89 datasets found
  1. Impact of SEO on marketing worldwide 2022

    • statista.com
    Updated Jun 25, 2025
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    Statista (2025). Impact of SEO on marketing worldwide 2022 [Dataset]. https://www.statista.com/statistics/248052/impact-seo-marketing-worldwide/
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    Dataset updated
    Jun 25, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Area covered
    Worldwide
    Description

    During a 2023 survey, half of interviewed marketing professionals stated search engine optimization (SEO) had a large positive impact on marketing performance and goals in their organizations in 2022. More than ************ respondents noticed positive impact in general.

  2. n

    SEO Statistics

    • blog.nbdigitech.com
    html
    Updated Oct 27, 2024
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    SmallBizGenius (2024). SEO Statistics [Dataset]. https://blog.nbdigitech.com/top-10-digital-marketing-services-to-choose-from-a-marketing-agency-in-pune/
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    htmlAvailable download formats
    Dataset updated
    Oct 27, 2024
    Dataset authored and provided by
    SmallBizGenius
    License

    https://www.smallbizgenius.net/terms-and-conditions/https://www.smallbizgenius.net/terms-and-conditions/

    Time period covered
    2024
    Area covered
    Global
    Description

    This dataset provides the latest SEO statistics, trends, and insights, covering search engine optimization metrics, industry trends, and performance benchmarks for businesses.

  3. S

    Ahrefs Statistics 2025: Essential Insights for SEO Success

    • sqmagazine.co.uk
    Updated Aug 19, 2025
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    SQ Magazine (2025). Ahrefs Statistics 2025: Essential Insights for SEO Success [Dataset]. https://sqmagazine.co.uk/ahrefs-statistics/
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    Dataset updated
    Aug 19, 2025
    Dataset authored and provided by
    SQ Magazine
    License

    https://sqmagazine.co.uk/privacy-policy/https://sqmagazine.co.uk/privacy-policy/

    Time period covered
    Jan 1, 2024 - Dec 31, 2025
    Area covered
    Global
    Description

    Ahrefs remains a cornerstone in SEO research and strategy, offering deep insights into web content and search performance. Its data powers decision-making across digital marketing and competitive analysis, from content creators refining keyword strategy to enterprises optimizing backlink outreach. Explore the figures below to grasp how Ahrefs shapes SEO. Editor’s...

  4. Leading SEO strategies worldwide 2023

    • statista.com
    Updated Jun 23, 2025
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    Statista (2025). Leading SEO strategies worldwide 2023 [Dataset]. https://www.statista.com/statistics/633151/effective-seo-tactics/
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    Dataset updated
    Jun 23, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Area covered
    Worldwide
    Description

    During a 2023 survey carried out among search engine optimization (SEO) professionals worldwide, **** percent stated that link building was their most effective SEO strategy. Overall content strategy ranked first, named by **** percent of respondents.

  5. t

    SEO & Digital Marketing Statistics 2025

    • titandigitaluae.com
    html
    Updated Oct 19, 2025
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    Titan Digital Marketing UAE (2025). SEO & Digital Marketing Statistics 2025 [Dataset]. https://titandigitaluae.com/digital-marketing-insights/seo-digital-marketing-statistics-every-business-should-know-in-2025/
    Explore at:
    htmlAvailable download formats
    Dataset updated
    Oct 19, 2025
    Dataset authored and provided by
    Titan Digital Marketing UAE
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Variables measured
    Top 3 Organic CTR Share, Zero-Click Search Share, Search Journey Start Rate, Local Search Purchase Rate, Local Intent Share of Searches, Mobile Share of Global Traffic, Estimated CTR Drop with AI Overviews, Visit Rate within 24h after Local Search, Conversion Lift per 1s Faster Mobile Load, Google Traffic Share (Search/Images/Maps)
    Description

    Curated statistics highlighting why online presence is essential in 2025: search dependence, Google dominance, local/mobile behavior, AI/zero-click, content/video performance, and technical UX.

  6. Reasons for a shift in SEO worldwide 2024

    • statista.com
    Updated Jun 5, 2025
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    Statista (2025). Reasons for a shift in SEO worldwide 2024 [Dataset]. https://www.statista.com/statistics/1401826/shift-seo/
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    Dataset updated
    Jun 5, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    Apr 2024
    Area covered
    Worldwide
    Description

    During an April 2024 survey among search engine optimization (SEO) professionals worldwide, ** percent stated that generative AI (genAI) would be one of the leading reasons for a shift in search engine optimization (SEO) in the near future. Google updates ranked second, named by ** percent of respondents.

