As of November 2024, pornhub.com held the leading adult content and pornographic website for global uses, as it averaged around 5.25 billion monthly visits. Xvideos ranked second, with 3.47 billion monthly visits. While adult content makes up one of the largest chunks of the global internet traffic, search engine Google and social video platform YouTube ranked as the most visited platforms at the end of 2024, with 136 and 72.8 billion visits monthly.

Pornhub, which is owned by the Canadian entertainment conglomerate Aylo, saw over three billion visits to its website from users based in the United States in January 2024. Web visits from Indonesia ranked second, as almost 765 million visits from the country were registered to Pornhub in the examined period. Brazil followed, with around 503 million visits to the popular pornographic website. France users generated approximately 470 million visits to the website during the measured month.

In January 2024, Pornhub.com saw approximately *** billion visits from users worldwide. This represents ********** from the previous year, when global traffic to the popular pornographic website reached almost *** ******* monthly visits in January 2023. Between April 2022 and the beginning of 2024, traffic to Pornhub.com fluctuated from *** billion visits to a peak of *** billion visits.

As of November 2024, Pornhub.com confirmed itself the leading domain for online pornography, reaching approximately 928 million unique monthly visitors. The website, which was launched in 2005, is owned by the adult industry conglomerate Aylo (previously MindGeek). Xvideos, owned by the Prague-based WGCZ Holding, ranked second with almost 613 million users visiting its adult entertainment service.

Market Size statistics on the Adult & Pornographic Websites industry in the US

Between April 2022 and January 2024, global traffic to Pornhub.com originated mainly from mobile devices. In January 2024, Pornhub saw over 11.4 billion mobile visits from global users. In the same month, the desktop traffic to the popular pornographic website was less than 500 million visits. In October 2023, approximately 97 percent of the traffic to Pornhub.com came from mobile devices.

In December 2024, the majority of the visits to the leading pornographic websites among online audiences in the United Kingdom were on mobile. Approximately ** percent of the traffic registered to pornhub.com in December 2024 came from mobile devices, while around ** percent was generated via desktop device. Xvideos.com, which ranked as the second most visited adult and pornographic website among UK audiences of the genre, saw ** percent of its traffic coming from mobile devices.

Is porn consumed only by men? It seems that this stereotype is still partly true in 2021. In Europe, men are the main visitors of the porn website Pornhub. This can indicate that pornographic viewing remains an activity mostly done by men. However, female visitors of Pornhub in Spain and Poland accounted for 38 and 32 percent respectively of all visitors from their countries. Furthermore, more than a quarter of visitors were women in other European countries. In other words, women also appear to consume porn.

A gender-gap in frequency of porn consumption  

In 2014, French men were more frequently visiting pornographic sites than women. A quarter of responding men visited such websites at least once a week in France, whereas only three percent of women declared that they visited one in a week. For this reason, it could be discussed that even though women do consume porn, in terms of frequency men are the main consumers.

Porn consumption parallels the evolution of technology  

Long gone is the reign of magazines, videotapes and even DVDs. Nowadays, pornographic websites, like Pornhub, are leading the industry. With technology evolving, more and more people are visiting these websites on their mobile phones. In the Netherlands, such mobile phone use grew from 51 percent in 2015 to 62 percent in 2018. Similar findings were discovered in France . In spite of this, pornography remains a sensitive topic, at least in the U.S., where over half of Americans stated that porn was morally wrong.

Employment statistics on the Adult & Pornographic Websites industry in the US

In January 2024, Pornhub.com registered almost ** percent of its traffic as originating in the *************. Users based in Indonesia generated approximately *** percent of the total visits to the popular online pornography platform, while users in Brazil produced around *** percent of the total visits to the website. Visits from France represented the fourth-largest group for the platform, generating almost **** percent of the total traffic recorded in the examined period.

In December 2024, *********** was the most popular pornographic websites among online audiences in the United Kingdom. The popular adult website saw around ****** million visits in the examined month. ******* ranked second, with almost ** million visits generated in the last month of 2024, while Cyprus-based ************ saw ** million visits during the same time.

Who watches online porn? Online pornography consumption is a heavily gendered phenomenon in the UK. As of May 2023, over ** million men and male teenagers were reported to be watching pornography online, while the number of women accessing pornographic content online was *** million. Pornhub was the adult content website with the highest reach among adult men in the UK in 2023, as ** percent of all digital male users reported engaging with the website. In comparison, while Pornhub was still the pornographic website with the highest reach among adult women, only **** percent of all female online users in the UK reported engaging with the platform.

