends to the hospitality sector, where French multinational hospitality company Accor, with its Accor Live Limitless/Plus rewards scheme, led hotel loyalty programs with a 12 percent membership rate among surveyed Australians. These membership rates, whilst lower than several retail loyalty penetration rates, indicate that consumers are actively seeking rewards and discounts across various sectors of their spending. Drivers of brand loyalty Understanding what drives brand loyalty is crucial for businesses nationwide aiming to retain customers. In a 2023 global survey, over 60 percent of Australian respondents cited high-quality products and services as the primary driver of their brand loyalty. Low prices and excellent customer support also emerged as significant factors in fostering loyalty and influencing Australian consumers’ brand preferences. These findings emphasize the prioritization of quality and value among consumers in their loyalty decisions and the need for brands to focus on delivering consistent quality and value to maintain customer loyalty in the competitive Australian market.

Australia’s loyalty program enrollment rate has remained consistently high since 2018, with around ** percent of Australians being enrolled in at least one loyalty program as of 2025. Widespread membership of these programs indicates a strong consumer interest in loyalty programs and their benefits in the country. Nonetheless, only around ** percent of Australians indicated being active in all the loyalty programs they were enrolled in, emphasizing the need for brands to refine program benefits to effectively engage customers. Popular retail loyalty schemes in Australia Woolworths Everyday Rewards emerged as the most popular retail loyalty scheme among active users in Australia in 2024, boasting nearly ** percent membership among respondents. Coles Flybuys came in second, with an active membership rate of around **** percent. To attract and retain members, enhancing the perks offered by loyalty programs and tailoring benefits to effectively target and engage specific consumer groups and demographics is vital. Regular discounts, full payment using points, and cashback based on spending are some of the leading preferred retail loyalty benefits among Australian consumers, according to a 2024 survey. Airline loyalty programs: Qantas Frequent Flyer in the lead The Qantas Frequent Flyer program stands out as the most popular airline loyalty scheme among Australians, with over ** million members recorded in the financial year 2023. This program has experienced consistent growth in membership since 2018, reflecting the success of its offerings in attracting and retaining customers. Additionally, the Virgin Australia Velocity program, as well as international airline loyalty programs, such as Emirates Skywards and Singapore Airlines/Scoot Krisflyer, have also gained traction, showcasing the competitive landscape of frequent flyer schemes in Australia.

In 2023, the Qantas Frequent Flyer rewards scheme had the highest number of members across leading loyalty programs in Australia, with over 15 million members. The Woolworths Everyday Rewards program took second place, with around 14.5 million memberships.

In 2024, customers in Poland most often used three loyalty programs: **************************, and Żappka, respectively.

In 2024, an average consumer in the United States held roughly ** loyalty program memberships, the highest rate in 10 years. However, from the ** memberships, consumers actively used only ***.

During a March 2023 survey carried out in Great Britain, ** percent of responding consumers stated that they found points-based loyalty programs appealing or that they would be interested in joining one in the future. The second most popular type were milestones/stamps-based programs, named by ******* of respondents.

According to a 2023 survey conducted in the United States, ** percent of responding consumers said they purchased from the brand more frequently because they participated in a free loyalty program. Additionally, ** percent of U.S. consumers in a free loyalty program noted that they spent more time with the brand due to their participation in the program. A similar share (** percent) was recorded among consumers in a paid loyalty program.

As of the first quarter of 2025, McDonald's MyMacca's Rewards was the most popular fast food restaurant loyalty program among Australians, with an index score of ****. Subway's MyWay and Baker's Delight's Dough Getters were the next most beloved quick service restaurant loyalty programs, with index scores of ****, respectively.

During an early 2024 survey carried out among consumers from the United States, ** percent of respondents stated that the ability to earn larger discounts/free products through other purchases would make them most likely to join a customer loyalty program. Free shipping for online purchases ranked second, named by ** percent of respondents.

According to a survey conducted in 2024 in Brazil, the preferred loyalty program reward was cashback (receiving back part of the money spent on the purchase), chosen by 34 percent of respondents. Discounts for in-store purchased followed, chosen by 17 percent of respodning consumers.

According to a survey on Singaporean consumers in May 2024, approximately 36 percent of Gen Z and baby boomers stated regularly using at least one customer reward program. Among millennials, 26 percent regularly used at least one customer reward program.

In a survey conducted among consumers in the United States gauging their use of loyalty programs, it was found that as of February 2022, U.S. consumers had an active subscription to 1.8 payment cards loyalty programs and 0.9 travel loyalty programs. On average consumers actively used 7.6 loyalty program subscriptions and belonged to 16.6 such programs.

This statistic shows the most valued loyalty program features according to Millennials and Baby Boomers worldwide in 2016. In 2016, 69 percent of Millennial respondents indicated that they most valued personalized product or service recommendations compared with just 45 percent of Baby Boomer respondents.