Tumblr has often been dismissed as a relic of early social media, but today, it’s quietly carving a niche as a cultural and creative haven. With renewed interest from Gen Z and fans of niche subcultures, its relevance is resurging. For marketers, Tumblr offers a way to reach audiences through...

This statistic illustrates Tumblr.com's cumulative total blogs from May 2011 to April 2020. As of that month, the social networking site had over 496 million blog accounts, up from 463.5 million in the corresponding period of the previous year. Tumblr – further information Founded in February 2007, Tumblr is a microblogging website and social media platform that is now owned by Yahoo. The website allows users to post images, videos, links and other media content to a short-form blog. Users can follow each other as well as access and post blog content via the platform’s user dashboard. As of April 2019, over 171.5 billion Tumblr posts have been generated on the social network. The social network accounts for less than one percent of total social media website visits in the United States, and has a user base consisting mainly of teen and young adult internet users. Despite the relatively low audience reach, Tumblr is a popular platform for online fandom discussions regarding music, movies and TV shows. Similar to Instagram, Tumblr was also set to take advantage of social media marketing by providing an ideal platform for visually-oriented brands in the retail and media sector. However, Tumblr adoption among marketers has been declining in recent years, and as such, Tumblr remains a niche marketing channel.

This statistic presents the Tumblr penetration in the United States from 2014 to 2020. In 2015, 6.5 percent of the U.S. population accessed the social network. In 2018, Tumblr's reach among the U.S. population is projected to reach 8.2 percent.

In the six months ending March 2024, the United States accounted for over 45 percent of the web visits to Tumblr.com. Ranked second, the United Kingdom accounted for 5.74 percent of traffic to the social networking website, followed by Canada, which accounted for 5.01 percent of the web page online volume.

This statistic shows the projected Tumblr user growth in the United States from 2014 to 2020. In 2015, the social network's user figures grew 15.4 percent compared to the previous year. In 2019, development is estimated to slow to a 5.2 percent annual growth rate.

As of the third quarter of 2020, ten percent of U.S. internet users aged 15 to 25 years used the blogging platform Tumblr. Only three percent of internet users aged 56 years and older reported the same.

This statistic presents the number of Tumblr users in the United States from 2014 to 2020. In 2015, the number of Tumblr users in the United States was 21 million and is projected to grow to 26.9 million in 2018. The social network is owned by Yahoo.

We'll tailor a Tumblr dataset to meet your unique needs, encompassing post types, user engagement metrics, hashtag usage, demographic data of users, reblog counts, like statistics, and other pertinent metrics.

Leverage our Tumblr datasets for diverse applications to bolster strategic planning and market analysis. Scrutinizing these datasets enables organizations to grasp user preferences and blogging trends, facilitating nuanced content creation and marketing initiatives. Customize your access to the entire dataset or specific subsets as per your business requisites.

Popular use cases involve optimizing content strategy based on engagement insights, enhancing marketing strategies through targeted audience segmentation, and identifying and forecasting trends to stay ahead in the social media and blogging landscape.

In March 2024, the social network Tumblr.com had 191.1 million website visits worldwide, down from 198.3 million site visits by the end of 2023. In December 2018, the platform banned porn and adult content, a controversial move that sparked user outrage and caused artists and sex workers to move to other sites.

In March 2025, Tumblr held a share of **** percent of online social network website visits in the United Kingdom. In October 2018, Tumblr's web visit share accounted for **** percent of all social media visits in the country.

This statistic shows the share of internet users in the United States who were using Tumblr as of January 2018, sorted by age. We Are Flint found that 43 percent of internet users between the ages of 18 to 24 years old used the social media website.

This statistic shows the share of internet users in the United States who were using Tumblr as of January 2018, sorted by urbanity. We Are Flint found that 22 percent of internet users who resided in urban areas used the visual blogging site.

As of the third quarter of 2020, it was found that 31 percent of Tumblr users in the United States accessed the social platform on a daily basis. Overall, 88 percent of responding Tumblr audiences claimed that they used the platform monthly.

This statistic presents the percentage of teenagers in the United States who have ever used selected social media platforms as of April 2018, sorted by age group. According to the findings, 70 percent of respondents aged between 13 to 14 years reported to have used Snapchat at some point in time, while in comparison only four percent from the same age group stated similar outcomes for the platform, Reddit.

This statistic presents the percentage of teenagers in the United States who have ever used selected social media platforms as of April 2018, by gender. According to the findings, 81 percent of female respondents reported to have used Snapchat at some point in time, while in comparison only two percent of them stated similar responses for the platform, Reddit.

As of 2020, ** percent of Tumblr users in Denmark reported to have used the platform daily. The corresponding figure for weekly Tumblr users was ** percent of respondents.

This statistic presents the reasons for being on Tumblr according to users in the United States as of the third quarter of 2019. According to the findings, 60 percent of respondents stated that they used Tumblr for entertainment purposes.

According to a third quarter 2020 survey, seven percent of male internet users in the United States used Tumblr. The blogging platform also had a usage reach of seven percent among female U.S. internet users. Overall, 68 percent of U.S. Tumblr users accessed the platform on a weekly basis.

This statistic gives information on the most popular social networks in the United States as of October 2018, ranked by mobile-only audience. During this month, 79.6 million users accessed Instagram via smartphone or tablet.

This statistic presents information on the frequency of global Tumblr usage as of the third quarter of 2015. During the survey period, it was found that ** percent of active Tumblr users worldwide accessed the social network more than once per day.