100+ datasets found
  1. Impact of SEO on marketing worldwide 2022

    • statista.com
    Updated Jun 25, 2025
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    Statista (2025). Impact of SEO on marketing worldwide 2022 [Dataset]. https://www.statista.com/statistics/248052/impact-seo-marketing-worldwide/
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    Dataset updated
    Jun 25, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Area covered
    Worldwide
    Description

    During a 2023 survey, half of interviewed marketing professionals stated search engine optimization (SEO) had a large positive impact on marketing performance and goals in their organizations in 2022. More than ************ respondents noticed positive impact in general.

  2. i

    SEO Statistics 2025

    • innersparkcreative.com
    html
    Updated Sep 3, 2025
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    Inner Spark Creative (2025). SEO Statistics 2025 [Dataset]. https://www.innersparkcreative.com/news/seo-statistics-2025-verified-market-share-ctr-zero-click-aio
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    htmlAvailable download formats
    Dataset updated
    Sep 3, 2025
    Dataset authored and provided by
    Inner Spark Creative
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Description

    A curated dataset of SEO statistics for 2025, including global search engine market share, Google CTR benchmarks, zero-click search growth, and AI Overview prevalence.

  3. n

    SEO Statistics

    • blog.nbdigitech.com
    html
    Updated Oct 27, 2024
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    SmallBizGenius (2024). SEO Statistics [Dataset]. https://blog.nbdigitech.com/top-10-digital-marketing-services-to-choose-from-a-marketing-agency-in-pune/
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    htmlAvailable download formats
    Dataset updated
    Oct 27, 2024
    Dataset authored and provided by
    SmallBizGenius
    License

    https://www.smallbizgenius.net/terms-and-conditions/https://www.smallbizgenius.net/terms-and-conditions/

    Time period covered
    2024
    Area covered
    Global
    Description

    This dataset provides the latest SEO statistics, trends, and insights, covering search engine optimization metrics, industry trends, and performance benchmarks for businesses.

  4. S

    Ahrefs Statistics 2025: Essential Insights for SEO Success

    • sqmagazine.co.uk
    Updated Aug 19, 2025
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    SQ Magazine (2025). Ahrefs Statistics 2025: Essential Insights for SEO Success [Dataset]. https://sqmagazine.co.uk/ahrefs-statistics/
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    Dataset updated
    Aug 19, 2025
    Dataset authored and provided by
    SQ Magazine
    License

    https://sqmagazine.co.uk/privacy-policy/https://sqmagazine.co.uk/privacy-policy/

    Time period covered
    Jan 1, 2024 - Dec 31, 2025
    Area covered
    Global
    Description

    Ahrefs remains a cornerstone in SEO research and strategy, offering deep insights into web content and search performance. Its data powers decision-making across digital marketing and competitive analysis, from content creators refining keyword strategy to enterprises optimizing backlink outreach. Explore the figures below to grasp how Ahrefs shapes SEO. Editor’s...

  5. t

    SEO & Digital Marketing Statistics 2025

    • titandigitaluae.com
    html
    Updated Oct 19, 2025
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    Titan Digital Marketing UAE (2025). SEO & Digital Marketing Statistics 2025 [Dataset]. https://titandigitaluae.com/digital-marketing-insights/seo-digital-marketing-statistics-every-business-should-know-in-2025/
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    htmlAvailable download formats
    Dataset updated
    Oct 19, 2025
    Dataset authored and provided by
    Titan Digital Marketing UAE
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Variables measured
    Top 3 Organic CTR Share, Zero-Click Search Share, Search Journey Start Rate, Local Search Purchase Rate, Local Intent Share of Searches, Mobile Share of Global Traffic, Estimated CTR Drop with AI Overviews, Visit Rate within 24h after Local Search, Conversion Lift per 1s Faster Mobile Load, Google Traffic Share (Search/Images/Maps)
    Description

    Curated statistics highlighting why online presence is essential in 2025: search dependence, Google dominance, local/mobile behavior, AI/zero-click, content/video performance, and technical UX.

  6. Leading SEO strategies worldwide 2023

    • statista.com
    Updated Jun 23, 2025
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    Statista (2025). Leading SEO strategies worldwide 2023 [Dataset]. https://www.statista.com/statistics/633151/effective-seo-tactics/
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    Dataset updated
    Jun 23, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Area covered
    Worldwide
    Description

    During a 2023 survey carried out among search engine optimization (SEO) professionals worldwide, **** percent stated that link building was their most effective SEO strategy. Overall content strategy ranked first, named by **** percent of respondents.

