The Super Bowl is one of the highlights of the sporting calendar, but many viewers tune in for more than just the game itself. During a January 2025 survey in the United States, almost 35 percent of respondents stated that the famous Super Bowl commercials were one of the parts of the event they were looking forward to.

The Super Bowl is the highlight of the NFL season, watched by millions in the United States and many more across the world. During a 2025 survey in the United States, around 78 percent of respondents stated that they planned to watch Super Bowl LIX between the Kansas City Chiefs and the San Francisco 49ers.

The 2025 edition of the Super Bowl, which saw the Philadelphia Eagles emerge victorious against the Kansas City Chiefs was watched by ***** million viewers in the United States, making it not only the most watched Super Bowl in history, but also the most popular TV program of all time in the U.S. The second most watched Super Bowl was aired in the previous year, when the Kansas City Chiefs won against the San Francisco 49ers. What is the Super Bowl? The Super Bowl is the last game of the NFL season with the winners of the two football conferences, the American Football Conference (AFC) and the National Football Conference (NFC), competing with each other. The game determines the champion of the National Football League. The first Super Bowl was played on January 15, 1967, following the 1966 football season. In that game, the Green Bay Packers of the National Football League defeated the Kansas City Chiefs, then of the American Football League, with a score of 35 to 10, winning the first-ever Super Bowl championship. Super Bowl giants The Super Bowl came into being as part of a merger agreement between the two rival football leagues (National Football League and the American Football League) at the time. From 1967 to 1970, the game pitted the champions of the two rival leagues against each other. Since 1971 and the completion of the merger agreement, the winners of the two conferences have squared off against each other. The Pittsburgh Steelers and the New England Patriots have won the most Super Bowl titles, with a total of * each. The Patriots have also appeared in the National Football League’s annual championship game a record ** times, thereby topping the list for Super Bowl appearances.

Market value analysis based on 47487 actual sales showing current worth and pricing trends

Super Bowl Game Records

2019 Super Bowl Game Records

By Throwback Thursday [source]

About this dataset

This dataset provides comprehensive information about Super Bowl games that took place in 2019, including game details such as the winning team, losing team, venue, city, attendance, network that broadcasted the game, average number of viewers in the United States who watched the game, rating (representing the percentage of households with televisions that were tuned into the game), share (representing the percentage of households with televisions in use that were tuned into the game), and cost per 30-second advertisement. Additionally, this dataset includes specific details about each Super Bowl game such as the final score (in terms of winning team points minus losing team points), conference affiliations of both winning and losing teams, and any additional notes or information about each respective Super Bowl. All of these data points collectively provide a comprehensive overview of each recorded Super Bowl game from 2019

How to use the dataset

• Game details: The 'Game' column represents the number or identifier of the Super Bowl game. For example, '1' indicates it is the first Super Bowl game.

• Winning team: The 'Winning team' column lists the name of the team that won the Super Bowl game. For example, 'New England Patriots'.

• Winning Team Points: The 'Winning Team Points' column shows the number of points scored by the winning team in that particular game.

• Winning Team Conference: The 'Winning Team Conference' column indicates which conference (e.g., AFC or NFC) the winning team belongs to.

• Score: The 'Score' column displays a summary of the final score in each game, showcasing how many points were scored by both teams in this format - Winning Team Points - Losing Team Points.

• Losing team: Similar to winning teams, losing teams are listed under the 'Losing team' column.

• Losing Team Conference: This column represents which conference (e.g., AFC or NFC)the losing team belongs to.

• Venue and city: The columns 'Venue' and 'City' show where each Super Bowl game was played, respectively.

• Attendance : This column shows numbers associated with how many people attended a particular super bowl event

• Network : Indicates Television network for broadcasted super bowl

11.Average U.S viewers : It denotes average number of viewers in United States who watched a specific super bowl

12.Rating & Share : These represent data associated with watching percentage (Rating)and households televisions percanton tuned into a particular event(Share).

13.Cost Per 30s Ad: The 'Cost Per 30s Ad' column specifies the cost of a 30-second advertisement during the Super Bowl game in dollars.

14.Notes: The 'Notes' column includes additional notes or information about each Super Bowl game.

