The global urban streetwear market was valued at approximately 175 billion U.S. dollars in 2015, with the U.S. market alone worth around 80 billion U.S. dollars. The global apparel and footwear market had retail sales of around 1.7 trillion U.S. dollars in 2017. This shows that the urban streetwear market is a small but significant segment within the overall apparel market.

What is urban streetwear?
Urban streetwear is modern, usually casual clothing that is typically worn by urban youth subcultures. It is a style originating from cultures and neighborhoods as opposed to the fashion styles dictated by designers and major retailers. One of the main appeals of streetwear is that you can wear whatever you want and create a style that fits for yourself. Streetwear is often a mix-match of lots of styles from various subcultures. Hip-hop is often seen as being intertwined with urban streetwear and has had one of the most significant influences on this sector. Some of the styles associated with streetwear are sportswear, surf style, skate gear, Japanese street aesthetics and even high fashion.

Global apparel & footwear market
Adidas is one of the largest and most recognizable apparel brands worldwide. In 2017, adidas held the second largest market share within the global apparel and footwear market, with a share of 1.8 percent. The apparel and footwear market is quite a fragmented market due to its highly competitive and saturated nature, meaning that no one company holds a large portion of the whole market. This is logical as there are so many diverse segments, such as sportswear, maternity wear, and indeed streetwear, within the overall apparel market. Many companies cater to these specialized segments and not to the industry as a whole. Adidas, for example, focuses on sportswear and athletic goods.

As of 2019, almost half of global streetwear consumers (44.7 percent) reported that they purchased streetwear every month.

The Online Streetwear Boutiques market has emerged as a dynamic and influential segment within the fashion industry, reflecting the convergence of style, culture, and technology. Streetwear, with its roots in urban culture and skateboarding, has evolved over the years, significantly gaining popularity among younger

As of 2019, 64.8 percent of global consumers stated that they took their streetwear style inspiration from musicians, as they were the most credible figures in this industry.

As of 2019, 56.14 percent of global streetwear consumers reported that the average amount that they spent on a streetwear product was between one and three hundred U.S. dollars. Over two percent of respondents stated that they spent an average of over one thousand U.S. dollars when buying a streetwear.

Product Market size is rising upward in the past few years And it is estimated that the market will grow significantly in the forecasted period

The Sneaker Authentication Services market has rapidly evolved into a crucial segment within the broader sneaker and streetwear industry, addressing the pressing need for authenticity in a landscape plagued by counterfeits. As sneaker culture continues to grow, so does the demand for reliable authentication services

As of 2019, 61.6 percent of global streetwear consumers said that the product category which they would be most likely to purchase was footwear. Hoodies were the next most popular form of streetwear, at 15.6 percent.

The Street Western Wear market occupies a distinct niche within the broader fashion industry, blending the rugged aesthetic of Western attire with contemporary streetwear influences. This sector has evolved remarkably, appealing not only to enthusiasts of cowboy culture but also to a younger, urban demographic seeki

In 2023, Carhartt led the men’s streetwear market in the United States, reporting an aided brand awareness of 46.71 percent among consumers. Fubu followed with 34.6 percent awareness. Obey and Stussy reported 10.57 percent and 9.33 percent, respectively.

As of 2019, almost 70 percent of global consumers responded that they liked streetwear because it was cool. A further 26.7 percent stated that they liked streetwear as it acted as a status symbol. Streetwear is modern, usually casual clothing that is typically worn by urban youth subcultures.

As of 2019, almost 80 percent of global consumers responded that they felt the Supreme brand represented streetwear to them the most. Nike, Off-White and adidas also scored highly among consumers.

As of 2019, hoodies (67 percent), T-shirts (67 percent), and footwear (66 percent) were the best selling product categories in sportswear for global retailers in this industry.

This statistic depicts the number of Zumiez stores in the United States in 2024, by state. As of February 3, 2024, Zumiez operated 92 stores in California.