  7. o

    SEO & Ad Management Services - Key Statistics

    • originalobjective.com
    Updated Oct 6, 2025
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    Original Objective (2025). SEO & Ad Management Services - Key Statistics [Dataset]. https://originalobjective.com/digital-growth/seo-ad-management/
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    Dataset updated
    Oct 6, 2025
    Dataset authored and provided by
    Original Objective
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Description

    Citation-worthy statistics and data points related to SEO & Ad Management Services. This dataset provides key metrics and statistical information.

  8. g

    The major statistical data of natural referencing | gimi9.com

    • gimi9.com
    Updated Nov 30, 2024
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    (2024). The major statistical data of natural referencing | gimi9.com [Dataset]. https://gimi9.com/dataset/eu_65f594ba5cf5f141524928b6/
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    Dataset updated
    Nov 30, 2024
    License

    CC0 1.0 Universal Public Domain Dedicationhttps://creativecommons.org/publicdomain/zero/1.0/
    License information was derived automatically

    Description

    This dataset gathers the most crucial SEO statistics for the year, providing an overview of the dominant trends and best practices in the field of search engine optimization. Aimed at digital marketing professionals, site owners, and SEO analysts, this collection of information serves as a guide to navigate the evolving SEO landscape with confidence and accuracy. Mode of Data Production: The statistics have been carefully selected and compiled from a variety of credible and recognized sources in the SEO industry, including research reports, web traffic data analytics, and consumer and marketing professional surveys. Each statistic was checked for reliability and relevance to current trends. Categories Included: User search behaviour: Statistics on the evolution of search modes, including voice and mobile search. Mobile Optimisation: Data on the importance of site optimization for mobile devices. Importance of Backlinks: Insights on the role of backlinks in SEO ranking and the need to prioritize quality. Content quality: Statistics highlighting the importance of relevant and engaging content for SEO. Search engine algorithms: Information on the impact of algorithm updates on SEO strategies. Usefulness of the Data: This dataset is designed to help users quickly understand current SEO dynamics and apply that knowledge in optimizing their digital marketing strategies. It provides a solid foundation for benchmarking, strategic planning, and informed decision-making in the field of SEO. Update and Accessibility: To ensure relevance and timeliness, the dataset will be regularly updated with new information and emerging trends in the SEO world.

  9. Reasons for a shift in SEO worldwide 2024

    • statista.com
    Updated Jun 5, 2025
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    Statista (2025). Reasons for a shift in SEO worldwide 2024 [Dataset]. https://www.statista.com/statistics/1401826/shift-seo/
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    Dataset updated
    Jun 5, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Apr 2024
    Area covered
    Worldwide
    Description

    During an April 2024 survey among search engine optimization (SEO) professionals worldwide, ** percent stated that generative AI (genAI) would be one of the leading reasons for a shift in search engine optimization (SEO) in the near future. Google updates ranked second, named by ** percent of respondents.

  10. DataForSEO Google Full (Keywords+SERP) database, historical data available

    • datarade.ai
    .json, .csv
    Updated Aug 17, 2023
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    DataForSEO (2023). DataForSEO Google Full (Keywords+SERP) database, historical data available [Dataset]. https://datarade.ai/data-products/dataforseo-google-full-keywords-serp-database-historical-d-dataforseo
    Explore at:
    .json, .csvAvailable download formats
    Dataset updated
    Aug 17, 2023
    Dataset provided by
    Authors
    DataForSEO
    Area covered
    Costa Rica, Burkina Faso, United Kingdom, Côte d'Ivoire, Cyprus, Paraguay, South Africa, Sweden, Portugal, Bolivia (Plurinational State of)
    Description

    You can check the fields description in the documentation: current Full database: https://docs.dataforseo.com/v3/databases/google/full/?bash; Historical Full database: https://docs.dataforseo.com/v3/databases/google/history/full/?bash.

    Full Google Database is a combination of the Advanced Google SERP Database and Google Keyword Database.

    Google SERP Database offers millions of SERPs collected in 67 regions with most of Google’s advanced SERP features, including featured snippets, knowledge graphs, people also ask sections, top stories, and more.

