As of April 2025, almost 32 percent of global Instagram audiences were aged between 25 and 34 years, and 29.5 percent of users were aged between 25 and 34 years. Overall, 16.3 percent of users belonged to the 35 to 44 year age group. Instagram users With roughly one billion monthly active users, Instagram belongs to the most popular social networks worldwide. The social photo sharing app is especially popular in India and in the United States, which have respectively 413.85 million and 171.7 million Instagram users each. Instagram features One of the most popular features of Instagram is Stories. Users can post photos and videos to their Stories stream and the content is live for others to view for 24 hours before it disappears. In January 2019, the company reported that there were 500 million daily active Instagram Stories users. Instagram Stories directly competes with Snapchat, another photo sharing app that initially became famous due to it’s “vanishing photos” feature. As of the first quarter of 2025, Snapchat had 460 million daily active users.

Introduction

Instagram Demographics Statistics: Instagram is a popular platform known for its eye-catching visuals and user-generated content. With over 2 billion monthly active users, it offers a lively and engaged community for brands and businesses of all sizes.

This includes important user demographics, trends in usage, advertising insights, and the rise of video content. Understanding this information can help you improve your brand’s social media strategy and connect better with Instagram’s diverse audience.

In 2021, there were 1.21 billion monthly active users of Meta's Instagram, making up over 28 percent of the world's internet users. By 2025, it has been forecast that there will be 1.44 billion monthly active users of the social media platform, which would account for 31.2 percent of global internet users.

How popular is Instagram?

Instagram, as of January 2022, was the fourth most popular social media platform in the world in terms of user numbers. YouTube and WhatsApp ranked in second and third place, respectively, whilst Facebook remained the most popular, with almost three billion monthly active users worldwide.

India had the largest number of Instagram users as of January 2022, with a total of over 230 million users in the country. The second-largest Instagram audience could be found in the United States, with almost 160 million people subscribing to the photo and video sharing app.

Gen Z and Instagram

As of September 2021, Gen Z users in the United States spent an average of five hours per week on Instagram. Although Instagram ranked third in terms of hours per week spent on the platform, Gen Z users spent considerably more time on TikTok, amounting to a weekly average of over 10 hours being spent on the mobile-first video app.

Most followed accounts on Instagram

As of May 2022, Instagram’s own account had 504.37 million followers. In terms of celebrities, Portuguese footballer Cristiano Ronaldo (@chistiano) had over 440.41 million followers on the social network. Moreover, the average media value of an Instagram post by Ronaldo was over 985,000 U.S. dollars.

The most liked post on Instagram as of May 2022 was Photo of an Egg, which was posted in 2019 by the account @world_record_egg. Photo of an Egg has not only exceeded 55 million likes on the platform, but it also has nearly 3.5 million comments, and the account itself has over 4.5 million Instagram followers. After mysterious posts published by the account, World Record Egg revealed itself as part of a mental health campaign aimed at the difficulties and demands of using social media.

As of April 2025, around 17.6 percent of global active Instagram users were men between the ages of 25 and 34 years. More than half of the global Instagram population worldwide was aged 34 years or younger. Teens and social media As one of the biggest social networks worldwide, Instagram is especially popular with teenagers. As of fall 2023, the photo-sharing app ranked third in terms of preferred social network among teenagers in the United States, following TikTok and Snapchat. Instagram was one of the most influential advertising channels among female Gen Z users when making purchasing decisions. Teens reported feeling more confident, popular, and better about themselves when using social media, and less lonely, depressed and anxious. However, social media can also have negative effects on teens, which can be much more pronounced on those with low emotional well-being. It was found that 35 percent of teenagers with low social-emotional well-being reported to have experienced cyber bullying when using social media, while in comparison only five percent of teenagers with high social-emotional well-being stated the same. As such, social media can have a big impact on already fragile states of mind.

Introduction

Instagram Statistics: Instagram has been a major part of social media culture since 2010 and now has over 2 billion monthly active users globally, ranking it among the top five platforms in the world. Instagram’s short-form video format, Reels, hit a massive milestone of over 150 billion daily viewers coming late 2024, which is reflective of the staggering user engagement growth within the platform.

By January 2025, 5.24 billion of the world’s population, almost 64%, were using social media in some way, with Instagram a major player in that space. Unique to Instagram is the combination of visual storytelling, hashtags, discoverability features, and in-app commerce that keeps users engaged for a staggering average of almost 2 hours daily.

