This statistic shows the results of a survey conducted in Germany about online audio streaming usage frequency in 2022. That year, ** percent of respondents stated to use such services daily.
This statistic shows the share of global internet users who have used audio streaming services as of 2017, sorted by country. During the survey period, 75 percent of respondents from Mexico said that they had used audio streaming services in the past six months. In the United States, 48 percent of internet users used audio streaming services.
The statistic presents data on the share of adults who listen to an audio streaming service in the United States as of August 2017, by age. During the survey, ** percent of Millennial respondents stated that they listened to an audio streaming service.
This statistic presents the share of on-demand audio streaming in selected countries worldwide as of May 2018. The data shows that 87 percent of respondents from Russia listened to music via on-demand streaming, compared to 23 percent of Japanese respondents who said the same.
In July 2023, users looking for information on audio and music subscriptions generated volumes of approximately 60,500 searches for the keyword "apple music subscription" worldwide. Between December 2022 and January 2024, the Apple Music-related keyword was consistently the most search among all analyzed music subscription keywords. Amazon Music and Spotify subscriptions were also among the most searched keywords related to the available music and audio platforms.
In 2024, Spotify alone concentrated 73.4 percent of all subscriptions to music streaming services in Mexico. Amazon Music and YouTube followed, with market shares of 8.5 and 7.5 percent, respectively. Music streaming more popular than radio in MexicoRegional data points to a comparatively higher interest in online music among Mexicans than in the other countries in Latin America. Mexico ranks second in the region when it comes to daily time spent with music streaming services. On the other hand, broadcast radio listening time in Mexico is much lower compared to other countries in Latin America. For the most part, Mexican listeners turn to digital sources of music, including paid and free streaming, downloads, music videos, and online radio. Traditional and physical methods of music consumption in Mexico, such as CDs, vinyl, or analog radio are much less popular. It therefore comes as no surprise that the share of households in Mexico with a radio device is constantly declining1 while consumers are switching to online sources of music.
According to a study on audio streaming among the group of 16 to 25 year-olds in the United States in 2023, male audio streamers spent ** hours weekly with Spotify running in the background, compared to ** hours from their female counterpart.
The statistic presents data on the share of consumers who pay for selected audio streaming services in the United States as of August 2017, by age. During the survey, 14 percent of Millennial respondents stated that they paid for Apple Music.
According to the Norsk mediebarometer 2021, published by Norway's Statistisk sentralbyrå in April 2022, young adults were the most frequent streamers of audio files in Norway, with 93 percent of 16 to 24 year old Norwegians having streamed audio files on an average day in 2021. Least likely to stream audio files were adults aged 67 to 79 (52 percent).
India's audio streaming subscriptions amounted to about ************* Indian rupees in 2024. This was estimated to reach over *********** Indian rupees by 2026. Audio revenues made up a very small part of the country's digital market where, that same year, video subscriptions amounted to over ********** Indian rupees.
The subscription-based audio streaming sales in Japan reached a value of **** billion Japanese yen in 2024. Subscription-based audio streaming continued to be largest music streaming segment. Japan was slow to embrace streamingJapan was comparatively slow to embrace music streaming and is now in a process of catching up to other markets. The Japanese music industry has for many years relied heavily on CD sales, which were considered to be more profitable than streaming due to a strong demand and high margins. CDs in Japan are often sold with added value for collectors and fans, such as special tickets that enable buyers to directly meet their favorite artists or to support them in popularity contests. Another reason for the slow start of music streaming can be found in the fragmented nature of the Japanese music industry, which necessitates numerous negotiations with different record labels. This resulted in many consumers being dissatisfied with music services due to a lack of favorite artists and songs. As a consequence, the Japanese music streaming market saw different services come and go. One such example is Groovy, a music streaming app made by Japanese gaming company DeNA, which ended in March 2014 after only one year of operation. Impact of new market entriesThe emerging Japanese music streaming market quickly gained steam around 2015, when several big players entered the competition all at once. Apple Music, Google Play Music, Prime Music, LINE Music, and AWA, a joint venture between CyberAgent and Avex Group Holdings, all started their operations in 2015. Spotify followed in 2016 after prolonged negotiations with Japanese record labels. Consequently, subscription-based music streams increased in importance and size, and today account for the lion's share of digital music sales in Japan.
In the first quarter of 2025, the music streaming service Spotify reached an all-time high with 678 million active users worldwide. This marked an increase of around ten percent in just one year. What is Spotify? Spotify is a music streaming service that offers digital audio content. Basic audio content can be accessed for free whereas premium user subscriptions enable users to access offline mobile content as well as listen to music without advertising. In the first quarter of 2025, the company reported 268 million paying subscribers. Launched in 2008, Spotify originated in Sweden before expanding to European markets and the United States in 2011. Spotify’s U.S. launch was strongly marketed through Facebook, with the music streaming app profiting from the social listening integration via social media. Part of Spotify’s appeal can be attributed to the user- and brand-curated playlists, which can be shared publicly or between friends. Fans may choose what to listen to based on their current mood or preference, and the ability to share such content provides an element of social connectivity ordinarily reserved for networking sites.
The statistic provides information on the reasons for using audio streaming services in the U.S. 2017. During a survey in August 2017, ** percent of respondents stated that they paid for audio streaming services to get ad free music.
According to a survey conducted among consumers in the United Kingdom between the end of February and the beginning of March 2023, ** percent of respondents reported to use YouTube audio streaming services at least monthly. Additionally, ** percent of respondents reported using the service at least weekly.
According to a 2023 survey, ** percent of 18 to 24 year-olds and 40 percent of 25 to 34 year-olds in the United States said they enjoyed streaming music and podcast content. The age group which enjoyed the audio content the least was 55 years and older, with ** percent of U.S. respondents saying they enjoyed listening to online music or podcasts.
The statistic presents data on the most popular audio streaming services in the United States as of August 2017. During the survey, ** percent of respondents stated that they used YouTube to listen to audio.
According to a data published in March 2023 on digital audio consumption in the United States, the average daily time spent listening to audio content is increasing, having reached ****hour and ***minutes in 2022. This number is estimated to increase by a further *****minutes in 2024.
The subscription-based audio streaming sales in Japan reached a value of more than ** billion Japanese yen in the fourth quarter of 2024. As a breakdown of the music streaming market shows, subscription-based audio is by far the largest segment of the market.
The statistic provides information on the reasons for not subscribing to audio streaming services in the United States in 2017. During a survey in ***********, ** percent of respondents stated that they did not pay for audio streaming services because they were too expensive.
This statistic shows the share of global internet users who have used paid audio streaming services as of April 2016, sorted by country. During the survey period, 40 percent of respondents from Sweden said that they had used paid audio streaming services in the six months preceding the survey.
This statistic shows the results of a survey conducted in Germany about online audio streaming usage frequency in 2022. That year, ** percent of respondents stated to use such services daily.