Get the latest insights on price movement and trend analysis of Strawberries in different regions across the world (Asia, Europe, North America, Latin America, and the Middle East Africa).

Graph and download economic data for Producer Price Index by Commodity: Farm Products: Strawberries (WPU01110222) from Jan 1947 to May 2025 about agriculture, commodities, PPI, inflation, price index, indexes, price, and USA.

All fresh strawberries regardless of packaging or fresh processing. Includes organic and non-organic.

United States - Producer Price Index by Commodity: Farm Products: Strawberries was 87.83700 Index 1982=100 in June of 2025, according to the United States Federal Reserve. Historically, United States - Producer Price Index by Commodity: Farm Products: Strawberries reached a record high of 392.40000 in December of 1997 and a record low of 12.40000 in May of 1953. Trading Economics provides the current actual value, an historical data chart and related indicators for United States - Producer Price Index by Commodity: Farm Products: Strawberries - last updated from the United States Federal Reserve on July of 2025.

The EU strawberry market was estimated at $4B in 2024, increasing by 11% against the previous year. The market value increased at an average annual rate of +3.3% over the period from 2012 to 2024; the trend pattern indicated some noticeable fluctuations being recorded in certain years. As a result, consumption reached the peak level and is likely to continue growth in the immediate term.

In 2024, the global strawberry market decreased by -1.5% to $32.7B, falling for the third year in a row after four years of growth. In general, the total consumption indicated tangible growth from 2012 to 2024: its value increased at an average annual rate of +3.6% over the last twelve-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2024 figures, consumption decreased by -4.6% against 2021 indices.

Global Strawberries market size is expected to reach $19.41 billion by 2029 at 4%, segmented as by june bearing strawberry, early-season june bearing, mid-season june bearing, late-season june bearing

The freeze-dried strawberry market is experiencing robust growth, driven by increasing consumer demand for convenient, healthy, and long-shelf-life snacks and ingredients. The market's expansion is fueled by several key factors. The rising popularity of health-conscious lifestyles and the growing preference for natural and minimally processed foods are significantly boosting demand. Freeze-dried strawberries, retaining their nutritional value and vibrant color while extending their shelf life, perfectly cater to these trends. Furthermore, the increasing integration of freeze-dried strawberries into various food and beverage applications, including cereals, yogurt, confectionery, and baked goods, is driving market expansion. The convenience factor, particularly for online retail, further enhances market appeal. While the precise market size is unavailable, considering the CAGR and substantial player involvement suggests a substantial market valued in the hundreds of millions. Assuming a conservative CAGR of 8% and a 2025 market size estimate of $250 million, the market could reach approximately $380 million by 2030 and well over $500 million by 2033. The segment breakdown between sliced and diced strawberries, while lacking precise figures, likely demonstrates a relatively even split, with the specific proportions contingent on consumer preferences and product innovation within each category. Online retail channels are expected to display higher growth rates compared to offline channels, driven by the ease of access and increased e-commerce penetration. Geographic distribution shows considerable market potential across various regions. North America and Europe currently hold significant market shares due to high consumer awareness and purchasing power. However, rapidly developing economies in Asia-Pacific, particularly China and India, present substantial growth opportunities. These markets exhibit rising disposable incomes and increasing adoption of Westernized food and beverage consumption patterns. Despite the promising outlook, challenges remain. Fluctuations in raw material prices and potential supply chain disruptions could impact production costs and profitability. Furthermore, increased competition and the emergence of substitute products require manufacturers to focus on innovation and differentiation to maintain a competitive edge. Effective marketing strategies that highlight the health benefits and versatility of freeze-dried strawberries will prove critical in driving future growth.

Frozen Strawberries Market size was valued at USD 30.6 Billion in 2023 and is projected to reach USD 97.24 Billion by 2031, growing at a CAGR of 9.3% during the forecast period 2024-2031.

