Find the latest video marketing statistics, covering statistics on video content marketing, user trends and habits, B2B video marketing and more.

During a late 2023 survey among marketing professionals worldwide, 78 percent of respondents found YouTube to be an effective video marketing channel. This was followed by 71 percent of respondents finding Facebook effective, while 64 percent cited Instagram.

Introduction

Video Marketing Statistics: Video marketing has emerged as a cornerstone of digital strategies, leveraging the power of visual content to engage audiences and drive business growth. As video consumption continues to rise, companies across various industries increasingly adopt video as a critical component of their marketing efforts. The statistics surrounding video marketing reflect its growing influence, with metrics highlighting the effectiveness of different video formats, audience preferences, and the impact on consumer behavior.

From how-to guides to thought leadership pieces, video marketing is an essential tool for brands looking to connect more dynamically and impactfully with their target audiences.

During a late 2023 survey carried out among marketing professionals worldwide, 90 percent of respondents stated they used videos on YouTube for marketing purposes. Facebook was the second-most commonly named platform, mentioned by 86 percent of respondents. TikTok was used by 69 percent of interviewed marketers.

Introduction

Online Video Consumption Statistics: Video is now the top choice for content. With 93% of marketers using video in their overall marketing plans, the role of video in marketing has grown significantly in recent years. Social media companies have also boosted this trend by focusing on tools for creating video content.

If you need more clarification about investing in video marketing, this article gathers the latest trends from various studies. Video marketing gives marketers many ways to grow their business and promote their brands. This article will shed more light on "Online Video Consumption Statistics†.

During the second quarter of 2025, 94.6 percent of internet users worldwide watched online videos on a monthly basis. Between the beginning of 2022 and the end of 2023, online video viewership remained constant among the global digital population. During the third quarter of 2022, approximately 92.8 percent of global users were reported watching online videos.

A dataset containing statistics and survey results about the effectiveness and usage of explainer videos in the USA and UK for the period of 2024-2025.

When Maya launched her handmade jewelry business, she poured hours into perfecting her craft, but her online sales stalled. One day, she filmed a simple 60-second product demo on her phone, posted it on social, and forgot about it. Within a week, that video had brought in five times her...

A dataset containing statistics and insights on the use of customer video testimonials by marketing leaders in the United States, based on opinions collected from various social media platforms.

The Video Marketing Services market has burgeoned into a dynamic and integral aspect of digital marketing, driven by the increasing consumption of video content across various platforms and devices. As businesses seek innovative ways to engage their audience, the demand for professional video marketing services has

The Video Marketing Services market has emerged as a critical component of contemporary marketing strategies, leveraging the power of engaging visual content to captivate audiences and enhance brand communication. As businesses continue to seek innovative ways to connect with consumers, the adoption of video as a pr

Curated statistics highlighting why online presence is essential in 2025: search dependence, Google dominance, local/mobile behavior, AI/zero-click, content/video performance, and technical UX.

Introduction

Instagram Marketing Statistics: Instagram’s marketing dominance can no longer be dismissed. With a jaw dropping 2 billion monthly active users, and with 500 million people engaging with stories daily, while 61% look at Instagram to discover new products, business are spreading real ad dollars now, over 1 million businesses are running ads on Instagram and ad spend is expected to grow to $276.7 billion on social platforms in just 2 years.

The shift to short-form content is strong. Reels are now responsible for 45% of the time spent engaging with content on Instagram, and video posts platform's better than static images by 49%. With 90% of users following at least one business, and 70% of users engaging with Instagram stories daily, Instagram will continue to play a central role in consumer connection.

As video content and shopping functionality drive deeper and broader engagement, marketers who lean into Reels, shoppable posts, and authenticity can see real ROI and audience growth.

On a foggy morning in early January 2025, a small fitness brand in Austin, Texas, posted a short behind-the-scenes clip on TikTok. Within 48 hours, that video had over 2.3 million views, tripled their followers, and caused their website to crash from unexpected traffic. It wasn’t a stroke of luck,...

