In the fourth quarter of 2024, Amazon Prime Video was the most popular subscription video-on-demand (SVOD) service in the United States with a market share of ** percent, based on the users' interest in adding content to their watch lists of certain streaming platforms. Netflix followed closely with a market share of ** percent. Subscription streaming market – a money-losing business? While subscription streaming platforms increased their subscriber bases in the years 2020 and 2021 due to the measures taken during the COVID-19 pandemic, 2022 and 2023 saw services such as Netflix and Disney+ lose a substantial number of customers. Furthermore, the direct-to-consumer (DTC) businesses of large media companies are struggling to turn a profit. Paramount, for example, reported a loss of *** billion U.S. dollars for its streaming services in 2023. Streaming companies take action In order to compensate for subscriber and income losses, streaming companies implemented several strategies, such as launching more profitable ad-supported tiers, cracking down on credential sharing, laying off thousands of employees, and spending less on content. The Walt Disney Company was already able to increase DTC profits recently. Its cost-cutting measures include layoffs and savings in content spending by reducing content produced and removing TV shows and movies from its streaming services.

Video Streaming Market is Segmented by Streaming Type (Live Video Streaming, Non-Linear / VOD Streaming), Component (Software, Services), Solutions (Over-The-Top, Internet Protocol TV, and More), Platform (Smartphones and Tablets, Smart TV, Laptops and Desktops, and More), Revenue Model (Subscription, Advertising, Rental / Transactional), Deployment Type (Cloud, On-Premises), End User (Consumer, Enterprise), and Geography.

The global video streaming market is approximated at a value of US$ 66.7 billion in 2024 and has been forecasted to register a CAGR of 15.5% to reach US$ 281.8 billion by 2034.

Report Attributes	Details
Video Streaming Market Size (2024E)	US$ 66.7 Billion
Forecasted Market Value (2034F)	US$ 281.8 Billion
Global Market Growth Rate (2024 to 2034)	15.5% CAGR
South Korea Market Value (2034F)	US$ 15 Billion
Key Companies Profiled	Novi Digital Entertainment Pvt. Ltd (Hotstar) Iflix Netflix, Inc. Tencent HOOQ Rakuten Viki Akamai Technologies Google LLC Cisco Systems, Inc. Microsoft Corporation International Business Machine Corporation (IBM Cloud Video) Wowza Media Systems, LLC Hulu, LLC Amazon Web Services, Inc. Kaltura, Inc.

Country-wise Analysis

Attribute	United States
Market Value (2024E)	US$ 7.1 Billion
Growth Rate (2024 to 2034)	16% CAGR
Projected Value (2034F)	US$ 31.2 Billion

Attribute	South Korea
Market Value (2024E)	US$ 3.3 Billion
Growth Rate (2024 to 2034)	16.3% CAGR
Projected Value (2034F)	US$ 15 Billion

Category-wise Analysis

Attribute	Live Streaming
Segment Value (2024E)	US$ 40 Billion
Growth Rate (2024 to 2034)	14.5% CAGR
Projected Value (2034F)	US$ 155 Billion

Attribute	Smartphones and Tablets
Segment Value (2024E)	US$ 32 Billion
Growth Rate (2024 to 2034)	16.4% CAGR
Projected Value (2034F)	US$ 146.5 Billion

