Introduction

Millennials On Social Media Statistics: Since the lockdown, people who never existed on the internet have created accounts on social media. As stated in these Millennials On Social Media Statistics, more than 50% of millennial users went online. The use of social media is increasing daily. Social media is gaining popularity not only among millennials but also among other generations.

However, the use of these platforms is growing extensively among all generations. These statistics guide recent insights, including the preferences for product research on social media, back-to-school shopping, etc.Â

According to a survey conducted among consumers in the United States, ** percent of Millennial respondents said sustainability was a driving factor behind their purchasing decisions. Gen Z respondents driven by sustainability amounted to ** percent.

Introduction

Gen Z Statistics: Gen Z, iGeneration, or Post-millennials are individuals born between the mid-90s and early 2010s. However, many sources have yet to confirm their dates. This generation experienced growing up entirely in the digital era. Therefore, their behavior, thinking, and habits are different from those of other generations.

Surprisingly, it is easier to find a Gen Z with an internet connection, social media, or smartphone. These recent Gen Z Statistics confirm that these people prefer peace of mind and work-life balance and are more educated compared to other generations. These people are diverse in thinking. Therefore, it is difficult to understand their generations, as they are flexible towards everything.Â

In 2023, global users spent around *** hours daily accessing the internet via mobile, as well as **** hours on average using the internet via laptop or PC devices. Between 2015 and 2023, the number of hours spent accessing the internet via PC among digital users worldwide ********* when compared to the time spent doing so on mobiles and smartphones.

In 2023, more than **** of millennials worldwide said they use search engines, such as Google, when doing research on products they intend to buy. This makes the search engine by far the most commonly used source of information for product research among this generation. Gen Z also frequently used search engines, but noticeably utilized social media platforms more than older generations.

Data from a survey held in August 2022 in the United States revealed that the most popular news source among millennials was social media, with 45 percent of respondents reporting daily news consumption on social networks. This was more than double the share who got their news via radio. When it comes to trust, though, social media does not fare well.

Social media and news consumption

As adults of all ages spend more and more time on social media, news consumption via this avenue is likely to increase, but something which could affect this trend is the lack of trust in the news consumers encounter on social platforms. Although now the preferred option for younger audiences, social networks are among the least trusted news sources in the United States, and concerns about fake news remain prevalent.

Young audiences and fake news

Inaccurate news is a major problem which worsened during the 2016 and 2020 presidential election campaigns and the COVID-19 pandemic. A global study found that most Gen Z and Millennial news consumers ignored fake coronavirus news on social media, but almost 20 percent interacted with such posts in the comments section, and over seven percent shared the content. Younger news consumers in the United States were also the most likely to report feeling overwhelmed by COVID-19 news. As younger audiences were the most likely to get their updates on the outbreak via social media, this also made them the most susceptible to fake news, and younger generations are also the most prone to ‘doomscrolling’, an addictive act where the reader pursues and digests multiple negative or upsetting news articles in one sitting.

Picture a high school hallway during lunch break. Heads down, thumbs scrolling, earbuds in. This isn’t boredom, it’s engagement. For Generation Z, social media isn’t just a way to stay connected; it’s how they navigate identity, find entertainment, and even make purchasing decisions. Born between 1997 and 2012, Gen Z...

Millennials were the largest generation group in the United States in 2024, with an estimated population of ***** million. Born between 1981 and 1996, Millennials recently surpassed Baby Boomers as the biggest group, and they will continue to be a major part of the population for many years. The rise of Generation Alpha Generation Alpha is the most recent to have been named, and many group members will not be able to remember a time before smartphones and social media. As of 2024, the oldest Generation Alpha members were still only aging into adolescents. However, the group already makes up around ***** percent of the U.S. population, and they are said to be the most racially and ethnically diverse of all the generation groups. Boomers vs. Millennials The number of Baby Boomers, whose generation was defined by the boom in births following the Second World War, has fallen by around ***** million since 2010. However, they remain the second-largest generation group, and aging Boomers are contributing to steady increases in the median age of the population. Meanwhile, the Millennial generation continues to grow, and one reason for this is the increasing number of young immigrants arriving in the United States.

In 2024, Millennials were the largest generation group in the United States, making up about 21.81 percent of the population. However, Generation Z was not far behind, with Gen Z accounting for around 20.81 percent of the population in that year.