Online porn consumption trends in the UK Approximately *** in ** users aged between 18 and 24 years, as well as among users aged 25 and 49 years, watched pornography two or three times per week. Overall, the frequency of watching pornographic content among online audiences was ****** among users aged between 18 and 24 years than for users over 50 years of age. The preferred time of day for accessing online pornographic content was between the morning and the afternoon, as ** percent of UK users reported seeking this type of content between **** and *****.

xfree.com is ranked #433 in IN with 48.96M Traffic. Categories: . Learn more about website traffic, market share, and more!

The global market for digital adult content is experiencing robust growth, projected to reach $7,182.1 million in 2025 and maintain a Compound Annual Growth Rate (CAGR) of 6.5% from 2025 to 2033. This expansion is driven by several key factors. Increased internet and mobile penetration, particularly in emerging markets, provides wider access to this content. Technological advancements, such as the rise of virtual reality (VR) and augmented reality (AR) experiences, enhance user engagement and drive demand for more immersive content. Furthermore, the growing acceptance of adult content as a form of entertainment and the increasing comfort levels with online purchases contribute to market growth. While concerns regarding censorship and regulation pose a challenge, the overall trend indicates a strong upward trajectory. The market is segmented by content type (videos, e-books, audio, video games, others) and access platforms (mobile devices, computers, tablets, TVs, others), with video content dominating the market share due to its immersive nature. The diverse range of platforms further underscores the accessibility and convenience offered to consumers. Geographic distribution is widespread, with North America and Europe holding significant market shares currently, while Asia-Pacific is predicted to exhibit strong future growth given the region’s expanding internet infrastructure and consumer base. The competitive landscape is marked by both established players and emerging companies. Larger studios benefit from economies of scale, allowing for significant investment in production quality and marketing, while smaller, specialized companies focus on niche markets and specific content styles. Continuous innovation in content creation, distribution models, and technological integrations are critical for maintaining a competitive edge in this dynamic industry. The market's future growth will hinge on ongoing technological improvements, successful navigation of regulatory hurdles, and the evolution of consumer preferences. Further diversification of content formats and platforms, along with a focus on enhanced user experience and security, will shape the market's future landscape.

In November 2024, Google.com was the leading website in France, with more than **** billion total monthly visits. The search engine was also popular in its French top-level domain, with Google.fr reaching *** million views and placing fifth in the ranking. YouTube and Facebook were the most visited social media platforms.

According to a survey of French citizens conducted between ** and 18 September, 2023, ** percent of respondents reported never watching pornography online. In comparison, ** percent of respondents reported watching content on pornographic websites sometimes, while ** percent of French respondents reported doing so often.

In 2022, male users in France who were aged between 16 and 17 years were reported spending over one hour on a monthly basis engaging with pornographic websites. In comparison, female users of the same aged were reported spending around half a hour engaging with the same type of content. Among adults, men were spending over two years per month on pornographic websites, while women in the same age group spent around ** minutes on such websites.

In January 2024, Xhamster.com saw approximately *** million visits from users worldwide. This represents a decrease from the previous year, when global traffic to the pornographic website reached over *** million monthly visits in January 2023. Between April 2022 and the beginning of 2024, traffic to Xhamster.com fluctuated from ****** million visits to a peak of *** million visits.

In 2022, the adult online content market in the United States was estimated to have a value of almost *** million U.S. dollars. In 2023, the pornographic website market in the U.S. is projected to surpass *** ******* U.S. dollars in value, with an annualized market growth of **** percent. By 2023, the online porn market in the country is estimated to experience a growth of approximately ** percent compared to 2018.

Xvideos, which is owned by the Czech WGCZ Ltd, saw around 1.8 billion visits to its website from users based in the United States in January 2024. Web visits from Brazil ranked second, as almost 1.19 billion visits from the country were registered to Xvideos in the examined period. Indonesia followed, with around 440 million visits to the popular pornographic website. Mexican users generated approximately 360 million visits to the website.

In 2022, internet users in France younger than 18 years of age spent approximately seven minutes daily consuming pornographic and age-restricted content. In comparison, daily engagement with such online content among adults in France was ** minutes.