The Business Video Marketing Platform market has emerged as a critical component in the digital marketing landscape, enabling companies to effectively convey their messages, engage their audiences, and enhance brand visibility through video content. As businesses increasingly recognize the power of video in captivat

Key YouTube Statistics (Editor’s Choice) YouTube recorded 70 billion monthly active users in March 2023, which includes 55.10% of worldwide active social media users. There have been more than 14 million daily active users currently on YouTube, in the United States of America this platform is accessed by 62% of users. YouTube is touted as the second largest search engine and the second most visited website after Google. Revenue earned by YouTube in the first two quarters of 2023 is around $14.358 billion. In 2023, YouTube Premium and YouTube Music have recorded 80 million subscribers collectively worldwide. YouTube consumers view more than a billion hours of video per day. YouTube has more than 38 million active channels. In the fourth quarter of 2021, YouTube ad revenue has been $8.6 billion. Around 3 million paid subscribers to access YouTube TV. YouTube Premium has around 1 billion paid users. In 2023, YouTube was banned in countries such as China excluding Macau and Hong Kong, Eritrea, Iran, North Korea, Turkmenistan, and South Sudan. With 166 million downloads, the YouTube app has become the second most downloaded entertainment application across the world after Netflix. With 91 million downloads, YouTube Kids has become the sixth most downloaded entertainment app in the world. Nearly 90% of digital consumers access YouTube in the US, making it the most popular social network for watching video content. Over 70% of YouTube viewership takes place on its mobile application. More than 70% of YouTube video content watched by people is suggested by its algorithm. The average duration of a video on YouTube is 12 minutes. An average YouTube user spends 20 minutes and 23 seconds on the platform daily. Around 28% of YouTube videos that are published by popular channels are in the English language. 77% of YouTube users watch comedy content on the platform. With 247 million subscribers, T-Series has become the most subscribed channel on YouTube. Around 50 million users log on to YouTube every day. YouTube's biggest concurrent views record has been at 2.3 billion from when SpaceX has gone live on the platform to unveil Falcon Heavy Rocket. The majority of YouTube users are in the age group of 15 to 35 years in the US. The male-female ratio of YouTube users is 11:9. Apple INC. has been touted as the biggest advertiser on YouTube in 2020 spending $237.15 million. YouTube produced total revenue of $19.7 billion in 2020. As of 2021, the majority of YouTube users (467 million) are from India. It is the most popular platform in the United States with 74 percent of adult users. YouTube contributes to nearly 25% of mobile traffic worldwide. Daily live streaming on YouTube has increased by 45% in total in 2020. In India, around 225 million people are active on the platform each hour as per the 2021 statistics. YouTube Usage and Viewership Statistics #1. YouTube accounts for more than 2 billion monthly active users Around 2.7 billion users log on to YouTube each month. The number of monthly active users of YouTube is expected to grow even further. #2. Around 14.3 billion people visit the platform every month The number of YouTube visitors is far higher compared to Facebook, Amazon, and Instagram. #3. YouTube is accessible across 100 countries in 80 languages. The platform is widely available across different communities and nations. #4. 53.9% of YouTube users are men and 46.1% of women use the platform As of 2023 statistics, 53.9% of men use the platform and 46.1% of women over 18 years are on YouTube. The share in the number of males and females is 1.38 billion and 1.18 billion respectively. Age Group Male Female 18 to 24 8.5% 6% 25 to 34 11.6% 8.6% 35 to 44 9% 7.5% 45 to 54 6.2% 5.7% 55 to 64 4.4% 4.5% Above 65 4.3% 5.4% #5. 99% of YouTube users are active on other social media networks as well. Fewer than 1% of YouTube users are solely dependent on the platform. #6. Users spend around 20 minutes and 23 seconds per day on YouTube on average It is quite a generous amount of time spent on any social network platform. #7. YouTube is the second most visited site worldwide With more than 14 billion visits per month, YouTube has become the second most visited site in the world. However, its parent company Google is the most visited site across the globe. As per the statistics, YouTube is the third most popular searched word on Google. #8. 694000 hours of video content are streamed on YouTube per minute YouTube has outweighed Netflix as well in terms of streaming video content. #9. Over 81% of total internet users have accessed YouTube #10. Nearly 450 million hours of video content are uploaded on YouTube each hour More than 5 billion videos are watched on YouTube per day. #11. India has the maximum numb

Comprehensive AI marketing and digital marketing statistics specifically focused on the New Zealand market, covering AI adoption, video marketing trends, personalization strategies, and multi-modal campaign data for Kiwi businesses

The Video Cutter App market has experienced significant growth over the past few years, driven by the increasing demand for video content across various platforms. With a booming social media landscape and the surge in video marketing, these applications have become essential tools for content creators, marketers, a

The Marketing Video Production market has rapidly evolved into a cornerstone of modern digital advertising, leveraging the power of visual storytelling to engage audiences and drive conversion. This dynamic sector encompasses the creation of various types of video content, including promotional videos, explainer vid

The Mobile Video Editing Software market has experienced significant growth in recent years, driven by the increasing demand for visually engaging content across social media platforms and a surge in mobile video consumption. As more companies and individuals prioritize video marketing, the need for efficient, acces