This dataset provides a comprehensive record of every Super Bowl game that took place in 2019. By analyzing these attributes, you can gain insights into team performance, viewer interest, and commercial aspects of the games. Use this guide to explore and analyze the dataset effectively for your analysis or research purposes

Research Ideas

• Analyzing the popularity and reach of the Super Bowl: With data on average U.S. viewers, rating, share, and cost per 30-second ad, this dataset can be used to analyze the Super Bowl's popularity and reach. By comparing these metrics across different games, one can assess how the viewership and interest in the Super Bowl has changed over time.
• Evaluating advertising effectiveness during the Super Bowl: The dataset includes information on the cost per 30-second ad during each Super Bowl game. This data can be used to analyze whether there is a correlation between ad costs and viewer ratings or share. It can also help marketers and advertisers understand how effective their advertisements were in reaching a wide audience during past Super Bowls.
• Studying game attendance trends: The dataset provides information on attendance at each Super Bowl game. By analyzing this data, one can identify trends in game attendance over the years and evaluate factors that may impact ticket sales such as venue location or teams competing in the game. This analysis could be useful for event organizers and stadium operators looking to optimize future hosting decisions for large-scale events like sports championships or music festivals

Acknowledgements

If you use this dataset in your research, please credit the original authors. Data Source

License

See the dataset descrip...

The Super Bowl is one of the most-watched sporting events in the world, regularly attracting more than 70 thousand fans to the live event. The highest attendance figures are often associated with games that feature popular teams, exciting matchups, or other special circumstances such as the large seating capacity of the stadium within which the games are hosted. The 2025 Super Bowl, which was hosted at Caesars Superdome, New Orleans, had an attendance of 65,719 fans. This game saw the Philadelphia Eagles beat the Kansas City Chiefs to claim their second Super Bowl title. Overall, the Super Bowl attendance figures demonstrate the popularity and enduring appeal of American football as a major sport and cultural event in the United States. Popularity of the Super Bowl The Super Bowl's popularity is undeniable, with the annual championship game of the National Football League being one of the biggest single-day sports events in the world. Each year, the champions of the National Football Conference and the American Football Conference compete against each other, drawing high television ratings. The 2024 Super Bowl set a record-breaking average TV audience of over 123 million viewers in the United States. Super Bowl spending The Super Bowl generates millions of dollars in advertising revenue for the NFL, with the advertising revenue from the 2024 Super Bowl standing at a record 650 million U.S. dollars. A 30-second ad spot during the Super Bowl broadcast cost an average of eight million U.S. dollars in 2024. The big game also leads to significant consumer spending, with Super Bowl-related consumer spending in the U.S. estimated to have stood at about 17.3 billion U.S. dollars in 2024. The average American consumer planned to spend over 86 U.S. dollars on Super Bowl Sunday, with expenditures on food and beverages, televisions, furniture, team apparel and accessories, and decorations.

The Super Bowl is an annual American football game that determines the champion of the National Football League (NFL). The game culminates a season that begins in the previous calendar year, and is the conclusion of the NFL playoffs. The contest is held in an American city, chosen three to four years beforehand, usually at warm-weather sites or domed stadiums. Since January 1971, the winner of the American Football Conference (AFC) Championship Game has faced the winner of the National Football Conference (NFC) Championship Game in the culmination of the NFL playoffs. Before the 1970 merger between the American Football League (AFL) and the National Football League (NFL), the two leagues met in four such contests. The first two were known as the "AFL–NFL World Championship Game". Super Bowl III in January 1969 was the first such game that carried the "Super Bowl" moniker, the names "Super Bowl I" and "Super Bowl II" were retroactively applied to the first two games.[3] The NFC/NFL leads in Super Bowl wins with 26, while the AFC/AFL has won 24. Nineteen different franchises, including teams that relocated to another city, have won the Super Bowl.-Wikipedia: List of Super Bowl Champions

Adults in the United States planned on spending an average of almost 92 U.S. dollars on Super Bowl Sunday in 2025, with food and beverage purchases being the most common among those planning on watching the game. NFL fans spend billions The fact that American football and the NFL (National Football League) are a big deal in the United States is not a surprising statement to anyone. To cement this fact, one needs only look at the annual sales generated by the Super Bowl. Total planned Super Bowl spending in the United States was estimated to be almost 19 billion U.S. dollars in 2025. Compared to just the year before, total spending was expected to increase by nearly one billion U.S. dollars. Gambling in the United States The Super Bowl also attracts interest from those wishing to make some money – sportsbooks in the state of Nevada took over 150 million U.S. dollars in Super Bowl wagers in 2025. Until recently, Nevada was the only state to permit a wide variety of legal sports betting, but the Supreme Court overturned a federal law in 2018, and sports betting is now legal in many states.

Analysis of ‘Superbowl Ads Over The Years:’ provided by Analyst-2 (analyst-2.ai), based on source dataset retrieved from https://www.kaggle.com/yamqwe/superbowl-adse on 28 January 2022.

