SETM Education Market Outlook

The global SETM (Science, Engineering, Technology, and Mathematics) Education market size was valued at approximately $75 billion in 2023 and is projected to reach around $145 billion by 2032, growing at a compound annual growth rate (CAGR) of 7.8%. The primary drivers of this growth are increasing government investments in education, the rising importance of STEM skills in the job market, and the rapid integration of advanced technologies in teaching methodologies. The global emphasis on equipping the next generation with the skills needed to thrive in an increasingly digital and technologically driven world is further propelling market expansion.

One of the critical growth factors driving the SETM Education market is the increasing recognition of the importance of STEM skills in today's economy. Governments across the globe are recognizing the need to prepare their workforce for a future dominated by technology and innovation. As a result, there has been a significant increase in funding and policy initiatives aimed at integrating STEM education into school curriculums. For instance, governments in countries like the United States, China, and India have launched numerous programs to promote STEM learning among students, thereby boosting market growth.

Another factor contributing to the growth of the SETM Education market is the rapid advancement of educational technologies. The adoption of technologies such as artificial intelligence, virtual reality, and augmented reality in classrooms is transforming traditional teaching methods. These technologies provide interactive and immersive learning experiences, making complex STEM concepts easier to understand. As educational institutions and enterprises increasingly invest in these technologies to enhance their teaching and training programs, the demand for SETM education solutions is expected to rise significantly.

The growing demand for skilled professionals in STEM fields is also a major driver of market growth. With industries such as information technology, healthcare, finance, and engineering requiring specialized STEM skills, there is a rising need for comprehensive education and training programs. Moreover, the increasing popularity of online and distance learning has made STEM education more accessible to a broader audience. Online platforms and e-learning modules offer flexibility and convenience, allowing students and professionals to acquire STEM skills at their own pace, thus supporting the growth of the SETM Education market.

Cloud Computing in Education is revolutionizing the way educational content is delivered and accessed. With the advent of cloud-based platforms, educational institutions can now provide students and educators with seamless access to a vast array of resources and tools from anywhere in the world. This shift not only enhances the learning experience by offering interactive and personalized content but also allows for the efficient management of educational data and resources. Cloud computing enables institutions to scale their infrastructure according to demand, ensuring that they can accommodate growing student populations and the increasing complexity of educational programs. Furthermore, the integration of cloud technologies in education supports collaborative learning environments, where students and educators can engage in real-time discussions and share insights, fostering a more dynamic and inclusive educational experience.

The regional outlook for the SETM Education market indicates robust growth across various regions, with North America and Asia Pacific leading the charge. In North America, the United States is a major contributor to market growth, driven by substantial investments in STEM education and the presence of leading educational technology companies. The Asia Pacific region is also witnessing significant growth, particularly in countries like China, India, and Japan, where government initiatives and increasing awareness about the importance of STEM education are driving demand. Europe and Latin America are also expected to witness steady growth, supported by favorable government policies and investments in educational infrastructure.

Component Analysis

Software Analysis

The software segment of the SETM Education market encompasses

Data on the top universities for Computer Science in 2025.

Data on the top universities for Engineering in 2025, including disciplines such as Chemical Engineering, Civil Engineering, and Mechanical and Aerospace Engineering.

STEM Toys Market Outlook

The global STEM toys market size is projected to see significant growth, with a valuation of around USD 7.5 billion in 2023 and an anticipated rise to approximately USD 14.2 billion by 2032, reflecting a robust CAGR of 7.2% over the forecast period. This growth is fueled by increasing parental awareness regarding the importance of early childhood education and a growing emphasis on STEM (Science, Technology, Engineering, and Mathematics) learning, which prepares children for future challenges in an increasingly technologically driven world.

One of the primary growth factors for the STEM toys market is the growing recognition of the importance of STEM education in early childhood. Parents and educators are increasingly aware of how critical it is to introduce STEM concepts at a young age to foster problem-solving skills, creativity, and critical thinking. STEM toys provide interactive and engaging ways for children to learn these concepts, making education enjoyable and effective. Additionally, the integration of technology in toys has added a new dimension to learning, making STEM toys more appealing to both children and their parents.