As of October 2024, ** percent of Generation Z and millennial consumers surveyed in the United States stated high-quality visuals or graphics would increase their engagement with generative artificial intelligence (AI) for advertisements. In comparison, ** percent of both generations indicated a celebrity or influencer endorsement would make them more aware of GenAI ads.

As of September 2023, YouTube as the most popular social media platform for global users, with 97 percent of respondents reporting to use the popular video platform. YouTube was also the most popular social media among Gen Z users, with 96 percent of respondents in this age group reporting to have used the video platform as of the examined period. Facebook's usage kept steady among among the general digital population, with around eight in 10 reporting to have used the platform. In comparison, the social media's popularity was in free fall among gen Z users with only four in 10 among those surveyed reporting to engage with the Meta-powered platform.

As of September 2024 in the United Kingdom, 98 percent of Generation Z, those born between 1995 and 2012, were using social media. The same was true for 97 percent of millennials in the country. Overall, 92 percent of Gen X were on social networks, as were 86 percent of Baby boomers.

According to streaming viewers, looking for content to watch is easier on social media and after hearing about them from creators. In fact, over **** of Gen Z and millennials stated in a 2023 survey that they spend too much time searching for something to watch on their streaming platforms. Younger consumers are generally more likely to find TV shows and movies on social media and from content creators to watch.

As of March 2022, listening to music was the most popular activity among Millennials in the United States. Over ** percent of the respondents stated that watching videos on YouTube and using social media were among their free time activities. A less popular activity among U.S. Millennials was exercising, with ** percent of the respondents reporting to engage in this activity.

According to a study of iOS users in the United States, ** percent of millennials used the Apple App Store. Amazon followed as the second-most used shopping app, with a usage rate of ** percent among mobile commerce shoppers of the millennial generation.

A report held in June 2022 among Gen Z and millennials in the United States found that these consumers, aged 16 to 40 years old, were using Facebook most often, with ** percent saying they did so daily or more. LinkedIn, Twitch, and Nextdoor were the least used social sites for news, whereas YouTube and Instagram were used almost as often as Facebook in this respect.

There were approximately 14.69 million millennials in the United Kingdom in 2023. This generation, sometimes called Generation Y were born between 1981 and 1996 and are mainly the children of the post-war Baby Boomer generation. As of 2023, Millennials were the largest generational cohort in the UK, followed by Generation X at 14.04 million people, Baby Boomers at 13.57 million, and then by Generation Z at 13.2 million. The most numerous single-year of age for Millennials, and the UK as a whole, was 35 at 956,116. Boomerang generation The first cohort of millennials came of age at the turn of the century and have almost certainly been heavily influenced by the growth of internet accessibility during this time. The economic challenges faced by this generation may have a relation to the increasing share of young adults who live with their parents in the UK. This has led to the perhaps unfair, characterization of millennials as the boomerang generation, who failed to grow-up and mature. Some of these negative stereotypes regarding Millennials have since shifted to the next youngest generation, Generation Z, who have started to enter the workplace since the mid-2010s. Generation Remain One of the main challenges that British millennials currently face are their prospects after Brexit. Although the United Kingdom voted to leave the European Union in June 2016, there were clear divisions between regions, classes and age-groups. Most millennials voted to remain in the Brexit referendum with 73 percent of people aged 18 to 24, and 62 percent of those aged 25 to 34 voting to remain. In the next UK election, the majority of 25 to 49-year-olds intend to vote for the Labour Party, with only a slight majority of those over 65 planning to vote for the Conservative Party. Millennials also still appear to oppose Brexit, with approximately 65 percent of 25 to 49-year-olds believing Brexit to have been the wrong decision.

This statistic presents information on the share of LGBTQ consumers who attended an LGBTQ film festival in the United States as of June 2018, sorted by generation. The data reveals that just nine percent of Millennials had attended an LGBTQ film festival within 12 months of the date of survey, compared to 14 percent of Baby Boomers.

In 2019, ** percent of Generation Z indicated that making money was very important to them in terms of life goals, while ** percent of Millennials said the same. This is compared to ** percent of Generation Z and ***** percent of Millennials who said that being famous was very important to them.

Between July and October 2020, the vast majority of Generation Z and Millennials preferred watching very short (one minute or less) mobile videos several times a day, at ** percent. On the other hand, just over a fifth of the respondents claimed watching videos lasting ** minutes or more on their phones.