As of May 2025, streaming was the favorite platform for television and video users in the United States, reaching a 44.8 percent share of the overall viewing time. This marks a growth compared with the previous month. Meanwhile, the market share of cable TV and broadcast further decreased.

Estimates suggest that in 2026 U.S. adults will spend around ** percent of their time watching traditional TV each day. This figure has generally fallen in recent years and the downward trend is forecast to continue in the years to come. Screen time Although average daily time spent watching TV appears to be decreasing, this does not necessarily mean that people are spending less time in front of screens; this drop is likely due to an increasing amount of time spent with phones, tablets, and laptops. With on-demand streaming services such as Netflix gaining massive popularity, people can watch a huge range of programming whilst on the go, meaning that screen time is no longer limited to time spent at home in front of the TV. Young people around the world have been especially quick to adopt smartphone-based video streaming habits meaning that television screen time will likely fall even further in the future. Television in the U.S. As mentioned above, the way people are consuming their video entertainment content is rapidly changing in the United States. By 2028, estimates suggest that only **** million U.S. households will pay for traditional TV services, down from over ** million as of 2019. In order to compete for people’s business, cable and satellite providers must find a way to adapt in a way the meets the needs of today’s increasingly mobile consumers. Some are launching their own streaming services in a bid to tackle cord-cutting, most notably Comcast.

This table contains 1044 series, with data for years 1990 - 1998 (not all combinations necessarily have data for all years), and was last released on 2007-01-29. This table contains data described by the following dimensions (Not all combinations are available): Geography (29 items: Austria; Belgium (Flemish speaking); Belgium; Belgium (French speaking) ...), Sex (2 items: Males; Females ...), Age group (3 items: 11 years;15 years;13 years ...), Time spent (6 items: Not at all; Less than 1/2 hour;2 to 3 hours;1/2 hour to 1 hour ...).

Data on the global television market showed that there were an estimated **** billion TV households worldwide in 2021. According to the source, this figure will continue to grow and surpass *** billion by 2026. How are viewers receiving their television content? A more detailed look at television consumption by platform reveals that free-to-air digital terrestrial TV (FTA DTT) remains the most popular television distribution model worldwide. In addition to that, the latest reports also estimate that the number of IPTV households will exceed digital cable TV households for the first time in 2026. IPTV stands for internet protocol television and describes a new technology that delivers video content via the internet instead of traditional satellite or cable connections. Spotlight on the United States The number of TV households in the United States has been growing for decades. And yet, the U.S. pay TV penetration rate keeps dropping every year, mainly due to the ever-increasing accessibility and popularity of online video streaming options. Audiences no longer want to be tied to fixed broadcasting schedules, which is why many viewers are cutting the cord and canceling their pay TV bundles in favor of on-demand video content that can be watched whenever, wherever, and on whichever devices they want.

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According to television industry statistics, APAC was identified as the largest consumer of television. The television market research report considers consumption patterns of several regions including North America, APAC, Europe, South America, and MEA to present a clear picture of the demand of the product globally during the forecast period 2020-2024.

The television market report also provides several other key information including:

CAGR of the market during the forecast period 2020-2024
Detailed information on factors that will drive television market growth during the next five years
Precise estimation of the television market size and its contribution to the parent market
Accurate predictions on upcoming trends and changes in consumer behavior
The growth of the television market industry across North America, APAC, Europe, South America, and MEA
A thorough analysis of the market’s competitive landscape and detailed information on vendors
Comprehensive details of factors that will challenge the growth of television market vendors

This table contains 84 series, with data for years 1998 - 2004 (not all combinations necessarily have data for all years), and is no longer being released. This table contains data described by the following dimensions (Not all combinations are available): Geography (1 item: Canada), Viewer demographic characteristics (3 items: Total, all persons two years and older;Anglophones, two years and older;Francophones, two years and older), Signal source (7 items: Total, signal sources;Canadian conventional stations;Canadian pay television and specialty services;Videocassette recorder (VCR); ...), Content of programme (4 items: Total television programmes, Canadian, foreign and unknown origin;Canadian television programmes;Foreign television programmes;Unknown origin of television programmes)

Television broadcasting industry, by North American Industry Classification System (NAICS) and Operating and financial detail for Canada, provinces and territories from 1976 to today.

This table contains 39 series, with data for years 1998 - 2004 (not all combinations necessarily have data for all years), and is no longer being released. This table contains data described by the following dimensions (Not all combinations are available): Geography (13 items: Canada;Newfoundland and Labrador;Prince Edward Island;Nova Scotia; ...), Age group (3 items: Total population;Children 2 to 11 years;Teens 12 to 17 years)

The summary statistics by North American Industry Classification System (NAICS) which include: operating revenue (dollars x 1,000,000), operating expenses (dollars x 1,000,000), salaries wages and benefits (dollars x 1,000,000), and operating profit margin (by percent), of motion picture and video production (NAICS 512110), annual, for five years of data.

This dataset presents a summary of television viewing and ownership data contained in the 2014 Communications Monitoring Report.