Another significant growth driver is the increasing investment and initiatives by governments and educational institutions worldwide to promote STEM education. Many countries have introduced policies and programs aimed at enhancing STEM education in schools, which in turn drives the demand for STEM toys. These toys are seen as supplementary tools that can enhance traditional teaching methods, making learning more dynamic and interactive. As a result, the market for STEM toys is expected to benefit from these educational reforms and increased funding.

The rising trend of edutainment, which blends education with entertainment, is also propelling the growth of the STEM toys market. Parents are increasingly looking for toys that are not only fun but also educational. STEM toys fit perfectly within this trend, offering children the opportunity to learn while they play. The blend of entertainment with education makes these toys more engaging for children, which helps in retaining their interest and aiding in better learning outcomes. This trend is further supported by advancements in toy technology, such as the incorporation of augmented reality (AR) and virtual reality (VR), which make STEM toys more interactive and immersive.

From a regional perspective, North America currently holds the largest share in the STEM toys market, primarily due to the high level of awareness regarding STEM education and the presence of major market players. However, the Asia Pacific region is expected to witness the highest growth rate during the forecast period. The rapid economic development, increasing disposable income, and rising awareness about the benefits of STEM education in countries like China and India are key factors driving the market in this region. Additionally, initiatives by governments to boost STEM education and the growing presence of online retail channels are further contributing to market growth in the Asia Pacific.

Product Type Analysis

The STEM toys market can be segmented by product type into science kits, technology kits, engineering kits, mathematics kits, and others. Science kits are among the most popular categories, providing children with hands-on learning experiences that cover various scientific principles and experiments. These kits often include materials and instructions for conducting experiments, which can range from basic chemistry to complex physics. The popularity of science kits is driven by their ability to make abstract scientific concepts tangible and understandable for children, thereby sparking their curiosity and interest in science.

Technology kits are another significant segment within the STEM toys market. These kits often include components for building electronic devices, coding robots, and understanding the basics of circuits and programming. As the world becomes increasingly digital, the demand for technology kits is on the rise. Parents and educators see these kits as essential tools for preparing children for a future where digital literacy will be crucial. Furthermore, the integration of coding and robotics in school curriculums in many countries is also boosting the demand for technology kits.

Engineering kits are designed to teach children the principles of engineering through building and construction activities. These kits often include materials for constructing mechanical structures, bridges, and other engineering projects. The

In 2025, it was the United States that led the world in research capacity on AI. And led with a lead of nearly ** points beyond its nearest competitor, China. Across the globe, no other nation comes close to the U.S. research capacity in AI.

Computer science still male-driven Research requires educated and skilled individuals to do it and in the modern world, computer science education is still male-dominated. Both in Europe and the United States, it is males that trend far more towards bachelor’s degrees in computer science. However, females had a higher trend toward masters in this field in Europe, whereas, in the United States, their share was similar to their share of bachelor's degrees. U.S. tech giants play a significant role One primary driver of the United States' significant lead over other nations is the fact that it houses the largest tech companies on earth. Counting giants such as Microsoft, Google, Apple, and Amazon, the country has ample funds in private hands to drive AI research even without the enormous budget of the U.S. government.

Colleges and universities in the United States are still a popular study destination for Chinese students, with around 277 thousand choosing to take courses there in the 2023/24 academic year. Although numbers were heavily affected by the coronavirus pandemic, China is still the leading source of international students in the U.S. education market, accounting for 24.6 percent of all incoming students. The education exodus Mathematics and computer science courses led the field in terms of what Chinese students were studying in the United States, followed by engineering and business & management programs. The vast majority of Chinese students were self-funded, wth the remainder receiving state-funding to complete their overseas studies. Tuition fees can run into the tens of thousands of U.S. dollars, as foreign students usually pay out-of-state tuition fees. What about the local situation? Although studying abroad attracts many Chinese students, the country itself boasts the largest state-run education system in the world. With modernization of the national tertiary education system being a top priority for the Chinese government, the country has seen a significant increase in the number of local universities over the last decade. Enrolments in these universities exceeded 37 million in 2023, and a record of more than ten million students graduated in the same year, indicating that China's education market is still expanding.