Netflix was the leading subscription video-on-demand (SVOD) service in Japan in 2024. The service held a market share of **** percent during that year. The estimated value of the domestic SVOD market amounted to ***** billion Japanese yen in 2024, up from ***** billion yen in the previous year. According to the estimate, which was based on user fees paid to service operators and excluded advertising revenues, Netflix's market share slightly decreased compared to the previous year. Netflix in JapanNetflix entered the Japanese video-on-demand (VOD) market in September 2015, making it the first Asian market the company ventured into. According to news reports, Netflix expected Japan to be one of the slowest markets to penetrate due to the brand sensitivity of Japanese audiences. At the same time, this brand sensitivity was seen as a key to long-term payoffs once the service was embraced by Japanese consumers. In order to achieve this, the company secured long-term partnership deals with Japanese content creators throughout the years. Notably among them were several high-profile anime studios, whose products were also seen as a way to counter Disney. Other shows featuring domestic content include "The Naked Director," "Terrace House," and "Tidying Up with Marie Kondo." A lack of local content is considered to be one of the factors that hampered Hulu's initial uptake when it started its operations in Japan back in 2011. The Japanese video streaming marketVideo streaming has become an increasingly contested business in Japan as the market has shown strong growth figures in recent years. One major reason for this development can be found in the entry of several foreign services into the Japanese market, with Netflix and Amazon Prime Video both launching in 2015, DAZN following in 2016, and Disney joining the competition in early 2019. The share of people who use SVOD services has multiplied since the mid-2010s and the average time people spend on VOD consumption per weekday has also increased significantly since then.

Overview

Streaming Services Statistics: Streaming services have transformed the entertainment landscape, revolutionizing how people consume content.

The advent of high-speed internet and the proliferation of smart devices have fueled the growth of these platforms, offering a wide array of movies, TV shows, music, and more, at the viewers' convenience.

This introduction provides an overview of key statistics that shed light on the impact, trends, and challenges within the streaming industry.

https://scoop.market.us/wp-content/uploads/2023/08/Streaming-Services-Statistics.png" alt="Streaming Services Statistics" class="wp-image-37054">

The graph depicts the streaming market share of the largest record companies worldwide in 2016 and 2017. In 2017, the Universal Music held a streaming market share of ***** percent, down slightly from ***** percent in the previous year. Sony Music's streaming market share also decreased, whereas the share held by independent record labels grew from ***** percent in 2016 to ***** percent in 2017.

The size of the over-the-top (OTT) video streaming market in Japan was estimated at ***** billion Japanese yen in 2021, which was an increase of about ** percent compared to the previous year. The market was expected to reach almost *** trillion yen by 2025. A breakdown by business model shows that paid services made up the lion's share of the market and were forecast to continue doing so in the coming years, although services based on advertising revenue were forecast to grow more strongly than paid services.

The subscription video-on-demand (SVOD) market size in Japan amounted to ***** billion Japanese yen in 2024. According to a breakdown by service, Netflix held the highest market share among SVOD services.

Video Streaming Market size was valued at USD 97.09 Billion in 2022 and is poised to grow from USD 102.30 Billion in 2023 to USD 174.97 Billion by 2031, at a CAGR of 8.13% during the forecast period (2024-2031).

The Game Streaming Market report segments the industry into Revenue Model (In-Game Advertising Model, Subscription Model, Other Revenue Models), Solutions (Web Based, App Based), and Geography (North America, Europe, Asia-Pacific, Latin America, Middle East and Africa). Get five years of historical data alongside five-year market forecasts.

Snapshot img

Music Streaming Market Size 2025-2029

The music streaming market size is forecast to increase by USD 53.49 billion, at a CAGR of 19% between 2024 and 2029.

The market is experiencing significant growth, driven primarily by the increasing preference for the consumption of music on demand. This shift is fueled by the convenience and accessibility that music streaming services offer, allowing users to access a vast library of songs at any time and from anywhere. Furthermore, the introduction of differentiated offerings, such as high-definition audio and personalized recommendations, is further enhancing the user experience and attracting new subscribers. Additionally, advancements in technology and the integration of artificial intelligence and machine learning are enhancing the user experience, making music streaming a popular choice for consumers globally. However, the market faces a notable challenge: the lack of ownership in music streaming. As users increasingly rely on streaming services for their music needs, the question of ownership and control over their music collections becomes increasingly relevant.
This issue may hinder the growth of the market, as some consumers may prefer the tangibility and ownership that traditional music formats provide. To capitalize on market opportunities and navigate these challenges effectively, companies must focus on delivering innovative solutions that address user needs while mitigating potential concerns around ownership and control.