    Google Keyword Database encompasses billions of search terms enriched with related Google Ads data: search volume trends, CPC, competition, and more.

    This database is available in JSON format only.

    You don’t have to download fresh data dumps in JSON – we can deliver data straight to your storage or database. We send terrabytes of data to dozens of customers every month using Amazon S3, Google Cloud Storage, Microsoft Azure Blob, Eleasticsearch, and Google Big Query. Let us know if you’d like to get your data to any other storage or database.

  11. E

    Enterprise SEO Platforms Report

    • archivemarketresearch.com
    doc, pdf, ppt
    Updated Mar 14, 2025
    + more versions
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    Archive Market Research (2025). Enterprise SEO Platforms Report [Dataset]. https://www.archivemarketresearch.com/reports/enterprise-seo-platforms-57507
    Explore at:
    doc, ppt, pdfAvailable download formats
    Dataset updated
    Mar 14, 2025
    Dataset authored and provided by
    Archive Market Research
    License

    https://www.archivemarketresearch.com/privacy-policyhttps://www.archivemarketresearch.com/privacy-policy

    Time period covered
    2025 - 2033
    Area covered
    Global
    Variables measured
    Market Size
    Description

    The Enterprise SEO Platforms market is experiencing robust growth, driven by the increasing reliance of businesses on digital channels for customer acquisition and brand building. The market size in 2025 is estimated at $5 billion, with a Compound Annual Growth Rate (CAGR) of 15% projected from 2025 to 2033. This growth is fueled by several key factors. Firstly, the ever-increasing complexity of search engine algorithms necessitates sophisticated SEO tools capable of managing large-scale website optimization efforts. Secondly, the rise of mobile-first indexing and the growing importance of voice search are forcing companies to adopt advanced SEO strategies, which in turn fuels demand for robust enterprise-grade platforms. Finally, the need for precise measurement and reporting of SEO performance is driving adoption of platforms that offer comprehensive analytics and data visualization capabilities. The market is segmented by platform type (navigational, transactional, informational) and user application (SMEs, large enterprises), with large enterprises representing a significant portion of the market due to their higher budgets and more complex SEO needs. The competitive landscape is highly dynamic, with established players like SEMrush and Ahrefs alongside emerging specialized platforms continuously innovating to meet evolving market demands. Geographic distribution shows a strong concentration in North America and Europe, reflecting the higher digital maturity and adoption rates in these regions. However, Asia-Pacific is expected to witness significant growth in the coming years as businesses in this region increasingly invest in digital marketing strategies. The future of the Enterprise SEO Platforms market appears promising, with continued growth driven by technological advancements and evolving search engine landscapes. The increasing demand for data-driven decision-making in SEO will further propel the adoption of advanced analytical tools. Furthermore, integration with other marketing platforms, such as CRM and marketing automation systems, will become increasingly crucial for seamless workflow and data-driven campaign optimization. This necessitates the development of more integrated and user-friendly platforms, placing further pressure on vendors to innovate and provide comprehensive, value-added services. Despite these positive trends, challenges remain, including the need for greater transparency in SEO reporting and the ongoing evolution of search engine algorithms, requiring constant adaptation and platform updates.

  12. DataForSEO Google Keyword Database, historical and current

    • datarade.ai
    .json, .csv
    Updated Mar 14, 2023
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    DataForSEO (2023). DataForSEO Google Keyword Database, historical and current [Dataset]. https://datarade.ai/data-products/dataforseo-google-keyword-database-historical-and-current-dataforseo
    Explore at:
    .json, .csvAvailable download formats
    Dataset updated
    Mar 14, 2023
    Dataset provided by
    Authors
    DataForSEO
    Area covered
    Canada, Cyprus, Bahrain, Bolivia (Plurinational State of), Turkey, Spain, Bangladesh, El Salvador, Uruguay, Singapore
    Description

    You can check the fields description in the documentation: current Keyword database: https://docs.dataforseo.com/v3/databases/google/keywords/?bash; Historical Keyword database: https://docs.dataforseo.com/v3/databases/google/history/keywords/?bash. You don’t have to download fresh data dumps in JSON or CSV – we can deliver data straight to your storage or database. We send terrabytes of data to dozens of customers every month using Amazon S3, Google Cloud Storage, Microsoft Azure Blob, Eleasticsearch, and Google Big Query. Let us know if you’d like to get your data to any other storage or database.