Global Frozen Strawberries Market Drivers

The market drivers for the frozen strawberries market can vary based on consumer trends, economic factors, and advancements in technology. Some key market drivers include:

Increased Demand for Convenience Food: Frozen strawberries are often used in smoothies, desserts, and breakfast items, catering to the growing consumer demand for convenience foods that require minimal preparation.

Health and Wellness Trends: Frozen strawberries are perceived as a healthy option because they are rich in vitamins, antioxidants, and dietary fiber. The rising health consciousness among consumers boosts the demand for frozen fruits.

Global Frozen Strawberries Market Restraints

The frozen strawberries market, like any other food market, faces several market restraints that can impact growth and profitability. Here are some of the key restraints:

Seasonality of Fresh Production: The availability of fresh strawberries is highly seasonal, which can affect the supply of frozen strawberries. Variability in weather and agricultural conditions can impact harvesting yields, leading to fluctuations in supply.

Quality Control Issues: Maintaining quality during freezing and ensuring that the product retains its flavor, texture, and nutritional value can be challenging. Any deviation can lead to consumer dissatisfaction and recalls.

Fresh Strawberry Market Outlook

In 2023, the global fresh strawberry market size was valued at approximately USD 18.5 billion. By 2032, it is projected to reach around USD 30.2 billion, growing at a Compound Annual Growth Rate (CAGR) of 5.5% from 2024 to 2032. The market is primarily driven by the increasing consumer awareness about the health benefits of strawberries, which are rich in vitamins, antioxidants, and essential nutrients.

One significant growth factor for the fresh strawberry market is the rising consumer inclination towards organic and natural products. As consumers become more health-conscious and environmentally aware, there is a growing demand for organically grown strawberries free from synthetic fertilizers and pesticides. This has led farmers to adopt organic farming practices, which, although more labor-intensive and costly, command higher prices and meet the increasing consumer demand for healthier options.

Another key driver for the market is the expansion of distribution channels. The proliferation of online retailing has made it easier for consumers to access a wide variety of strawberries, including those that are not locally grown. E-commerce platforms have been particularly beneficial in urban areas where consumers are willing to pay a premium for fresh and high-quality strawberries. Additionally, supermarkets, hypermarkets, and specialty stores have improved their supply chain logistics to ensure the consistent availability of fresh strawberries, thereby boosting market growth.

Technological advancements in agriculture also play a crucial role in the market's expansion. Innovations such as hydroponic farming and controlled environment agriculture (CEA) allow for the cultivation of strawberries in non-traditional growing seasons and regions. These technologies not only increase yield but also enhance fruit quality and reduce dependency on weather conditions, making strawberry farming more reliable and profitable. This has led to an increase in strawberry production and availability year-round, further fueling market growth.

Strawberry Juice is emerging as a popular product in the beverage industry, capitalizing on the health benefits and refreshing taste of strawberries. As consumers increasingly seek out nutritious and natural drink options, strawberry juice offers a delicious alternative to traditional fruit juices. Rich in vitamins and antioxidants, it not only provides a health boost but also appeals to those looking for a low-calorie beverage. The growing trend towards plant-based and clean-label products further enhances the market potential for strawberry juice, making it a sought-after choice among health-conscious individuals.

From a regional perspective, the Asia Pacific region shows significant promise due to its large population and improving economic conditions. Countries like China and India are witnessing increased strawberry consumption thanks to rising disposable incomes and growing awareness of the fruit's health benefits. North America and Europe also continue to hold substantial market shares, driven by high per capita consumption and advanced agricultural practices. The Middle East & Africa and Latin America are emerging markets with potential for growth, thanks to their favorable climates and increasing investments in agricultural infrastructure.

Product Type Analysis

The fresh strawberry market is segmented by product type into organic and conventional strawberries. Organic strawberries are grown without the use of synthetic fertilizers, pesticides, or genetically modified organisms (GMOs). This segment has been witnessing robust growth due to the escalating consumer preference for organic produce. Consumers perceive organic strawberries to be healthier and safer, leading to a willingness to pay premium prices for these products. Additionally, organic farming practices are considered more sustainable, thus attracting environmentally conscious consumers.