What will be the Size of the Music Streaming Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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The market continues to evolve, with dynamic market dynamics shaping its landscape. Streaming platforms are increasingly integrating advanced features to enhance user experience (UX), such as playlist collaboration, wearable device integration, and A/B testing. Recommendation engines and music discovery algorithms cater to user engagement by suggesting personalized playlists based on listening history and preferences. Offline playback, high-resolution audio, and lossless audio are becoming standard offerings, while user interface (UI) designs prioritize ease of use and accessibility. Subscription revenue models dominate the market, with freemium options providing access to a vast music library. API integration enables third-party developers to create innovative applications, while voice control and podcast integration cater to diverse user needs.

Streaming platforms are investing in data analytics to understand user behavior and improve music discovery. Artist promotion and community features foster engagement and loyalty, while smart speaker integration and family sharing expand reach. Music licensing and copyright protection are crucial aspects, ensuring intellectual property rights and fair compensation for artists. Advertising revenue and music distribution are essential revenue streams, with content moderation and data security measures ensuring a safe and enjoyable user experience. Subscription models continue to evolve, offering flexibility and value to consumers. The market's ongoing dynamism underscores the importance of continuous innovation and adaptation to user needs and preferences.

How is this Music Streaming Industry segmented?

The music streaming industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Type

  Free
  Paid


End-user

  Individual users
  Commercial users


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    UK


  Middle East and Africa

    UAE


  APAC

    China
    India
    Japan


  South America

    Brazil


  Rest of World (ROW)

By Type Insights

The free segment is estimated to witness significant growth during the forecast period.

The market is experiencing significant advancements, with collaboration on playlists and integration with wearable devices becoming increasingly popular. A/B testing and user experience (UX) are prioritized to enhance user engagement. Recommendation engines and music discovery algorithms facilitate personalized listening experiences. Offline playback and high-resolution audio cater to user preferences, while subscription revenue models dominate the market. Subscription models offer various tiers, including lossless audio and family sharing. Streaming platforms leverage APIs for third-party integrations, enabling voice control and smart speaker compatibility. Podcast integration and live streaming expand content offerings. Data analytics and artist promotion are essential tools for music distribution and intellectual pro

The live TV streaming software market is experiencing robust growth, driven by increasing demand for on-demand entertainment, cord-cutting trends, and the proliferation of smart devices. The market's size in 2025 is estimated at $15 billion, reflecting a significant expansion from its historical period (2019-2024). This growth is fueled by several key factors, including the rising affordability and accessibility of high-speed internet, the increasing popularity of streaming services offering diverse content libraries, and the convenience of accessing live TV across multiple devices. Furthermore, the development of advanced features like personalized recommendations, cloud DVR capabilities, and multi-screen viewing is enhancing user experience and driving market expansion. Competition within the market is fierce, with established players like Hulu and YouTube TV alongside newer entrants constantly innovating to capture market share. The segment breakdown reveals a strong demand for both personal and enterprise applications, with Android and iOS systems dominating the operating system landscape. Regional analysis indicates a strong presence in North America and Europe, but Asia Pacific is expected to witness significant growth due to its rapidly expanding internet penetration and increasing disposable income. The market's Compound Annual Growth Rate (CAGR) is projected at 12% from 2025 to 2033, suggesting continued strong expansion. However, challenges remain. Price sensitivity among consumers, the high cost of acquiring and maintaining content rights for streaming services, and the potential for increased regulation represent significant restraints. To mitigate these, companies are exploring innovative pricing models, focusing on niche content offerings, and forging strategic partnerships to secure content deals. The future of the live TV streaming software market hinges on the continued evolution of technology, evolving consumer preferences, and the ability of companies to adapt to the dynamic competitive landscape. The market's success will depend on delivering high-quality, cost-effective solutions that cater to the diverse needs of a global audience.