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Online Tutoring Market Size 2025-2029

The online tutoring market size is forecast to increase by USD 427.6 billion at a CAGR of 22% between 2024 and 2029.

The market is experiencing significant growth due to the increasing popularity of private tutoring and K-12 learning through digital channels. Technology advancements, such as video conferencing and interactive whiteboards, have made online education more accessible and effective. Furthermore, the integration of machine learning and artificial intelligence (AI) in education applications enhances the learning experience. However, the market faces challenges from open-source platforms and traditional private tutoring. In the US, distance learning, e-learning, and virtual reality are gaining traction, with students utilizing smartphones, computers, and chatbots for interactive test preparation. Augmented reality and LED screens are also emerging trends in online tutoring. Overall, the market is poised for continued growth, with technology playing a pivotal role in shaping the future of education.

What will be the Size of the Online Tutoring Market During the Forecast Period?

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The market has experienced significant growth in recent years, driven by the increasing adoption of digital learning methods and the convenience they offer. Smartphones and online tutoring services have become essential tools for students and corporate professionals seeking personalized instructions in various subjects, from homework assistance to skill trades in business, finance, music, and more. Partnerships and collaborations between mobile app developers, content providers, and educational institutions have fueled this growth, enabling users to access high-quality education from anywhere in the world. Study habits have evolved, with online learning methods becoming a preferred choice for individuals with hectic schedules or those living in remote locations.
Parents also recognize the benefits of online education services, providing their children with flexible and interactive learning experiences through video conferencing, screen sharing, and interactive whiteboards. The market's size and direction reflect these trends, with continuous innovation in technology and marketing strategies expanding the reach of online tutoring services to a global audience. In-person sessions remain an option for those who prefer, but the flexibility and accessibility of online tutoring have made it a popular choice for learners worldwide.

How is this Online Tutoring Industry segmented and which is the largest segment?

The online tutoring industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Courses

  STEM
  Language courses
  Others


Platform

  Desktop tutoring
  Mobile tutoring


Type

  On-demand tutoring
  Structured tutoring


Delivery

  Long-term courses
  Short-term courses


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    UK


  APAC

    Australia
    China
    India
    Japan
    South Korea


  Rest of World (ROW)

By Courses Insights

The STEM segment is estimated to witness significant growth during the forecast period.

The market encompasses language courses, particularly in Chinese, English, French, and German, driven by the global emphasis on foreign language learning in educational institutions. English is the most commonly learned foreign language, with Mandarin following closely. The language courses segment is driven by the increasing enrollment of Asian students in foreign universities, such as those in the Americas and Europe. For instance, Asian students comprise nearly one-third of students enrolled in STEM courses in the UK annually. To gain admission to higher educational institutions in countries like the UK, US, Canada, Australia, and New Zealand, students must pass exams like TOEFL and IELTS.

This market is further fueled by continuous technological advancements, including AI-driven platforms, mobile apps, and virtual learning tools. Partnerships and collaborations between content providers, mobile app developers, and online learning platforms are also significant market trends. The on-demand segment is expected to grow due to the coronavirus pandemic and nationwide school closures, leading to a wave in e-learning portals and digital teaching. The market is forecasted to experience significant revenue growth, with opportunities in various regions and the latest trends in customized learning, personalized learning, and virtual advisory services.

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The STEM segment was valued at USD 87.70 billion in 2019 and showed a gradual increase during the fore

K-12 Educational Technology Market Outlook

The global K-12 educational technology market size was valued at approximately USD 25 billion in 2023 and is projected to reach around USD 75 billion by 2032, growing at a robust CAGR of 13.1% during the forecast period. This remarkable growth is driven by the increasing integration of digital tools in educational settings, a trend fueled by a combination of technological advancements and a growing recognition of the benefits of personalized learning environments.