Conventional strawberries, on the other hand, are grown using traditional farming methods that may include synthetic fertilizers and pesticides. This segment remains dominant in terms of volume due to the lower cost of production and higher yields compared to organic farming. Conventional strawberries are more accessible to a broader range of consumers, including those who are price-sensitive. However, the segment faces challenges such as increasing scrutiny over pesticide residues and env

All fresh strawberries regardless of packaging or fresh processing. Includes organic and non-organic.

Frozen Strawberries Market Outlook

The global frozen strawberries market size was valued at approximately USD 2.5 billion in 2023 and is projected to reach USD 4.3 billion by 2032, growing at a CAGR of 6.2% from 2024 to 2032. The growth of this market is primarily driven by the increasing consumer demand for convenient and longer shelf-life food products.

One of the primary growth factors of the frozen strawberries market is the rising consumer inclination towards healthy eating habits. Strawberries are rich in vitamins, antioxidants, and fiber, and freezing them preserves much of their nutritional value, making them an attractive option for health-conscious consumers. Additionally, the convenience factor of frozen strawberries, which are available year-round and can be easily stored and used in various culinary applications, further boosts their demand.

The surge in demand for smoothies and other fruit-based beverages has significantly contributed to the growth of the frozen strawberries market. Smoothies have become a popular choice among consumers seeking quick, nutritious meal replacements or snacks. Frozen strawberries, with their ease of use and availability, have become a staple ingredient in smoothie preparations, propelling market growth. Moreover, the ongoing trend of plant-based diets has also positively impacted the market, as strawberries are a key ingredient in various plant-based recipes.

Technological advancements in freezing techniques are another critical factor driving the market. The development of advanced Individual Quick Freezing (IQF) technology ensures that strawberries retain their texture, flavor, and nutritional content after freezing. This technology has enhanced the quality of frozen strawberries, making them more appealing to consumers and thereby driving market growth. Furthermore, the expanding distribution networks, including online retail channels, facilitate easier access to frozen strawberries, contributing to market expansion.

Strawberry Filling has become an essential component in the bakery and confectionery industry, adding a burst of flavor and vibrant color to a variety of products. This delicious filling is often used in pastries, cakes, and pies, providing a sweet and tangy contrast that enhances the overall taste experience. The convenience of ready-to-use strawberry filling allows bakers to save time while maintaining consistency in their creations. As consumer demand for innovative and indulgent desserts grows, the use of strawberry filling is expected to rise, contributing to the expansion of the frozen strawberries market. This trend is particularly evident in regions with a strong tradition of baking and confectionery, where strawberry filling is a staple ingredient.

Regionally, North America dominates the frozen strawberries market due to high consumer awareness regarding the health benefits of strawberries and a well-established food processing industry. Europe is also a significant market, driven by increasing demand for convenient and ready-to-eat food products. The Asia Pacific, with its growing urbanization and increasing disposable incomes, is expected to witness the highest growth rate during the forecast period.

Product Type Analysis

The frozen strawberries market can be segmented based on product type into whole, sliced, diced, and others. The whole frozen strawberries segment holds a substantial market share due to its wide application range. Whole strawberries are commonly used in beverages, desserts, and as toppings, making them a versatile product for both household and commercial uses. The retention of the fruit's original shape and nutritional value in whole form also adds to its popularity among consumers seeking high-quality frozen fruits.

Sliced frozen strawberries are gaining traction due to their convenience for both consumers and food service providers. Pre-sliced strawberries save preparation time, making them ideal for quick meal preparations and commercial applications in bakeries and restaurants. This segment is expected to witness steady growth, driven by the increasing demand for convenience foods and the expanding foodservice industry globally.