--- Dataset description provided by original source is as follows ---

About this dataset

About

This dataset contains the data behind the story According To Super Bowl Ads, Americans Love America, Animals And Sex.

superbowl-ads.csv contains a list of ads from the 10 brands that had the most advertisements in Super Bowls from 2000 to 2020, according to data from superbowl-ads.com, with matching videos found on YouTube. FiveThirtyEight staffers then came up with seven defining characteristics of a Super Bowl ad, watched every video and evaluated each according to the taxonomy in the table below.

License

Data released under the Creative Commons Attribution 4.0 License

Source

GitHub

This dataset was created by FiveThirtyEight and contains around 200 samples along with Use Sex, Celebrity, technical information and other features such as: - Patriotic - Danger - and more.

How to use this dataset

• Analyze Youtube Url in relation to Year
• Study the influence of Brand on Animals
• More datasets

Acknowledgements

If you use this dataset in your research, please credit data.world's Admin

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--- Original source retains full ownership of the source dataset ---

Financial overview and grant giving statistics of Las Vegas Super Bowl Host Committee Charities

Financial overview and grant giving statistics of Miami Super Bowl Host Committee Inc

Market value analysis based on 14 actual sales showing current worth and pricing trends

At roughly 80 percent, food and beverages are the most popular purchases made by people who planned on watching the Super Bowl each and every year. The showpiece event is consistently one of the most-watched television broadcasts of the year, with consumers across the United States spending an average of just over 85 U.S. dollars during the Super Bowl. TV viewers spend big bucks on the big game The 2025 edition of the Super Bowl, which saw the Philadelphia Eagles emerge victorious against the Kansas City Chiefs, was watched by roughly 130 million viewers, a big increase on the previous year. In total, consumers in the United States were expected to spend an estimated 18.6 billion U.S. dollars over Super Bowl weekend in 2025. Patriots reign supreme, but for how much longer? The Pittsburgh Steelers and New England Patriots are tied for the most Super Bowl wins. The Patriots played in three straight Super Bowls between 2017 and 2019, lifting the Vince Lombardi trophy in 2017 and 2019. The only team to play in four consecutive Super Bowls is the Buffalo Bills between 1991 and 1994 – the Bills lost all four of those games.

Market value analysis based on 14 actual sales showing current worth and pricing trends

Market value analysis based on 14 actual sales showing current worth and pricing trends

How much does a Super Bowl ad cost in 2025? In 2025, advertisers are paying an average of eight million U.S. dollars to air a 30-second long commercial during the Super Bowl LVI broadcast. The Super Bowl is one of the biggest events on the sporting calendar, but it is so much more than just the football being played on the pitch. The spectacle surrounding the event, which culminates in the legendary half-time show, is hotly anticipated and watched by millions around the world. With so many captive viewers before, during, and after the game, advertisers use the Super Bowl as a means of raising awareness for their products. However, this awareness and visibility comes at a cost – since 2017 the average price of a 30-second TV advertisement during Super Bowl stood at a minimum of five million U.S. dollars and has risen even further in the last few years. Super Bowl ads The Super Bowl commercials have become a phenomenon in their own right, with social media buzzing with speculation about the innovative ways in which big corporations will sell their products. A 2020 survey revealed that 79 percent of viewers see the commercials as entertainment, while almost 71 percent stated that they enjoyed watching the commercials. It also seems the viewers will go to some lengths to see these commercials beyond their original air date during the big game – during the 2019 Super Bowl, consumers spent 641 thousand hours watching Super Bowl ads on YouTube, representing a 58 percent increase over the previous year. Large corporations spend big The allure of a Super Bowl commercial spot is hard to resist for big corporations. Some of the largest Super Bowl advertisers in 2021 included Pepsico and T-Mobile, while Anheuser-Busch sat top of the list, spending 52 million U.S. dollars on advertising during the big game. As a result of this big spending, Super Bowl advertising revenue reached a record 485 million U.S. dollars in 2021, more than twice the figure of 2011.

Super Bowl XLIX 2015 sezonunda National Football League NFL şampiyonunu belirlemek için American Football Conference AFC

Market value analysis based on 14 actual sales showing current worth and pricing trends

The number of U.S. viewers streaming the Super Bowl in 2025 jumped to nearly 40 million, up from about 25.6 million streaming viewers recorded in the previous year. By comparison, over 127 million people watched the game via their TV networks.

Mexican avocado exports remain stable to the US for Super Bowl season despite tariff threats, showcasing Michoacan's unique harvest advantage amid environmental and economic dynamics.