In the second half of 2024, Facebook received approximately 324,000 law enforcement agency requests for user information. Overall, the social network produced some user data for nearly 77 percent of requests.

In the third quarter of 2024, Facebook had around 1.7 million appeals from users after posts were removed by the platform for containing bullying and harassment content. Additionally, there were 9.6 million user appeals regarding content removed due to grounds of being spam.

In the third quarter of 2024, Facebook removed 30.5 million pieces of adult nudity and sexual activity-related content, this is a decrease of around five percent on the previous quarter, when 32.2 million pieces of such content were removed.

Facebook probably needs no introduction; nonetheless, here is a quick history of the company. The world’s biggest and most-famous social network was launched by Mark Zuckerberg while he was a...

In the third quarter of 2024, Facebook took action on 1.1 billion fake accounts, down from 1.2 billion in the previous quarter. A record figure of approximately 2.2 billion fake profiles were removed by the social media platform in the first quarter of 2019. Meta considers fake accounts to be those that are created with malicious intent, or created to represent a business, organization, or non-human entity. Facebook and inauthentic activity As Facebook is the most used social media platform worldwide it is not surprising that the service is a target for inauthentic activity and potentially harmful content. Facebook's parent company, Meta, has regulations in place known as Facebook Community Standards that outline what is and is not permitted on the network. Spam content is an ongoing issue that the platform faces, with 1.4 million pieces of spam content being removed in the third quarter of 2022. Facebook’s ongoing popularity The vast majority of internet users have awareness of Facebook as a brand. Almost all social media users in the United States are aware of Facebook, and three-quarters of U.S. social media users have a Facebook account. Furthermore, despite the idea that Facebook is most popular amongst older generations, its largest U.S. demographic can be found with users aged 25 to 34 years.

In this blog are the latest Facebook advertising statistics that show how effective Facebook ads are now and what’s likely to happen in the future.

Introduction

Facebook Users Statistics: Despite the rise of many applications, Facebook still retains its status as the most widely used social media platform. The scale and variety of its user base in 2025 may surprise you, especially when compared with its competitors. As of April 2024, Facebook reported over three billion monthly active users (MAU). India has the largest Facebook audience in the world, with 378 million users documented in early 2024.

Furthermore, the United States, Indonesia, and Brazil each had more than 100 million Facebook users. Additionally, nearly 20% of global Facebook users were men who were between 25 and 34 years old, while around 13% of users were women within the same age range. Facebook has firmly established itself as the first social network to surpass one billion registered accounts globally.

As the flagship platform of Meta Platforms, which also includes Instagram, Facebook Messenger, and WhatsApp, Facebook continues to be the most widely used social media platform.

In a small café in Austin, Texas, a 68-year-old grandmother shares reels of her garden with her granddaughter, who lives in Tokyo. Meanwhile, a high school student in Nairobi livestreams his gaming tutorial to friends across the world. Behind these everyday moments is Facebook, the digital backbone connecting over 3...

36.8% of the entire world’s population uses Facebook at least once per month.

There were 46 000 Facebook users in Greenland in July 2024, which accounted for 80.7% of its entire population. The majority of them were men - 52%. People aged 25 to 34 were the largest user group (11 500). The highest difference between men and women occurs within people aged 45 to 54, where men lead by 3 300.

There were 74 782 800 Facebook users in Viet Nam in January 2023, which accounted for 72.4% of its entire population. The majority of them were women - 51.1%. People aged 25 to 34 were the largest user group (22 000 000). The highest difference between men and women occurs within people aged 18 to 24, where women lead by 8 700 000.

There were 47 300 000 Facebook users in France in September 2025, which accounted for 70.5% of its entire population. The majority of them were women - 52.4%. People aged 25 to 34 were the largest user group (12 700 000). The highest difference between men and women occurs within people aged 65 and above, where women lead by 2 200 000.