  7. o

    SEO & Ad Management Services - Key Statistics

    • originalobjective.com
    Updated Oct 6, 2025
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    Original Objective (2025). SEO & Ad Management Services - Key Statistics [Dataset]. https://originalobjective.com/digital-growth/seo-ad-management/
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    Dataset updated
    Oct 6, 2025
    Dataset authored and provided by
    Original Objective
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Description

    Citation-worthy statistics and data points related to SEO & Ad Management Services. This dataset provides key metrics and statistical information.

  8. g

    The major statistical data of natural referencing | gimi9.com

    • gimi9.com
    Updated Nov 30, 2024
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    (2024). The major statistical data of natural referencing | gimi9.com [Dataset]. https://gimi9.com/dataset/eu_65f594ba5cf5f141524928b6/
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    Dataset updated
    Nov 30, 2024
    License

    CC0 1.0 Universal Public Domain Dedicationhttps://creativecommons.org/publicdomain/zero/1.0/
    License information was derived automatically

    Description

    This dataset gathers the most crucial SEO statistics for the year, providing an overview of the dominant trends and best practices in the field of search engine optimization. Aimed at digital marketing professionals, site owners, and SEO analysts, this collection of information serves as a guide to navigate the evolving SEO landscape with confidence and accuracy. Mode of Data Production: The statistics have been carefully selected and compiled from a variety of credible and recognized sources in the SEO industry, including research reports, web traffic data analytics, and consumer and marketing professional surveys. Each statistic was checked for reliability and relevance to current trends. Categories Included: User search behaviour: Statistics on the evolution of search modes, including voice and mobile search. Mobile Optimisation: Data on the importance of site optimization for mobile devices. Importance of Backlinks: Insights on the role of backlinks in SEO ranking and the need to prioritize quality. Content quality: Statistics highlighting the importance of relevant and engaging content for SEO. Search engine algorithms: Information on the impact of algorithm updates on SEO strategies. Usefulness of the Data: This dataset is designed to help users quickly understand current SEO dynamics and apply that knowledge in optimizing their digital marketing strategies. It provides a solid foundation for benchmarking, strategic planning, and informed decision-making in the field of SEO. Update and Accessibility: To ensure relevance and timeliness, the dataset will be regularly updated with new information and emerging trends in the SEO world.

  9. S

    Google My Business Statistics 2025: Local SEO Insights & Industry Benchmarks...

    • sqmagazine.co.uk
    Updated Oct 6, 2025
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    SQ Magazine (2025). Google My Business Statistics 2025: Local SEO Insights & Industry Benchmarks [Dataset]. https://sqmagazine.co.uk/google-my-business-statistics/
    Explore at:
    Dataset updated
    Oct 6, 2025
    Dataset authored and provided by
    SQ Magazine
    License

    https://sqmagazine.co.uk/privacy-policy/https://sqmagazine.co.uk/privacy-policy/

    Time period covered
    Jan 1, 2024 - Dec 31, 2025
    Area covered
    Global
    Description

    Picture this: a local bakery in Austin struggling to attract foot traffic until they claimed and optimized their Google My Business (GMB) profile. Within weeks, walk-ins tripled, phone inquiries surged, and their map listing dominated local results. This isn't an isolated story; it's the everyday reality for thousands of small...

  10. e

    Link Building Statistics 2025: Insights From 500+ Industry Experts

    • editorial.link
    Updated Jun 26, 2025
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    Editorial.Link (2025). Link Building Statistics 2025: Insights From 500+ Industry Experts [Dataset]. https://editorial.link/link-building-statistics/
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    Dataset updated
    Jun 26, 2025
    Dataset provided by
    Editorial.Link
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Description

    This dataset summarizes findings from a 2025 link building survey of 518 SEO professionals, including backlink pricing, strategy trends, and industry opinions.

  11. S

    Global Search Engine Optimization and Marketing Market Future Outlook...

    • statsndata.org
    excel, pdf
    Updated Sep 2025
    + more versions
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    Stats N Data (2025). Global Search Engine Optimization and Marketing Market Future Outlook 2025-2032 [Dataset]. https://www.statsndata.org/report/search-engine-optimization-and-marketing-market-67280
    Explore at:
    excel, pdfAvailable download formats
    Dataset updated
    Sep 2025
    Dataset authored and provided by
    Stats N Data
    License

    https://www.statsndata.org/how-to-orderhttps://www.statsndata.org/how-to-order

    Area covered
    Global
    Description

    In today's digital landscape, Search Engine Optimization (SEO) and marketing play a crucial role in enabling businesses to enhance their online visibility and attract targeted traffic. SEO encompasses a range of strategies aimed at optimizing website content, structure, and user experience to rank higher on search e