A significant growth factor in the K-12 educational technology market is the increasing demand for personalized learning experiences. Educational technologies enable tailored learning pathways that accommodate individual students' strengths, weaknesses, and learning styles, leading to more effective educational outcomes. This personalization is driven by artificial intelligence and machine learning algorithms that analyze student data to provide customized resources and feedback. Additionally, the flexibility of digital platforms allows for more interactive and engaging learning, further enhancing student motivation and participation.

Another major driver is the widespread adoption of mobile devices and internet connectivity, which has revolutionized access to educational content. With the proliferation of smartphones, tablets, and laptops, students can now access a vast array of learning resources anytime and anywhere. This increased accessibility has been especially crucial in remote and underserved areas, where traditional educational resources may be scarce. Moreover, the COVID-19 pandemic has accelerated the adoption of online learning platforms, highlighting the importance of educational technology in ensuring continuity of education during disruptions.

The growing emphasis on STEM (Science, Technology, Engineering, and Mathematics) education is also propelling the market forward. Governments and educational institutions worldwide are increasingly focusing on STEM curricula to prepare students for the future job market, which is expected to be dominated by technology and innovation. Educational technologies, such as coding platforms, robotics kits, and virtual laboratories, are instrumental in making STEM education more accessible and engaging, thereby driving the demand for educational technology solutions.

Education Technology and Smart Classroom solutions are increasingly becoming integral to modern educational systems. These technologies are not only enhancing the learning experience but also transforming the way educators deliver content. Smart classrooms, equipped with interactive whiteboards, digital projectors, and other advanced tools, facilitate a more engaging and interactive learning environment. The integration of such technologies allows for real-time feedback and assessment, enabling teachers to adjust their instructional strategies to better meet the needs of their students. Furthermore, education technology supports collaborative learning, allowing students to work together on projects and assignments, thereby fostering critical thinking and problem-solving skills.

Regionally, North America dominates the K-12 educational technology market, largely due to the region's advanced technological infrastructure and significant investment in education. The presence of numerous leading educational technology companies and a high level of digital literacy further bolster the market. However, the Asia Pacific region is expected to witness the highest growth rate during the forecast period, driven by increasing government initiatives to modernize education systems and the rapid adoption of digital learning tools in countries like China and India. Latin America, Europe, and the Middle East & Africa are also anticipated to experience substantial growth, albeit at varying rates, as they continue to embrace digital transformation in education.

Product Type Analysis

In the K-12 educational technology market, the product type segment encompasses hardware, software, and services. Hardware includes devices such as interactive whiteboards, tablets, laptops, and other digital tools used in classrooms. The demand for hardware is driven by the need to provide students with the necessary tools to access digital content and participate in interactive learning activities. Interactive whiteboards, in particular, have become a staple in modern classrooms, enabling collaborative learning and interactive lessons. Simil

The number of foreign full-time university students in Hungary showed a steady increase between 2009 and 2020 with their number slightly dropping in the school year of 2020/2021. In that year, over 32 thousand international students were enrolled at Hungarian universities. By the school year of 2023/2024, their number increased to 37.5 thousand.  Stipendium Hungaricum holders Stipendium Hungaricum is a scholarship program sponsored by the Hungarian government. It was established with the aim of attracting top-performing international students to who would contribute to the country’s international recognition by building economic, political, and civil relationships. In the fall semester of 2020, there were nearly 11 thousand Stipendium Hungaricum scholarship holders in the country compared to 1.3 thousand recorded in 2015.  Leading Universities Hungary is home to several internationally recognized higher educational institutions. According to the Times Higher Education World University Ranking, in 2024, the research-led medical school, Semmelweis University achieved the highest score of all higher educational institutions in the country. At the same time, based on the QS World University Rankings, the University of Szeged was the top-ranked University in Hungary.

Coding Courses For Kids Market Outlook

The global market size for coding courses for kids was valued at approximately USD 1.5 billion in 2023 and is projected to reach around USD 4.8 billion by 2032, growing at a compound annual growth rate (CAGR) of 13.5% over the forecast period. The increasing integration of technology in education and the rising importance of coding skills in the digital age are significant growth factors driving this market.