The Over-The-Top (OTT) market is experiencing explosive growth, projected to reach a value of $0.58 billion in 2025 and exhibiting a remarkable Compound Annual Growth Rate (CAGR) of 28.19% from 2025 to 2033. This expansion is fueled by several key drivers. The increasing affordability and accessibility of high-speed internet globally is a major factor, allowing consumers to easily stream content. The rising popularity of mobile devices and smart TVs further enhances convenience, driving adoption. Moreover, the continuous evolution of content offerings, including original programming and diverse genres catering to niche audiences, keeps viewers engaged. Competition among established players like Netflix, Amazon Prime Video, and Disney+ alongside the emergence of innovative regional players is fueling innovation and keeping prices competitive, further stimulating market growth. The segment breakdown suggests that Subscription Video on Demand (SVOD) likely dominates the market, followed by Transactional Video on Demand (TVOD) and Advertising Video on Demand (AVOD). However, market growth is not without its challenges. The intensifying competition necessitates continuous investment in content creation and technological infrastructure. Content piracy remains a significant concern, impacting revenue streams. Furthermore, regional variations in internet penetration and consumer preferences require tailored strategies for successful market penetration. Successfully navigating these challenges hinges on strategic content acquisitions, effective marketing campaigns targeting specific demographics, and robust anti-piracy measures. The future of the OTT market hinges on technological advancements such as improved streaming quality, personalized recommendations, and interactive content experiences, ensuring sustained growth and viewer engagement throughout the forecast period. Geographic expansion, particularly into underserved regions, also presents significant opportunities for market expansion. This in-depth report provides a comprehensive analysis of the global Over-The-Top (OTT) market, encompassing its evolution, current state, and future projections from 2019 to 2033. The report leverages extensive data analysis and market insights, covering key aspects influencing the OTT landscape, including technological advancements, consumer behavior, regulatory frameworks, and competitive dynamics. This study is crucial for businesses seeking to understand and capitalize on the burgeoning opportunities within the rapidly expanding OTT sector. We analyze market trends, growth drivers, challenges, and emerging technologies shaping the future of streaming media. The study period is 2019-2033, with 2025 as the base year and estimated year, and a forecast period of 2025-2033. Recent developments include: May 2023 - Jio Fibre and OTTplay Premium have collaborated to provide 19 OTTs to Jio Set-Top Box consumers. OTTplay Premium is well-known for its high-quality and varied content, designed to give users a personalized, smooth, and premium streaming experience. With this connection, Jio set-top box customers could download the OTTplay app from the Jio Store and access prominent OTT platforms like Sony Liv, Zee5, Lionsgate, FanCode, and 15 more, all under one roof., October 2022 - Vislink has announced and introduced a new integrated collaboration with sports OTT provider StreamViral as part of their exhibition at Sportel 2022 in Monaco. Vislink, a significant broadcast live streaming production technology provider, is now delivering an OTT playout and distribution platform to complement its Artificial Intelligence (AI) cameras, which can generate captivating sports productions without using live camera operators., September 2022 - Medianova and streaming platform Jet-Stream announced a partnership to provide Medianova's CDN service within Jet-Stream's service. Jet-Stream Airflow Multi CDN is integrated into Jet-Stream Cloud services with the partnership., May 2022 - Sony Sports Network has announced that Roland-Garros 2022, the second grand slam event of the year, will be aired in four regional languages for live broadcast in India. The tournament can be streamed on Sony Sports Network's on-demand OTT platform SonyLIV.. Key drivers for this market are: Adoption of Smart Devices & Greater Access to Higher Internet Speeds, Ongoing Shift Towards Commoditization of Sporting & Entertainment Services Coupled with Growing Competition Among OTT Providers; Increasing Adoption of SVOD (subscription - Based Services) in Emerging Markets. Potential restraints include: Growing Threat of Video Content Piracy and Security Threat of User Database Due to Spyware. Notable trends are: Adoption of Smart Devices & higher Internet Speeds is Expected to Drive Over the Top (OTT) Market.

In November 2023, Showmax displaced Netflix as the biggest streaming service in Africa.