As of February 2025, it was found that men between the ages of 25 and 34 years made up Facebook's largest audience, accounting for 18.5 percent of global users. Additionally, Facebook's second-largest audience base could be found with men aged 18 to 24 years. Facebook connects the world Founded in 2004 and going public in 2012, Facebook is one of the biggest internet companies in the world with influence that goes beyond social media. It is widely considered as one of the Big Four tech companies, along with Google, Apple, and Amazon (all together known under the acronym GAFA). Facebook is the most popular social network worldwide and the company also owns three other billion-user properties: mobile messaging apps WhatsApp and Facebook Messenger, as well as photo-sharing app Instagram. Facebook usersThe vast majority of Facebook users connect to the social network via mobile devices. This is unsurprising, as Facebook has many users in mobile-first online markets. Currently, India ranks first in terms of Facebook audience size with 378 million users. The United States, Brazil, and Indonesia also all have more than 100 million Facebook users each.

On a brisk January morning, Sarah, a small business owner in Ohio, launched her very first Facebook ad. With a modest $150 budget, she was hoping to generate a few leads for her new skincare line. Within three days, her ad reached over 12,000 people, and she closed 18 sales,...

A concise dataset summarizing platform-level social media statistics and benchmarks across Facebook, Google properties, and Twitter (X).

There were 3 839 300 Facebook users in Finland in April 2024, which accounted for 67.6% of its entire population. The majority of them were women - 55.6%. People aged 25 to 34 were the largest user group (888 700). The highest difference between men and women occurs within people aged 65 and above, where women lead by 182 100.

In the fiscal year 2024, Meta's earnings before income taxes amounted to 70 billion U.S. dollars. Overall, this is an increase of around 23 billion U.S. dollars when compared with the previous year, in which the company's EBIT stood at 47 billion U.S. dollars.

There were 4 745 500 Facebook users in Bulgaria in August 2023, which accounted for 71% of its entire population. The majority of them were women - 53.4%. People aged 25 to 34 were the largest user group (978 200). The highest difference between men and women occurs within people aged 65 and above, where women lead by 176 900.

There were 291 010 000 Facebook users in United States of America in August 2025, which accounted for 84.3% of its entire population. The majority of them were women - 53.3%. People aged 25 to 34 were the largest user group (73 200 000). The highest difference between men and women occurs within people aged 65 and above, where women lead by 15 100 000.

During the fourth quarter of 2023, the number of daily active users on Facebook reached 2.1 billion, a minor increase on the previous quarter. When compared with the number of daily active users in the final quarter of 2022, the platform has gained around 100 million users. Facebook’s penetration rate for the United States in 2023 was 72.13 percent, up from 71.43 percent in 2022. The social network’s audience reach is projected to stand at 75.79 percent by 2027.

Most popular social media websites

As of May 2021, Facebook was the most used social media site in the United States, accounting for 71.8 percent of all social media visits. Ranking in second place was Pinterest with 12.4 percent, followed by Twitter and Instagram, with 9.15 percent and 3.82 percent, respectively. Although other sites remain popular, Facebook’s number of visits made it undoubtably the leading social media platform in terms of social media site visits.

For Generation Z and Millennials in the United States, Facebook was one of the least popular platforms used to connect with others. Gen Z and Millennials preferred video sharing platforms, specifically Snapchat, TikTok and YouTube.

Meta’s revenue

Facebook Inc was renamed as Meta in 2021, in a strategic step toward the metaverse. Meta Platforms is now the parent company of Facebook, Instagram, Facebook Messenger and WhatsApp amongst others, together being known as Meta’s Family of Apps.

Meta’s annual revenue for 2021 was 117.92 billion U.S. dollars, up from 85.97 billion in 2020. Within a decade, the company has increased its annual revenue by approximately 114 billion U.S. dollars. In the most recent fiscal year, Meta’s Family of Apps were responsible for over 115 billion U.S. dollars’ worth of Meta’s revenue.