Diced frozen strawberries are particularly favored in the bakery and confectionery industries, where uniformity in size is crucial for product consistency. These strawberries are used in a variety of baked goods, including muffins, pie

The Fresh Strawberry Market size was valued at USD 16.58 USD Billion in 2023 and is projected to reach USD 20.73 USD Billion by 2032, exhibiting a CAGR of 3.24 % during the forecast period. Fresh strawberries are a popular, nutrient-rich fruit known for their vibrant red color, juicy texture, and sweet flavor. There are several types of strawberries, including June-bearing, everbearing, and day-neutral varieties, each differing in their fruiting seasons and growth habits. Key features of fresh strawberries include high vitamin C content, antioxidants, and dietary fiber, making them beneficial for health. Their applications are diverse, ranging from being consumed fresh, used in desserts, jams, and beverages, to being incorporated into salads and savory dishes. Additionally, strawberries are valued in cosmetic products for their skin-enhancing properties, and in the health industry for their potential anti-inflammatory and heart health benefits. Key drivers for this market are: Increasing Use of UCO in Biodiesel Industry Drives Market Growth. Potential restraints include: Lack of Legal Approval to Certain Nootropic Substances May Restrict the Market Growth.

The global fresh strawberry market is a dynamic and lucrative sector, exhibiting significant growth potential over the forecast period (2025-2033). While precise market size figures for 2025 and beyond require further specific data, a reasonable estimate, considering typical CAGR for such produce and current market trends, would place the 2025 market value at approximately $15 billion USD. This substantial market is driven by rising consumer demand for fresh, healthy produce, fueled by growing health consciousness and increasing disposable incomes globally. The preference for convenient, ready-to-eat options also contributes to market expansion, particularly within high-price segments targeting premium quality strawberries. Emerging trends like sustainable farming practices, innovative packaging solutions designed to extend shelf life, and the increasing availability of organic strawberries are reshaping the industry landscape. However, factors such as weather fluctuations impacting crop yields, rising transportation costs, and price volatility pose significant restraints on growth. The market is segmented by application (high, middle, and low price segments) and type (fresh and processing strawberries), with the fresh strawberry segment dominating market share. Regional variations in market dynamics are significant. North America and Europe currently hold substantial market shares, driven by high consumption rates and established distribution networks. However, the Asia-Pacific region is projected to exhibit the highest growth rate over the forecast period, fueled by rising populations, increasing urbanization, and shifting dietary preferences. The competitive landscape is characterized by both large multinational corporations like Dole Food and Driscoll's, as well as regional players. Successful companies will focus on innovation, supply chain optimization, brand building, and strategic partnerships to capture market share and respond effectively to evolving consumer demands and supply chain challenges. The market's future trajectory will be shaped by the ability of producers to address these challenges while catering to increasingly sophisticated consumer preferences.

Processing Strawberry Market Outlook

The global processing strawberry market is poised to flourish over the next decade, with a market size estimated to grow from USD 5 billion in 2023 to approximately USD 8.5 billion by 2032, driven by a compound annual growth rate (CAGR) of 6.5%. This remarkable growth is primarily attributed to the increasing demand for processed strawberry products across various sectors such as food and beverages, cosmetics, and pharmaceuticals. The vibrant appeal and nutritional benefits of strawberries have propelled their popularity, making them a sought-after ingredient in multiple applications. The burgeoning health-conscious consumer base, along with evolving culinary trends, further augments the market's expansion potential.

The growth of the processing strawberry market is majorly fueled by the rising consumer inclination towards healthy and organic food products. As consumers become more aware of the health benefits associated with strawberries, including their antioxidant properties and rich vitamin content, there is a significant increase in demand for strawberry-infused products. This trend is not limited to food and beverages alone but extends to pharmaceutical and cosmetic industries, which utilize strawberries for their health-promoting qualities. Innovations in product formulations and the introduction of organic and non-GMO certified strawberries further stimulate market growth, as consumers increasingly prioritize quality and sustainability in their purchasing decisions.

Furthermore, technological advancements in agricultural practices and processing techniques have considerably improved the quality and yield of strawberries, thereby enhancing their availability for processing purposes. Modernized farming techniques such as hydroponics and vertical farming enable year-round production, ensuring a steady supply of strawberries. Additionally, advances in processing technologies such as freeze-drying and vacuum evaporation have enabled the production of high-quality processed strawberry products with extended shelf lives. These technological strides not only reduce waste but also cater to the growing demand for convenient and ready-to-eat fruit products, thus fostering market growth.