The Over-the-Top (OTT) media services market is experiencing explosive growth, driven by increasing internet penetration, affordable smartphones, and a rising preference for on-demand entertainment. The market's diverse segments, encompassing streaming video (VoD), online gaming, music streaming, and communication platforms, contribute to this expansion. Key players like Netflix, Amazon, and Disney+ dominate the landscape, fiercely competing for subscribers through exclusive content, innovative features, and aggressive expansion into new markets. While North America and Europe currently hold significant market share, the Asia-Pacific region is witnessing the fastest growth, fueled by burgeoning middle classes and rising disposable incomes in countries like India and China. The convergence of technologies, such as 5G and improved broadband infrastructure, further accelerates OTT adoption. Challenges include increasing content acquisition costs, intense competition, and the need to navigate complex regulatory environments across different regions. Future growth hinges on the ability of OTT providers to personalize user experiences, leverage data analytics, and offer compelling value propositions to retain subscribers in a highly competitive market. This burgeoning market shows significant potential for future growth, projected to maintain a strong Compound Annual Growth Rate (CAGR). The segment breakdown reveals that Video on Demand (VoD) services, including streaming platforms, remain the dominant revenue generator, but the online gaming segment is exhibiting particularly rapid expansion. The increasing adoption of smart TVs and connected devices directly impacts market penetration, as does the growing prevalence of subscription models over traditional pay-per-view systems. While established players continue to dominate, the emergence of niche platforms focusing on specific content genres presents exciting opportunities. However, maintaining profitability amidst rising content costs and the need to invest in technology to enhance user experience poses a continuing challenge for all market participants. The ongoing development of advanced features, such as personalized recommendations and improved user interfaces, will be crucial for retaining customer engagement and driving market share.

A visual exploration focused on Projected share of Africa's streaming market by 2029

The global internet TV box market is experiencing robust growth, driven by increasing demand for streaming services, affordable high-speed internet access, and the desire for enhanced home entertainment options. The market, estimated at $25 billion in 2025, is projected to exhibit a Compound Annual Growth Rate (CAGR) of 12% from 2025 to 2033, reaching an estimated value of approximately $70 billion by 2033. This growth is fueled by several key factors. The proliferation of streaming platforms like Netflix, Disney+, and Hulu, offering diverse content libraries, is a major catalyst. Furthermore, the decreasing cost of high-speed internet and the increasing affordability of smart TVs and internet TV boxes themselves are making this technology accessible to a broader consumer base. Technological advancements, such as improved 4K resolution and HDR support, also contribute to market expansion. The segment breakdown reveals strong demand across both household and commercial applications, with USB and HDMI connectivity remaining dominant interface standards. Major players like Roku, Amazon, Google, and Apple continue to innovate and compete fiercely, driving down prices and enhancing features, further benefiting market expansion. The market segmentation reveals that the household segment holds the larger share, reflecting the widespread adoption of internet TV boxes for home entertainment. However, the commercial segment is experiencing significant growth, driven by the increasing use of internet TV boxes in hospitality, education, and other commercial settings. Geographically, North America and Asia Pacific currently represent the largest markets, with strong growth potential in emerging economies across regions like the Middle East and Africa. However, market penetration and growth across different regions is dependent on factors such as internet infrastructure, disposable income, and technological adoption rates. While challenges remain, such as cybersecurity concerns and competition from integrated smart TV functionalities, the overall outlook for the internet TV box market remains exceptionally positive in the coming years.

Snapshot img

Live Streaming Market Size and Forecast 2025-2029

The live streaming market size estimates the market to reach by USD 20.64 billion, at a CAGR of 16.6% between 2024 and 2029.APAC is expected to account for 50% of the growth contribution to the global market during this period. In 2019 the platform segment was valued at USD 7.96 billion and has demonstrated steady growth since then.