  13. Change in ROI from SEO investments worldwide 2022

    • statista.com
    Updated Jul 9, 2025
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    Statista (2025). Change in ROI from SEO investments worldwide 2022 [Dataset]. https://www.statista.com/statistics/1402868/change-roi-seo-worldwide/
    Explore at:
    Dataset updated
    Jul 9, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Area covered
    Worldwide
    Description

    During a 2022 survey among search engine optimization (SEO) professionals worldwide, roughly ** percent of respondents reported a little or a lot increased return on investment (ROI) from search engine optimization (SEO) over the last 12 months before the survey. On the other hand, approximately ** percent of responding experts reported a little or a lot decreased return on investment from SEO.

  14. f

    Targeted Negative "SEO" Tactics: Facebook

    • figshare.com
    png
    Updated Jun 3, 2023
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    OS BH-Labs (2023). Targeted Negative "SEO" Tactics: Facebook [Dataset]. http://doi.org/10.6084/m9.figshare.773441.v1
    Explore at:
    pngAvailable download formats
    Dataset updated
    Jun 3, 2023
    Dataset provided by
    figshare
    Authors
    OS BH-Labs
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Description

    The attached figures will show how Facebook's algorithims are sensitive to negative SEO tactics.

    Indie Review Magazine obtained the majority of their likes via paid advertising through Facebook.

    They achieved ad performance in both international and US markets of 0.01 to 0.03 cents a like on average. However, the magazine is suffering from a very serious troll sitaution.

    A violent stalker - who has also been sending employees death threats and threatening messages/etc on social media sites - began targeting the magazine's facebook page as soon as it obtained some success.

    You can see from the graphs that the organic likes (the light purple) increased as the paid likes increased, but decreased disproportionatly to the paid likes.

    Thus, a massive decline in the organic likes directly preceeded a steady decline in paid page likes, which was a direct result of plumuting ad performance (because the "ranking" algorithims at Facebook, disproportionately value page un-likes). As a result it is possible for negative SEO firms and/or individuals to game the system.

    As a result of these negative SEO tactics the magazine has noted ad performance which ranges from 0.02 cents per like and swiftly changing to greater than 4 dollars a like. This is what they refer to as the "money dump".

    Slowly over time, the stalker has built up greater than one thousand fake scripted accounts, that he usses to automatically unlike their page whenever a promising post is made.

    We suspect and our data highly suggests that Facebook's content ranking algorithims are especially sensitive to this tactic, thus it is possible that there are many pages out there who are suffering from dismal ad performance which may be directly related to sitatuions out of their control.

    Negative SEO tactics emloyed by a competitor or in the case of Indie Review Magazine, a stalker, can have a very significant negative impact on the performance of an advertising campaign.

    Without acess to Facebook's ranking algorithims we cannot say for certain what is going on behind the scenes at Facenook, but it is obvious from our data that Facebook's algorithims are very suceptible to negative SEO tactics.

    If you would like to contact me regarding this reserach, you may email me at Jamie@ITSmoleculardesign.com.

  15. SEO & Internet Marketing Consultants in the US

    • ibisworld.com
    Updated Aug 15, 2025
    + more versions
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    IBISWorld (2025). SEO & Internet Marketing Consultants in the US [Dataset]. https://www.ibisworld.com/united-states/market-size/seo-internet-marketing-consultants/4523/
    Explore at:
    Dataset updated
    Aug 15, 2025
    Dataset authored and provided by
    IBISWorld
    License

    https://www.ibisworld.com/about/termsofuse/https://www.ibisworld.com/about/termsofuse/

    Time period covered
    2005 - 2030
    Description

    Market Size statistics on the SEO & Internet Marketing Consultants industry in the US

  16. S

    Global Search Engine Optimization and Marketing Market Future Outlook...

    • statsndata.org
    excel, pdf
    Updated Sep 2025
    + more versions
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    Stats N Data (2025). Global Search Engine Optimization and Marketing Market Future Outlook 2025-2032 [Dataset]. https://www.statsndata.org/report/search-engine-optimization-and-marketing-market-67280
    Explore at:
    excel, pdfAvailable download formats
    Dataset updated
    Sep 2025
    Dataset authored and provided by
    Stats N Data
    License

    https://www.statsndata.org/how-to-orderhttps://www.statsndata.org/how-to-order

    Area covered
    Global
    Description

    In today's digital landscape, Search Engine Optimization (SEO) and marketing play a crucial role in enabling businesses to enhance their online visibility and attract targeted traffic. SEO encompasses a range of strategies aimed at optimizing website content, structure, and user experience to rank higher on search e

  17. S

    Google My Business Statistics 2025: Local SEO Insights & Industry Benchmarks...