Instagram has shifted from a photo-sharing app to an entertainment and shopping center, all with an audience of 1.8 billion Reels users. If brands and audiences are your thing, Instagram is still a top-tier platform, a canvas and a window for a dynamic, immersive experience with limitless marketing potential.

Introduction

Instagram Engagement Statistics: According to the most recent statistics on Instagram engagement, the average engagement rate for all categories of posts made by business accounts stands at 0.56%. This figure evaluates the total likes and comments a post garners and contrasts it with the follower count of the account at the time of posting.

In simpler terms, this average engagement rate indicates that for every 10,000 followers an Instagram business account possesses, approximately 56 of them engage by either commenting on a post, liking it, or doing both. The majority of Instagram marketing professionals concur that a favorable engagement rate falls between 1% and 5%; however, as the follower count increases, achieving this rate becomes more challenging.

In 2025, the environment has changed considerably, with new formats, content styles, and tiers of creators shaping the definition of success. Micro and nano influencers are surpassing celebrities in terms of interaction metrics, while Reels continue to excel beyond static posts.

Introduction

Instagram Users statistics: Instagram has become a worldwide beast with 2 billion monthly active users (MAUs) and is the 3rd largest social network behind Facebook and YouTube. This massive user population represents around 35.9% of the 5.56 billion internet users around the world, and an incredible 34.6% of worldwide mobile users are connecting on Instagram each month.

The largest user population in India with 392.5 million, followed by the US with 172.6 million, Brazil with 141.4 million, and Indonesia with 90.2 million users. Users spend an average of almost 34 minutes each day using the platform, and this signals Instagram’s connection for deep engagement.

To better leverage, Instagram’s audience has almost equal gender representation and largely made up of Gen Z and Millennials; thus, Instagram is still a relevant channel for companies who want to access these digitally native audiences.

Introduction

Instagram Marketing Statistics: Instagram’s marketing dominance can no longer be dismissed. With a jaw dropping 2 billion monthly active users, and with 500 million people engaging with stories daily, while 61% look at Instagram to discover new products, business are spreading real ad dollars now, over 1 million businesses are running ads on Instagram and ad spend is expected to grow to $276.7 billion on social platforms in just 2 years.

The shift to short-form content is strong. Reels are now responsible for 45% of the time spent engaging with content on Instagram, and video posts platform's better than static images by 49%. With 90% of users following at least one business, and 70% of users engaging with Instagram stories daily, Instagram will continue to play a central role in consumer connection.

As video content and shopping functionality drive deeper and broader engagement, marketers who lean into Reels, shoppable posts, and authenticity can see real ROI and audience growth.

There are over 2 billion registered users on Instagram in 2025.

In May 2025, Instagram had almost ***** million users in the United Kingdom (UK). The largest share of Instagram users were individuals aged between 25 and 34 years old, at **** percent. This was followed by the category of users aged 18 to 24 years. Individuals over 65 years old, were less likely to use the social media platform, making up the smallest share of Instagram users during this period. Leading social media in the UK According to figures based on approximately ******* billion hits online per month, Facebook was the leading social media website in the UK as of November 2024, holding over ***** percent of the social media market share. This was followed by Instagram and X (formerly known as Twitter). The Pinterest website ranked fourth during that period, with a market share of **** percent. Facebook: Leader in the UK The number of social network users in the UK experienced an increase of roughly *** million users between 2018 and 2023. The share of female Facebook users is slightly higher than the number of male users. At ********* of respondents, individuals aged between 25 and 34 years old made up the largest share of Facebook users in the UK. This was followed by roughly **** percent of users within the 35 to 44 years old category. Facebook usage appeared to be the lowest among those aged 65 and older.

Back in 2010, few could have predicted that a simple photo-sharing app would evolve into one of the world’s most influential platforms. Fast forward to 2025, and Instagram has become a digital cornerstone for creators, businesses, and consumers alike. From driving brand awareness to creating viral trends overnight, followers are...

59% of adults in the united states are using Instagram daily.