Another significant factor driving market growth is the expanding application of processed strawberries in the food and beverage industry. The versatile nature of strawberries makes them a favored ingredient in a plethora of products ranging from desserts and beverages to sauces and snacks. The growing trend of premiumization in the food industry, where consumers opt for high-quality, indulgent products, has led to an increased incorporation of strawberries in gourmet and artisanal food items. Additionally, the proliferation of clean label and functional food products containing strawberries as a key ingredient has captured the attention of health-conscious consumers, further propelling market demand.

Regionally, the processing strawberry market exhibits diverse growth patterns, with the Asia Pacific region emerging as a key growth frontier. The region's booming middle-class population, coupled with increasing disposable incomes and changing dietary preferences, serves as a catalyst for market expansion. In North America and Europe, the presence of established market players and a high concentration of health-conscious consumers contribute to robust market growth. Meanwhile, Latin America and the Middle East & Africa are witnessing increased investments in strawberry cultivation and processing infrastructure, thereby unlocking new growth opportunities in these regions.

Product Type Analysis

The processing strawberry market is segmented by product type into fresh strawberries, frozen strawberries, dried strawberries, strawberry puree, and others. Fresh strawberries hold a significant share of the market due to their immediate consumption and application in various culinary creations. The demand for fresh strawberries is driven by their natural flavor, vibrant color, and perceived health benefits. Fresh strawberries are widely used in the preparation of desserts, salads, and beverages, making them a staple in the culinary world. The growing trend of farm-to-table dining experiences and the popularity of fresh fruit platters in retail outlets further enhance the appeal of fresh strawberries.

Frozen strawberries represent another vital segment, offering the advantage of extended shelf life and convenience. The demand for frozen strawberries is particularly robust in regions with limited access to fresh produce due to seasonal constraints.

The global fresh strawberry market, valued at $19,540 million in 2025, is projected to experience steady growth, exhibiting a compound annual growth rate (CAGR) of 3.3% from 2025 to 2033. This growth is fueled by several key factors. Rising consumer demand for healthy and convenient snack options, coupled with the increasing popularity of strawberries in various culinary applications (from desserts to savory dishes), significantly contributes to market expansion. Furthermore, advancements in agricultural techniques, including improved varieties with enhanced shelf life and disease resistance, are boosting production efficiency and supply chain optimization. The increasing availability of fresh strawberries year-round, facilitated by advancements in controlled-environment agriculture and global trade networks, also plays a crucial role. Major players like Dole Food, Driscoll's, and Naturipe Farms are driving innovation through product diversification (e.g., organic strawberries, value-added products) and strategic partnerships to expand their market reach and cater to diverse consumer preferences. However, challenges remain. Fluctuations in weather patterns and associated impacts on crop yields pose a significant risk to supply chain stability and price volatility. Furthermore, the perishable nature of fresh strawberries necessitates robust cold chain infrastructure and efficient logistics to minimize post-harvest losses and maintain product quality. Competition from other fresh fruits and processed alternatives necessitates continuous product innovation and strategic marketing to retain market share. Successfully navigating these challenges and capitalizing on the growth opportunities will require a focus on sustainable farming practices, technological advancements, and effective supply chain management. The competitive landscape is marked by both large multinational corporations and smaller regional producers, creating a dynamic environment demanding adaptability and innovation for success.

The Spanish strawberry market fell to $274M in 2024, waning by -3.5% against the previous year. In general, consumption, however, saw a significant expansion. Strawberry consumption peaked at $284M in 2023, and then fell slightly in the following year.

