In 2024, natural skincare was the top beauty trend online, with over 13.3 million mentions across social media platforms TikTok, Pinterest and Instagram. Magnesium followed with about 9.6 million and Microneedling with 7.6 million mentions.

The revenue is forecast to experience significant growth in all segments in 2030. The trend observed from 2020 to 2030 remains consistent throughout the entire forecast period. There is a continuous increase in the revenue across all segments. Notably, the Personal Care segment achieves the highest value of ****** billion U.S. dollars at 2030. Find further statistics on other topics such as a comparison of the revenue in Indonesia and a comparison of the revenue change in the Philippines.The Statista Market Insights cover a broad range of additional markets.

According to a 2024 survey, millennials made up the largest share of consumers globally who mostly shopped for beauty products online (** percent). Gen Z (** percent) and Gen X (** percent) consumers followed, while around ** percent of Baby Boomers did so.

Doubling the money The online beauty and personal care market worldwide generated a revenue of about **** billion U.S. dollars in 2022, with China, the United States, and Japan being the three biggest markets. The cosmetics market is the fastest growing segment of the beauty market worldwide and is estimated to incur almost double its current revenue by 2027. In 2023, around *** million people around the world purchased beauty products online. This number is expected to increase to over *** billion by 2027.
Trending on TikTok With social media becoming more and more prominent, especially in younger generations, it is not a surprise that more people also engage in social commerce and purchase beauty products from apps. In the United States, TikTok has become the leading social media platform for purchasing various beauty items, followed by Instagram and Facebook. On TikTok, content creators and brands promote sales in two main ways, video sales and live sales. The majority of app-based sales are made through live sales, which refer to livestreams that promote products and offer shopping links. It is easy to see how popular beauty products are on TikTok from the number of views they receive, with Dyson, Cerave, and The Ordinary being the most popular beauty brands.

This statistic shows the number of beauty products owned by women in the United States as of May 2017, by ethnic group. During the survey, some 20 percent of Asian respondents reported that they own up to ten beauty products.

In the fourth quarter of 2024, the average online order value (AOV) of health and beauty products was at approximately 96.73 U.S. dollars. In the surveyed period, the average order value was at its highest during the third quarter of 2024 at just under 106.98 U.S. dollars. Consumer spending intentions Despite economic uncertainties, the outlook for online beauty spending remains positive. A November 2023 study revealed that while nearly half of U.S. consumers plan to maintain their current spending levels on beauty products in 2024, a significant 36 percent anticipate increasing their online beauty purchases. This trend is particularly pronounced among younger generations, with half of Gen Z consumers and 52 percent of millennials stating they would prioritize beauty spending over other expenses. Gen Z spending patterns Generation Z consumers are emerging as a key demographic for online beauty retailers. In 2023, 27 percent of Gen Z shoppers in the United States spent between 51 and 100 U.S. dollars per month on online beauty products, while 21 percent allocated between 101 and 200 U.S. dollars monthly. These zoomers are also heavily influenced by social media to spend more on beauty products. According to a 2023 survey, 64 percent of Gen Zers in the U.S. spent more money on makeup-related merchandise, compared to 46 percent of the general population.

When asked if they were currently spending more, less, or about the same on beauty products compared to a year ago, 46 percent of respondents belonging to Generation Z answered "more." Meanwhile, only 28 percent of Baby Boomers answered the same way.

According to a survey conducted in August 2024 among U.S. parents, **** of the respondents' pre-teen/teenage children cited e.l.f. as their favourite beauty product brand. Ulta and Sephora branded products were also popular among this cohort.

Is brand the most important purchase factor for Gen Alpha’s parents? A large share of U.S. parents purchased health and beauty products for their children in 2024. When surveyed about the leading factors that influenced their beauty purchases, Gen Alpha’s parents said brand and price were equally important, though they tended to place a slightly higher value on brand.

A popular and well-known brand In 2023, the majority of U.S. consumers were aware of Sephora, and about **** of the shoppers who had heard of the brand held a favorable opinion of it. When Sephora’s brand awareness level was compared with other online beauty retailers, only Ulta Beauty was competitive. Given Sephora and Ulta are well-known and popular with U.S. consumers, regardless of generation, it only makes sense that Ulta and Sephora branded products ranked second and third among U.S. pre-teens and teens in 2024.

Between January and September 2023, nearly ** percent of Instagram viewers of all posts relating to the six presented beauty brands saw posts relating to Huda Beauty. It is a brand launched by Huda Kattan - an Iraqi beauty blogger and make-up artist. Selena Gomez' Rare Beauty followed, with **** percent of viewers.

In 2024, around 42 percent of U.S. Gen Z consumers taking part in a survey stated that they had occasionally purchased beauty products based on influencers' recommendations over the past year. Around 15 percent said they never did.

This statistic shows the beauty and personal care products used by consumers daily or several times a week in the United States as of May 2017, by gender. During the survey, 82 percent of responding female U.S. consumers reported using skin care products at least several times a week, while 64 percent of male respondents reported the same.