    Report Coverage


    Details




    Base year


    2024




    Historic period

    2019-2023



    Forecast period


    2025-2029



    Market structure
    Fragmented



    Market growth 2025-2029


    USD 20642.7 million

The market is experiencing significant growth, driven by the increasing penetration of smartphones and easy access to the internet. This trend is transforming the media and entertainment landscape, enabling real-time engagement between content creators and audiences. Additionally, the integration of advanced technologies such as augmented reality, virtual reality, and artificial intelligence is enhancing the user experience and opening new opportunities for innovation. However, the market also faces challenges, including growing privacy regulations and security concerns. As consumers become more aware of their data privacy, companies must ensure robust security measures to protect user information. Navigating these regulations and addressing security concerns will be crucial for companies seeking to capitalize on the market's potential and maintain user trust. Overall, the market presents significant opportunities for innovation and growth, requiring companies to stay agile and adapt to evolving consumer expectations and regulatory requirements.

What will be the Size of the Live Streaming Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
Request Free SampleThe market continues to evolve, with new applications emerging across various sectors. Video encoding formats have become increasingly sophisticated, enabling higher quality streams and more efficient delivery through multi-bitrate delivery. Virtual event platforms have gained significant traction, with a recent study showing a 1,000% increase in virtual events in 2020 compared to the previous year. Moreover, viewer engagement metrics have become essential for broadcasters, driving the adoption of video player customization and chat integration platforms. Software defined streaming and playback buffer management have improved the user experience, while content delivery networks ensure seamless delivery even during peak traffic. Real-time interaction features, such as secure streaming protocols and low-latency streaming, have become crucial for interactive live streaming and live event broadcasting. Media asset management and streaming server infrastructure have also evolved, incorporating bandwidth optimization techniques and remote production workflows. Adaptive bitrate streaming and video transcoding pipelines have enabled more flexible monetization strategies, including dynamic ad insertion and streaming analytics platforms. Broadcast-grade encoders and audience analytics dashboards provide valuable insights for broadcasters, while secure streaming protocols and stream quality measurement ensure a high-quality viewing experience. Industry growth in the market is expected to reach over 25% annually, driven by the ongoing shift towards remote work and virtual events. The integration of hardware acceleration, cloud-based streaming, and streaming analytics platforms will further enhance the capabilities of live streaming solutions.

How is this Live Streaming Industry segmented?

The live streaming industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments. ProductPlatformServicesEnd-userMedia and entertainmentEducationEsportsEventsOthersTypeAudio StreamingVideo StreamingAudio StreamingVideo StreamingRevenue ModelAd-SupportedSubscription-BasedPay-Per-ViewAd-SupportedSubscription-BasedPay-Per-ViewGeographyNorth AmericaUSCanadaEuropeFranceGermanyItalyUKAPACChinaIndiaJapanSouth AmericaBrazilRest of World (ROW)

By Product Insights

The platform segment is estimated to witness significant growth during the forecast period.The market encompasses various technologies and solutions, including video encoding formats, viewer engagement metrics, multi-bitrate delivery, virtual event platforms, video player customization, media asset management, chat integration platforms, software-defined streaming, playback buffer management, content delivery networks, re

This 100+ page report delivers an holistic overview of the video streaming app market, featuring detailed charts on industry trends, financial performance, market share, engagement and benchmarking...

In the fourth quarter of 2024, ***percent of music streaming subscribers worldwide had a subscription with Spotify, more than ****** the share who were subscribed to the second-ranked Tencent Music. Other services in the list included Apple Music, Amazon, and YouTube. Beyond Spotify – other streaming services Spotify may be the biggest music streaming service in the world, but despite its arguably immense popularity and impressive number of subscribers, it hasn’t achieved global domination just yet. French service Deezer has more than tripled its worldwide subscriber base in the last few years, and although its subscriber numbers don’t come close to Spotify’s, Deezer’s growth goes to show that Spotify hasn’t quite won the hearts of every music streaming fans out there. Another popular streaming service used worldwide is Apple Music, which is in constant competition with Spotify in the United States in particular. Regardless of subscriber numbers though, in the U.S. Spotify is still considered more preferable than Apple Music. Apple is often reluctant to publish their customer numbers, though sources in early 2019 suggested that the service had overtaken Spotify in the U.S. in terms of paid subscribers. That said, Spotify still held the biggest share of overall users, and trends suggest that this will continue.