  12. Change in ROI from SEO investments worldwide 2022

    • statista.com
    Updated Jul 9, 2025
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    Statista (2025). Change in ROI from SEO investments worldwide 2022 [Dataset]. https://www.statista.com/statistics/1402868/change-roi-seo-worldwide/
    Explore at:
    Dataset updated
    Jul 9, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Area covered
    Worldwide
    Description

    During a 2022 survey among search engine optimization (SEO) professionals worldwide, roughly ** percent of respondents reported a little or a lot increased return on investment (ROI) from search engine optimization (SEO) over the last 12 months before the survey. On the other hand, approximately ** percent of responding experts reported a little or a lot decreased return on investment from SEO.

  13. SEO & Internet Marketing Consultants in the US

    • ibisworld.com
    Updated Aug 15, 2025
    + more versions
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    IBISWorld (2025). SEO & Internet Marketing Consultants in the US [Dataset]. https://www.ibisworld.com/united-states/market-size/seo-internet-marketing-consultants/4523/
    Explore at:
    Dataset updated
    Aug 15, 2025
    Dataset authored and provided by
    IBISWorld
    License

    https://www.ibisworld.com/about/termsofuse/https://www.ibisworld.com/about/termsofuse/

    Time period covered
    2005 - 2030
    Description

    Market Size statistics on the SEO & Internet Marketing Consultants industry in the US

  14. I

    Global SEO Content Creation Services Market Risk Analysis 2025-2032

    • statsndata.org
    excel, pdf
    Updated Sep 2025
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    Stats N Data (2025). Global SEO Content Creation Services Market Risk Analysis 2025-2032 [Dataset]. https://www.statsndata.org/report/seo-content-creation-services-market-372539
    Explore at:
    excel, pdfAvailable download formats
    Dataset updated
    Sep 2025
    Dataset authored and provided by
    Stats N Data
    License

    https://www.statsndata.org/how-to-orderhttps://www.statsndata.org/how-to-order

    Area covered
    Global
    Description

    The SEO Content Creation Services market has emerged as a pivotal component of digital marketing strategies, essential for businesses aiming to enhance their online visibility and engagement. Effective SEO content creation involves crafting high-quality, relevant content that is optimized for search engines, thereby

  15. f

    Targeted Negative "SEO" Tactics: Facebook

    • figshare.com
    png
    Updated Jun 3, 2023
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    OS BH-Labs (2023). Targeted Negative "SEO" Tactics: Facebook [Dataset]. http://doi.org/10.6084/m9.figshare.773441.v1
    Explore at:
    pngAvailable download formats
    Dataset updated
    Jun 3, 2023
    Dataset provided by
    figshare
    Authors
    OS BH-Labs
    License

    Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
    License information was derived automatically

    Description

    The attached figures will show how Facebook's algorithims are sensitive to negative SEO tactics.

    Indie Review Magazine obtained the majority of their likes via paid advertising through Facebook.

    They achieved ad performance in both international and US markets of 0.01 to 0.03 cents a like on average. However, the magazine is suffering from a very serious troll sitaution.

    A violent stalker - who has also been sending employees death threats and threatening messages/etc on social media sites - began targeting the magazine's facebook page as soon as it obtained some success.

    You can see from the graphs that the organic likes (the light purple) increased as the paid likes increased, but decreased disproportionatly to the paid likes.

    Thus, a massive decline in the organic likes directly preceeded a steady decline in paid page likes, which was a direct result of plumuting ad performance (because the "ranking" algorithims at Facebook, disproportionately value page un-likes). As a result it is possible for negative SEO firms and/or individuals to game the system.

    As a result of these negative SEO tactics the magazine has noted ad performance which ranges from 0.02 cents per like and swiftly changing to greater than 4 dollars a like. This is what they refer to as the "money dump".

    Slowly over time, the stalker has built up greater than one thousand fake scripted accounts, that he usses to automatically unlike their page whenever a promising post is made.

    We suspect and our data highly suggests that Facebook's content ranking algorithims are especially sensitive to this tactic, thus it is possible that there are many pages out there who are suffering from dismal ad performance which may be directly related to sitatuions out of their control.

    Negative SEO tactics emloyed by a competitor or in the case of Indie Review Magazine, a stalker, can have a very significant negative impact on the performance of an advertising campaign.

    Without acess to Facebook's ranking algorithims we cannot say for certain what is going on behind the scenes at Facenook, but it is obvious from our data that Facebook's algorithims are very suceptible to negative SEO tactics.

    If you would like to contact me regarding this reserach, you may email me at Jamie@ITSmoleculardesign.com.