Introduction

Surprising Instagram Marketing Statistics: Instagram has solidified its position as a pivotal platform for digital marketing, boasting over 2.4 billion monthly active users globally as of 2024. India leads with approximately 362.9 million users, followed by the United States with around 158.4 million. The platform's visual-centric features, including Stories and Reels, have significantly contributed to its widespread adoption. Notably, over 400 million users engage with Instagram Stories daily

In terms of advertising, Instagram's influence is substantial. Brands are projected to invest over USD 10 billion in Instagram ads in 2024. This surge is attributed to the platform's high engagement rates and its ability to connect businesses with a diverse audience. Furthermore, Instagram is anticipated to generate more than half of Meta Platforms' advertising revenue in the U.S. by 2025, driven by improved monetization strategies and the growing popularity of short-form videos like Reels.

User engagement on Instagram remains robust. U.S. adults spend an average of 33.1 minutes per day on the platform, reflecting its integral role in daily digital consumption. Additionally, 60% of users discover new products through Instagram, underscoring its effectiveness as a tool for brand discovery and consumer influence.

Given these Instagram Marketing statistics, Instagram continues to be an essential platform for businesses aiming to enhance their online presence and engage with a global audience.

There were 90 183 200 Instagram users in Indonesia in November 2024, which accounted for 31.7% of its entire population. The majority of them were women - 54.2%. People aged 25 to 34 were the largest user group (36 000 000). The highest difference between men and women occurs within people aged 18 to 24, where women lead by 12 600 000.

The most significant cohorts of users on Instagram are aged 18 – 24.

Instagram stands as one of the most influential social platforms. Globally, it now reaches about 2 billion monthly active users, showing a remarkable uptick from previous years. Both content creators, from micro-influencers to brands, and advertisers benefit from this scale: creators monetize Reels and Stories, while businesses tap into finely segmented...

Introduction

Instagram Shopping Statistics: From 2024 onwards, Instagram Shopping has become the platform for finding products for purchase. Being a focal platform for worldwide commerce, sales, and shopping activity, it holds a position on the commercial side for both brands and consumers. Presently, Instagram is an in-app marketplace where over 25 million businesses use the shoppable posts and Checkout features. Traders are followed; however, users very actively tap on product tags about 200 million times a day.

This article will demonstrate that Instagram Shopping statistics, leveraging the visual charm and convenience of Instagram, are increasingly becoming the cornerstone of e-commerce marketing.

Introduction

TikTok vs Instagram Reels Statistics: In 2024, TikTok and Instagram Reels firmly dominated the short‑form video landscape through impressive user reach and engagement. As of April 2024, TikTok had amassed approximately 1.582 billion monthly active users, while Instagram reported around 2.00 billion monthly users (who all engage with Reels). TikTok users watched an average of 78 videos per day in 2023, rising to 92 per day by 2025. Engagement rates also revealed platform differences: Instagram Reels averaged about 1.48 percent in 2024, significantly higher than Instagram’s photo (0.70 percent) and carousel (0.99 percent) formats.

TikTok’s engagement for accounts with 100,000–500,000 followers reached 9.74 percent, compared to Reels’ 6.59 percent, and for accounts with over 10 million followers, the figures were 10.52 percent on TikTok and 8.77 percent on Reels. These metrics highlight TikTok’s broader audience and higher engagement potential, while Reels remain a highly competitive format within Instagram’s vast user base.

This article digs into the latest TikTok vs Instagram Reels statistics on the fronts of reach, user behaviour, demographics, engagement, and monetisation. All the numbers have been duly cited from industry sources and have been presented simply and well for easy readability.

Introduction

Instagram Stories statistics: Instagram stories have multiplied in users, offering over 500 million daily active users. Indicating their significant tool in moment-by-moment content consumption. Brands have seen a way for them to stay relevant, as brands posting as much as five times a day can achieve a solid 70% retention when it comes to views, highlighting the frequency and storytelling strategy at work to keep the viewer in digital engagement.

About 36% of businesses now consider themselves active in the stories environment, and one-third are the most viewed stories from brands, highlighting growth in a form of media seen as effective for visibility, conversion, and a purchase opportunity. These statistics are telling for both marketers and creators alike, specifically the stories of real-time reach, engagement, and brand impact.

Back in 2018, a teenager in Ohio posted a short dance clip on TikTok. Within hours, her video was stitched, duetted, and remixed by thousands worldwide. A year later, a fashion influencer in LA racked up millions of views from a single Instagram Reel on sustainable style tips. What began...