Interest in clean beauty products (haircare, skincare, and cosmetics made without harmful ingredients) has increased from 2021 to 2023. In 2023, more than half of polled respondents in the United States expressed some level of interest in clean beauty products.

The beauty industry's online presence continues to grow, with La Roche Posay emerging as the most searched beauty brand on Google worldwide in 2024. The French skincare brand garnered approximately 33.6 million searches, closely followed by Cerave with 33.4 million and Sol De Janeiro with 32 million. This trend highlights the increasing consumer interest in skincare products and the power of digital visibility for beauty brands. E-commerce giants lead beauty sales As consumers increasingly turn to online platforms for their beauty purchases, major e-commerce players have solidified their positions in the market. Sephora.com led the pack in 2024, generating over 3.4 billion U.S. dollars in e-commerce net sales. Ulta.com secured the second position with approximately 2.1 billion U.S. dollars, while bathandbodyworks.com rounded out the top three with an estimated 1.4 billion U.S. dollars in sales. This dominance of established beauty retailers in the e-commerce space underscores the competitive nature of the online beauty market. Global growth in beauty e-commerce The beauty and cosmetics industry is experiencing significant growth in online traffic across various countries. In 2024, Pakistan led with a remarkable 38.1 percent year-over-year traffic growth in the online beauty and cosmetics sector. Mexico followed with 29.5 percent growth, while Australia and Turkey saw increases of 26.6 and 25.7 percent, respectively.

During the 52 weeks ending April, 20 2024, total spend on beauty products in the United States added up to about 60 billion U.S. dollars. In the same period of time, online sales amounted to slightly over 40 billion U.S. dollars.

A survey conducted in the second quarter of 2023 revealed that globally, women purchased beauty products online more than men. An average of ** percent of women worldwide purchased beauty products online on a monthly basis from April to June of 2023. In comparison, around ********* of men did the same. Leading beauty markets Worldwide, the United States ranks as the leading e-commerce market for beauty, with an industry worth around ** billion U.S. dollars as of 2022. China follows closely with a market generating roughly ** billion dollars in revenue. Cosmetics are the leading online segment of all beauty categories, worth around ** billion U.S. dollars worldwide in 2023. Fragrances are the second-largest beauty segment, valued at around ** billion U.S. dollars. A hub of beauty Global health, personal, and beauty care shoppers seem to favor online marketplaces for their shopping needs, with Alibaba leading the ranking. In 2022, Alibaba’s beauty segment achieved net sales of roughly ** billion U.S. dollars, followed by Amazon, at ** billion dollars. On online marketplaces such as Alibaba and Amazon, consumers have the option to choose from countless different brands and third-party vendors. On these sites, prices tend to be on the affordable side. In recent years, Amazon has focused on expanding their catalog to include more skincare and cosmetics items, which has proved to be a successful strategy. In fact, beauty sales make up *** percent of total sales, a share expected to grow in the coming years.

A survey conducted in 2024 revealed that around 41 percent of shoppers in Poland were purchasing beauty products through online channels, more than any other country surveyed. In France, for example, that figure stood at 24 percent. The landscape of online beauty shopping in France As one may expect, women in France are much more likely to buy beauty products online than their male counterparts. In the third quarter of 2022, the share of female shoppers in the country who bought beauty and personal care products online was 13 percentage points greater than that of French men, to be exact. According to a survey, the main motivations for women in France to purchase said products were their friends and acquaintances, with social media also having a large influence. Sephora: a market leader When discussing the e-commerce landscape of the beauty and personal care segment in France, one must always mention Sephora, as it is the go-to destination for French online shoppers interested in said products. That being said, with more than five million visits in August 2022, sephora.fr topped the list of the most visited beauty and personal care websites in the European country. Although popular in its home country of France, Sephora’s reach extends far beyond that, and in April 2022 monthly traffic to its .com website reached roughly 57 million visits.

This statistic shows the revenue of the industry “cosmetics, beauty supplies, and perfume stores“ in Florida from 2012 to 2017, with a forecast to 2024. It is projected that the revenue of cosmetics, beauty supplies, and perfume stores in Florida will amount to approximately 2.162,6 million U.S. Dollars by 2024.

This statistic shows the market share of the natural and organic beauty industry as of 2020, by product. In that year, the market share of natural skin care products was about ** percent of the global natural beauty industry, while natural hair care held a **** percent market share.

In 2021, approximately 40 percent of the Gen Z respondents who took part in the survey chose diversity and inclusion as the most important brand values when shopping for beauty products. They were followed by around 31 percent of millennial participants.

The worldwide market for beauty tech-driven purchases is estimated to have generated a revenue of approximately **** billion U.S. dollars in 2021. United States, China, France, Germany, South Korea, United Kingdom (UK), and Japan were included in the estimation of this market. According to Statista estimates, the revenue of the beauty tech market, which includes cosmetics, skin care, and personal care products, is forecast to increase continuously over the next five years, reaching to about **** billion U.S. dollars by 2026.

In 2023, 46 percent of U.S. consumers admitted to spending more on beauty products than they would have without the influence of social media. The share of consumers influenced by social media rose sigificantly among millennials and within Generation Z.