  16. I

    Global Enterprise SEO Platforms Market Research and Development Focus...

    • statsndata.org
    excel, pdf
    Updated Sep 2025
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    Stats N Data (2025). Global Enterprise SEO Platforms Market Research and Development Focus 2025-2032 [Dataset]. https://www.statsndata.org/report/enterprise-seo-platforms-market-7933
    Explore at:
    pdf, excelAvailable download formats
    Dataset updated
    Sep 2025
    Dataset authored and provided by
    Stats N Data
    License

    https://www.statsndata.org/how-to-orderhttps://www.statsndata.org/how-to-order

    Area covered
    Global
    Description

    The Enterprise SEO Platforms market has emerged as an indispensable component for businesses aiming to enhance their online presence and drive organic traffic through effective search engine optimization strategies. Designed specifically for large organizations with complex web architectures, these platforms provide

  17. S

    Global SEO Tools for Digital Marketing Market Strategic Recommendations...

    • statsndata.org
    excel, pdf
    Updated Sep 2025
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    Stats N Data (2025). Global SEO Tools for Digital Marketing Market Strategic Recommendations 2025-2032 [Dataset]. https://www.statsndata.org/report/seo-tools-for-digital-marketing-market-74943
    Explore at:
    pdf, excelAvailable download formats
    Dataset updated
    Sep 2025
    Dataset authored and provided by
    Stats N Data
    License

    https://www.statsndata.org/how-to-orderhttps://www.statsndata.org/how-to-order

    Area covered
    Global
    Description

    The SEO Tools for Digital Marketing market has experienced significant evolution over the past decade, emerging as a critical component for businesses striving to enhance their online presence and drive organic traffic. These specialized tools play a pivotal role in optimizing websites, enabling marketers and busine

  18. I

    Global Search Engine Optimization (SEO) Tools Market Innovation Trends...

    • statsndata.org
    excel, pdf
    Updated Sep 2025
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    Stats N Data (2025). Global Search Engine Optimization (SEO) Tools Market Innovation Trends 2025-2032 [Dataset]. https://www.statsndata.org/report/search-engine-optimization-seo-tools-market-339750
    Explore at:
    pdf, excelAvailable download formats
    Dataset updated
    Sep 2025
    Dataset authored and provided by
    Stats N Data
    License

    https://www.statsndata.org/how-to-orderhttps://www.statsndata.org/how-to-order

    Area covered
    Global
    Description

    The Search Engine Optimization (SEO) Tools market plays a pivotal role in the digital landscape, enabling businesses to improve their online visibility and drive organic traffic to their websites. With the increasing importance of digital presence, companies are leveraging SEO tools to enhance their strategies, prov

  19. SEO & Internet Marketing Consultants in the US

    • ibisworld.com
    Updated Jan 16, 2025
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    IBISWorld (2025). SEO & Internet Marketing Consultants in the US [Dataset]. https://www.ibisworld.com/united-states/employment/seo-internet-marketing-consultants/4523/
    Explore at:
    Dataset updated
    Jan 16, 2025
    Dataset authored and provided by
    IBISWorld
    License

    https://www.ibisworld.com/about/termsofuse/https://www.ibisworld.com/about/termsofuse/

    Time period covered
    2005 - 2030
    Area covered
    United States
    Description

    Employment statistics on the SEO & Internet Marketing Consultants industry in the US

  20. Main frustrations in SEO & content marketing among industry professionals...

    • statista.com
    Updated Sep 2, 2025
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    Statista (2025). Main frustrations in SEO & content marketing among industry professionals U.S. 2025 [Dataset]. https://www.statista.com/statistics/1622170/frustrations-seo-content-marketing/
    Explore at:
    Dataset updated
    Sep 2, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Area covered
    United States
    Description

    According to a survey of content marketers in the United States, knowing where to put marketing resources was one of the leading frustrations working in search engine optimization (SEO) and content marketing, cited by **** percent of respondents. Meanwhile, **** percent reported finding good writers was another frustration in the industry.

Share
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Statista (2025). Impact of SEO on marketing worldwide 2022 [Dataset]. https://www.statista.com/statistics/248052/impact-seo-marketing-worldwide/
Organization logo

Impact of SEO on marketing worldwide 2022

Explore at:
Dataset updated
Jun 25, 2025
Dataset authored and provided by
Statistahttp://statista.com/
Area covered
Worldwide
Description

During a 2023 survey, half of interviewed marketing professionals stated search engine optimization (SEO) had a large positive impact on marketing performance and goals in their organizations in 2022. More than ************ respondents noticed positive impact in general.

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