A major growth factor for the coding courses for kids market is the burgeoning emphasis on STEM (Science, Technology, Engineering, and Mathematics) education. As the world becomes more digitized, parents and educational institutions are keen on equipping children with coding skills that are perceived as crucial for future job markets. This shift towards early coding education is further accelerated by governmental policies in various countries that promote STEM learning. Additionally, the rise of edtech companies providing tailored coding curriculum has expanded the accessibility of coding education to younger audiences.

Furthermore, the COVID-19 pandemic has catalyzed the adoption of online learning platforms, including coding courses for kids. The lockdowns and school closures highlighted the need for digital learning tools, and coding courses proved to be an engaging and productive way for children to spend their time at home. The flexibility of online learning platforms allows children to learn at their own pace, making coding courses more attractive to parents and educators alike. This shift to online platforms is expected to continue post-pandemic, contributing to the market's sustained growth.

Another significant growth driver is the increasing awareness among parents about the cognitive and creative benefits of learning to code. Coding enhances problem-solving skills, logical thinking, and creativity, which are valuable across various fields beyond computer science. Parents are increasingly willing to invest in coding courses for their children, viewing them as a means to provide better future opportunities. The proliferation of coding bootcamps, after-school programs, and summer camps specifically designed for children indicates a robust market demand.

Regionally, North America holds a significant share of the market, driven by technological advancements and high disposable incomes that enable parents to invest in their children's education. The region is followed by Europe, where countries like the UK and Germany are witnessing a surge in demand for coding courses due to strong governmental support for digital education. The Asia Pacific region is expected to see the highest growth rate due to the increasing penetration of the internet and the growing popularity of online education platforms. The market in Latin America and the Middle East & Africa is also poised for growth, albeit at a slower rate, due to rising awareness and improving technological infrastructure.

In the realm of coding education, the role of a Python Compiler is becoming increasingly significant. As children progress in their coding journey, especially those in the 11-13 age group, they often encounter Python as a primary language due to its simplicity and versatility. A Python Compiler is essential in translating the high-level Python code written by these young learners into machine code that a computer can execute. This process not only helps them understand the practical aspects of coding but also enhances their problem-solving skills by allowing them to see the direct results of their code. The use of Python Compilers in educational settings is a testament to the language's growing popularity and its effectiveness in teaching foundational programming concepts.

Course Type Analysis

The coding courses for kids market is segmented into online and offline courses. Online courses have gained significant traction, especially in the wake of the COVID-19 pandemic. The flexibility and accessibility of online courses make them a preferred choice for many parents and educators. These courses often come with interactive features, gamified learning modules, and the ability for children to learn at their own pace. Companies such as Code.org and Tynker have capitalized on this trend, offering a plethora of online resources and platforms. The convenience of learning from home and the availability of a wide range of courses contribute to the dominance of this segment.

Offlin

In 2023, government expenditure on education in Thailand amounted to approximately *** billion Thai baht. This was an increase compared to the previous year, which amounted to around ****** billion Thai baht. Government expenditure on education has declined in recent years compared to other types of government expenditure. Technology and education in Thailand In 2001 and 2008, Thailand reformed the education system to become more learner-centric. This new approach, combined with the country’s drive toward digital transformation through the Thailand 4.0 scheme, has brought about a focus on ICT in the education sector. E-learning systems have been implemented in tertiary degree courses through massive open online course systems (MOOCs), allowing students to access course materials in their own time. The country’s emphasis on e-learning is also an effort to keep up with the global pace of education technology, which was forecast to expand in different aspects by 2025. Government scholarships for Thai students   Education spending in Thailand mainly focuses on producing students and graduates. This also includes providing academic opportunities through scholarships, subsidies, and grants. One of the country’s most famous and competitive scholarships is the Royal Thai Government Scholarship, which supports top-performing students in pursuing their higher education abroad. Upon graduation, students are obliged to work for the Thai government in their respective areas. Apart from the Royal Thai Government scholarship, various other types of scholarships are also available, depending on the civil sector’s personnel demand. As Thailand is focusing more on technology and scientific innovations, most students who receive scholarships in Thailand enroll in scientific programs such as engineering, computer science, and physics.