    • sqmagazine.co.uk
    Updated Oct 6, 2025
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    SQ Magazine (2025). Google My Business Statistics 2025: Local SEO Insights & Industry Benchmarks [Dataset]. https://sqmagazine.co.uk/google-my-business-statistics/
    Explore at:
    Dataset updated
    Oct 6, 2025
    Dataset authored and provided by
    SQ Magazine
    License

    https://sqmagazine.co.uk/privacy-policy/https://sqmagazine.co.uk/privacy-policy/

    Time period covered
    Jan 1, 2024 - Dec 31, 2025
    Area covered
    Global
    Description

    Picture this: a local bakery in Austin struggling to attract foot traffic until they claimed and optimized their Google My Business (GMB) profile. Within weeks, walk-ins tripled, phone inquiries surged, and their map listing dominated local results. This isn't an isolated story; it's the everyday reality for thousands of small...

  18. s

    Link Attribute Statistics

    • searchlogistics.com
    Updated Oct 23, 2025
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    (2025). Link Attribute Statistics [Dataset]. https://www.searchlogistics.com/learn/statistics/link-building-statistics/
    Explore at:
    Dataset updated
    Oct 23, 2025
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Description

    Dofollow links are the main links that every SEO wants. But 48% of marketers reported that nofollow are a part of their process as well.

  19. I

    Global Enterprise SEO Platforms Market Research and Development Focus...

    • statsndata.org
    excel, pdf
    Updated Sep 2025
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    Stats N Data (2025). Global Enterprise SEO Platforms Market Research and Development Focus 2025-2032 [Dataset]. https://www.statsndata.org/report/enterprise-seo-platforms-market-7933
    Explore at:
    pdf, excelAvailable download formats
    Dataset updated
    Sep 2025
    Dataset authored and provided by
    Stats N Data
    License

    https://www.statsndata.org/how-to-orderhttps://www.statsndata.org/how-to-order

    Area covered
    Global
    Description

    The Enterprise SEO Platforms market has emerged as an indispensable component for businesses aiming to enhance their online presence and drive organic traffic through effective search engine optimization strategies. Designed specifically for large organizations with complex web architectures, these platforms provide

  20. C

    SEO Analytics and Reporting Data for Colorado Businesses

    • caseysseo.com
    csv, json
    Updated Jan 29, 2025
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    Casey Miller (2025). SEO Analytics and Reporting Data for Colorado Businesses [Dataset]. https://caseysseo.com/seo-analytics-and-reporting-what-colorado-businesses-should-track
    Explore at:
    json, csvAvailable download formats
    Dataset updated
    Jan 29, 2025
    Dataset provided by
    Casey's SEO
    Authors
    Casey Miller
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Time period covered
    2023 - 2025
    Area covered
    Colorado
    Variables measured
    Mobile Page Speed, Website Conversion Rate, Google My Business Listings, Google Page 1 Keyword Ranking, Organic Website Traffic Growth, Colorado Springs Local Search Visibility
    Measurement technique
    Ahrefs link profile tracking, Google Search Console metrics, Customer survey data, Google Analytics reporting, SEMrush competitive analysis
    Description

    Comprehensive dataset covering essential SEO metrics, analytics tools, and reporting strategies for Colorado businesses to track meaningful search engine optimization performance.

Share
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Link copied
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Statista (2025). Impact of SEO on marketing worldwide 2022 [Dataset]. https://www.statista.com/statistics/248052/impact-seo-marketing-worldwide/
Organization logo

Impact of SEO on marketing worldwide 2022

Explore at:
Dataset updated
Jun 25, 2025
Dataset authored and provided by
Statistahttp://statista.com/
Area covered
Worldwide
Description

During a 2023 survey, half of interviewed marketing professionals stated search engine optimization (SEO) had a large positive impact on marketing performance and goals in their organizations in 2022. More than ************ respondents noticed positive impact in general.

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