United States - Average Price: Strawberries, Dry Pint (Cost per 12 Ounces/340.2 Grams) in the South Census Region - Urban was 2.19700 Index in June of 2025, according to the United States Federal Reserve. Historically, United States - Average Price: Strawberries, Dry Pint (Cost per 12 Ounces/340.2 Grams) in the South Census Region - Urban reached a record high of 3.64900 in January of 2024 and a record low of 0.57900 in April of 1980. Trading Economics provides the current actual value, an historical data chart and related indicators for United States - Average Price: Strawberries, Dry Pint (Cost per 12 Ounces/340.2 Grams) in the South Census Region - Urban - last updated from the United States Federal Reserve on July of 2025.

The global fresh strawberry market reached a value of around USD 20.69 Billion in 2024. During the forecast period of 2025 to 2034, the market is expected to grow at a CAGR of 4.40% to reach around USD 31.82 Billion by 2034.

Dried Strawberry Market Outlook

The global dried strawberry market size in 2023 is estimated to be valued at approximately $1.2 billion, with a projection to reach around $2.3 billion by 2032, indicating a compound annual growth rate (CAGR) of about 7%. This robust growth is driven by the increasing consumer inclination towards healthy snacking options and the widespread application of dried strawberries in various food products. Factors such as the burgeoning demand for natural, organic, and clean-label products are playing a pivotal role in fueling the growth of the dried strawberry market.

One of the primary growth factors for the dried strawberry market is the rising health consciousness among consumers, which is prompting a shift from traditional snacks to healthier alternatives. Dried strawberries, being rich in nutrients and antioxidants, are being favored for their health benefits, including improved immunity and digestive health. Additionally, the convenience of dried strawberries as a ready-to-eat snack that requires no preparation further enhances their appeal among busy consumers. The trend towards natural and minimally processed foods is also amplifying the consumption of dried strawberries, as consumers seek out products with fewer additives and preservatives.

The diversification of dried strawberries into various food applications is another significant factor propelling market growth. Incorporating dried strawberries into bakery and confectionery products, dairy items, and breakfast cereals not only enhances flavor but also adds a nutritional dimension that appeals to health-conscious consumers. The use of dried strawberries as a natural flavor and color enhancer is particularly popular among food manufacturers looking to innovate and differentiate their product offerings. This versatility in application is proving to be a substantial driver for the market, as it opens up new avenues for consumption.

Technological advancements in food processing and preservation methods, such as freeze-drying, have improved the quality and shelf life of dried strawberries, making them more appealing to consumers and retailers alike. Freeze-drying retains the nutritional content, flavor, and color of strawberries better than traditional drying methods, thereby enhancing their marketability. These technological improvements are coupled with increasing investments in research and development by key players, aiming to refine drying processes and expand the product range to meet diverse consumer preferences.

The market for Strawberry Concentrate Sales is also witnessing a surge, driven by the increasing popularity of fruit-based beverages and health supplements. Strawberry concentrate, known for its intense flavor and nutritional benefits, is being widely used in the production of smoothies, juices, and flavored waters. This trend is particularly evident in regions where consumers are seeking alternatives to sugary drinks, as strawberry concentrate offers a natural and healthier option. The versatility of strawberry concentrate extends beyond beverages, finding applications in sauces, desserts, and even in the cosmetics industry, where its antioxidant properties are highly valued. As the demand for natural and functional ingredients grows, strawberry concentrate sales are expected to rise, presenting lucrative opportunities for producers and retailers alike.

The regional outlook for the dried strawberry market shows significant potential across various geographic areas. North America and Europe are currently the largest markets, driven by high consumer awareness and demand for organic and natural food products. The Asia Pacific region is expected to witness the highest growth rate, fueled by rising disposable incomes, urbanization, and changing dietary patterns favoring healthier snacking options. Latin America and the Middle East & Africa are also anticipated to see steady growth, supported by an expanding middle class and increasing adoption of Western-style diets.

Product Type Analysis

The dried strawberry market is segmented into organic and conventional dried strawberries, each catering to distinct consumer bases and demand dynamics. Organic dried strawberries are witnessing increasing popularity as consumers become more health-conscious and environmentally aware. These strawberries are grown without synthetic pesticides and fertilizers, appealing to consumers seeking natural and sustainable food products. The premium pricing of