According to estimates, there were *** million TV homes in the United States for the 2023-2024 TV season. Whilst the number of TV households continues to grow, pay TV is becoming less popular – the pay TV penetration rate in the U.S. was pegged at ** percent in 2023, marking a drop of over ** percentage points in just five years. The changing TV landscape The trend of consumers (especially younger generations) cutting the cord and instead moving online to streaming services has meant that many pay TV providers have struggled to keep afloat. In spite of this, television statistics show that watching terrestrial TV is still a popular media activity among U.S. consumers. Television has been a popular pastime for so long that it seems impossible the medium could ever die out – but its traditional form is certainly changing. The advent of ** and smart TV technology, as well as connected TV devices, mean that the ways in which we watch television are changing all the time. User demographics A key factor when considering television consumption in the United States is how a consumer’s age affects their viewing habits and preferences. As of 2022, the average daily time spent watching TV among adults aged 75 years and older amounted to nearly **** hours. ** to **-year-olds spent just around *** hours per day consuming TV content. Moreover, the share of cable TV subscribers was higher among older adults, with half of consumers aged 65 years and older subscribing to a cable TV service, compared to ** percent of ** to **-year-olds at the beginning of 2023.

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Upon thorough television market analysis and research, the following factors has been identified as the critical market trends during the forecast period 2020-2024:

increased demand for smart televisions

The television market report also provides several other key information including:

CAGR of the market during the forecast period 2020-2024
Detailed information on factors that will drive television market growth during the next five years
Precise estimation of the television market size and its contribution to the parent market
Accurate predictions on upcoming trends and changes in consumer behavior
The growth of the television market industry across North America, APAC, Europe, South America, and MEA
A thorough analysis of the market’s competitive landscape and detailed information on vendors
Comprehensive details of factors that will challenge the growth of television market vendors

This table contains 390 series, with data for years 1998 - 2004 (not all combinations necessarily have data for all years), and is no longer being released. This table contains data described by the following dimensions (Not all combinations are available): Geography (10 items: Newfoundland and Labrador;Prince Edward Island;Nova Scotia;New Brunswick; ...), Content of programme (3 items: Total, all television programmes, Canadian and foreign;Canadian television programmes;Foreign television programmes), Type of programme (13 items: Total, all types of television programmes;News and public affairs;Documentary;Academic instruction; ...).

Satellite TV Channel Attribute Statistical Data Set

This table contains 56 series, with data for years 2006 - 2011 (not all combinations necessarily have data for all years), and was last released on 2015-07-28. This table contains data described by the following dimensions (Not all combinations are available): Geography (14 items: Canada; Prince Edward Island; Nova Scotia; Newfoundland and Labrador ...), North American Industry Classification System (NAICS) (1 items: Motion picture and video production  ...), Summary statistics (4 items: Operating revenue; Operating profit margin; Salaries; wages and benefits; Operating expenses ...).

This dataset presents a summary of television viewing and ownership data contained in the 2014 Communications Monitoring Report.

The Television Planning Data contains technical data of all planned television services, including licensed and yet to be licensed services as well as additional data relating to Television Licence Area Plans (TLAPs) and the 2014 restack of digital television services.

According to the most recent data, U.S. viewers aged 15 years and older spent on average almost ***** hours watching TV per day in 2023. Adults aged 65 and above spent the most time watching television at over **** hours, whilst 15 to 19-year-olds watched TV for less than *** hours each day. The dynamic TV landscape The way people consume video entertainment platforms has significantly changed in the past decade, with a forecast suggesting that the time spent watching traditional TV in the U.S. will probably decline in the years ahead, while digital video will gain in popularity. Younger age groups in particular tend to cut the cord and subscribe to video streaming services, such as Netflix, Hulu, and Amazon Prime Video. TV advertising in a transition period Similarly, the TV advertising market made a development away from traditional linear TV towards online media. While the ad spending on traditional TV in the U.S. generally increased until the end of the 2010s, this value is projected to decline to below ** billion U.S. dollars in the next few years. By contrast, investments in connected TV advertising are expected to steadily grow, despite the amount being just over half of the traditional TV ad spend by 2025.

Mexico Number of Television Station data was reported at 144.000 Unit in 2015. This records a decrease from the previous number of 707.000 Unit for 2014. Mexico Number of Television Station data is updated yearly, averaging 689.500 Unit from Dec 2000 (Median) to 2015, with 16 observations. The data reached an all-time high of 1,209.000 Unit in 2000 and a record low of 144.000 Unit in 2015. Mexico Number of Television Station data remains active status in CEIC and is reported by Secretary of Communications and Transportations. The data is categorized under Global Database’s Mexico – Table MX.TB007: Telecommunication Statistics: Number of Radio & Television Station.

The Apple TV dataset provides an extensive collection of data from Apple's streaming platform, including information on video content, user engagement, and subscription metrics. This dataset is designed to enhance AI models focused on content analysis, user behavior tracking, and trend detection.

Custom Delivery Options: Receive data via Rest-API, Websockets, tRPC/gRPC, or other preferred methods. Vectorized Data: Available in vectorized formats suitable for various embedding models (LLama, ChatGPT, etc.) and vector databases (Chroma, FAISS, QdrantVectorStore) for optimized AI performance. Comprehensive Data Coverage: Includes video metadata, user interactions, and subscription details. Ease of Integration: Seamlessly integrate data into your AI systems to enhance content analysis, user behavior tracking, and recommendation systems. Additional Services: We offer AI agent development and integration services to help you make the most of Apple TV data for analytics and content strategies. Leverage our Apple TV dataset to analyze video content, monitor user engagement, and identify viewing trends, enhancing your content strategies and improving user experience.