In the fourth quarter of 2024, activity tracker and fitness app Strava generated around 15 million downloads from global users, down by 16 percent compared to the previous quarter. Strava increased in popularity in 2020, especially in Europe, Middle East, and Africa. The total number of downloads peaked during the second quarter of 2020, reaching almost nine million global downloads on Apple App Store and Google Play Store combined.

In January 2025, MyFitnessPal was the leading fitness and sport mobile app, generating in-app revenues of more of 16 million U.S. dollars. Strava ranked second, with roughly nine million U.S. dollars in combined revenues via Google Play and Apple App Store. Fitbit, the mobile app eponymous of popular wearable fitness and health tracking devices, generated seven million U.S. dollars from its Google-powered app.

In January 2025, Strava was the most downloaded fitness and sport app for global users worldwide, with almost 3.4 million downloads. Xiaomi's app Mi Fitness ranked second with three million downloads. Home Workout, from the publisher Leap Fitness Group, ranked third with 2.51 million downloads worldwide during the first month of the year.

Strava is a mobile app for runners and cyclists which is used to track, analyze, and share data of sporting performances. Founded in San Francisco in 2009, the app is currently available for download on both the Apple App Store and Google Play Store. According to a study conducted by Airnow from June 2019 to June 2020, Strava recorded a peak of downloads on the Google Play Store in June 2020. On this month, the app registered roughly ** thousand downloads. Moreover, Strava recorded its highest number of downloads on the Apple App Store in May 2020, reaching about ** thousand downloads.

This statistic shows the volume of Strava downloads to iPhones in Great Britain, based on the number of downloads from the App store for each month. In ************, there were nearly ** thousand Strava downloads to iPhones in Great Britain.

In 2023, Strava: Run, Bike, Hike was the highest-grossing health and fitness app in Indonesia. That year, the app recorded a revenue of around *** thousand U.S. dollars. Flo Period & Pregnancy Tracker came in second place, with a revenue of around *** thousand U.S. dollars.

In June 2024, Fitbit was the top-grossing health and fitness app in the Google Play Store worldwide. The platform generated over 4.76 million U.S. dollars in revenues from Android users. Strava was the second highest-grossing health and fitness app with roughly 3.1 million U.S. dollars in revenues from global Android users in the examined month. MyFitnessPal ranked third, having generated around 2.8 million U.S. dollars in revenues in the last examined month.

In September 2022, Feelsy: Stress Anxiety Relief was the most downloaded health and fitness app in the Google Play Store in Sweden, with nearly ** thousand downloads. Blood Pressure Pro was the second most popular Android app that month, with almost ** thousand downloads from Android users in Sweden during the examined period.

The most valuable health app

In September 2022, mobile app Lifesum generated by far the highest revenue. The revenue amounted to over **** thousand U.S. dollars in the examined period. Strava and Starting Strength Official followed in the ranking of the most valuable health and fitness apps in Sweden.

App usage in Sweden

A survey from 2019 found that nearly a third of Swedish mobile users have installed ** or more apps. Only *** percent of respondents stated not to have any apps on their smartphones. In particular, the music streaming service Spotify is used the most in the country. The app had more than *** thousand daily active users in September 2022.

In September 2022, Strava was the leading health and fitness app for Android users in Spain, with users in the country generating approximately ** thousand U.S. dollars in revenues. The nutrition app MyRealFood ranked second, with around ** thousand U.S. dollars in revenues from users in Spain via the Google Play Store. In third position, Freeletics generated a revenue of around10 thousand U.S. dollars in the examined period.

In September 2022, Strava: Run, Ride, Hike generated approximately **** thousand U.S. dollars in revenue. This was followed by Meditation Moments, with a revenue of **** thousand U.S. dollars, while fitness tracker Fitbit ranked third with more than **** thousand U.S. dollars in revenues generated from Google Play Store users in the Netherlands.

In 2024, Strava topped the ranking of health and fitness apps in Portugal with nearly ******* U.S. dollars in revenue. The period and pregnancy tracker Flo was second, with around ******* U.S. dollars.

In September 2022, Lifesum was the highest-grossing health and fitness app for iPhone users in Sweden, generating more than ** thousand U.S. dollars in revenues. Strava followed with over ** thousand U.S. dollars in revenues. WW ViktVäktarna ranked third with approximately ** thousand U.S. dollars in revenues from iPhone users in the Scandinavian country during the examined month.

In 2024, fitness apps Strava and Fitbit collected 21 unique types of data each from their app users on the Apple App Store worldwide. Nike Training Club followed with 20 unique data points collected from its iOS app users. The Centr app collected only three data points from its iOS users as of December 2024.

In September 2022, Strava topped the ranking of health and fitness apps for iPhone in the Apple App Store with around *** thousand U.S. dollars in revenues. The period and ovulation tracker Flo ranked second with around *** thousand U.S. dollars. Meditation app Headspace followed, generating over four thousand U.S. dollars in the examined month.

In September 2022, Lifesum generated the highest revenue among health and fitness apps in Sweden, at more than **** thousand U.S. dollars. Strava ranked second with approximately ** thousand U.S. dollars in revenues. Starting Strengh Official followed, with a revenue of roughly **** thousand U.S. dollars.

Leading iPhone health and fitness apps in Sweden

In the first quarter of 2021, wellness apps revenue in Sweden increased by *********** compared to the corresponding quarter in 2020. In September 2022, Lifesum was also the highest grossing health and fitness app in the Apple App Store in Sweden, while Strava ranked second with more than ** thousand U.S. dollars in revenues.

Health apps in Sweden

In 2022, avout **** in ** Swedish internet users reported using health apps, while ** percent reported purchasing health app services in the same year.

In March 2024, Strava was the leading health and fitness mobile app in the Google Play Store in Norway, with a revenue of over **** thousand U.S. dollars. Lifesum generated around ***** thousand U.S. dollars in app revenues. Fitbit followed with over **** thousand U.S. dollars from the Google Play Store from the users in Norway.

In 2024, the fitness app Strava had the largest number of collected data points that were linked to their app users. Out of the total 21 collected data types, 20 were linked to the users' identity, while two data points could potentially be used to track users. The Nike Training Club app was examined to collect four data points that potentially could help track users. Fitbit, Future Personal Training, and Fitness by Apple did not present any data point that could potentially track users.

In March 2024, the dieting and food tracking app Lifesum generated approximately **** thousand U.S. dollars in revenues among Android users in Denmark. Strava was the second highest-grossing fitness app in the Danish market, with **** thousand U.S. dollars in revenues, while meditation app Headspace ranked third with less than **** thousand U.S. dollars in revenues during the examined period.

In September 2022, fitness and sport tracker Strava app generated more than ** thousand U.S. dollars in revenue from the Google Play Store in Belgium, making it the highest-grossing health and fitness app on Android devices across the country. The Physiotherapy Assessment App ranked second with around **** thousand U.S. dollars in revenues, while Komoot ranked third, generating close to **** thousand U.S. dollars in revenues.

Strava topped the ranking of health and fitness apps in the Apple App Store with the largest revenue in Norwaz as of September 2020. The app had nearly ** thousand U.S. dollars in revenue and was followed by Lifesum..